ribe
A R T S C U LT U R E S L I F E S T Y L E S
Welcome to the NEW TribeLA Magazine
2016
MEDIA KIT
The New Arts Movement in Los Angeles and the U.S.
Wake up
Your Inner-Artist
Secrets
of the Young and Successful The best and funny Boomer Alley Report The New-Age of Food, Wine, Spirits L.A. Lifestyles “ON THE JOURNEY” COVER ART BY FRANK CREATURO, JR.
Editorial Calendar: DEPARTMENTS: Featured Artist, Arts & Cultures/Lifestyle: Interior Design, Architecture, Wellness, Authors-Books, Fashion/ InspireLA/Boomer Alley/Secrets of the Young and Successful/VenueLA/Guides/Profiles/Staycate-Vacate/Marketplace/Quiet Time: Have you WOWED someone lately/The new age of (FWS) Food, Wine, Spirits.
MARCH/APRIL ”On the Journey” Premiere Edition - Deadline: February 22, 2016
March is National Women’s History Month / April is National Poetry Month: Meet our Poet Laureate / Profiles of Women in the Literary Arts / Street / Office Fashion / Art at Office-Art at Home series / Inside the Saban Theater / Spring-Summer Fashion Updates / The Boutiques / Wedding Planning Tips / Let’s go planting: Gardening / Water Conservation / Tim Ferriss’ 4-minute Workout / San Diego or L.A. / Alcohol Awareness Month / Profile of a Mixologists and what is this new age of Spirits exactly
MAY/JUNE
Deadline: April 25, 2016 MOMS, DADS, GRADS & Weddings too/Profiles of three top DJ’s and three emerging artist exhibitions / The Wedding destination before the destination / Secrets of the Young and Successful: Now that you’ve graduated, now what?/InspireLA/Culture: Mixed and Remixed / Set the mood for a cool creative summer / Art at Office-Art at Home series / Summer Whatever tips / Outdoor living / Sailing Season kicks off/Summer Reads: Oh Yeah! / The Art of the Garden: Water Conservation Tips / Staycate or VacateLA
JULY/AUGUST
Deadline: June 20, 2016 Happy Birthday, America! Events, parties, barbecues, family, patios, etc. / Profiles of three emerging Gallery owners / Visit Art Galleries this summer and use your TribeLA passport / Expand your living space outdoors to your backyard or balcony / What to do with KIDS Art/Let’s Make Wine / Plants and Gardening Bugs! Handle them naturally/Light Summer Cocktails FWS/Plan your Staycation or Vacation
SEPTEMBER/OCTOBER
Deadline: August 22, 2016 The Fall Cultural Guide / The Cultural Guide Pull-Out with Profiles / VenueLA / Guides / Mexico Independence Day 9.16.16 / Three extraordinary Artists / Settling in for Fall / Artist Way at Work Excerpt / Spa Resort Staycations / Box lunches for everyone, even at the Hollywood Bowl / Local Spa Resort Staycations / The New Age of FWS (Food, Wine, & Spirits) / Let’s Make Wine (part 2)
NOVEMBER/DECEMBER
Deadline: October 24, 2016 Thanksgiving and Receiving / Happy Holidays from our Sponsors / American Film Market Profiles / Native American Heritage Month / VenueLA/How do you Celebrate the Holidays? / The Look Book / Its all about Jackets and Sweaters / Art at Work-Art at Home series / Travel like a Flight Attendant / Local staycations for you and your visitors / VenueLA / Guide / Happy holidays at the new age of FWS (Food, Wine, & Spirits)
JANUARY/FEBRUARY 2017 Deadline: November 14, 2017 Profiles of young emerging artists/ART in the Office: Creative Office Spaces (the series): from Cubicles to the Corner Office / GIVE ART!/It’s Valentine’s Day: Go ahead and propose (unique rings for him and her) Step by Step planning until the BIG DAY / Home is a Cozy and Creative place to hang out this Winter / Top Fashion and Design Bloggers / Chinese New Year - Year of the Rooster / Black History Month: From Kaos to Creativity
