Dean Lueck | Luxury Marketing Presentation

Page 1

Luxury real estate marketing at the highest level.

Bringing the world’s luxury home buyers to your door.


We make your home come alive.

www.DeanLueck.com


Reasons to hire us. CLEAR DIFFERENTIATION

With proven results and experience, our innovative and customized luxury home marketing program delivers the highest value in the shortest amount of time while providing the best overall selling experience for our clients. With over $600,000,000 in luxury home sales and more than 350 successfully closed transactions, our track record, market knowledge, creative marketing

solutions and commitment to unparalleled levels of personalized customer service has earned us the highest satisfaction ratings. The greatest compliment is the opportunity to work with repeat and referral clients which represent more than 60% of our business. This trust and confidence fuels our passion to exceed your expectations and deliver unsurpassed results.

EVIDENCED THROUGHOUT THIS PRESENTATION: 1. Groundbreaking luxury home marketing strategies with the technology, tools, experience and solutions to deliver proven, record-breaking results. We’re an innovative full service marketing company, not just a REALTOR®. 2. Privileged access and exclusive global exposure of your home though leading luxury brands – Christies International Real Estate and Luxury Portfolio International®. 3. Concierge Services – Your time is valuable, let us do all the work to prepare, merchandise and put your home on stage. 4. Skilled negotiation and strategic pricing analysis to make sure you never leave money on the table. 5. Largest brokerage in Southern California for the last 15 years providing powerful technology, resources, expertise and the international reach you need. 6. 100% client satisfaction – We settle for nothing less with personalized service, consistent communication and full accountability to exceed your expectations. Review our testimonials!

We pride ourselves on being your primary point of contact, not delegating you to an assistant. Our one-on-one communication and partnering with you every step of the way is paramount to our success. Our strong marketing team allows us to focus on what’s important, selling your home!

Tell you. Show you. Prove it.

Our business is founded on trust, integrity, discretion, and a total commitment to maximizing the value of your home with 100% satisfaction. Every home is unique, and we make each one come alive to deliver results, not excuses.

We make your home come alive.


2741 Ocean Boulevard, Corona del Mar | $8,810,000


#1 real estate brokerage in Southern California. 15 years in a row. 1

9,316 SUCCESSFULLY CLOSED TRANSACTIONS IN 2016

2

9,316 8,047

4,155 2,797

Realty One Group

Nationally ranked #17 in volume by RISMedia Power Broker

3

Coldwell Banker Residential

27 offices across Southern California, 2,000 real estate agents and service professionals

Berkshire Hathaway

2,643

Tarbell Real Estate

2,603

Prudential Mulhearn

$5.9 Billion in Southern California Sales Volume in 2016

3

1,511

1,488

1,432

1,402

Realty Executives

Keller Williams Pacific Estate

Surterre Properties

Remax Premier

Ranked #1 in Buyer Representation in Orange County 4

Voted Best Real Estate Company in Orange County 6 Years in a Row 5

Partnering with you to deliver the highest prices in the shortest amount of time. Top Broker Report published January 2017 based on data available from 7/1/2001-12/31/2016, ALL CRMLS, All Brokers. As reported by CRMLS participating associations/boards of REALTORSŽ in California. 2 2016 First Team transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, and other sources to include all transactions completed by First Team sales associates. Competitor transactions as reported by TrendGraphix for ALL CRMLS, All Brokers, 2016. 3 RISMedia 29th Annual Power Broker Report. 4 All reports are published March 2016 based on data available from 01/01/2015–12/31/2015 for Orange County, CA. 5 As polled by The Orange County Register 2011-2016. 1


12 S. La Senda, Laguna Beach | $7,995,000


Orange County’s luxury leader. #1 IN HOME SALES, $1 MILLION AND ABOVE

2016 TOP BROKER REPORT – ORANGE COUNTY $1 MILLION+

*

*

Rank

Broker name

#1

First Team® Real Estate

Total sales (units)

Listing sales (units)

Buyer sales (units)

846

474

372

2

Berkshire Hathaway HomeServices

702

386

316

3

Surterre Properties

699

384

315

4

Coldwell Banker Residential

640

369

271

5

Hôm Sotheby’s International Realty

545

297

248

6

Realty ONE Group

407

169

238

7

Villa Real Estate

340

191

149

8

Teles Properties

240

131

109

9

Seven Gables

162

99

63

10

Keller Williams Realty

124

62

62

Top Broker Report published January 2017 based on data available from 1/1/2016-12/31/2016, for CRMLS - Orange County, units sold $1+ million, All Brokers. © TrendGraphix.


