real estate New Listing Marketing Flowchart When the marketing department receives all the pertinent listing information (copy, specs, professional photography, etc), here’s what you can expect in the way of potential marketing for your new listing. 01
Online Presence
05
deasypennerpodley.com
Facebook/Twitter
Featured automatically within 24 hours using copy and photos you provided in new listing submission
Featured automatically within 24 hours, crediting you as the listing agent and linking back to deasypennerpodley.com listing page
LeadingRE.com
Leading Real Estate Companies of the World® provides global reach to 565 firms and 130,000 sale associates in over 70 countries 02
Email Marketing
DPP will feature images of all appropriate listings on our Instagram account based on the quality and relevance of photography 06
Mirror Media Group (company-paid)
Listing automatically emailed to all DPP agents announcing the listing upon launch on deasypennerpodley.com
Santa Monica Mirror, Brentwood News, Century City/Westwood News, Yo!Venice, Palisades News, WestsideToday.com, and The Pride (LGBT)
Google Ads (company-paid)
A dedicated property blast to the brokerage community, sent out week of launch
New listings or listings with status/price changes featured weekly
Weekend Broker Guide
FB/IG Ads (company-paid)
This weekly blast features all new listings and status changes / DPP open houses
New listings or listings with status/price changes featured weekly
Monthly Newsletters
PasadenaNow.com (company-paid)
Showcases DPP’s top two listings of the month, blog content, PR placements and, when applicable, our quarterly market report, sent monthly to client databases
New San Gabriel Valley listings featured in weekly newsletter banner ad and homepage banner ad
Picture of the Market Showcases DPP’s featured listings is sent to client databases on a monthly basis
07
Blog In-house editorial team creates weekly content around listings with virtual or video content or based on a particular theme; coverage not guaranteed
Print Advertising LA Times WS (agent-paid) Showcases featured DPP listings agents can buyin for placement; contact marketing for pricing
Public Relations Using the information provided by agents, DPP will pitch appropriate listings to publications based on their editorial calendars and gauged interest; coverage not guaranteed
04
Digital Advertising
New Listing Blast to DPP Partners
New Listing Broker Blast
03
Social Media
Hollywood Reporter + Variety (agent-paid) Showcases featured DPP listings agents can buyin for placement; contact marketing for pricing 08
Marketing Materials
*professionally printed brochures, fliers or mailers paid by agent
Digital Brochures & Fliers* A proof will be provided within 24-48 hours of an agent request
Direct Mail* A proof will be provided within 24-48 hours of an agent request