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MEDIA KIT 2016
**Cover Art and featured articles may change at the descretion of the publisher.
Welcome to TribeLA magazine
T
ribeLA magazine is Everybody’s Art and Culture. We are Los Angeles’ new “Arts, Cultures, and Lifestyles” magazine representing the enthusiasm, optimism, and creativity at the heart of Los Angeles. Though we are square by design, we value out-of-the-box thinking. Our Editorial curators, artists, and design team are some of
MARCH / APRIL
SEPTEMBER / OCTOBER
the most creative, stimulating, and talented, minds in the industry from the Fine-Arts to the Culinary Arts. For the sponsors who empower this exciting new publication, we give you a fresh approach to telling your stories across several new integrated marketing portals (print, broadcast, digital, blog, email, social). May
MAY / JUNE
NOVEMBER / DECEMBER
we create and tell your next Marketing Campaign story? Here are samples of our six upcoming editions for 2016 and take a look at our Editorial Calendar on page two. See you around town, the Editorial Team
JULY / AUGUST
JANUARY/FEBRUARY 2017
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Sample articles:
Featured Artist: Contemporary works are full of movement and color, and the abstract paintings of Frank Creaturo, Jr. do a jitterbug with light, shadow, and a new style of organization with color that the artist has cultivated over the years. Born in Brooklyn, NY, Frankie has an extensive artistic career. He attended NYC’s School of Industrial Art and the School of Art and Design where he developed his unique contemporary painting style. With countless awards, articles, and one-man shows under his belt, Frankie is active in charity events and has designed program covers for the American Diabetes Foundation, Big Brothers-Big Sisters, and the Make a Wish Foundation. Award winning international artist Niska, said of Frankie’s old works, “It brings us back to a period that evokes emotions where everything seemed slower, kinder and authentic. You feel it through the faces and the clothing.”
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Triana Garcia: Author and Fashion Model Triana Garcia is an author and fashion model who loves to shop. To finance her shopping in addition to buying her first new car while in high school, Triana’s dad saved, invested and taught her everything he knew about money. Now at 22, Triana is on her way to becoming a millionaire; and she recently wrote a book about it. Triana has been teaching children and young adults about saving and investing (pretty much) all of her life. When her dad started her first investor account, he asked her to choose the stock she wanted to buy. Today, she owns stock in both the U.S. and Mexico stock markets. In 2006, Triana co-wrote her first book with her brother Kostas called “We’re Buying a Million.” During her late teens, Triana strived for more independence.
MEDIA KIT 2016
Jewel Diamond Taylor: Are you in the Diamond Lane? I live in Southern California where there are lots of people, cars, and freeways. The “diamond lane” is the designated commuters lane. It is an incentive for two or more commuters to help shorten their driving time and reduce traffic jams and pollution. Whenever I’m in the “diamond lane,” I arrive at my destination faster, and I have someone sharing my journey with me, desiring the same destination. We have the opportunity to talk and share, and my journey seems less of a hassle. In life’s journey, traveling the “diamond lane” sometimes will help you arrive at your goal faster. Who do you spend most of your time with? Who supports you in accomplishing your goals? Are you struggling alone, stuck in the “traffic jam of life” and getting nowhere fast?
Jennifer Kushell: Secrets of the Young & Successful What’s your story? NY Times bestselling author Jennifer Kushell, recently went through a metamorphosis. We met with Jennifer (co-author of “Secrets of the Young and Successful,” YSN.com) at Peet’s in Marina del Rey to find out how she is revamping and happily doing everything she has always wanted to do. Rebuilding her global network of Young and Successful professional people in over 50 countries is #1 on her list. Jennifer travels to speak to young people all over the world empowering them with fortitude for peace and prosperity on the planet. She advises them to be creative and to express themselves through humanity, not isolation. The YSN.com website is a news source where young people network and share ideas. Here’s an excerpt from Secrets: RECENTLY I HAD TO CALL A BIGTIME attorney whom I’d never met.
Comedy Writer Marc Sotkin: Boomer Alley I just want a little Eye Contact We caught up with our friend Marc Sotkin in Denver, CO over the holidays. Marc is head Boomer over at Boomer Alley and a regular columnist here at TribeLA. He is creative writer and producer of over 350 episodes of various sitcoms including Laverne & Shirley, and The Golden Girls. Marc began telling us this story about a recent experience: I had a little accident this week. I was walking down the street, and a younger woman, a much younger woman was checking me out. No really. We actually made eye contact, which distracted me, and I walked into a wall. Very cool, huh? I could have sworn she said, ‘Hi, Y’all.’ Of course, I don’t hear as well as I used to so she could have said, ‘Look out for the wall.’
LACM (Los Angeles County Museum)
TribeLA
Arts
departments
art by Frank Creaturo Jr.
