Your home as art.
home as art.
ÂŽ
Game changers. Mike Deasy and George Penner didn’t create DPP because the world needed another real estate firm. Inspired by a passion for community, design and architecture, and a belief in exceeding expectations, our goal has always been to lead— and lead by example.
Our primary focus is you. Whether finding you the right home, or preparing yours to sell, no one knows the current landscape of the market as well as DPP. Decades of experience in Southern California has given us unique insight into the people we serve. We’re every bit as creative, passionate and hard-working as you are.
Locally owned. Our base is in your backyard. We make decisions locally, making us more nimble, innovative and proactive than the big box brokerages. Yet we’re no mom and pop organization. Our partners, over 300 of them and growing, are all real estate professionals with established roots in Southern California. Our aim isn’t to be the biggest, just the best. We’re a part of your community. And we’re here if you ever wish to speak with us. Mike Deasy
George Penner
We know design. DPP properties are regularly featured in national publications such as Architectural Digest, The New York Times, The Wall Street Journal, Variety, Forbes, Los Angeles Times and Wallpaper*. If a home has been recognized for its design excellence, chances are good it’s one of ours.
Innovators. Advancements in data science and technology allow us all to work smarter and faster, and DPP strives to stay on the forefront. From the latest tech to proprietary platforms, such as plumBid—we embrace every new tool, and have created a few of our own, to enhance our ability to serve you.
Integrated Marketing. We use every tool available to precisely target any audience—no matter how broad or specific. From social media campaigns to micro-targeted emails, from sponsored events to old-school newsprint, we craft the marketing to get our outstanding properties the attention they deserve.
Online Partners
E-mail Marketing
Digital Advertising
We actively market every DPP
Employing over 100
DPP takes full advantage
property on hundreds of real
databases, our email
of the incredible precision
estate-specific sites including
marketing zeroes in on
the Internet now affords for
the MLS, Zillow, Trulia, Estately,
a diverse array of target
targeting potential buyers by
Redfin, HomeSnap and Realtor.
audiences—brokers, agents
myriad demographic factors,
com.
and individual buyers—with
through Google Search and
remarkable specificity.
Display ads, as well as social media ads across platforms.
Print Advertising
Digital Brochure & Flyers
Socially Distanced Solutions
Content Marketing
From hyper-local publications
DPP’s high-quality print
In an effort to ensure client
Our in-house editorial team
such as the Larchmont
layouts for property brochures
safety during the COVID
regularly generates high-quality
Chronicle, to regional papers
and flyers can be safely and
outbreak, we are actively
blog content, which is then used
like the LA Times and
effectively distributed through
utilizing video and 3D tours,
to drive site traffic, leverage
internationally—recognized
digital means specifically
along with virtual showings
social media engagement,
outlets such as The Wall
tailored for desktops, tablets,
and open houses via Zoom,
and boost email and digital
Street Journal—our ads stand
and phones.
FaceTime, Google Meet, and
ad click-throughs — ultimately
other messaging apps.
increasing exposure for our
out in local and global print publications.
listings.
70
countries
130,000
affiliate members
Global reach
More $1 million+ listings than any peer
LeadingRE.com
$254 billion in real estate sales annually
Some of the worlds most admired homes. Leading Real Estate Companies of the WorldŽ (LeadingRE) is home to the world’s market-leading independent residential brokerages in over 70 countries, with 565 firms and 130,000 sales associates producing 1.1 million global transactions. Our by-invitation-only network is based on unparalleled performance and trusted relationships that result in exceptional client experiences. For more information on LeadingRE, please visit: LeadingRE.com
Evolving Buyer Preferences. The overwhelming majority of buyers find the homes they buy either online or through their real estate agent. Only 1% found their home through print advertising.
Internet
50%
Medium
Real Estate Agent
28%
Yard Sign
7%
Friend/Relative
7%
Home Builder/Agemt
5%
Relationship with Seller 2% Print Newspaper
1%
0%
10%
20%
30%
40%
Percentage Used by Buyers
Source: National Association of RealtorsÂŽ Home Buyer and Seller Generational Trends.
50%
REDFIN NEW YORK TIMES DIGITAL
HOMEFINDER MULTIPLE LISTING SERVICE WALL STREET JOURNAL DIGITAL
TRULIA CURBED
LA TIMES DIGITAL LUXURY REAL ESTATE PINTEREST
Online influence.
REALTOR TWITTER
Knowing the importance of online research
ZILLOW
with buyers, DPP deploys a comprehensive
LEADINGRE.COM
Internet strategy with every property to ensure proper exposure is achieved on aggregator sites, search engines and real estate content focused sites.
CURBED ARROYO MAGAZINE HOUSE BEAUTIFUL METROPOLIS
LA TIMES MONEY MAGAZINE
YAHOO! INSIDE OUT MAGAZINE
ARCHITECTURAL DIGEST THE WEEK deasy/penner&partners for complete Home asarticle art.â„¢visit: homeasart.com/news
FORBES.COM THE HOLLYWOOD REPORTER
THE WALL STREET JOURNAL CALIFORNIA STYLE ANGELENO MAGAZINE PASADENA MAGAZINE
THE NEW YORK TIMES
Public Relations. Our dedicated in-house publicity team works tirelessly to devise, initiate and secure the most compelling editorial coverage for the properties we represent.
LA CONFIDENTIAL WALLPAPER*
DWELL IN-TOUCH WEEKLY
VARIETY LOS ANGELES MAGAZINE
FORBES CA HOME & DESIGN COCO ECO MAGAZINE TV GUIDE
HUFFINGTON POST
dpp curate improvements • staging renovations • landscaping and more...
Get the maximum value out of your home with no cash out of pocket.
dppcurate.com
Pricing your property. This can be an emotional decision, it helps to remember:
•
A property priced accurately at launch will typically generate the greatest interest and the largest profit.
•
Most people search within defined price ranges for properties online. When a property is overpriced it may not even be seen by qualified buyers.
•
Houses that remain on the market for an extended period of time often grow stale in the minds of potential buyers.
•
It’s important to receive any and all potential offers, even ones you might consider too low. Once a buyer is engaged with your property, our agents will make every attempt to negotiate the highest possible price point.
•
Sellers may set expectations, but the current market establishes the price.
©2020 Home as art, Inc. broker lic. #01514230
Managing your listing. Effective marketing can entice prospective parties to a property, but turning them into buyers requires finesse. At DPP, we take great care in managing the process and shepherding clients through the entire listing and escrow process. When combined with our knowledge, communication skills and negotiating savvy, we deliver everything you need to succeed..
We place sound counsel at the forefront of everything we do.
santa monica
altadena
venice
sierra madre
hancock park
monrovia
la caĂąada flintridge
glendora
pasadena
palm springs
310.275.1000 westside | 626.683.0777 san gabriel valley | 760.864.3222 palm springs