ID: Lecture 4 (Brand building examples)

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Logo Families & Brand Building



Escher’s birthday

Mondrian’s birthday

Michelangelo’s birthday











Logo Develpment


EXERCISE (iv) • Select and research one company or organisation that has a history of more than 50 years. • Prepare a 5-7mins PowerPoint presentation about the company, when est, their image/identity and how it has developed throughout the years to the present day. DEADLINE : NEXT WEEK


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