HÔ HỘI BÀI CHÒI REBRANDING
BRAND B OO K
HỘI BÀ I
HỘI A N N
HÔ
ÒI DÂN G IA
CH
BRAND
CONTENTS Festi val Introduc ti o n
07
Logo Par ticularizati o n
10
Primar y Co lors
14
Fonts Style Guid e
16
Corpo rate Identi ty
18
The Mechandise
20
B rand Photo grap hy Gal l er y
32
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2019 to 2022
HÔ HỘI BÀI CHÒI
01
Bai choi is a type of folk art and folk game popular in Central Vietnam, particularly in Quang Nam province. Bai choi has played an important role in Hoi An residents’ spiritual life for centuries.
Brand Book
HHBC | 07
The art of Bai Choi (Vietnamese: Hát Bài Chòi) in Central Viet Nam is a diverse art combining music, poetry, acting, painting and literature. There are two main forms: Bai Choi games and Bai Choi performances. Bai Choi games involve a card game played in bamboo huts during the Tet holiday (Lunar New Year). In Bai Choi performances, male and female artists called Hieu perform on a sedge mat, either moving to and fro between places or on private occasions of families. The bearers and practitioners of Bai Choi are Mr. and Ms. Hieu, solo Bai Choi performers, card-making artisans. The art of Bai Choi has long since been a cultural activity and entertainment in local communities. Performers and their families play an important role to protect this kind of art by teaching the skills of singing, performances and the way to make Bai Choi cards for young people. Bai Choi is a unique tourism product of Hoi An city, making visitors feel pleased. The art of Bai Choi is an integral activity in important events in Hoi An, especially in New Year.
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Brand Book
HHBC | 08
ALL ABOUT “BÀI CHÒI”
PERFORMANCES All night performance at Hoai riverside
LANTERN The city of Lantern, and the winner of the game will receive a unique lantern
FOLK SONG
HHBC | 09
A giant library of folk song include, esspecially is the “talking song“
HOI AN, QUANG NAM Beautifil city on the mid of Vietnam
Brand Book
In Bai Choi performances, male and female artists called Hieu perform on a sedge mat, either moving to and fro between places or on private occasions of families. The bearers and practitioners of Bai Choi are Mr. and Ms. Hieu, solo Bai Choi performers, cardmaking artisans. The art of Bai Choi has long since been a cultural activity and entertainment in local communities. Performers and their families play an important role to protect this kind of art by teaching the skills of singing, performances and the way to make Bai Choi cards for young people.
The logo
“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
2019 to 2022
02
idea
THE TENTS
THE CARD
THE FESTIVAL HHBC | 011
Base on the tradition element of Bai Choi, The tent The Card - The Festival, I can recreat them and bỉng to the new identity as Logo and pattern. It will help young people can connect with tradition easier in the future.
THE CARD
THE FESTIVAL
Brand Book
THE TENTS
HHBC | 012
The logo
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2019 to 2022
Brand Book
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Brand Book
sketch
Logo Construction Mission Statement
2a
2a
2a
2a
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The logo will provide a New fresh air for Traditional art, make it closer to everybody, specialy young people.
VARIATION 01
VARIATION 02
Brand Book
VARIATION 03
The logo will provide a New fresh air for Traditional art, make it closer to everybody, specialy young people.
Brand Book Brand Book
HHBC | 015
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Mission Statement
The Colors Combination
Deep Pink
Midnight Blue
Color Ration Printable C0 - M95 - Y0 - K0 Color Ration Digital R236 - G0 - B140
Color Ration Printable C100 - M96 - Y26 - K16 Color Ration Digital R41 - G41 - B105
2
Orange
Forest Green
Color Ration Printable C4 - M61 - Y100 - K0 Color Ration Digital R235 - G127 - B35
Color Ration Printable C83 - M21 - Y100 - K7 Color Ration Digital R37 - G140 - B67
3
Sunshine Yellow
Dark Violet
Color Ration Printable C19 - M3 - Y100 - K0 Color Ration Digital R255 - G242 - B0
Color Ration Printable C81 - M87 - Y24 - K11 Color Ration Digital R82 - G44 - B111
Brand Book
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1
Color Variations There is some example for color using, its combine 2 color of each group for diferren usage. Base on the background and foreground color mode. Use it smartly and clearly
Brand Book
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Fonts Style Guide
Awesome Typography FONT SIZE 7 PT Content ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®
FONT SIZE 8 PT SUBTITLE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®
Brand Book
FONT SIZE 22 PT
TITLE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®
PRIMARY FONT
SUPPORTING FONT
MONARCH DISPLAY
SFU DIN
ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$%
ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$%
SECONDARY FONT
CONTENT FONT
Darker Grotesque
Da r k e r G ro te s qu e R e gu l a r
ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$%
ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$%
HHBC | 019
*
Brand Book
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Mission Statement
All of above font had Vietnamese typing supported
Brand Book
HHBC | 020
Corporate Identity â&#x20AC;&#x153;Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto.
Stationery Presentation â&#x20AC;&#x153;Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto.
HHBC | 021
Beos qui ratione voluptatem sequi omnis iste natus error sit voluptatem accusantium doloremque laudantium.
Brand Book
Abillo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
O
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The Key visual
03
Brand Book
HHBC | 023
In Bai Choi rebranding, we express a new way to enjoy art with the lastest trending. The 3Dimention card will connect to young people easier and make everybody discover a new perspective of Tradition art.
E LOGO
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E LOGO
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HY
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The Mechandise
03
Brand Book
Paper Bands
HHBC | 031
ID Holders
Brand Book
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TICKET COVER
INVITATION
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Branding photo mood
04
All the photo has to retouch and recolor by the branding color palette before use. Itâ&#x20AC;&#x2DC;s telling a story: Bai Choi is a unique tourism product of Hoi An city, making visitors feel pleased. The art of Bai Choi is an integral activity in important events in Hoi An, especially in New Year.
Brand Book
HHBC | 039
HU Ỳ NH TU Ấ N GR APHIC DE S IG NE R DEANIE.HU Y NH@ G MA IL .C O M F ROM QUANG NA M