23221 Pradera Road, Coto de Caza | $7,500,000


$600 million in luxury homes sold. Ranked #5 in Orange County. 1

PAST PERFORMANCE IS A GUARANTEE OF FUTURE RESULTS 10 Channel Vista

Newport Coast

$13,900,000

$13,250,000

2225 Juanita

Laguna Beach

$2,795,000

$2,725,000

29 Bay Drive

Laguna Beach

$9,995,000

$9,500,000

106 Old Course Lane

Newport Beach

$2,595,000

$2,500,000

2741 Ocean Boulevard

Corona Del Mar

$9,995,000

$8,850,000

786 Bolsana

Laguna Beach

$2,588,000

$2,500,000

23221 Pradera Road

Coto de Caza

$10,000,000

$7,500,000

797 Nyes Place

Laguna Beach

$1,995,000

$2,500,000

2021 Tahuna Terrace

Newport Beach

$6,195,000

$5,900,000

2113 Gavina

Laguna Niguel

$2,495,000

$2,450,000

7110 W. Oceanfront

Newport Beach

$6,250,000

$5,948,000

3 Beach Pine

Newport Coast

$2,495,000

$2,425,000

8 Via Perazul

Newport Coast

$5,395,000

$5,100,000

29 Tall Hedge

Irvine

$2,495,000

$2,425,000

13 Linda Isle

Newport Beach

$5,495,000

$5,000,000

24 Castellina

Newport Coast

$2,495,000

$2,350,000

724 Harbor Island Drive

Newport Beach

$5,295,000

$5,000,000

18 Via Corsica

Dana Point

$2,490,000

$2,317,900

5 Via Cristallo

Newport Coast

$4,495,000

$4,400,000

490 Oak

Laguna Beach

$2,349,000

$2,280,000

427 La Marina

Laguna Beach

$4,695,000

$4,400,000

6 Summer House

Newport Beach

$2,395,000

$2,275,000

16 Via Perazul

Newport Coast

$4,488,000

$4,300,000

909 Summit

Laguna Beach

$2,395,000

$2,250,000

57 Cape Andover

Newport Beach

$4,195,000

$4,125,000

28 Castellina

Newport Coast

$2,250,000

$2,160,000

13 Balboa Coves

Newport Beach

$4,295,000

$4,050,000

1747 Ocean Boulevard

Newport Beach

$2,295,000

$2,150,000

27 Balboa Coves

Newport Beach

$4,195,000

$4,000,000

9 Sawgrass

Newport Beach

$2,095,000

$2,050,000

2627 E. Ocean Boulevard

Long Beach

$2,995,000

$4,000,000

6801 Seashore

Newport Beach

$2,195,000

$1,985,000

16 Le Conte

Laguna Niguel

$4,195,000

$3,900,000

621 Poppy

Corona del Mar

$1,995,000

$1,980,000

73 Bell Pasture

Ladera Ranch

$3,995,000

$3,800,000

43 Panorama

Coto de Caza

$1,995,000

$1,930,000

1609 Eleanor

Laguna Beach

$3,995,000

$3,765,000

1605/1603 Electric

Seal Beach

$1,995,000

$1,900,000

227 Jasmine

Corona del Mar

$3,895,000

$3,650,000

125 39th Street

Newport Beach

$1,995,000

$1,895,000

2061 Ocean Boulevard

Newport Beach

$3,695,000

$3,525,000

367 Newport Glen

Newport Beach

$1,895,000

$1,850,000

104 Blue Lagoon

Laguna Beach

$3,795,000

$3,500,000

34042 Capo By The Sea

Dana Point

$1,895,000

$1,850,000

20 Peppertree

Newport Beach

$3,495,000

$3,385,000

67 Calle Careyes

San Clemente

$1,895,000

$1,825,000

35067 Beach Road

Dana Point

$3,495,000

$3,300,000

323 Marguerite

Corona del Mar

$1,795,000

$1,700,000

2618 Cove

Corona del Mar

$3,495,000

$3,300,000

315 Aliso

Newport Beach

$1,695,000

$1,685,000

29 Castlerock

Irvine

$2,995,000

$2,950,000

1800 Avenida Salvador

San Clemente

$1,669,000

$1,600,000

8 Meridian

Newport Coast

$2,995,000

$2,900,000

23 Cassis

Dana Point

$1,499,000

$1,495,000

19393 Mickel Lane

Yorba Linda

$2,995,000

$2,755,000

99% sucess rate FOR CLOSED SALES VS. LISTINGS

2

40%

Sold 95.6% of list price

$75.6 million in sales

VS. 91.4% AVERAGE LIST PRICE

IN THE LAST 12 MONTHS

INTERNATIONAL BUYERS

3

35%

4

RELOCATION/ 2ND HOME BUYERS

2016 Individuals by transaction volume as reported by the Wall Street Journal. 2 Based on information from California Regional Multiple Listing Service/Association of REALTORS®, for the period 07/27/2015 through 07/27/2017, for total volume of closed sales vs. total volume of listings for Orange County, CA. 3 All reports are published July 2017 based on data available from 07/01/2015 - 06/30/2017 for Orange County, CA. 4 All reports are published July 2017 based on data available from 07/01/2016 - 06/30/2017 for Orange County, CA. © Trendgraphix, Inc. Total sales represent data from Trendgraphix reports combined with sales that were recorded outside of the California Regional Multiple Listing Service/Association of REALTORS®.

1


Record-breaking sales. Proven results. THE RIGHT MARKETING, EXPOSURE, AND NEGOTIATION WORKS

10 CHANNEL VISTA | NEWPORT COAST

2741 OCEAN BOULEVARD | CORONA DEL MAR

23221 PRADERA ROAD | COTO DE CAZA

Highest price per square foot ($1,375) for a custom home in Newport Coast.

Highest price paid in the last two and a half years in Corona del Mar. Sold in seven days.

Highest price paid over the last 7 years in Coto de Caza.

Sold for $13,250,000

Sold for $8,810,000 with multiple offers

2021 TAHUNA TERRACE | CORONA DEL MAR

20 PEPPERTREE | NEWPORT BEACH

104 BLUE LAGOON | LAGUNA BEACH

Highest price paid per square foot ($1,740) in the last fifteen years in non-bluff front, Irvine Terrace. Sold in fourteen days.

Highest price paid on record for Bonita Canyon.

Highest price ever in Blue Lagoon.

Sold for $3,389,000

Sold for $3,200,000

Sold for $5,900,000

This representation is based on California Regional Multiple Listing Service statistics at the time of sale.

Sold for $7,500,000


Skilled negotiation that never leaves money on the table.

29 CASTLEROCK | IRVINE

13 BALBOA COVES | NEWPORT BEACH

5 VIA CRISTALLO | NEWPORT COAST

Highest price paid per square foot ($870) in the last 12 months in Turtle Ridge. Sold for $550,000 more than the most recent model match.

Highest price paid in the community over the last 10 years.

Highest price paid for this model in the last 5 years, $1,000,000 more than the most recent model match.

Sold for $4,050,000

Sold for $4,400,000

29 BAY DRIVE | LAGUNA BEACH

909 SUMMIT | LAGUNA BEACH

57 CAPE ANDOVER | NEWPORT BEACH

Sold in 27 days by auction. Previously listed by another agent for 145 days with no offers.

Sold in 30 days for $1,017 per square foot before being completed from architectural renderings.

Highest price ever paid in Castaways. Sold in 10 days.

