DEBORAHHERR DEBHERRCREATIVE@GMAIL.COM WWW.DEBHERR.COM 678.235.8129
EXPERIENCE
ATLANTA JEWISH TIMES ATLANTA, GA Creative & Media Director // April 2018-Present Refresh the AJT’s visual identity, implementing a new cover format and modernized layout design. Format weekly print publication and bi-annual special editions under strict production schedule. Collaborate with account executives to produce profitable advertisements for clients in both print and digital forms. Manage online presence, hitting 65K MAUs with double-digit web and social media growth. Execute weekly Mailchimp newsletter to promote stories, local events and disseminate breaking news. Contribute editorial content about design and culture. DEB HERR CREATIVE LLC ATLANTA, GA Founder // Sep 2016-Present Freelance marketer providing graphic design, writing, editing, social media and consulting services. Clients: Innovant, Claudia Gontovnik Apparel, Make the Road New Jersey. Projects include website design and microsite construction to spotlight new products, installations and assembly guides. Supervise multimedia designers, art directing their renderings and videos. Developing collateral for client mockups and new products, as well as a community-driven, statewide immigrant rights platform. Brand consulting and social media marketing strategy. INNOVANT NEW YORK, NY Marketing Design & Communications Manager // May 2014-Aug 2016 Managed website, blog and social media accounts, achieving double-digit growth of unique visitors and followers. Trained sales team and new hires on marketing protocols and initiatives. Devised and deployed promotional campaigns, including press releases, newsletters, digital and print advertising to attract new customers. Generated content for publication on affiliate websites, including digital design libraries and dealerships. Established new finish programs and third-party vendor partnerships. Designed showroom signage and product displays. Launched community program, serving the Boys’ Club of NY, Hunger Van and Sanctuary for Families. INNOVANT NEW YORK, NY Marketing Designer // Feb 2013-May 2014 Conceptualized and implemented company re-branding. Developed product collateral, project case studies, rendering packages, installation guides and sales presentations. Built library of standard RFP documents and spec sheets. Formed cloud infrastructure for distributing collateral and product imagery to sales force. Photographed local installations. Co-planned corporate and biannual industry events for clients, vendors and the architecture & design community. TEACH FOR AMERICA NEW YORK, NY Corps Member // Jun 2012-Nov 2012 Selected from approximately 48,000 applicants to join national teacher corps serving underresourced public schools. NYC Department of Education teacher for 5th grade, dual language class in East Harlem. Planned curricula aligned to Common Core Standards for 17 students at varying academic levels. Designed bulletin boards and visual tools to convey lessons and goals. COOLHUNTING.COM NEW YORK, NY Contributing Intern // Summer 2011 Published 14 original posts and contributed to a dozen others while multi-tasking projects with strict deadlines. Pitched stories in weekly editorial meetings. Copyedited, researched topics and conducted interviews for pieces about design, style, technology, travel and culture. Formatted and entered articles on Movable Type. Photographed and edited accompanying product imagery.
EDUCATION
WASHINGTON UNIVERSITY IN ST. LOUIS ST. LOUIS, MO Sam Fox School of Design & Visual Arts BA in Architecture, 2012 | Minors: Writing, American Culture Studies Dean’s List | Sigma Tau Delta International English Honor Society SANTA REPARATA INTERNATIONAL SCHOOL OF ART FLORENCE, ITALY Washington University College of Architecture Study Abroad Program // Spring 2011
SKILLS
DIGITAL Adobe CS: InDesign, Illustrator, Photoshop, Acrobat. Microsoft Office and Wordpress ANALOG Drafting, rendering, model building and embroidery LANGUAGE Fluent in Spanish. Basic Italian, French, Hebrew and beatboxing