Solana beach property presentation

One Goal

YOU SHOULD KNOW No one will do more than I will to sell your home quickly at the best possible price.

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Your Home

Presented for sale by Weichert . 速

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Your Home

Presented for sale by Weichert . 速

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Our Team

You can take assurance from our history of success.

“I’ve drawn on my own experience as a Sales Associate to build a company of real estate professionals who will put the needs of each individual first.”

– Jim Weichert, President and Founder

• Founded with one sales office in 1969 • Hundreds

of company-owned and franchised offices serving key markets throughout the U.S. • T he Weichert Family of Companies serves nearly 200,000 customers each year ®

YOU SHOULD KNOW Backed by one of the nation’s largest privately-owned providers of home ownership services, I will always respond with the personal attention you deserve.

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Our Team

We’ll respond to your needs.

WEICHERT, REALTORS® -

YOU SHOULD KNOW I am part of a team of real estate experts that can handle all aspects of your sale.

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The Weichert

®

Difference

I’ll use every advantage to bring you buyers.

ONLINE PRESENCE An industry leader for online exposure to homes.

DYNAMIC MARKETING Advertising dominance maximizes your pool of potential buyers.

ENHANCED OPEN HOUSE PROGRAM Drawing buyers with an industryleading approach.

GOLD SERVICES A comprehensive source of homeownership services.*

STRATEGIC PRICING Our exclusive pricing method helps you get the most for your home in today’s market.

YOU SHOULD KNOW We go beyond full-service, with 6 distinct advantages that provide maximum exposure to potential buyers in order to get you the best price. *Not available in all areas; services vary by location.

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NEIGHBORHOOD SPECIALIST Most knowledgeable about home values and price trends in your area.

The Internet

I’ll give more buyers access to your listing.

For today’s buyers, the Internet is the number one place to search for homes.

• 40 times as many buyers find the home they purchase online than in newspapers* • Three of every four online shoppers see at least one home in person* •N ow that 90% of all buyers search the Internet, newspapers are no longer the favorite source for listings*

YOU SHOULD KNOW Our unique strategy takes full advantage of the Internet, because it’s now the most important way to help potential buyers find your home. *2012 National Association of REALTORS® Profile of Home Buyers and Sellers.

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INTERNET

The Strategy

INTERNET

We’ll create more traffic to your listing.

Weichert.com averages more than 3 million visits a month*, and 600,000-plus visits to our mobile website**

SEARCH ENGINES When buyers search for real estate sites online using the most popular search engines, including Google, Yahoo, Bing and AOL, our online marketing featuring nearly 1 million search terms directs them to weichert.com.

LISTING PARTNERS

Your home will automatically appear on many of the popular local and national websites where buyers search for real estate listings.

YOU SHOULD KNOW I will use highly visible real estate sites, including weichert.com, to expose your home to millions of potential buyers. *Experian Hitwise 1/2013. **Google Analytics 1/2013.

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Your Visibility

We’ll feature your home at its best online.

•B y helping buyers save, manage and share search results, myWeichert on our site will bring them back to your home • Buyers looking for a home like yours automatically receive an e-mail when we put your listing online • iPhone app and mobile site make searching for your listing easy no matter where buyers are

YOU SHOULD KNOW No one does more to present your home to the right online buyers.

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INTERNET

Our Solution

INTERNET

We capture more buyers.

No other real estate company wins over online shoppers by speaking to them directly.

Customer finds your home online

Customer speaks with our Contact Center by calling 1-800-USA-SOLD or submitting a web request

Contact Center immediately transfers calls to a local Weichert Sales Associate

Sales Associate sets up appointment and shows your home

Unique contact center turns many more browsers into buyers than the industry average: • Staffed by knowledgeable service specialists who qualify serious prospects 7 days a week •W e know Internet users demand instant gratification so, while other real estate companies may take hours to respond, we respond in minutes • Scheduled follow-up reminds buyers of your home’s availability

YOU SHOULD KNOW All qualified buyers are instantly connected to a local Sales Associate like me.

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Our Name

MARKETING

Weichert will interest more buyers in your home. ®

Weichert has established a track record for attracting buyers by using print media, radio and outdoor advertising as well as our highly recognizable signs.

•9 1% of all buyers find yard signs useful when searching for a home* •M ore than half of all calls to Weichert offices are in response to a yard sign**

YOU SHOULD KNOW Because we have such a prominent local presence, active buyers quickly realize that Weichert is their most dependable source of homes. *2012 National Association of REALTORS® Profile of Home Buyers and Sellers. **Private study conducted by Weichert, Realtors.

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Your News

MARKETING

We customize our marketing to alert local buyers directly.

The typical distance most homebuyers move is just 11 miles from their current address.*

Just Listed “I’d like to tell you why now is a great time to buy.”

1544 Santa Elena Ct., Solana Beach CA Sunday From Noon to 4pm

1544 Santa Elena Ct. Solana Beach, CA Offered At Offered at $000,000

MLS# 000000

Description:

1607 sqft. Single Story 03 bedrooms, 2 bathrooms,

Direct Mail Campaign Call me today for anything you would like to know about this home.

