Montreal This Week

Software: Adobe InDesign, Adobe Photoshop

Objective: Design a 4-page layout and masthead for a weekly tourist publication called Montreal This Week. The publication features a different theme each week, so the design should be adaptable while remaining consistent. Include 3–5 articles, an events calendar, a list of hotels, and lots of eye-catching images.

Process: There are many local tourist brochures available, so for the masthead I decided to focus on what differentiates this one from the others: not that it’s in Montreal, but that it’s specifically about this week. The colour of the banner behind the logo changes with the theme each week and becomes the main design colour throughout the publication.

The inside layout features cutout photography, pop-out boxes, overlapping elements and heavy drop shadows to make a layout exciting for the eye. The stories are short and punchy. While there is a lot going on on the page, it is designed to make the reader want to actually read and look at everything.