New Developments Division
New Developments Division A team dedicated to the successful marketing of Southern California residential developments, mixed-use and historic condominiums — as well as conversions and small-lot ordinance and single-family homes and subdivisions. Our core competency spans all aspects of the development and sales process. To date, deasy/penner has exclusively represented 55+ multi-unit projects.
Our Team Approach Direct involvement from firm owners Mike Deasy, CEO & Managing Partner and George Penner, President & Managing Partner. Joshua Gaunya, Vice President & Director of Operations & New Developments Manager. And a dedicated team of Sales Agents & Project Manager.
Dedicated experienced sales team agents, on-site to manage each projects day-to-day operations, service client relations and convert sales.
Leverage and Access to all nearly 300 deasypennerpodley agents across markets.
What Makes Us Different deasypennerpodley have represented 350+ new construction condos and town homes, multi-unit conversions and small lot sub-divisions, with over $300 million in new construction sales. We understand architectural, historic and design-centric properties and the unique tasks required to sell out these properties at top dollar. Quantitative & qualitative data – deasypennerpodley utilizes psychographic data combined with in-depth market research as our base for marketing to match the most likely buyer with a particular home.
In-market grasp – our agents are family, our clients are neighbors – we are emerged within the neighborhoods and communities we represent. deasypennerpodley brand recognition – known for representing the best.
In-Depth Service Experience Comparative market data analysis. Sales and transactional services. Advanced forecasted & outlined marketing schedules. In depth knowledge of DRE requirements for new construction. Accelerated sales and marketing strategies. Comprehensive knowledge and experience of the “back end� component of Multi-Unit properties. Tracking and monitoring progress of underlying documents through CalBRE approval process. Understanding the timeline and requirements needed to obtain the Final Public Report. Interfacing with Title and Escrow to expedite all necessary Buyer documents. Assist in coordinating documents needed for FNMA and FHA approval. Consultations and hiring preferred lenders. Our team assists with the development of project logo & branding implementation, professional photography, copywriting, print, email, web and social media content, site signage and public relations outreach.
Online Partners
E-mail Marketing
We actively market every deasypennerpodley
Employing over 100 databases, our email
property on hundreds of real estate-specific
marketing zeros in on a diverse array of target
sites including the MLS, Zillow, Trulia, Estately,
audiences—brokers, agents and individual
HomeSnap, Realtor.com and The Luxury Real
buyers—with remarkable specificity.
Estate Network in 80 countries worldwide.
Integrated Marketing We use every tool available to precisely target any audience — no matter how broad or specific. From social media sites to microtargeted emails, from cutting edge events to old-school newsprint, we craft marketing to get our outstanding properties the attention they deserve.
Print Advertising
Out-of-the-box Marketing
Social Media
From hyper-local publications such as the
We entice high net-worth individuals to our
Our dedicated in-house social media director
Larchmont Chronicle, to regional papers like
listings by curating events with luxury brand
specializes in promoting properties with
the LA Times and internationally-recognized
partners such as Jaguar and Aston Martin,
engaging content on Facebook, Instagram,
outlets such as The Wall Street Journal —
as well as organizations like Pasadena Heritage
Twitter and Pinterest, as well as our own blog.
our ads stand out in local and global print
and the Santa Monica Conservancy.
publications.
944 MAGAZINE ARROYO MAGAZINE HOUSE BEAUTIFUL METROPOLIS
LA TIMES MONEY MAGAZINE
YAHOO! INSIDE OUT MAGAZINE
ARCHITECTURAL DIGEST THE WEEK deasy/penner&partners for complete Home asarticle art.â„¢visit: homeasart.com/news
FORBES.COM THE HOLLYWOOD REPORTER
THE WALL STREET JOURNAL CALIFORNIA STYLE ANGELENO MAGAZINE PASADENA MAGAZINE
THE NEW YORK TIMES LA CONFIDENTIAL
Public Relations
WALLPAPER*
Our dedicated in-house publicity team works tirelessly
VARIETY
to devise, initiate and secure the most compelling editorial coverage for the properties we represent.
DWELL IN-TOUCH WEEKLY LOS ANGELES MAGAZINE
FORBES CURBED COCO ECO MAGAZINE TV GUIDE
HUFFINGTON POST LATIMES.COM
Monica Bonvicni, She Lies : Oslo Harbor, Norway
We share our passion for design on our blog
HomeAsArt.com
T4 Madrid Barajas Airport : Spain
Städel Museum, Norbert Miguletz : Frankfurt, GER
310.275.1000 los angeles
626.683.0777 pasadena
760.864.3222 palm springs
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