• T he Weichert direct mail program sends out millions of postcards a year • Attractive email campaigns keep local buyers informed

YOU SHOULD KNOW Our attention-getting mailings, along with our neighborhood calling, target neighborhoods that are proven sources of buyers for homes in your local area. *2012 National Association of REALTORS® Profile of Home Buyers and Sellers.

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Email Campaign

My Connection

MARKETING

I’ll tap into transferees nationally and internationally.

Our relocation firm consistently sends us people relocating for their work who need to buy a home right away.

•A mong the world’s leading corporate relocation companies with offices around the US and in London, Toronto, Calgary, Singapore and Hong Kong •N o other privately-owned real estate company in America works with as many buyers relocating to new areas •S erving 385* of the world’s leading and most respected corporations, including several Fortune 500 companies, who regularly relocate anywhere between several hundred and several thousand employees each year

YOU SHOULD KNOW Transferees not only need to buy a new home quickly, but they typically qualify for company benefits that make it easier to purchase a home. *As of 1/13

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Our Program

OPEN HOUSES

We attract countless homebuyers to Open Houses.

We are the undisputed industry leader with the strongest commitment to an extensive Open House Program.

• 73% of homebuyers visit at least one Open House* • 1 out of every 3 Weichert Open Houses leads directly to a sale*

YOU SHOULD KNOW Last year, nearly one million potential buyers visited Weichert Open Houses.* *Based on a private study conducted by Weichert, Realtors®.

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Our Program

OPEN HOUSES

Our Open Houses lead more directly to success.

BEFORE, I WILL: • Display a minimum of 8 directional signs* • Promote your Open House on real estate websites • Feature your home with driving directions on weichert.com • Use highly recognizable local publications to attract the most buyers • Invite people in your area DURING, I WILL: • Register all guests • Sell your home’s benefits as I escort guests through the property • Advertise your home’s affordability through Gold Services**

AFTER, I WILL: • Follow up with all prospects • Answer questions, gauge interest and arrange for private visits • Contact you frequently with feedback

YOU SHOULD KNOW My commitment to your Open House will result in the proactive personal service necessary to attract and win over buyers.

*Where permitted by municipality. **Not available in all areas; services vary by location.

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Our Presence

No one puts more into the sources buyers use most.

INTERNET

LOCAL MARKETING

•W eichert.com has over 3 million visits a month* and another 600,000-plus visits to our mobile site.**

•W eichert’s yellow signs are among the most recognizable in real estate.

• Nearly 1 million search terms attract users to our site.

•W eichert’s direct mail program sends out millions of postcards a year.

•W eichert.com is one of the top real estate broker websites nationally.*

THE WEICHERT NAME OPEN HOUSES • Weichert’s Open House Program is the industry leader.

• L ast year, nearly one million potential buyers visited a Weichert Open House.**

•O ne of the nations’ leading providers of homeownership services •W ith offices in key markets throughout the United States, Weichert serves thousands of customers annually •M ore than 21,000 transferees a year can be referred by agents of Weichert Workforce Mobility, Inc., one of the world’s largest companies of its kind.

YOU SHOULD KNOW Only Weichert does so much to leverage each of the best sources of buyers for your home. *Experian Hitwise 1/2013 **Google Analyitics 1/2013. ***Private study conducted by Weichert, Realtors®.

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Our Source

GOLD SERVICES

Solve all your real estate needs easily in one place with Gold Services*.

Mortgages

Insurance Services

Title Insurance

Home Protection Plan

YOU SHOULD KNOW By working with our Gold Services partners* to provide the services your potential buyers need, we’re able to help ensure a smooth closing for you. *Not available in all areas; services vary by location.

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The Opportunity I’ll highlight your home’s affordability.

Let’s explore the affordability of

1544 Santa Elena Ct., Solana Beach, CA Yours for as low as $0,000 per month Loan Program 30 Year Fixed Rate

5/1 Adjustable Rate

Interest Rate / APR

Points

Monthly Payment

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0.000% / 0.000%

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$0,000

$0

0.000% / 0.000%

0.0

$0,000

$0

0.000% / 0.000%

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$0,000

E L P M A

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15 Year Fixed Rate

Loan Amount

YOU SHOULD KNOW Our financial experts help customers determine a comfortable monthly payment.

Not available in all areas; services vary by location.

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GOLD SERVICES

One Aim

PRICING

Determining your best asking price.

Our unique method goes beyond the traditional assessment of comparable home prices by anticipating changing market conditions in your area.

YOU SHOULD KNOW Only the Weichert Price Trend Analysis* projects local trends to help you sell for the best price as quickly as possible.

*A Price Trend Analysis is not an appraisal and should not be considered to be the equivalent of an appraisal.

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Your Specialist

NEIGHBORHOOD SPECIALIST

I know the local market thoroughly.

