Selling, Not Just Listing
A MARKETING PLAN FOR YOU
WHO WE ARE
Debbie Kirkland, Broker. LISC # 3052075, GA #389544
Licensed since 2002.
Lifelong Tallahassee Native
Served in Leadership as Local Board President, State District Vice President and National Association of Realtors Chairs and Committees.
Assisted in Design of Technologies for Residential and Commercial Applications
Broker since 2014 of 2 Companies, Real Estate and Property Management
Top 10% of Producing Agents in the North Florida Area With Staff Ranking Top Producing Per Agent
SPECIALTY CERTIFICATIONS in Fine Homes and Estates, Residential Sales, Short Sales and Foreclosures,
GREEN homes, Farms and Acreage, and Commercial Real Estate
Licensed in Florida and Georgia
Respected Leaders in the Industry, Locally and Nationwide.
Member: Tallahassee Board of Realtors, Realtor Association of Franklin and Gulf Counties, Central Panhandle
Board of Realtors, Thomasville Board of Realtors, SW Georgia Board of Realtors, Georgia Association of Realtors
CONSULTATION
Analysis of the comparable properties suggests a list price in a range of $230,000 - $240,000
A Unique Marketing Approach With Our National Brand and Our Marketing Partners
PURPOSE IN PRESENTATION
Specific Placement
Detailed Information and Searches
Continuity of Communication
Followup. Followup. Followup.
FOUR STEP PROCESS
Advertising and Distribution
Pricing and Presentation
Collection of Leads to Conversion
Contract to Closing
PRICING IS CRITICAL.
PROPERTIES ARE RESEARCHED.
MARKETS ARE EVALUATED.
LOCATIONS ARE CONSIDERED.
CONDITIONS ARE VALUED.
BREATHTAKING PHOTOS
Unedited Photos
We will utilize 3-D video walkthrough technology to give buyers a true feel for the layout of the home.
Professional Photos are a must. We realize first impressions are critical and we want to showcase your home in it’s best light and be unforgettable.
Professionally edited Photos
VIDEO MARKETING
Each of our Websites target different Buyers with unique needs and give ALL Buyers the ability to search the MLS’s we belong to, setting their search parameters to a personal level.
OUR WEBSITES
NICHE MARKETING TO:
*Golf Course Communities
*Gulf Coast Homes and Land
*Gated Communities
*Equestrian Properties
Large Acreage Tracts and Plantation Sales
*Condo Sales
OUR WEBSITES
#1 Most Recognized Name in Real Estate –
CENTURY 21
OUR WEBSITES
Nationally Branded Websites in English and in Spanish Global Reach to Franchisees and International Buyers
WHY SOCIAL ADVERTISING?
Facebook: facebook.com/Century21FirstStoryRealEstateTallahassee https://www.facebook.com/Century21TallahasseeBroker/ https://www.facebook.com/HomesAndLoansForTallahasseeV
eterans/ https://www.facebook.com/EquestrianHomesofTallahasee
Instagram: https://www.instagram.com/c21firststoryco/
Social Media is the #1 most effective form of advertising today.
86% of Buyers See the home they purchase online before seeing it in person.
People shop and share listings with friends who are moving
The ability to get more eyes on your property are greater than any other way we advertise today.
Twitter: https://twitter.com/C21FirstStoryCo
FACEBOOK- INSTAGRAM PAID MARKETING
Work During ”Coming Soon” Status
How Do We REALLY Create Demand?
PRE-LIST MARKETING CAMPAIGN
MARKETERS VS LISTING AGENTS
There is a difference. Planning is a Priority.
• For Sale Sign
• Advertised on Tallahassee, Franklin/Gulf County, Central Panhandle, SW GA and Thomasville Real Estate Boards
• Advertised over 120 websites
• Open House
• Realtor.com
• Facebook, Instagram, LinkedIn Paid Digital Marketing
• Century 21 Website – individual property website.
• Our multiple websitesFirstStory.co, HomeSalesofTallahassee.com, C21FirstStoryRealEstate.com, VETERANSofTallahassee.com
Next Level Marketing
Digital Marketing Plans
Designed to TARGET most likely Buyers who can purchase your home.
Placed in spaces where the MOST Buyers see your home. A database from 22+ years of business with new Buyers, customers and past clients.
PRICING AND PAYING YOUR AGENT
It is a verified fact that working with a Realtor will net you 7-9% more than not using an agent. (NAR survey of home sellers)
Your Agent has Unique Values and Experience that touches your transaction in over 180 ways.
Pricing FACTS
• Only List with Agents who have researched and proven market value for your home. Agents who know the market sell more homes. FACT
• Consider adding Buyer’s Concession to assist Buyers who have Buyer’s Brokers. You will INCREASE exposure to your home and the number of people who will be able to see your home. FACT
• Everything is negotiable for You and for Your Agent. Professional Agents know exactly what their costs for marketing your home will be, and they know their value. Cutting out any part of an Agents fee means less services they can offer you. FACT
• Thinking you will save money by negotiating lower fees only results in less services offered to you, and less experienced agents. FACT
• 80% of homes are SOLD by the Top 20% of Agents. These Agents know their value, and that makes you more money. FACT
SELLER’S NET PROCEEDS
•AN ESTIMATE OF PROCEEDS IS PROVIDED WHEN LISTING YOUR HOME.
•WE WILL RE-CALCULATE WITH EVERY OFFER.
•THE BOTTOM LINE IS OUR FOCUS,
•HOW WE GET TO IT CAN BE DIFFERENT WITH EVERY OFFER, AND EVERY SCENARIO.
How much do you control in the listing of your home?
Ultimately everything, with our Professional guidance.
1. CONDITION
2. PRICE 3. MARKETING
CHECKLIST
TO STAGE YOUR HOME FOR A SHOWING
CONDITION
Research Shows: Properly prepared and Staged Homes sell faster and for more money.
Invest in Professional Staging or Organizing.
Make Plans To Move
When Buyers fell like you have little to do, that you are preparing to move, they feel you are motivated to sell your home, that your home can be closed in a reasonable amount of time, and that you are passing on a home prepared for them to live in. Start Early, Start Packing!
http://www.realsatisfied.com/office/CENTURY-21First-Story-Real-Estate-Company