LACMA and Random International presents Rain Room where water falls continuously to create a downpour that pauses wherever a human body is detected
The Broad museum
Arts & Cultures
Lifestyle
Saban Theater
VenueLA
Home: Interior Design
Cultures
T he New Age of Food, Wine and Spirits
Award Winning Author Susan Irby, aka “The Bikini Chef”
Staycate/ Vacate MEDIA KIT 2016
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The Guides: Venues, Museums, Indie-bookstores • VENUES The Broad Stage 1310 11st Street Santa Monica, CA 90401 Dorothy Chandler Pavilion 135 N. Grand Ave. Los Angeles, CA 90012 Fountain Theatre 5060 Fountain Ave. Hollywood, CA 90029 Geffen Playhouse 10886 LeConte Ave. Los Angeles, CA 90024 Hollywood Bowl 2301 Highland Ave Los Angeles, CA 90068 Kirk Douglas Theatre 9820 Washington Blvd. Culver City, CA 90232 The Los Angeles Theatre Center 514 S. Spring St. Los Angeles, CA 90013 Malibu Playhouse 29243 Pacific Coast Hwy. Malibu, CA 9026
Theatre 40 at The Reuben Cordova Theatre 241 Moreno Drive Beverly Hills, CA 9021 Saban Theater 8440 Wilshire Blvd Beverly Hills, CA 9021 Theatre Palisades 941 Temescal Cyn Rd. Pacific Palisades, CA 90272 • MUSEUMS The Broad Museum 221 So. Grand Ave. Los Angeles, CA 91012 California African American Museum 600 State Drive Exposition Park Los Angeles, CA 90037 California Heritage Museum 2612 Main Street Santa Monica, CA 90405
Italian American Museum of Los Angeles 125 Paseo De La Plaza #400 Los Angeles, CA 90012 Japanese American National Museum 480 N. Arroyo Blvd. Los Angeles, CA 90012
Hennessey & Ingalls 214 Wilshire Blvd. Santa Monica, CA 90214
LACMA 5905 Wilshire Blvd. Los Angeles,, CA 90036
Gebert Gallery 1345 Abbot Kinney Blvd. Venice, CA 90291
USC Pacific Asia Museum 46 N. Los Robles Pasadena, CA 91101
Gloria Delsono Contemporary Arts 727 So. Spring Street Los Angeles, CA 90014
Pages: A Bookstore 904 Manhattan Ave. Manhattan Beach, CA 90266
Zimmer Children’s Museum 6505 Wilshire Blvd. #100 Los Angeles, CA 90048
L.A. Louver 45 North Venice Blvd. Venice, CA 90291
Pulp Fiction 4328 Sepulveda Blvd. Culver City, CA 90230
Martin Bruinsma Gallery Inglewood, CA
Skylight Bookstore 1818 No. Vermont Ave. Los Angeles, CA 90027
Medieval Times 7662 Beach Blvd. Buena Park, CA 90620
Chinese American Museum 425 No. Los Angeles Street Los Angeles, CA 90012
Pantages Theatre 6233 Hollywood Blvd Hollywood, CA 9002
The Getty Center 1200 Getty Center Drive Los Angeles, CA 90049
MEDIA KIT 2016
Galerie Michael Gallery 224 Rodeo Drive Beverly Hills, CA 90210
ESO Won Bookstore 4327 Degnan Blvd. Los Angeles, CA 90008
Gallery 1988 East 7021 Melrose Ave Los Angeles, CA 90048
California Science Center 700 Exposition Park Dr. Los Angeles, CA 90037
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Gagosian Gallery 456 No. Camden Dr Beverly Hills, CA 90210
Caravan Bookstore 5550 So. Grand Ave. Los Angeles, CA 90071
Kidspace Children’s Museum 480 N. Arroyo Blvd. Pasadena, CA 91103
• GALLERIES Ace Gallery, Los Angeles 5514 Wilshire Blvd., 2nd Floor Los Angeles, CA 90036
Mark Taper Forum 135 North Grand Ave. Los Angeles, CA 90012
1503 Abbott Kinney Venice, CA 90291
Larry Edmonds Bookshop 6644 Hollywood Blvd. Los Angeles, CA 90028 The Last Bookstore 453 So. Spring Street Los Angeles
• INDIE BOOKSTORES Book Alley 1252 E. Colorado Blvd. Pasadena, CA 91106
Small World Books 1407 Ocean Front Walk Venice, CA 90291
Anneberg Space for Photography 2000 Ave. of the Stars Los Angeles, CA
Book Soup 8818 Sunset Blvd. West Hollywood, CA 90069
Traveler’s Bookcase 8372 West 3rd Street Los Angeles, CA 90048
• DOWNTOWN ARTWALK The G2 Gallery
Books & Cookies 2309 Main Street Santa Monica, CA 90405
Vroman’s Bookstore 695 E. Colorado Blvd Pasadena, CA 91101
Readership Reach: Print • Broadcast • Digital TribeLA magazine attracts affluent discerning readers who are well-educated, curious, and passionate about the quality of life, community, local businesses, and enjoying a broad range of cultural events that LA has to offer.