Sold for $9,500,000

Sold for $2,250,000

Sold for $2,950,000

Sold for $4,125,000


104 Blue Lagoon, Laguna Beach | $3,200,000


World-class aerial and still photography. BUILDING BUYER EMOTION

Newport Beach

Coto de Caza

Long Beach

Newport Coast

Coto de Caza

Newport Coast


Exceptional interior and exterior videography. MAKING YOUR HOME COME ALIVE Listings with videos receive 403% more inquiries

*

| Video posts on Facebook have a 135% greater reach

*

| YouTube video consumption rises 100% year over year

Newport Coast

Newport Beach

Dana Point

Corona Del Mar

www.227Jasmine.com | www.2767EastOceanBlvd.com | www.104bluelagoon.com | www.2021TahunaTerrace.com

*

*

Data sources include Insivia, Social Bakers, and YouTube as reported by iTourMedia, Inc.


Customized concierge services. CUTTING-EDGE TECHNOLOGY–PUT YOUR HOME ON STAGE 3-d Virtual walk-through tours and floor plans | Staging and merchandising | Architectural renderings

bit.do/17427rockrose 17427 Rockrose, Yorba Linda | $2,300,000

bit.do/12southlasenda 12 S. La Senda, Laguna Beach | $7,995,000

bit.do/909summit 909 Summit, Laguna Beach | $2,250,000


Custom website to showcase your home. APPEAR FIRST IN SEARCH RESULTS WHEN SOMEONE SEARCHES FOR YOUR ADDRESS

WWW.YOURHOMEADDRESS.COM • High-quality drone lifestyle video

• 3-D virtual walk-through technology and floor plans

• High-resolution photography

• Property features and amenities

• Driving directions and property mapping

• Digital brochure

www.2767EastOceanBlvd.com | www.104BlueLagoon.com | www.2021TahunaTerrace.com | www.2618covestreet.com | www.10ChannelVista.com


Extraordinary marketing to all the right places. EXPERIENCE THE DIFFERENCE AT WWW.DEANLUECK.COM


104 Blue Lagoon, Laguna Beach | $3,200,000


Marketing materials that deliver results. BROCHURES DISTRIBUTED ELECTRONICALLY AND BY MAIL

bit.do/23221pradera

bit.do/104bluelagoon

bit.do/909summit

bit.do/57capeandover


17427 Rockrose, Yorba Linda | $2,300,000


Property campaigns where they matter most. 2.5 BILLION ACTIVE SOCIAL MEDIA USERS

*

• Social media posts optimized with multiple photos, hashtags, videos, and links for lead capture

• Social media team stays up-to-date and shares best practices for reaching the largest audience

• Inclusion in weekly Open House posts on all major social media sites to boost attendance

• Links to social media posts included in weekly Listing Activity Report

*

As reported by Statista.


Residential Customer Full

The MLS: Where effective digital exposure starts. SOLD

List / Sold:

• Single Family Residence

2021 Tahuna Te • Corona del Mar 92625 4 beds, 4 baths • 3,389 sqft • 9,760 sqft lot • $1740.93/sqft • Built in 2002

$6,195,000 / $5,900,000

54 days on the market

ML# OC15124356

THERE IS A RIGHT WAY AND A WRONG WAY

Spectacular, unobstructed panoramic views of the Harbor, Catalina Island and city lights from this magnificent single level Cape Cod home in Irvine Terrace constructed in 2002 by RDM Development. Vaulted plank ceilings, walls of glass, open floor plan and abundant light to take in the remarkable ocean vistas. Enter the private courtyard with tranquil salt water pool/spa and through a Dutch door to the Great Room with 180 degree ocean views. Featuring French Quartersawn distressed oak hardwood flooring, Lutron lighting, Nest climate control and whole house sound. The kitchen offers Calcutta marble, appliances from Wolf and Sub Zero, center island, breakfast nook and sink overlooking the Pacific. An adjacent family room with beam ceilings, brick fireplace and covered terrace overlooks the pool and courtyard. The Great Room with soaring ceilings and fireplace features towering French doors opening to the ocean view terrace with fire pit, Lynx BBQ and unobstructed views of the harbor entrance. The master suite with distressed wood beams has unparalleled views from the harbor entrance to the Newport Pavilion. The elegant master bath features Calcutta marble, heated floors and claw tub. This immaculate home was featured on the Sherman Gardens and CDM Home Tours

Accurate mapping

Access to video and virtual 3D walk-through tour

Residential Customer Full

SOLD

List / Sold:

• Single Family Residence

2021 Tahuna Te • Corona del Mar 92625 4 beds, 4 baths • 3,389 sqft • 9,760 sqft lot • $1740.93/sqft • Built in 2002

STUNNING PHOTOS WITH CAPTIONS

DETAILED HOME FEATURES

COPYWRITING

$6,195,000 / $5,900,000

54 days on the market ML# OC15124356

Facts & Features • • • • • •

Listed on 06/08/2015 Original List Price of $6,195,000 One Level Home 2 Garage spaces/Attached Garage 2 Total parking spaces Family community

• • • • • •

Laundry available Heating available Fireplace available Patio available Pool and Spa Available View available

Interior • Rooms: All Bedrooms Down, Family Room, Formal Entry, Great

Room, Living Room, Main Floor Bedroom, Main Floor Master Bedroom, Master Suite, Separate Family Room, Walk-In Closet • Eating Area: Breakfast Counter / Bar, Breakfast Nook, Formal Dining Room

• Appliances: 6 Burner Stove, Barbecue, Built In Range, Dishwasher,

Double Oven, Garbage Disposal, Gas Range, Ice Maker, Microwave, Range/Stove Hood, Refrigerator, Trash Compactor, Water Line to Refrigerator • Other Interior Features: Bathtub, Beamed Ceilings, Built-Ins, CathedralVaulted Ceilings, Ceiling Fan, Crown Moldings, High Ceilings (9 Feet+), Home Automation System, Kitchen Island, Kitchen Open to Family Room, Living Room Deck Attached, Open Floor Plan, Recessed Lighting, Stone Counters, Wainscoting

