May | June 2024 Catalog

DEFEND AGAINST DAMAGE

LC LIGHTENER CONTROL SALE $27 REG $30

Ideal use for fine hair and piecing shorter styles, scrunching curls, and lifting the root

Gel+ is a firm, water-soluble gel that invisibly creates body, even for fine hair Its non-flaking formula contains proteins and amino acids that naturally add volume without build up This gel is ideal for piecing shorter styles, scrunching curls, and lifting the root for added body

RESTORE ESSENTIAL BUILDING BLOCKS

Following the lightening process, hair becomes alkaline & depleted of nutrients Immediately restore healthiness and natural ph levels with a combination of MicropHusion & Pure Oil

MICROPHUSION 8OZ & PURE OIL 8OZ

Protein Complex is an intensive treatment that repairs damage to overstressed, porous hair Active Keratin Proteins rebuild the polypeptide chains deep within the cortex to restore internal strength and protect the hair, leaving it healthy and rejuvenated Rich in essential fatty acids, Rainforest Cupuaçu Fruit imparts lubricity and shine to dull, brittle areas

All-Nutrient Sukesha Ambi-X creates stronger and firmer wave patterns with consistent results that leave hair manageable and conditioned Self timing: no heat involved Contains conditioners which strengthen and moisturize the hair during processing

SUKESHA AMBITHERM PERM SALE $4.95 REG $5 50 Provide ideal protection and control during lightening with Lightener Control, an ultra-smooth, one-step bonder

Hydroxyproline and Tyrosine work together to infuse moisture into the hair for complete restoration UV & Color protection formula

DIRECTIONS: General Use: After shampoo, apply to damp hair Distribute evenly throughout with a wide tooth comb Leave in the hair for 510 minutes, and then rinse

PROTEIN COMPLEX 16 OZ

$12.82

$14 24 CREATIVE FIRM HOLD GEL 16OZ SALE $10.58 REG $11 75

SUKESHA AMBI-XPERM SALE $5.40 REG $6 00

TEXTURED FOIL 1000CT 5X9

SALE $17.99

REG $20

ROLL FOIL 100M

SALE $13.99

REG $16

All-Nutrient Sukesha AmbiTherm is a gentle, soft perm that perms hair at room temperature Self timing: no heat involved. Contains conditioners which nourish the hair during processing Built in cationic porosity equalizer and moisturizing neutralizer

CRACK HAIR FIX CRACK HAIR FIX

The Crack Hair Fix Influx hair mask is an 8oz hair treatment for intensive hair repair It works to rejuvenate and revitalize damaged hair, restoring its strength and natural shine

Formulated with a deep conditioning blend, this hair moisturizer penetrates to the hair roots to provide rich nourishment to damaged, dry hair

INFLUX HAIR MASK 8 OZ

SALE $10.80 REG $12

A MULTI-TASKING, ANTI-FRIZZ LEAVE-IN STYLING AID WITH HUMIDITY, CHLORINE, AND SUN PROTECTION THIS THREE-IN-ONE STYLING TREATMENT IS A CREAMY FORMULA THAT ADDS POLISH AND SHINE, WHILE TAMING FRIZZ, CREATING TOUCHABLY SOFT, YET DEFINED STYLE

FOR ALL HAIR TYPES & GENTLE ENOUGH FOR A DAILY DOSE!

STYLING CREAM 2 5 OZ

SALE $10.80

REG $12 00

Shampoo is infused with the original Crack Hair Fix® formula made with Açai Extract and Silk Protein to moisturize and protect hair from dryness It helps reduce breakage and improves texture with de-aging nutrients to restore hair's youthful shine

For all Hair types & gentle enough for a daily dose!

SHAMPOO 8 5 OZ

SALE $9.90

REG $11 00

All the power of the original Crack Hair Fix Styling Treatment formula Now in a spray bottle! This multi-tasker moisturizes the entire strand to protect from dryness, thermal styling, and humidity Infused with the original Crack Hair Fix formula, this lightweight spray won’t weigh hair down

Crack Mist® provides great coverage to strengthen and detangle hair while adding shine Use it for on-the-go styling, works well for all hair types, especially thin hair!

