deasy/penner home as art.ÂŽ
Our agents are family. Our clients are neighbors.
Game changers. Mike Deasy and George Penner didn’t create deasy/penner & partners because the world needed another real estate firm. Inspired by a passion for design and architecture, and a belief in exceeding expectations, our goal has always been to lead— and lead by example.
Our primary focus is you. Whether finding you the right home, or preparing yours to sell, no one knows the current landscape as well as we do. Decades of experience in Southern California has given us great insight into the people we serve. We’re every bit as creative, passionate and hard-working as you are.
Locally owned. Our base is here in your backyard. We make decisions locally, so we’re more nimble, innovative and proactive than the big box brokerages. On the other hand, we’re no mom and pop organization. Our partners, 100 of them and growing, are all real estate professionals with established roots in Southern California. We don’t aim to be the biggest, just the best. We’re a part of your community.
If you ever wish to speak with us, we are here. Mike Deasy
George Penner
Michael Darling Senior Partner
Committed to unparalleled client service, Michael Darling believes in Satisfaction Guaranteed. It is this mission statement that exemplifies his professional real estate practice and how he approaches his business every day. With a wide variety of life experiences to draw from, Michael has the skills that are necessary for providing superior client service. Due to his father’s career as a Journalist, the Darling family lived in five different states before Michael was 14. Flexibility, adaptability and packing household goods were big priorities when he was growing up. Michael learned early how to make friends as well as develop a strong sense of adventure. He learned that roots may not be permanent and that one has to make the best of each situation. His exposure to travel has broadened Michael’s understanding of human behavior and has helped him develop his sensitivity to the emotional challenges that come with buying or selling a home. After being educated in Denver and Seattle, Michael settled down in the Pasadena area in 1985. For over two decades, Michael has consistently been considered a top Realtor— representing buyers and sellers of single family and condominiums throughout Los Angeles and beyond. When not representing clients, Michael has sharpened his skills as a sailor and enjoys photography, playing the drums and as a motorcycle enthusiast. Sailing has taught him the value of team effort while demanding a high level of self-discipline and individual responsibility. Michael also brings these skills to his profession as a Realtor. His affiliation with deasy/penner&partners stems from his belief in the company’s team philosophy—which extends into the communities it serves.
Sandi Rozman Partner
The San Gabriel Mountains have always provided the backdrop for Sandi’s life adventures. Her family moved from the Westside to the foothills when she was 4- years- old and though she has ventured afar for certain chapters, the foothills have always called her back home. Childhood memories were created and cemented in Sierra Madre, marriage and motherhood nudged her to Pasadena, introduced her to La Canada and ultimately drew her to Altadena, where she currently resides. Many of Sandi’s passions-outdoor recreation, preservation of both natural and architectural surroundings and working with youth-are rooted in her love and respect for these communities. Professionally, Sandi’s career has spanned three decades. Attending California Polytechnic University at both San Luis Obispo and Pomona campuses, Sandi graduated with a Bachelor of Science degree in Foods and Nutrition. She channeled her acquired appreciation for our rich California agricultural landscape by entering the fresh produce industry, where she was one of a handful of women to dot the business. Working pre-dawn hours from the Los Angeles Wholesale Produce Terminal Market, she arranged commodity purchases between growers and national distributors in both the foodservice and retail sectors. Her experience and skills in creative marketing, contract negotiation and conflict resolution transferred seamlessly into real estate and her partnership with deasy/penner&partners. Sandi has embraced volunteer opportunities through her past service on the Board of Altadena Heritage, as a 13-year leader of youth in Girls Scouts of Greater Los Angeles and as a current mentor for the STARS program of Lake Avenue Community Foundation. Sandi’s personal interests include cooking, gardening, hiking and swimming . Her “home as art” is a 1928 character Spanish which she shares with her husband of 30 years, their daughter and a pair of West Highland White Terriers.
Philanthropically driven partners
Marketing specialists
Pricing experts
Community leaders
Entrenched in the region. Every city and neighborhood in Southern California has its own flavor. From Malibu to Palm Springs, our reach incorporates a stunning array of personalities, identities and styles. Unlike the national brokerages, we understand why Pasadena isn’t Venice, and Downtown isn’t West Hollywood.
70 countries
130,000 affiliate members
Global reach
More $1 million+ listings than any peer
luxuryrealestate.com
$190 billion in real estate sales annually
Some of the worlds most admired homes. Our luxury properties are too wonderful to keep to ourselves. Which is why deasy/penner & partners is a selected member of the Luxury Real Estate Network.
We know design. deasy/penner & partners properties are regularly featured in national publications such as Architectural Digest, The New York Times, The Wall Street Journal, Variety, Forbes, Los Angeles Times and Wallpaper*. If a home has been recognized for its design excellence, chances are good it’s one of ours.
Innovators. New technology allows us all to work smarter and faster, and deasy/penner & partners lives on the ever-evolving forefront. From mobile apps to video marketing and VR home tours — we embrace every new tool that enables us to improve the services we provide.