Exterior • Lot Features: Access via City Streets, Ocean Side Of Highway 1 • Security Features: Carbon Monoxide Detector(s), Security System,

Spectacular, unobstructed panoramic views of the Harbor, Catalina Island and city lights from this magnificent single level Cape Cod home in Irvine Terrace constructed in 2002 by RDM Development. Vaulted plank ceilings, walls of glass, open floor plan and abundant light to take in the remarkable ocean vistas. Enter the private courtyard with tranquil salt water pool/spa and through a Dutch door to the Great Room with 180 degree ocean views. Featuring French Quartersawn distressed oak hardwood flooring, Lutron lighting, Nest climate control and whole house sound. The kitchen offers Calcutta marble, appliances from Wolf and Sub Zero, center island, breakfast nook and sink overlooking the Pacific. An adjacent family room with beam ceilings, brick fireplace and covered terrace overlooks the pool and courtyard. The Great Room with soaring ceilings and fireplace features towering French doors opening to the ocean view terrace with fire pit, Lynx BBQ and unobstructed views of the harbor entrance. The master suite with distressed wood beams has unparalleled views from the harbor entrance to the Newport Pavilion. The elegant master bath features Calcutta marble, heated floors and claw tub. This immaculate home was featured on the Sherman Gardens and CDM Home Tours

Additional Information

Facts & Features

Dean Lueck

• • • • • •

Listed on 06/08/2015 Original List Price of $6,195,000 One Level Home 2 Garage spaces/Attached Garage 2 Total parking spaces Family community

Interior • Rooms: All Bedrooms Down, Family Room, Formal Entry, Great

Room, Living Room, Main Floor Bedroom, Main Floor Master Bedroom, Master Suite, Separate Family Room, Walk-In Closet • Eating Area: Breakfast Counter / Bar, Breakfast Nook, Formal Dining Room

• • • • • •

Laundry available Heating available Fireplace available Patio available Pool and Spa Available View available

Smoke Detector

First Team Estates 4 Corporate Plaza #100 Newport Beach, 92660

BRE License #: 01752859 dlueck@cox.net

OUR COMMITMENT:

• Missing contact information

• Skilled copywriting

• Complete agent contact information

• Incorrect mapping

• Detailed and accurate features

• Correct tract information, HOA amenities

• Missing virtual tours

• Complete all searchable fields possible

• Custom virtual tours

• Up-to-date open house and/ or showing information

• Professional photography with photo captions

• Sewer: Sewer In Street • Other Exterior Features: Barbecue Private, Lighting

• Corona Del Mar - Spyglass area • •

County • Limited showing/accessOrange information Parcel # 05033302

Dean Lueck

• Corona Del Mar - Spyglass area • Orange County • Parcel # 05033302

COMMON ERRORS:

• Missing searchable criteria Additional Information • Standard sale • $510 HOA dues Yearly • Newport Mesa Unified School District

First Team Estates 4 Corporate Plaza #100 Newport Beach, 92660

Double Oven, Garbage Disposal, Gas Range, Ice Maker, Microwave, Range/Stove Hood, Refrigerator, Trash Compactor, Water Line to Refrigerator • Other Interior Features: Bathtub, Beamed Ceilings, Built-Ins, CathedralVaulted Ceilings, Ceiling Fan, Crown Moldings, High Ceilings (9 Feet+), Home Automation System, Kitchen Island, Kitchen Open to Family Room, Living Room Deck Attached, Open Floor Plan, Recessed Lighting, Stone Counters, Wainscoting

Exterior

• Unimportant features

• Standard sale • $510 HOA dues Yearly • Newport Mesa Unified School District

• Sewer: Sewer In Street • Other Exterior Features: Barbecue Private, Lighting

• Appliances: 6 Burner Stove, Barbecue, Built In Range, Dishwasher,

• Poor grammar, typos, unnecessary abbreviation

• Lot Features: Access via City Streets, Ocean Side Of Highway 1 • Security Features: Carbon Monoxide Detector(s), Security System,

Smoke Detector

• Missing agent remarks • Limited and poor photography BRE License #: 01752859 dlueck@cox.net

Quality matters.

• Complete agent remarks


Fastest response to buyer inquiries. WE RESPOND WITHIN 5 MINUTES –THE INDUSTRY AVERAGE IS 15 HOURS 1

First Team® Real Estate

Buyer Expectations

Industry Average

100%

80%

60%

40%

20%

0%

Within 5 Minutes

Within 30 Minutes

Within 1 Hour

Within 2 Hours

Within 4 Hours

Same Day

• Dedicated and licensed agents immediately answer buyer questions 7 days a week • Instant transfer to listing agent for showings and specific details about your home • Over 2,000 buyer inquiries per month

List with the company that has the most buyers. 3

1 3

Client Care Center Hours: Monday-Sunday 8:00am – 5:00pm (PST). 2 2015 NAR The Intelligent Internet Lead. All reports are published March 2016 based on data available from 01/01/2015–12/31/2015 for Orange County, CA. © Trendgraphix, Inc.

1 Business Day

2


424 Vista Parada, Newport Beach | $1,769,000


Reaching millions of luxury homebuyers online. EXPOSE YOUR HOME TO WHERE THE RIGHT BUYERS ARE SEARCHING

YOUR HOME

2,000 listing syndication affiliates. Other company and product names may be trademarks or trade names of their respective owners.


27 Balboa Coves, Newport Beach | $4,000,000


Reciprocal exposure means no exclusions. LOCAL & NATIONAL WEBSITES WHERE YOUR HOME WILL APPEAR

Other company and product names may be trademarks or trade names of their respective owners.