LEAVE-IN SPRAY MIST 6 OZ

SALE $9.90

REG $11 00

A firm-hold, fast-drying hairspray formulated to provide a longlasting brushable hold and a smooth, frizz-free finish with high shine Scented with the original Crack Hair Fix fragrance Wind-resistant with super-hold for updos No flaking, stiffness, or buildup

Firm-hold

Fast-drying

Adds volume

Humidity-resistant

Controls

frizz

Brushable, touchable finish

Built-in UV protection

For all hair types

Safe for color-treated hair

No Parabens, Sulfates, & Phthalates

Gluten-Free

Life happens to your hair Re-condition it with enriched, moisturizing, protective Wheat Proteins blended in a hardworking formula that's gentle enough for daily use Detangles, tames, and improves resiliency

Crack Hair Fix® Conditioner is infused with the original Crack Hair Fix formula made with Açai Extract and Silk Protein to moisturize and protect hair from dryness Creates body and enhances manageability Crack the code to healthy hair!

For all Hair types & gentle enough for a daily dose!

CONDITIONER 8 5 OZ

SALE $9.90

REG $11 00

A multi-tasking, antifrizz leave-in styling aid with humidity, Chlorine, and sun protection This threein-one styling treatment is a creamy formula that adds polish and shine, while taming frizz, creating touchably soft, yet defined style

For all Hair types & gentle enough for a daily dose!

PERFECT SIZE FOR TRAVEL!

A multi-tasking, antifrizz leave-in styling aid with humidity, Chlorine, and sun protection

This three-in-one styling treatment is a creamy formula that adds polish and shine, while taming frizz, creating touchably soft, yet defined style

For all Hair types & gentle enough for a daily dose!

EARTHLY BODY EARTHLY BODY

SAVE $4.00

20% SAVINGS

Moisturizing Safe for colored hair

Reduces frizz

Provides shine

CBD DAILY CADDY

SHAMPOO 16OZ & CONDITIONER 160Z

SALE $16 SALON VALUE $20

SAVE $14.50

50% SAVINGS

Enjoy the refreshing sensation of our Massage Lotion on your skin to give you an extra bit of relaxation on those tense days. Once you’ve experienced a massage with our Massage Lotion, you’ll never want to go without it

CBD DAILY MASSAGE LOTION 8OZ

SALE $14.50 REG $29

POCKET SIZE POCKET SIZE

SAVE 15%

Moisturizes and soothes skin instantly

Relieves pain and discomfort

Rich, creamy, formula

Original Mint Scent (Menthol + Cedarwood)

SAVE $1.35 10% SAVINGS

Enjoy the refreshing sensation of our soothing serum on your skin to give you an extra bit of relaxation on those tense days

CBD DAILY ROLLERBALL

SALE $6.75

REG $7 50

1 7 OZ SIZE

SAVE 10%

CBD DAILY INTENSIVE CREAM POCKET SIZE 0 5 OZ

REG $5 50

SAVE 15% 16MG 54MG

SALE $4.67

1 7 OZ SIZE

SAVE 10%

This rich, creamy CBD Intensive Cream targets pain and creates an immediate soothing sensation, while moisturizing your skin Lavender Scent

CBD DAILY INTENSIVE TRIPLE

STRENGTH LAVENDER 1 7 OZ

SALE $18

REG $20

This rich, creamy CBD Intensive Cream targets pain and creates an immediate soothing sensation, while moisturizing your skin

CBD DAILY INTENSIVE TRIPLE STRENGTH POCKET SIZE 0 5 OZ

SALE $6.80

REG $8 00

8 OZ SIZE

SAVE 25%

Moisturizes and soothes skin instantly

Relieves pain and discomfort

Rich, creamy, formula

Original Mint Scent (Menthol + Cedarwood)

CBD DAILY INTENSIVE CREAM 8 OZ

SALE $36.75 REG $49

4

This rich, creamy CBD Intensive Cream targets pain and creates an immediate soothing sensation, while moisturizing your skin

CBD DAILY INTENSIVE TRIPLE STRENGTH 1 7 OZ

SALE $18

REG $20

8 OZ SIZE

SAVE 25%

This rich, creamy CBD Intensive Cream targets pain and creates an immediate soothing sensation, while moisturizing your skin

CBD DAILY INTENSIVE TRIPLE STRENGTH 8 OZ

SALE $52.50

REG $70

KEY BENEFITS:

