Burberry Brit Gold Read the advertisement then complete the table below. USP = brand name, product name, brand image Features = physical description of the product Benefits = What the consumer will gain by using the product.
Perfume: Year of creation: Olfactory Group: Sub-Group: Style:
Burberry Brit Gold 2005 Oriental Floral Elegant. Opulent. Eccentric.
Story The Brit girl embodies the playful British spirit of individuality. She's outrageous, but always charming and unpredictably sexy. Description Fresh and playful, the fragrance is a classic, green-oriental blend of lush fruits, sweet nutty essences, and soothing amber, vanilla, and tonka bean. Bottle This limited-edition fragrance is wrapped in Burberry's signature check bottle, all dressed for the holidays - in festive gold. Notes Top Magnolia, Neroli, Blackcurrant, Bergamot Middle Pink Orris, Amber, Vanilla Base Musk, Sandalwood, Benzoin.
Complete the table by copying and pasting the correct answers from the information above.
USP Unique Selling Point
Brand name? ………………………..… Brand image? Burberry's signature check (pattern) Product name? ………………………..… ………...... ……………
Features of product
Ingredients? Fragrance? Bottle?
Benefits to consumer
Persuasive Language Below are some of the persuasive terms used in the first paragraph to ‘sell’ or promote the product… ‘Brit girl’ ‘playful British spirit of individuality ‘ ‘she’s outrageous’ ‘always charming’ ‘unpredictably sexy’.
In the space below copy and paste the persuasive terms used in the rest of the advertisement.