2021 Tahuna Terrace, Corona Del Mar | $5,900,000


Targeted marketing to top-selling agents. YOUR HOME’S COMPELLING DETAILS, PHOTOS, AND VIDEO IN THOUSANDS OF INBOXES



2767 E. Ocean Boulevard, Long Beach | Sold for $4,000,000


Argentina

British Virgin Islands

Denmark

India

Mexico

Saint Martin

Thailand

Australia

Canada

Dominican Republic

Ireland

Monaco

Singapore

Trinidad & Tobago

Austria

Cayman Islands

England

Italy

New Zealand

South Africa

Turkey

Bahamas

China

France

Luxembourg

Panama

Spain

United Arab Emirates

Belgium

Colombia

Germany

Malaysia

Portugal

Sweden

Uruguay

Belize

Costa Rica

Iceland

Mauritius

Puerto Rico

Switzerland

Virgin Islands

10 Channel Vista, Newport Coast | $13,250,000


Privileged access to the world’s most affluent luxury home buyers. INTERNATIONAL LUXURY HOME EXPOSURE THROUGH EXCLUSIVE PARTNERSHIPS

CHRISTIE’S INTERNATIONAL REAL ESTATE • 136 Affiliated Brokerages • 1,200 Offices

LUXURY PORTFOLIO INTERNATIONAL® • 200+ Brokerages in 55 countries • 4,000 Offices with 128,000 agents • $351 Billion in sales volume in 2015

• 32,000 Agents

• Search in 9 languages and 60 currencies

• 45 Countries • $118 Billion in sales volume in 2015 • Search in 19 languages • 70 Million annual website visits • 64% of website traffic is from international buyers

• LuxeIntel identifies potential luxury home buyers in your area

JUWAI.COM – #1 LUXURY PROPERTY PORTAL FOR CHINESE BUYERS • The largest selection of international properties exposed to Chinese luxury home buyers • Get your property behind China’s Great Firewall • In-language, professional translation done for all luxury listings guarantees additional exposure • An exclusive audience of 2 million highnet-worth Chinese consumers

Unprecedented worldwide reach.


Partnered with the world’s #1 luxury brands. DELIVERING THE HIGHEST LEVEL OF GLOBAL EXPOSURE

www.christiesrealestate.com

www.luxuryportfolio.com


NEWS

Effective luxury print advertising. TARGETED INTERNATIONAL EXPOSURE–TRUSTED LUXURY EXPERTISE Coast Magazine

NEWPORT BEACH

Classic home featuring a waterside great room with dual fireplaces.

COTO DE CAZA

$8,500,000

Los Ranchos estate on 6.4 acres offering dramatic views. (594020)

$7,999,000 800-258-7630

(594017)

800-387-1447

LONG BEACH

$2,995,000

NEWPORT BEACH

$8,500,000

DANA POINT

$7,200,000

Over 8,000-square-foot home on two lots with 180-degree views.

800-258-7630

(594012)

LAGUNA BEACH

$4,949,000

NEWPORT BEACH

$4,195,000

Beautiful, 4-bedroom, 7-bathroom, Newport Coast home.

Walls of glass framing stunning ocean and Catalina Island views.

Nearly 6,650-square-foot, 5-bedroom, 7.5-bathroom pool-home.

(594014)

(593949)

(593910)

TEMECULA

800-387-1451

$2,750,000

800-387-1447

HUNTINGTON BEACH

$2,548,000

800-258-7630

SUNSET BEACH

$2,499,000

Breathtaking ocean and Catalina Island views and teak decking.

6-bedroom estate featuring double master suites, 1,500-bottle wine cellar, pool and unobstructed views.

3-bedroom, 2-bathroom home with a 2-car garage and 45-foot dock.

3-bedroom, 2-bathroom home with a Jacuzzi and 1-car garage.

(594013)

(594015)

(594018)

(593867)

800-258-7630

NEWPORT BEACH

$2,495,000

TEMECULA

800-856-9352

$2,395,000

800-387-7925

LEMON HEIGHTS

$2,000,000

800-229-3488

YORBA LINDA

$1,689,000

Newport home with a low price and private dock.

Panoramic Temecula Valley, mountain, city light and sunset views.

Tudor-style home on a 27,680-square-foot lot in Lemon Heights.

3,705-square-foot, 4-bedroom, 3-bathroom, equestrian home.

(593911)

(594016)

(594021)

(593794)

800-258-7630

NEWPORT BEACH

$1,650,000

LAGUNA NIGUEL

800-856-9352

$1,449,888

800-387-1451

LADERA RANCH

$1,424,900

800-679-5678

NORTH TUSTIN

$1,399,900

3-bedroom, 3-bathroom, 2-story home on a huge lot with a pool.

5-bedroom, 3-bathroom, 3,500-square-foot home with an elevator.

Open house Sept. 24, 12-4; lunch at noon. Open house Sept. 25, 1-4; lunch.

Sunset views, a cobblestone driveway, wine cellar and bonus room.

(593912)

(593752)

(593836)

(593799)

800-258-7630

IRVINE

$1,249,900

(593835)

800-387-7930

Kitchen with island, gorgeous master bedroom, fountain, barbecue and fire pit.

COSTA MESA

$1,099,000

Dutch front door, linen storage with walnut doors and 3-car garage. (594019)

LONDON © 2016 First Team Estates®. All rights reserved.

800-387-1450

800-229-3488

HONG KONG

800-387-7930

SAN JUAN CAPISTRANO

$1,098,000

4-bedroom, 3-bathroom residence on a 27,000-square-foot lot. (593751)

MILAN

800-387-1450

PARIS

MIAMI

800-387-1451

MURRIETA

$1,075,000

4.55-acre ranch with 5 cross-fenced pastures and a 13-stall barn. (593899)

NEW YORK

800-387-7922

ORANGE COUNTY www.firstteam.com

Reaching the right audience. Other company and product names may be trademarks or trade names of their respective owners.


