If a flower is to be beautiful, it must be cultivated J A PA N E S E P R O V E R B
Contents Mission Statement. . . . . . . . . . . . . . . . . . . 7 Logo Guidelines . . . . . . . . . . . . . . . . . . . . . 8
Typography . . . . . . . . . . . . . . . . . . . . . . . . 11 Stationery. . . . . . . . . . . . . . . . . . . . . . . . . . 12 Patterns. . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Products. . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Retail Packaging . . . . . . . . . . . . . . . . . . . . 18 Environment . . . . . . . . . . . . . . . . . . . . . . . 20
4 F LO R A & FA U N A
Mission
Flora & Fauna Luxury Intimates, located in Orchid, Florida, is an upscale lingerie boutique with one simple mission in mind: to make every woman feel naturally sexy. Inspired by the delicate, organic forms of flowers, the lingerie collection at Flora & Fauna highlights the pure beauty of the wearer by adding elegant adornments. Our product line is expansive to include sizes XXS to 6X and a wide variety of styles for every woman. Each piece is carefully hand-crafted from premium-quality, and environmentally sustainable textiles and is a stunning addition to any intimates collection.
BRAND MANUAL 7
Top Flowers Stroke: Violet Kiss Fill: Blush and Blooming Verbena
Violet Kiss Lucia BT Regular
Gradient
Blooming Verbena
Violet Kiss to Blooming Verbena
Lucia BT Regular Blush Bailey Sans ITC
Bottom Flowers Stroke: Blooming Verbena Fill: Blush
8 F LO R A & FA U N A
Peony CMYK: 0, 10, 1, 0 RGB: 253, 233, 238 HEX#: fce8ed
Soft Rose CMYK: 2, 46, 21, 0 RGB: 240, 158, 166 HEX#: f09ea6
Blush CMYK: 4, 77, 26, 0 RGB: 231, 97, 121 HEX#: e76079
Lilac CMYK: 15, 36, 0, 0 RGB: 211, 170, 207 HEX#: d2a9cf
Blooming Verbena CMYK: 45, 83, 26, 4 RGB: 149, 75, 124 HEX#: 944a7c
Violet Kiss CMYK: 57, 83, 26, 48 RGB: 80, 40, 79 HEX#: 50284e
Logo + Colors
Filled Flower Variant
Semi-Transparent Variant
Violet Kiss Variant
Blush Variant
Grayscale Variant
Monogram Variant
BRAND MANUAL 9
Typography
Lucia BT Regular LOGOTYPE Lucia BT Regular was chosen as the logotype for its delicate, feminine curves and angular characters. This typeface should only be used for the logo.
Blacksword HEADLINE TYPE Blacksword is used for all headlines, product names, identification, and call outs. The elegant movement of the typeface reflects the brand’s concept.
Bailey Sans ITC SUBORDINATE TYPE All other subordinate type is in Bailey Sans ITC. This pleasant sans serif typeface features smoother curved letters and is easy to read at smaller sizes.
B R A N D M A N U A L 11
Logo Height: 1.59”
Logo Width: 2.68”
Top Clear Space: 0.44”
Name Type: 23pt Description Type: 8pt/15pt
Bottom Clear Space: 0.36”
Pattern Width: 1”
12 F L O R A & F A U N A
Stationery Illustration Width: 2.9”
Illustration Height: 2.7”
Illustration Height: 5.2”
Logo Height: 1.86” Description Type: 8pt Illustration Width: 2.9”
Logo Width: 2.7”
Logo Width: 2.7”
Logo Height: 1.86” Address Type: 9pt/12pt
Illustration Width: 1.95”
Bottom Flap: 0.87”
Website Type: 8pt
Top Flap: 1.5”
B R A N D M A N U A L 13
Peony Pattern
Blush Pattern
Lilac Pattern
Blooming Verbena Pattern
The Peony Pattern is used exclusively to identify all non-apparel products. This pattern will appear on the back of the item tag.
The Blush Pattern is used exclusively to identify all underwear items. This pattern will appear on the back of the product tag.
The Violet Kiss Pattern is used exclusively to identify all bra and bralette products. This pattern will appear on the back of the item tag.
The Blush Pattern is used exclusively to identify all outer garment items. This pattern will appear on the back of the product tag.
14 F L O R A & F A U N A
Patterns
Petite Size
Standard Size
Grand Size
Queen Size
The Petite Size Pattern is used to identify all products sized XXS to S. The pattern size and color will be present on the appropriate tags.
The Standard Size Pattern is used to identify all products sized M to XL. The pattern size and color will be present on the appropriate tags.
The Grand Size Pattern is used to identify all products sized 1X to 3X. The pattern size and color will be present on the appropriate tags.
The Queen Size Pattern is used to identify all products sized 4X to 6X. The pattern size and color will be present on the appropriate tags.
B R A N D M A N U A L 15
Products
The broad selection of products at Flora & Fauna are made with the natural beauty of a woman in mind. We believe in indulging our customers with premium products. Our specially selected textiles are made exclusively from environmentally sustainable materials and are guaranteed the highest quality. Each garment available in the boutique is individually hand-made by our small in-house design team. Products can be tailored in-store upon purchase or a custom piece can be crafted based on individual needs.
B R A N D M A N U A L 17
Peony Printed Underwire Bra
Band
40
Cup
DDD
Support
Supreme
Color
Blush
$94 .00
Bra Tags
Underwear Tags
Hanger
18 F L O R A & F A U N A
Retail Packaging
Gift Box
Large Bag
Tissue Paper
Small Bag
B R A N D M A N U A L 19
Store Entrance The store entrance features plenty of natural light to emphasize the boutique’s best selling collections.
Blossom Room The Blossom Room houses Flora & Fauna’s main collection. The highlighting feature of this room is the 8x12’ wall mirror.
20 F L O R A & F A U N A
Environment
Greenery Room The Greenery room is filled with many different species of plants and features special collections and guest designer pieces.
Changing Room Located past the Greenery Room, the private changing room offers complimentary champagne and wine.
B R A N D M A N U A L 21
Flowers are a proud assertion that a ray of beauty out-values all the utilities of the world. R A L P H WA L D O E M E R S O N