Shampoo:

-Gentle Cleaning

-Moisturizing

-Safe for color-treated hair

Conditioner:

-Moisturizes & Conditions

-Smoothes & detangles hair

-Improves Shine

BACKBAR CADDY SHAMPOO & CONDITIONER

SALE $19.60

VALUE $24 50

EARTHLY BODY EARTHLY BODY

This rich, creamy CBD Intensive Cream targets pain and creates an immediate soothing sensation, while moisturizing your skin

MKS ECO OIL CADDY 2PC

SALE $18.00

REG $24 00

MKS ECO WHIP BUTTER 4 OZ

SALE $5.85

REG $6 50

A texturizing sea salt spray that delivers incredible body, texture & hydration and helps you achieve those perfectly tousled, beachy waves

Conditions hair, adds shine & gives hair a thicker, fuller appearance Includes Moroccan argan oil & hemp seed oil

WAVE

SEA SALT SPRAY 4 OZ

SALE $5.60

REG $7 00

Immerse yourself in a refreshing handwashing experience with our exfoliating Hemp Seed Hand Wash that fills the room with the crisp scents of orange peel, eucalyptus and green tea With this uplifting sensation, twenty seconds never have to feel like a chore again

HEMP SEED

HAND WASH 8 OZ

SALE $5

REG $8 00

TROPICAL MONOI HEMP SEED LOTION 3PC SET

SALE $10 VALUE: $20

VELVET LOTION BASKET 50PCS

SALE $44

REG $62 50

MIRACLE OIL TEA TREE SHAMPOO & CONDITIONER SET

SALE $18.72

REG $20 79

ITELY HAIRFASHION ITELY HAIRFASHION

WONDHAIRFUL REPAIR SHAMPOO & MASK

Revitalize weak, over-processed, damaged and sensitive (brittle) hair

Restore Complex intensely restores, repairs and conditions

Hair becomes immediately silky, soft and smooth

REPAIR SHAMPOO

SALE $7.45 REG $11 50

REPAIR MASK

SALE $7.45 REG $11 50

WONDHAIRFUL HYDRA SHAMPOO & MASK

WONDHAIRFUL VOLUME SHAMPOO & CONDITIONER

Nourishing and hydrating products delicately nourishes, hydrates and cares for hair

Japanese Camellia oil (Tsubaki Oil) leaves hair soft, bright and silky

HYDRA SHAMPOO

SALE $7.45 REG $11 50

HYDRA MASK SALE $7.45 REG $11 50

Volume products are ideal for fine and thin hair The combination of gentle surfactants with Sugar Complex gives body and volume to hair without weighing it down

The sugar complex provides a volumizing action, anti-static effect, strenghens and protects against humidity and heat all without weighing the hair down

VOLUME SHAMPOO

SALE $7.45 REG $11 50

VOLUME CONDITIONER

SALE $7.45 REG $11 50

WONDHAIRFUL WONDHAIRFUL WONDHAIRFUL

Silky and illuminating oil for maximum shine

CRYSTAL OIL

SALE $11.25

REG $17 35

Creates an invisible barrier film on the hair fiber protecting it from high temperatures of hot tools (hairdryer, plates, irons, etc ) Ideal for taming frizz and managing moisture, bringing maximum control, strength and shine to hair

DEFENDO HEAT PROTECTANT

SALE $9.55

REG $14 70

AMPLIFICO REPAIR 6CT

AMPLIFICO HYDRA 6CT

SALE $13.25 EACH REG $20 45

ITELY HAIRFASHION ITELY HAIRFASHION

Easily BLOND 2020 optimizes the size of the powder particle and reduces the (already minimal) dusting during mixing and allows for more uniform consistency and distribution of the product Easily BLOND 2020 remains moist during processing and maintains thickness and consistency without swelling

EASILY BLONDE

SALE $19.99

REG $24.75

An exclusive micro granular non-volatile bleaching agent that guarantees speed and bleaching up to 6/7 levels Idea for all bleaching and color removal services Wheat proteins protect and nourishes the hair, while lavender essential oil has a soothing effect

Does not swell

AQUARELY BLONDE COMPACT

SALE $19.99 REG $24.75

Ammonia-free, delicate decolorizing powder, ideal for natural or dyed hair enriched with the exclusive &PLEX Bond Repair