Global property syndication. BE FOUND ON THE #1 REAL ESTATE SITES AROUND THE WORLD

COUNTRIES Algeria - Hebdoimmobilier Algeria - Lkeria Australia - RealEstateWorld Australia - RentBuy Austria - Willhaben.at Brazil - Todobrasilimobiliaria.com Bulgaria - Imot.bg Cambodia - DotProperty Cambodia - RealEstate.com.kh Canada - Kangalou Canada - Publimaison.ca Chile - Icasas.cl

China - Fang.com China - East-West Property China - MLS.cn China - Sodichan Colombia - GoPlaceIt Colombia - Icasas.com.co Czech Republic - RealCitycz Denmark - Boliga.dk Dominican Republic - Venren.com Egypt - ListAProperty Estonia - City24.Ee Fiji - Housingparadise.com

France - Acheter-Louer.fr France - Corsematin France - Cotelittoral.fr France - ExplorImmo France - ImmoStreet.com France - Laprovence France - Ledauphine France - Lejournaldesaoneetloire France - Leprogres France - Midilibre France - Nicematin France - Seloger.com

France - Simply-Move.fr France - Surfaceprivee.com France - Varmatin French Polynesia - Immopf Germany - Sz-Immo.de Greece - Spiti24.Gr Greece - Spitogatos.gr Greece - Tospitimou.gr Greece - Xe India - 99Acres.com Indonesia - DotProperty Ireland - MyHome.ie

Ireland - PropertySteps.ie Italy - Idealista.it Italy - Immobiliare.it Japan - RealEstate.co.jp Kazakhstan - Homsters.kz Kenya - BuyrentKenya.com Laos - DotProperty Latvia - City24.Lv Lithuania - City24.Lt Luxembourg - ImmoTop.lu Luxembourg - Wortimmo Macau - Go853.com

Malaysia - DotProperty Mexico - GoPlaceIt Mexico - Icasas.mx Monaco - Montecarlo-RealEstate.com Morocco - LogicImmo.ma Morocco - Mubawab Morocco - Royaume-Immobilier.com Morocco - SelektImmo.com Myanmar - Shweproperty.com New Caledonia - Immonc Nigeria - PrivateProperty.com.ng


WORLD Pakistan - Zameen Panama - World Panama Real Estate Papua New Guinea - Hausples.com.pg Peru - GoPlaceIt Philippines - DotProperty Philippines - Iproperty.com.ph Philippines - MyProperty.ph Philippines - PerSquare.com.ph Poland - Domy.pl Poland - Morizon Poland - Oferty.net

Portugal - Idealista.pt Portugal - Kamicasa.pt Romania - Magazinul De Case Romania - Storia Russia - Domofond.ru Senegal - SenegalCity.com Serbia - Imovina.net Singapore - DotProperty Slovakia - Reality.sk South Africa - Persquare.co.za South Africa - PrivateProperty.co.za

Spain - Globaliza.com Turkey - EmlakTown Spain - Idealista Ukraine - Mesto.ua Spain - Kamicasa.com United Arab Emirates - Bayut Spain - Pisos.com United Arab Emirates - ListAProperty Sweden - Bostadsportal.se United Kingdom - RightMove.co.uk Switzerland - ImmoStreet.ch United Kingdom - BestPropertiesOverseas.co.uk Tanzania - Dar Property United Kingdom - The House Shop Thailand - DotProperty Uruguay - GoPlaceIt Thailand - Thailand-Property.com Venezuela - GoPlaceIt Thailand - Thailand-Property-Gate.com Vietnam - DotProperty Tunisia - Sokna.tn

Other company and product names may be trademarks or trade names of their respective owners.

Arkadia BestPropertiesOverseas.com Edenway GoPlaceIt HomeGlobally ListAProperty Global RealtyIndexer.com Zezoom


57 Cape Andover, Newport Beach | $4,125,000


The company we keep. STRATEGIC PARTNERSHIPS, ENDLESS OPPORTUNITIES

• Events

• Press

• Advertising

• Gifting

• Sponsorships

• Marketing

• Social Media

• Philanthropy

Other company and product names may be trademarks or trade names of their respective owners.


Know when and where your property will be marketed. DETAILED MEDIA PLAN

LOCAL PRINT ADVERTISING NEWSPAPER OPPORTUNITIES Newport Beach Independent Laguna Beach Independent LA Times / Daily Pilot Modern Luxury

LUXURY PORTFOLIO ADVERTISING Wall Street Journal International Unique Homes Magazine Unique Homes China LUXE Interiors + Design SOCIAL MEDIA MARKETING

MAGAZINE OPPORTUNITIES

1747 OCEAN BOULEVARD | CORONA DEL MAR SCHEDULED PRINT MEDIA Orange County Register Featured placement on First Team Estates page April 10, 2016 April 17, 2016 April 24, 2016 May 1, 2016 OC Register, OC Estates Back Cover Featured placement on First Team Estates page May 7, 2016 May 14, 2016 May 21, 2016 May 28, 2016 Luxe Interiors + Design – July 2016 Modern Luxury – May 2016

PUBLIC RELATIONS Orange County Register Press Release April 2, 2016

April 9, 2016 May 7, 2016 May 14, 2016 May 21, 2016

INTERNATIONAL ADVERTISING** Wall Street Journal – International Europe - Spring 2016 Asia – Spring 2016 Velocity Magazine CIRE Magazine (English and Chinese) CIRE Interiors Magazine Kommersant CIRE Client E-Newsletter Unique Homes – China LOCAL PRINT ADVERTISING** NEWSPAPER OPPORTUNITIES Newport Beach Independent Huntington Beach Independent Laguna Beach Independent LA Times East Edition North Orange County advertisement LA Times / Daily Pilot South Orange County advertisement OC Register Zoned Supplements Select any city in Orange County for hyper-local advertisement San Clemente Times MAGAZINE OPPORTUNITIES Architectural Digest Coast Magazine The duPont Registry Executive Agent Magazine Harbour Lights Magazine Newport Beach Magazine Niche Magazine

Ocean Magazine Orange Coast Magazine Prime Magazine Riviera Magazine Robb Report Vivid Magazine

Architectural Digest Coast Magazine Orange Coast Magazine The duPont Registry Riviera Magazine Harbour Lights Magazine

Talk of the Town “Talk of the Town” feature on First Team Social Media Profiles Facebook, Google+, Pinterest, Twitter, and Instagram ONLINE ADVERTISING Custom YouTube Video