“Our deasy/penner agent guided us through a sensitive and challenging deal with a comforting blend of professionalism and compassion, making the whole selling process far less painful than we could have ever imagined.”
– Diane S.,
Homeowner
New Developments Division deasy/penner & partners has a new developments team dedicated to the successful marketing of Southern California residential developments, mixed-use and historic condominiums, as well as conversions and small-lot subdivisions. As exclusive representatives of over 40 multi-unit projects, we are well-versed in all aspects of the development and sales process.
Pricing your property. This can be an emotional decision, it helps to remember:
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A property priced accurately at launch will typically generate the greatest interest and the largest profit.
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Most people search within defined ranges for properties online. When a property is overpriced it may not even be seen by qualified buyers.
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Houses that remain active on the market for an extended period of time often grow “stale” in the minds of potential buyers.
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It’s important to receive an offer, even one you might consider too low. Once a buyer is engaged with your property, our agents will make every attempt to negotiate a higher price point.
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Sellers may set expectations, but the current market establishes the price.
“deasy/penner & partners truly captured the spirit and beauty of my home with their gorgeous marketing materials. We feel that their outreach certainly was a major factor in securing multiple offers. Within a week, we were in escrow, at a price well over asking.” – Simon P., Homeowner
Getting you ready for launch. Attention to detail separates us from the other real estate agencies.
Our experts are skilled at:
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Design consultation
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Home preparation
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Staging recommendations
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Professional photography
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Engaging and effective copywriting
Integrated Marketing We use every tool available to precisely target any audience —no matter how broad or specific. From social media sites to micro-targeted emails, from cutting edge events to old-school newsprint, we craft marketing to get our outstanding properties the attention they deserve.
Online Partners We actively market every deasy/penner property on hundreds of real estate-specific sites including the MLS, Zillow, Trulia, Estately, HomeSnap and Realtor.com.
E-mail Marketing Employing over 100 databases, our email marketing zeros in on a diverse array of target audiences —brokers, agents and individual buyers — with remarkable specificity.
Print Advertising From hyper-local publications such as the Larchmont Chronicle, to regional papers like the LA Times and internationally-recognized outlets such as The Wall Street Journal — our ads stand out in local and global print publications.
Out-of-the-box Marketing We entice high net-worth individuals to our listings by curating events with luxury brand partners such as Jaguar and Aston Martin, as well as organizations like Pasadena Heritage and the Santa Monica Conservancy.
Social Media Our dedicated in-house social media director specializes in promoting properties with engaging content on Facebook, Instagram, Twitter and Pinterest, as well as our own blog.
CURBED LOS ANGELES MAGAZINE HOUSE BEAUTIFUL METROPOLIS
LA TIMES
deasy/penner&partners for complete Home asarticle art.â„¢visit: homeasart.com/news
MONEY MAGAZINE
YAHOO! INSIDE OUT MAGAZINE
ARCHITECTURAL DIGEST THE WEEK FORBES.COM THE HOLLYWOOD REPORTER
Public Relations
THE WALL STREET JOURNAL CALIFORNIA STYLE ANGELENO MAGAZINE PASADENA MAGAZINE
Our dedicated in-house publicity team works tirelessly to devise, initiate and secure the most compelling editorial
THE NEW YORK TIMES LA CONFIDENTIAL WALLPAPER*
DWELL IN-TOUCH WEEKLY
coverage for the properties we represent.
VARIETY ARROYO MAGAZINE
FORBES 944 MAGAZINE COCO ECO MAGAZINE TV GUIDE
HUFFINGTON POST LATIMES.COM
Monica Bonvicni, She Lies : Oslo Harbor, Norway
Yulia Gorodinski : Music and Arts from Mars, website
T4 Madrid Barajas Airport : Spain
Chris Burden, Urban Light : LACMA
Annual Vivid Festival : Sydney, Australia
We share our passion for design on our blog
HomeasArt.com
Städel Museum, Norbert Miguletz : Frankfurt, GERMANY
Managing your listing. Effective marketing can entice prospective parties to a property, but turning them into buyers requires finesse. At deasy/penner & partners, we take great care in managing the process and shepherding clients through the entire listing and escrow. When combined with our knowledge, communication skills and negotiating savvy, we deliver all you need to succeed..
We place sound counsel at the forefront of everything we do.
deasy/penner & partners Our carefully designed and skillfully executed business philosophy transforms your aesthetic preferences into an ideal place to live.
book design : konnectDesign.com
This is how we create a Home as Art.ÂŽ
deasy/penner home as art.ÂŽ
Michael Darling
Sandi Rozman
626.840.8905
626.993.4477
mdarling@deasypenner.com
srozman@deasypenner.com
Agent lic. #01139302
#02041045
310.275.1000 westside 626.683.0777 pasadena 760.864.3222 palm springs deasypenner.com
Home as art, Inc. Copyright 2018 :: broker lic #01514230