WHAT IT DOES:

DELY BLONDE is a compact, microgranular decolorizing powder, which lightens up to 6-7 shades DELY BLONDE does not swell and is easy to mix and apply

DELY BLONDE

SALE $21.00 REG $32.00

SHAMPOO & CONDITIONER PROFESSIONAL

ITELY HAIRFASHION PROFESSIONAL FOR SALON USE

POMEGRANITE, ARGON OIL, ALOE OR COTTON

SHAMPOO 1000ML

SALE $11.65 EACH REG $17 95

POMEGRANITE OR ARGON OIL

CONDITIONER 1000ML

SALE $13.00 EACH REG $20 00

FROM THE COVER

ITELY HAIRFASHION

PROCOLORIST

XTRAORDINHAIR 8 45 OZ

SALE $10.04

REG $11 15

*WHILE

LOMA LOMA

An innovative blueviolet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones

VIOLET SHAMPOO LITER

SALE $17.25 REG $23

SAVE 30%

Builds incredible, workable volume to dry hair

High shine and medium hold

Lomatherapy of Pure Orange, Tangerine & Cranberry Pear

TEXTURE & FINISHING SPRAY 5 4OZ

SALE $8.75

REG $12 50

SAVE 25%

Sulfate, Gluten and Paraben free cleansing

Our most clarifyingvolumizing shampoo

Lomatherapy of Tangerine, Orange & Grapefruit

DAILY SHAMPOO GALLON

SALE $35.75 REG $47 50

An innovative blueviolet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones

VIOLET CONDITIONER LITER

SALE $18.75 REG $25

SAVE 30%

Builds volume, fullness and shine for thicker, plumper hair Medium to firm hold Lomatherapy of Cranberry, Orange & Tangerine

MAXIMIZING VOLUMIZING SOLUTION 8OZ

SALE $7.70 REG $11

SAVE 30%

Medium flexible hold styler that activates curls and waves

Low shine

Lomatherapy of Cranberry & Pear

CURVY CREME 8OZ

SALE $ 7.70

REG $11

Lomatherapy of Tangerine, Orange & Grapefruit SAVE 30%

Our most clarifying & volumizing shampoo.

DAILY DUO SHAMPOO & CONDITIONER 12OZ

SALE $14.00 REG $20

SAVE 30% SAVE 25%

Sulfate, Gluten and Paraben free cleansing

Our most clarifyingconditioner

Lomatherapy of Tangerine, Orange & Grapefruit

DAILY CONDITIONER GALLON

SALE $39.50 REG $52 50

8

An innovative blue-violet pigmented shampoo & conditioner

Calming crème is an antifrizz leave-in styling crème

VIOLET TRIO SHAMPOO, CONDITIONER & CALMING CREME

SALE $24.50

REG $35

LASIO LASIO

SALE

HEALTHY HAIR KIT INCLUDES:

1 - COLOR-TREATED SHAMPOO 12 34 OZ

1 - COLOR-TREATED CONDITIONER 12 34 OZ

1 - REVITALIZING MASQUE 4 23 OZ

HYPERSILK Dry Shampoo

helps you get a great hair day even when you miss your regular washing It cleans, absorbs oil, sweat and odor so hair looks, feels and smells clean Salt-free Featuring a clean, fresh scent that is delivered throughout the day, our Dry Shampoo is formulated with exclusive HYPERSILK COMPLEX, comprised of 100% human hair keratin and concentrated Amino Acid Complex to strengthen while it refreshes your hair

DRY SHAMPOO 3 OZ

SALE $9.45 REG $10 50

KERATIN

Improves keratin performance by 40%!

Simply spray to restore moisture and protect hair from salt, chlorine, and UV rays Works on all keratin-treated hair

Flexible, humidity resistant hold long lasting style with no flaking Benefits : Keratin infused, Humidity resistant, can be used on wet or dry hair

HYPERSILK Texturizing Keratin Mist (TKM) is a must-have for plumping up volume and amping your style Ultra lightweight, this protective mist goes on wet, then dries instantly on hair for beach waves, added body, a dreamy texture with definition and shine Zero stickiness Our unique pump-spray nozzle gives you maximum styling control with the press of your fingertip

PRO KIT

SALE