Robb Report

Prominent placement on First Team Estates video channels

Newport Beach Magazine

FirstTeam.com, Featured Homes

Pelican Hill Magazine

Placement on First Team Featured Homes Page

INTERNATIONAL ADVERTISING Wall Street Journal – International

Orange County Register Placement in “Featured Home” reel on OCRegister.com/RealEstate

Europe and Asia Velocity Magazine

PUBLIC RELATIONS

Christie’s Magazine

Orange County Register

Unique Homes – China

Press Release


Accountability and performance reviews. CONSISTENT RESULTS AND FEEDBACK DELIVERED DIRECTLY TO YOU

Weekly activity reports | Property views and impressions | Online and offline advertising re-cap | International traffic reports | Showing feedback

Languages (excluding English)

0

VISITS BY COUNTRY TOP 10 COUNTRIES* (excluding United States) n n n n n n n n n n

China France United Kingdom Germany Italy Canada Australia Denmark Ukraine Russian Federation

1,419,591 207,818 185,536 104,224 60,504 44,855 20,035 19,629 13,458 12,601

20,000

40,000

60,000

80,000

VISITS BY LANGUAGE TOP 9*

n English n Traditional Chinese n Japanese n German n French n Russian n Italian n Spanish n Portuguese

3,226,353 63,458 52,627 52,219 51,296 51,024 49,793 46,499 44,875

*Luxury Portfolio, LuxeAnalyticsâ„¢ Data based on January 1, 2015 to December 31, 2015.



Largest network of relocation buyers. UNMATCHED RESOURCES FROM ALL OVER THE WORLD

• Relocation buyers pay top dollar in the least amount of time

• Successfully closed over $400 million in relocation sales in 2016*

• Through our exclusive partnership with Leading Real Estate Companies of the World® and as the preferred broker for international relocation companies, First Team® handles inbound relocation clients from all over the world.

• Worked with over 72 relocation management companies in 2016

RELOCATION NETWORK Argentina

Bulgaria

Dominican Republic

Ireland

Mexico

Romania

South Korea

United Arab Emirates

Aruba

Canada

England

Israel

Monaco

Russia

Spain

United Kingdom

Australia

Cayman Islands

France

Italy

Netherlands

Saint Barthelemy

Sweden

United States

Austria

China

French West Indies

Jamaica

New Zealand

Saint Martin

Switzerland

Uruguay Virgin Islands, British

Bahamas

Colombia

Germany

Lebanon

Panama

Scotland

Thailand

Barbados

Costa Rica

Greece

Luxembourg

Portugal

Singapore

Trinidad and Tobago

Virgin Islands, U.S.

Belgium

Czech Republic

Guam

Malaysia

Puerto Rico

Sint Maarten

Turkey

Wales, Great Britain

Belize

Denmark

Iceland

Mauritius

Qatar

South Africa

Turks and Caicos Islands

Zambia

*

As reported through internal transaction management system.


797 Nyes Place, Laguna Beach | $2,700,000


Staying ahead in a changing luxury marketplace. SNEAKPREVIEW The fastest way to market. SM

STRATEGIC PRICING ADVANTAGE Alignment for success: Marketing | Merchandising | Pricing | Accessibility

MARKET TRENDS SM Active vs. Pending vs. Sold Units For luxury homes sold in Corona del Mar, Laguna Beach, Newport Beach, Newport Coast

Active Units

Pending Units

Pending Backup Offers

Sold Units

700

BUYER PIPELINE Largest proprietary database of luxury buyers. SM

600 500 400 300 200 100

June 2017

May 2017

April 2017

March 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

0

This representation is based on information from California Regional Multiple Listing Service/Association of REALTORSÂŽ, published July 2017, for the period 07/01/2016 through 06/30/2017 for single family residences sold for $1 million and above.


Committed to building lasting relationships. SERVICE YOU DESERVE. PEOPLE YOU CAN TRUST

Dean was nothing short of exceptional! Not only did he help us find a great house in a prime location at a great price, but also helped us list our home at the right time at a great price as well! In fact, because of Dean and the way he presented our home through staging, videos and flyers, we sold it in less than 24 hours. We are 100% satisfied with Dean’s services and would use him again in a heartbeat. – William and Dorothy Seles

Dean was an absolute pleasure to work with. I have never had a better real estate experience in all my years. He was so knowledgeable about the area/market and truly understood what we were looking for and guided us right to it. In fact I’d venture to say that he knew what we were looking for even more than we did! Words can’t describe how great an experience it was working with Dean. I will be highly recommending Dean to all of my friends and colleagues. – Gordon and Dineen Tucker

Dean Lueck is the best agent I have ever worked with in my 30 years of purchasing residential property. His professionalism, attention to detail, and commitment to his customers is the best in the industry. – Seller

Dean was a fantastic partner in selling our house. He was a great advisor, willing to roll up his sleeves and do whatever was needed to make the sale of our home go smoothly. He was solution-focused and a joy to work with. I highly recommend him. – Seller

We’ve had a wonderful experience with Dean as our real estate agent. Dean is incredibly hardworking, knowledgeable, and detail-oriented. He truly understood what we were looking for, and most importantly, always listened to us and respected our needs. Over the years, Dean has been our agent for 3 real estate transactions, including the purchase of our current home. We love our home in South OC and truly owe it to Dean for introducing us to this wonderful community. He did an amazing job, stepping up, and securing this house for us through a challenging transaction. We’d absolutely love to work with him again the next time we buy or sell a home. – Mike Huang

Dean Lueck did an amazing job selling the house. He brought an offer that was $100,000 greater than any prior home sold in the neighborhood. Also, he obtained a selling price that was $100,000 greater than what other agents predicted they could get. He worked hard to prepare the house for showing and to stage the house to get the top dollar. He negotiated the best price and optimal conditions for the sale. The house was in escrow within a week and escrow closed with no problems. He was extremely responsive and worked very hard. Without reservations, I would definitely recommend him to anyone. – Pemberton Family Trust