By staying in constant contact every week until your home is sold, I can help you: • Understand current market conditions and pricing trends in your neighborhood • Keep track of the inventory of comparable local homes • Analyze feedback from prospective buyers • Negotiate the best sale price the current market will bear

YOU SHOULD KNOW I will commit all my skills as a Neighborhood Specialist to sell your home for the best price possible.

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Your Specialist

NEIGHBORHOOD SPECIALIST

I’ll serve your needs personally.

89% of all buyers trust a local Sales Associate to help find their next home.*

YOU SHOULD KNOW My experience, backed by Weichert’s industry-leading training program, has prepared me to handle any obstacles to the completion of your sale. * 2012 National Association of REALTORS® Profile of Home Buyers and Sellers.

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Your Resource

NEIGHBORHOOD SPECIALIST

I handle problems from contract to closing.

Selling a home is a complicated process.

YOU SHOULD KNOW A surprising amount of my efforts and expertise come into play between your signed offer and your closing.

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Your Process

NEIGHBORHOOD SPECIALIST

I’ll guide you every step of the way.

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Initial Visit

Marketing Plan

Price Evaluation

Recommendations

Your Weichert Sales Associate gets acquainted with you and your home in order to create a plan for selling your home.

Your Weichert Sales Associate presents a customized plan, along with marketing pieces that will showcase your home to buyers.

Your Weichert Sales Associate uses the unique Weichert Price Trend Analysis* in order to help you set a price based on a complete understanding of the local market.

Your Weichert Sales Associate may suggest simple ways to make your home more marketable and attract a better price.

5 Listing Agreement Upon signing, you supply copies of your deed, survey and the title policy, if available, to your Weichert Sales Associate.

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Gold Services Mortgage Partner** Your Weichert Sales Associate partners with our home financing expert and explains how together they make the transition to your next home easier.

Home Protection Plan

“For Sale” Sign

The benefits of providing insurance coverage as an incentive to buyers for repair or replacement of your home’s operating systems and appliances are explained to you.

Weichert’s highly visible and recognizable sign on your property is an important tool buyers frequently use to find a home.

Continued on next page *A Price Trend Analysis is not an appraisal and should not be considered to be the equivalent of an appraisal. **Not available in all areas; services vary by location.

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Your Process

NEIGHBORHOOD SPECIALIST

I’ll guide you every step of the way.

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Financing Sheet

Interoffice Referrals

A customized handout provided by our Gold Services mortgage partner* lists multiple financing options to show buyers how affordably your home can fit into their monthly budget.

Our local Weichert office receives referrals of potential buyers for your home through Weichert’s powerful network of sales offices across the nation.

Weichert Workforce Mobility, Inc.

Mortgage Pre-Approval

Your Weichert Sales Associate notifies our relocation division whose corporate clients relocating into your area can then view your home.

Our Gold Services* partner can give prospective buyers a mortgage pre-approval so you can have confidence in their ability to complete a purchase of your home.

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In-house Promotion

Follow-up Feedback

Home Purchase

Relocation Assistance

Your home’s listing is reviewed at weekly Weichert office meetings to promote more showings.

Your Weichert Sales Associate regularly reports to you on progress and conveys responses from prospective buyers and brokers who have seen your home.

Your Weichert Sales Associate explains how our Gold Services* mortgage partner can ease your way with the best available financing options for you.

If you are leaving the area, your Weichert Sales Associate makes the connection for you to the local Weichert office in that area.

Continued on next page *Not available in all areas; services vary by location.

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Your Process

NEIGHBORHOOD SPECIALIST

I’ll guide you every step of the way.

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Periodic Review

Manager’s Review

Offer Made

Agreement

As part of the sales process, your Weichert Sales Associate continues to analyze local market activity and make recommendations about fine-tuning the marketing and pricing of your home.

The Sales Manager of your Weichert Sales Associate’s office reviews the status of your home sale.

Your Weichert Sales Associate advises you of all offers and helps you negotiate any counteroffers you may make.

Working through your Weichert Sales Associate, you and the buyers agree on price and terms, including a closing/settlement date.

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Contract of Sale

Inspections and Follow-up

Mortgage Commitment

Closing/Settlement

Your Weichert Sales Associate keeps you up-to-date on pre-closing inspections and negotiates all issues to bring your sale to final closing/settlement.

You receive confirmation from your Weichert Sales Associate.

Closing/settlement date and location are confirmed.

Initial deposit is placed in a trust account. In some states, an attorney review is customary.

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Adjustments are made for miscellaneous items (taxes, utility fees, etc.) You are paid and give the buyer title (or deed) and keys.

The Sale

I look forward to your success.

Thank You, Ken & Sondra Cargle, for inviting me in.

I promise to bring results.

YOU SHOULD KNOW You and I have one goal: to get you the best price and terms for your home as quickly and smoothly as possible.

Each WEICHERT® franchised office is independently owned and operated. Weichert® is a federally registered trademark owned by Weichert Co. All ­­ other trademarks are the property of their respective owners.

REALTOR® is a federally registered collective membership mark which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics.

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