La Berlue

Software: Adobe Illustrator

Objective: Design a logo for La Berlue, a brand of handcrafted, wooden objects. The logo should reflect the company’s values: playful, imaginative, and the highest quality. The logo will often be laser cut into the products, so it needs to be effective at a small scale. The client wants to stay away from all symbols and colours associated with wood.

Process: Playful typography is paired with abstract geometric shapes to convey that La Berlue is a creative brand willing to explore. Each shape represents one of the values communicated by the client: a base rectangle for reliable quality, a squiggly line for playfulness, and three dots, or an ellipses, for imagination and continued exploration. La Berlue creates many products for children as well as adults, so the logo needed to appeal to both.

The colours chosen for the brand are blue, teal, and yellow. The colours are bright but soft, fun but sophisticated. The colours are only ever meant to be used as accents to add a pop of colour here and there.

The client loved the logo and requested stationary, business cards, and web design reflecting the same style.