Dean is professional, knowledgeable, and patient. He always has YOUR needs and interests in mind, never pushes you but offers his well-informed opinions (this is the best thing about working with Dean, as we had agents before who would push you for a deal for their own interests). His thorough knowledge of the market and negotiation skills also come in handy when it comes to negotiating the best deal for you, selling or buying. We’ve both purchased and sold properties through Dean, and we are very pleased with the result, each and every time. – Weili and Jerry


We’ve had a wonderful experience with Dean as our real estate agent. Dean is incredibly hard-working, knowledgeable, and detail oriented. He truly understood what we were looking for, and most importantly, always listened to us and respected our needs. Over the years, Dean has been our agent on 3 real estate transactions, including the purchase of our current home. We love our home in South Orange County and truly owe it to Dean for introducing us to this wonderful community. He did an amazing job, stepping up, and securing this house for us, through a challenging transaction. We’d absolutely love to work with him again the next time we buy or sell a home. – Mike Huang

Dean was amazing. I had a short period to sell and buy my home and they set up and orchestrated the open house selling my home in a week. Dean truly understands prices and the market and was spot on with his intuition and most importantly helping the buyers feel at home. This whole process, with two children and a dog, was a very intricate one, and I am so thankful Dean stood by my side. I am completely satisfied as I look back at the sale of my last home, and am so thrilled and at peace as I enjoy my new home. When timing and so many details and variables are involved my biggest advice is call the best. Dean Lueck team is the best. – Ravi and Graca Krisnan

Dean is a great REALTOR® and person to deal with. He was our broker for two houses. He is professional, caring, funny, and nice. I recommended him to all of our friends in South Orange County. It is rare to deal with a broker like Dean in your life. I don’t trust people easily but he was able to gain my trust with his attitude and professionalism. – Jon Rosen

Over the years, Dean has helped my family and I buy 4 homes and sell 2 homes. Although I’ve worked with many other REALTORS® in the past, I now stick with Dean because he is the absolute best I have ever known. Honestly, I think he’s one of the very best in the country. Dean is extremely professional, yet down-to-earth, and everything he does is top notch. His marketing reach is vast and incorporates some of the best media ever used. He has connections everywhere, and they are the “right” connections for getting deals made. As the best “deal-maker” anywhere, Dean has sold my homes quickly, and in both instances at full price. But on the buying side, he was always able to negotiate to the price we needed to pay. I really don’t know how he does it! Dean is a tireless worker, and I’m always able to reach him 7 days a week and at any hour. Even when I e-mail him, he gets right back to me. There is no way that I would want work with any other real estate person, ever. He’s that good. – Dale Quarto

My husband and I wanted to downsize as we approach retirement. Dean Lueck did phenomenal work for us in selling our house. He went above and beyond what we ever expected. He gave us advice on presenting the home for sale to its best advantage. More importantly, he was very generous with his time in discussing the best way to sell our house, information on comps, the market at the time and pricing, services that he and his team would provide (and they did–and terrific pictures of the house) He also kept us up to date on every showing, which he personally arranged and worked. He put in so much time and effort to get us the best possible contract. Other than that, Dean is wonderful to work with. He is a very kind and genuine person. We cannot say enough good things about him. – Gerry S.

ABOUT DEAN bit.do/aboutdean

TESTIMONIALS bit.do/deantestimonials


DEAN LUECK


The Power of Teamwork . TM

2,000 SERVICE PROFESSIONALS WORKING TO GET YOUR HOME SOLD

#1 independent firm

#1 market share

#1 luxury broker

IN SOUTHERN CALIFORNIA

IN ORANGE COUNTY

IN ORANGE COUNTY

1

2

3

Best real estate company

27 office locations

2,000 real estate agents

VOTED 6 YEARS IN A ROW

ACROSS SOUTHERN CALIFORNIA

AND SERVICE PROFESSIONALS

4

Thank you.

Top Broker Report published January 2017 based on data available from 1/1/2016-12/31/2016, ALL CRMLS, All Brokers. 2 Top Broker Report published January 2017 based on data available from 1/1/2016-12/31/2016, CRMLS - Orange County, All Brokers. 3 Top Broker Report published January 2017 based on data available from 1/1/2016-12/31/2016, for CRMLS - Orange County, units sold $1+ million, All Brokers. © TrendGraphix. 4 As polled by the Orange County Register, 2011-2016. 1


The finest luxury home marketing. Proven results.

We make your home come alive.

DEAN LUECK REALTOR® |

CalBRE# 01752859

949-275-1801

dlueck@cox.net www.deanlueck.com

4 Corporate Plaza Drive, Suite 100, Newport Beach, CA 92660

An Affiliate of LUXURY PORTFOLIO INTERNATIONAL®

Display of MLS data is deemed reliable but is not guaranteed accurate by the MLS. © First Team Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. ®

17130


The finest luxury home marketing. Proven results.

DEAN LUECK REALTOR® |

KRISTEN DAVENPORT REALTOR® |

CalBRE# 01752859

949-275-1801

CalBRE# 02000837

949-929-5447

dlueck@cox.net www.deanlueck.com

kristendavenport@firstteam.com kristendavenport.firstteam.com

4 Corporate Plaza Drive, Suite 100, Newport Beach, CA 92660

We make your home come alive. An Affiliate of LUXURY PORTFOLIO INTERNATIONAL®

Display of MLS data is deemed reliable but is not guaranteed accurate by the MLS. © First Team Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. ®

17130


The finest luxury home marketing. Proven results.

DEAN LUECK REALTOR® |

LAURA COWIE REALTOR® |

CalBRE# 01752859

949-275-1801

CalBRE# 01897431

949-370-8403

dlueck@cox.net www.deanlueck.com

laura@lauracowie.com www.lauracowie.com

4 Corporate Plaza Drive, Suite 100, Newport Beach, CA 92660

We make your home come alive. An Affiliate of LUXURY PORTFOLIO INTERNATIONAL®

Display of MLS data is deemed reliable but is not guaranteed accurate by the MLS. © First Team Real Estate. All rights reserved. This is not intended to solicit a listed property. If your property is currently listed for sale with a broker, please disregard. ®

17130


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