INTEGRATED MARKETING
Because of our team experience and affiliate media partnerships, we easily integrate broadcast and digital media into your marketing platform. We curate your story for print, broadcast, and digital media. Our Editorial team will interview, photograph, write, and design your marketing plan. The good thing is, these creative services are included with your full-page ad, and with add-on programs like KNX’s “Off the Page,” your story is reinforced with complimentary media.
PRINT: READERS TRUST MAGAZINE ADVERTISING Print rules when it comes to showing off luxury items. Magazine ads are credible, informative, and welcomed.
YOUNG READERS ARE HEAVY MAGAZINE USERS? (source: Gfk MRI, Fall 2013)
Medium Boomers GenXers Millennials 1946-64 1965-76 1977-94 104 117 magazines 88 84 107 131 INTERNET 109 74 65 TELEVISION 105 102 102 RADIO When partnering with TribeLA magazine, you are reaching adults 25+ with household incomes of $100,000+ (see KNX stats). Because Arts and Cultures are diverse topics, your story will appeal to three generations (Millennials, GenXers, & Baby Boomers). With more than 20,000 copies printed every-other-month (except for the premiere issue), our readership is estimated at 60,000 per issue.
BROADCAST
We support our broadcast affiliates. We are currently writing streaming content with our sponsors for KNX Newsradio with over one million listeners 18+ from Santa Barbara to San Diego. 44% are college grads and 38% earn over $100,000K+ income. (Nielsen Audio PPM, Oct-Dec 2014, P18+). KNX’s “Off the Page” was created in 2008 with NY Times Bestselling authors. The new “Off the Page” will carry the same rich content. We also support KCRW, KJZZ, KXLU, KUSC, and CRN Network.
DIGITAL/BLOG/SOCIAL With each new print release, TribeLA reaches an opted-in digital audience. Additional distribution is available on issuu.com. We love blogging: This is where your stories continue until the next issue. With each blog, comes social media. The key is to have really good content/stories. DISTRIBUTION Los Angeles is home to 100+ museums, 200+ theaters, and numerous art galleries. We have more museums, theaters, and art galleries than any city in the U.S., making it the perfect place to be immersed in arts and cultures. According to the L.A. Times, there are 500,000+ people in West L.A., (our main distribution area). The cities include Beverly Hills, West Hollywood, Brentwood, Century City, the Del Rey’s, Pacific
Palisades, Palms, Playa Vista, Westwood, Venice, and Malibu. We also distribute to Downtown, the Fairfax District, and Mid-Wilshire. Our distributors include Art Galleries, museums, boutiques, businesses, medical offices, restaurants, newsstands, independent bookstores and libraries. TribeLA magazine is also available in digital version.
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WITH YOUR FULL PAGE AD, let our curators blend your vision with our talents to produce your story in a fun creative way for print, digital, blog, web, and broadcast. We will customize a campaign that allows you the flexibility to use across several Integrated Marketing platforms and other media.
contact us today deborah granger editorial director • 310.452.2922 deborah@tribelamagazine.com
sean tidwell marketing & sales • 619.368.5757 sean@tribelamagazine.com
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ana@tribelamagazine.com or you may use the app: wetransfer. Your filename should include publication month and name of the advertiser as it appears in your ad.
Printing • Four color SWOP (standard web offset printing) • Binding • Perfect Bound • Accepted Files Formats: TIFF, PDF (outline fonts) and JPG • All files must be high resolution, 300dpi, CMYK files.
TribeLA Magazine: 1702 so. robertson blvd., #125, los angeles, CA 90035 • www.tribelamagazine.com • TKG Publishing, Inc.