New Listing Marketing Flowchart When the marketing department receives all the pertinent listing information (copy, specs, professional photography, etc), here’s what you can expect in the way of potential marketing for your new listing. 01
Online Presence
05
deasypennerpodley.com
Facebook/Twitter
Featured automatically within 24 hours using copy and photos you provided in new listing submission
Featured automatically within 24 hours, crediting you as the listing agent and linking back to deasypennerpodley.com listing page
LeadingRE.com
Leading Real Estate Companies of the World® provides global reach to 565 firms and 130,000 sale associates in over 70 countries 02
Email Marketing
DPP will feature images of all appropriate listings on our Instagram account based on the quality and relevance of photography 06
PasadenaNow.com (company-paid)
Listing automatically emailed to all DPP agents announcing the listing upon launch on deasypennerpodley.com
New San Gabriel Valley listings featured in weekly newsletter banner ad and homepage banner ad
New Listing Broker Blast
Google Ads (company-paid)
A dedicated property blast to the brokerage community, sent out week of launch
New listings or listings with status/price changes featured weekly
Weekend Broker Guide
FB/IG Ads (company-paid)
This weekly blast features all new listings and status changes / DPP open houses
New listings or listings with status/price changes featured weekly
Showcases DPP’s top two listings of the month, blog content, PR placements and, when applicable, our quarterly market report, sent monthly to client databases
07
DPP showcases featured listings once a month
LA Times AD (co-op agent buy)
Showcases DPP’s featured listings is sent to client databases on a monthly basis
Public Relations Using the information provided by agents, DPP will pitch appropriate listings to publications based on their editorial calendars and gauged interest; coverage not guaranteed
Blog In-house editorial team creates weekly content around listings with virtual or video content or based on a particular theme; coverage not guaranteed
Print Advertising LA Times AD (company-paid)
Picture of the Market
04
Digital Advertising
New Listing Blast to DPP Partners
Monthly Newsletters
03
Social Media
Showcases featured DPP listings agents can buy-in for placement once a month 08
Marketing Materials Digital Brochures & Fliers* A proof will be provided within 24-48 hours of an agent request
Direct Mail* A proof will be provided within 24-48 hours of an agent request *professionally printed brochures, fliers or mailers paid by agent