Deanna Fox CEO Presentation - April 10, 2024

APRIL102024

APRIL102024

DEANNA FOX

CHIEF EXECUTIVE OFFICER

THANKYOU THANKYOU -Fox.

Working for New York State’s farmers, producers and friends of agriculture has always been my goal, and the CEO position for New York Farm Bureau is my dream job. I am enormously grateful for your time and the chance to present my thoughts and state my case for why I feel I am the right candidate for this job. Thank you for this opportunity.

80-head dairy farm

Standardbred horses

Maple syrup production (2,000 gallons annually)

Both sets of grandparents ran farms on the Otselic River; maternal side used draft horses for all farm operations

Grandfather also owned a feed store

EXECUTIVE SUMMARY

CollegeofSaintRose

Undergraduateandgraduatestudiesinhistoryand politicalscience;specialstudyonstatistics

Graduatedcumlaude,firstinclass;multipleawards

Governmentrelations

Lobbying,procurement,campaign finance/management

Publicrelationsandpublicaffairs

Chiefcommunicationsofficerforseveralindustries

Mediarelationsandjournalism

Contributingjournalist,editorandcontentstrategist forseveralleadingpublicationswithaspecificfocuson agriculture

Corporatecommunications

Internalcommunicationsandprojectmanagementfor companiesandclients

Marketing

Strategyandimplementationfocusedongrowthand awareness

Member-basedorganization

Specificexperienceinmembership-drivenassociations andorganizations,upto115,000members

Smallbusinessownership 20employees,7figuregrossrevenue

Leadership

Mentorship,encouragement,education

Budgeting

Complicatedprojections;marketfluctuations

CEO COMPETENCIES

Energize the organization

Employee-centriccorporateculturewill promoteemployeebuy-intoanew approachtothemission

Build organizational relationships

Longstandingrelationshipswith organizationsthatwillbenefitour mission

Display vision

Comprehensivestrategythatincludes thoughtsfromallstakeholdersand employees,withaclearpathto implementationandmeasurement

Ensure collaboration

All-handsweeklymeetingsthatfoster collaboration

Cross-functionalitybetweenteams

Hostregularlylisteningsessionsand workshopswithstaffandoutside organizationstofindnewpathwaysto collaboration

Drive organizational success

NewsystemsandbetterROI

Earn unwavering trust

Existingrelationshipwithinmembershipbase andstaff

Develop organizational talent

Consistentfosteringofdevelopment opportunities

Developtalentpoolbothinternallyand externally

Use astute judgement

Deepknowledgebaseanddiverseexperience

lendstocriticalthinkingandcreativeproblem solving

Shape strategy

Applicationofmarketresearchandknowledge tocraftandimplementstrategyandforecast futurestrugglesoropportunitiesforgrowth

Use organizational influence

Experienceinmediaandpublicrelations

Negotiationandinterpersonalskills

Ensure customer focus

Theobligationistothehardworkingfarmersof NewYorkState,andeveryinitiativeshouldbe focusedonhowoureffortswillprotect, promoteandbenefitthem

KEY CONCEPTS

Strong leadership

Clear communication

Be present and visible

Consensus builder

Atmosphere of collaboration

Employee-centric

Forward projecting

Driven by mission and innovation

Empower staff and stakeholders

Focus on members

Goal oriented

Oversee direction and performance

Myentirecareerhasbeenaslowcompilationoftools,resources,experienceandknowledgethatallow metosuccessfullylaunchNewYorkFarmBureauintoaneweraofsuccessandgrowth.Mynontraditionalpathtothismomentisareflectionofthecreative,innovativeandstrategiccourseI’vesetfor myselftoachievehighstandardsandambitiousgoals.

Butitisn’tonlymyprofessionalexperiencethatmakesmewell-suitedforthisrole:Iamafarmer,andthe struggles,joysandtenacitythatallfarmersmusthavetosucceedarecoiledintomyDNA.Myabilityto empathizeandrelatetoafarmer’sexperiencehasearnedmeunwaveringtrustfromfarmersserved.My capacitiesasanentrepreneurandexecutiveleaderhaveearnedmeareputationofprecedent-setting success.

Beyondthis,IrepresentthenexteraoffarminginNewYork.Ihavethefamilyfarmexperiencethat allowsmetoprotectourlegacyoffarming,butIalsohavetheuniqueedgeofrepresentingademographic thatisdrivingthefutureofagriculture.

Mytechnicalskillsandexperiencemakemeanidealcandidatetoleadthisorganization.Ihavethe leadership,fiscalandoperationsexperienceanyCEOwouldneed,butitismypolicy,marketingand communicationsexperiencethatsetmeapartasthepersonbestsuitedforthisjob.Iamcreative, passionateanddrivenandIhavefullconfidencewewillachievethegoalswemutuallyestablishtobetter servethefarmersthatrelyonusforunwaveringsupport.

WHAT LEADS TO WHAT LEADS TO IINNOVATION NNOVATION

Foster a culture of innovation

Identify opportunities and challenges

Encourage collaboration

Set goals and objectives

Incorporate technology and modalities

Ongoing executive education

Be open to feedback

Recognize hesitance and pushback

ROADMAP TO ROADMAP TO SUCCESS SUCCESS

1 CORPORATE CULTURE

2 MEMBERSHIP

3 POLICY

4 EXTERNAL RELATIONS

5 REVENUE

-Phase1Strategy

-ContinuedAssessments

-TalentConsiderations

-CorporateCultureReview

-RelationshipBuilding

-OutlineSalesFunnels

-PublicIntroduction

-ActonPhase1Strategy

-BeginRolloutofNewSystems, StandardsandSoftware

-EstablishMetricsandKPIs

-BeginMappingLong-Term Strategy

-BudgetOutlook -Nov.1 Goalpost

-ENDThankYou!