HÔ HỘI BÀI CHÒI - BRANDING BOOK

Page 1

HÔ HỘI BÀI CHÒI REBRANDING

BRAND B OO K



HỘI BÀ I

HỘI A N N

ÒI DÂN G IA

CH

BRAND


CONTENTS Festi val Introduc ti o n

07

Logo Par ticularizati o n

10

Primar y Co lors

14

Fonts Style Guid e

16

Corpo rate Identi ty

18

The Mechandise

20

B rand Photo grap hy Gal l er y

32



“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

2019 to 2022

HÔ HỘI BÀI CHÒI

01


Bai choi is a type of folk art and folk game popular in Central Vietnam, particularly in Quang Nam province. Bai choi has played an important role in Hoi An residents’ spiritual life for centuries.

Brand Book

HHBC | 07

The art of Bai Choi (Vietnamese: Hát Bài Chòi) in Central Viet Nam is a diverse art combining music, poetry, acting, painting and literature. There are two main forms: Bai Choi games and Bai Choi performances. Bai Choi games involve a card game played in bamboo huts during the Tet holiday (Lunar New Year). In Bai Choi performances, male and female artists called Hieu perform on a sedge mat, either moving to and fro between places or on private occasions of families. The bearers and practitioners of Bai Choi are Mr. and Ms. Hieu, solo Bai Choi performers, card-making artisans. The art of Bai Choi has long since been a cultural activity and entertainment in local communities. Performers and their families play an important role to protect this kind of art by teaching the skills of singing, performances and the way to make Bai Choi cards for young people. Bai Choi is a unique tourism product of Hoi An city, making visitors feel pleased. The art of Bai Choi is an integral activity in important events in Hoi An, especially in New Year.


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aperiam, eaque ipsa quae dolo-

remque laudantium, totam rem

aperiam, eaque ipsa quae

omnis iste natus error sit ab

illo inventore veritatis et quasi

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quae quae quae quae

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tore veritatis et quasi architecto.rror

sit ab illo inventore veritatis et quasi

architecto.

architecto.

„Sed ut perspiciatis unde

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Brand Book

HHBC | 08

ALL ABOUT “BÀI CHÒI”


PERFORMANCES All night performance at Hoai riverside

LANTERN The city of Lantern, and the winner of the game will receive a unique lantern

FOLK SONG

HHBC | 09

A giant library of folk song include, esspecially is the “talking song“

HOI AN, QUANG NAM Beautifil city on the mid of Vietnam

Brand Book

In Bai Choi performances, male and female artists called Hieu perform on a sedge mat, either moving to and fro between places or on private occasions of families. The bearers and practitioners of Bai Choi are Mr. and Ms. Hieu, solo Bai Choi performers, cardmaking artisans. The art of Bai Choi has long since been a cultural activity and entertainment in local communities. Performers and their families play an important role to protect this kind of art by teaching the skills of singing, performances and the way to make Bai Choi cards for young people.


The logo

“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

2019 to 2022

02


idea

THE TENTS

THE CARD

THE FESTIVAL HHBC | 011

Base on the tradition element of Bai Choi, The tent The Card - The Festival, I can recreat them and bỉng to the new identity as Logo and pattern. It will help young people can connect with tradition easier in the future.

THE CARD

THE FESTIVAL

Brand Book

THE TENTS


HHBC | 012

The logo

“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.

2019 to 2022

Brand Book


HHBC | 013

Brand Book

sketch


Logo Construction Mission Statement

2a

2a

2a

2a

HHBC | 014

The logo will provide a New fresh air for Traditional art, make it closer to everybody, specialy young people.

VARIATION 01

VARIATION 02

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VARIATION 03


The logo will provide a New fresh air for Traditional art, make it closer to everybody, specialy young people.

Brand Book Brand Book

HHBC | 015

HHBC | 015

Mission Statement


The Colors Combination

Deep Pink

Midnight Blue

Color Ration Printable C0 - M95 - Y0 - K0 Color Ration Digital R236 - G0 - B140

Color Ration Printable C100 - M96 - Y26 - K16 Color Ration Digital R41 - G41 - B105

2

Orange

Forest Green

Color Ration Printable C4 - M61 - Y100 - K0 Color Ration Digital R235 - G127 - B35

Color Ration Printable C83 - M21 - Y100 - K7 Color Ration Digital R37 - G140 - B67

3

Sunshine Yellow

Dark Violet

Color Ration Printable C19 - M3 - Y100 - K0 Color Ration Digital R255 - G242 - B0

Color Ration Printable C81 - M87 - Y24 - K11 Color Ration Digital R82 - G44 - B111

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HHBC | 016

1


Color Variations There is some example for color using, its combine 2 color of each group for diferren usage. Base on the background and foreground color mode. Use it smartly and clearly

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HHBC | 017


HHBC | 018

Fonts Style Guide

Awesome Typography FONT SIZE 7 PT Content ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®

FONT SIZE 8 PT SUBTITLE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®

Brand Book

FONT SIZE 22 PT

TITLE ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz.,“”’‘ 123456789£$?!<>{}[]#¢™®


PRIMARY FONT

SUPPORTING FONT

MONARCH DISPLAY

SFU DIN

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$%

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$%

SECONDARY FONT

CONTENT FONT

Darker Grotesque

Da r k e r G ro te s qu e R e gu l a r

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$%

ABCDEFGHIKLMNOPQRSTUVWXYZ abcdefghiklmnopqrstuvwxyz 01234567890!@$%

HHBC | 019

*

Brand Book

„Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto.

Mission Statement

All of above font had Vietnamese typing supported


Brand Book

HHBC | 020

Corporate Identity “Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto.


Stationery Presentation “Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto.

HHBC | 021

Beos qui ratione voluptatem sequi omnis iste natus error sit voluptatem accusantium doloremque laudantium.

Brand Book

Abillo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.


O

“Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto.

The Key visual

03


Brand Book

HHBC | 023

In Bai Choi rebranding, we express a new way to enjoy art with the lastest trending. The 3Dimention card will connect to young people easier and make everybody discover a new perspective of Tradition art.


E LOGO


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HHBC | 025


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HHBC | 026

E LOGO


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HHBC | 027


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HHBC | 028

HY


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HHBC | 029


The Mechandise

03


Brand Book

Paper Bands

HHBC | 031

ID Holders


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HHBC | 032

TICKET COVER


INVITATION

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HHBC | 033


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HHBC | 034


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HHBC | 037


Branding photo mood

04

All the photo has to retouch and recolor by the branding color palette before use. It‘s telling a story: Bai Choi is a unique tourism product of Hoi An city, making visitors feel pleased. The art of Bai Choi is an integral activity in important events in Hoi An, especially in New Year.


Brand Book

HHBC | 039


HU Ỳ NH TU Ấ N GR APHIC DE S IG NE R DEANIE.HU Y NH@ G MA IL .C O M F ROM QUANG NA M


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