Deborah Hatch, Writer
Feature writing, news and editorial/Digital content/Internal communications/ Marketing Collateral/Commercial Writing/Branding
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Tom’s Place aims to introduce its customers to the more unusual but tasty fish from sustainable sources
The place for green fish TOM AIKENS’ SIMPLE FISH ‘N’ CHIPS CONCEPT COMES WITH IMPECCABLE ECO-FRIENDLY AIMS
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Green expectations FURNITURE IS GOING GREEN TOO. BECAUSE WHO DOESN’T WANT TO SAVE THE PLANET?
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co-friendly is the phrase on everyone’s lips and in the world of furniture design it’s no different. But is the desire to be ‘eco-friendly’ just a fad based on buzz words and marketing spin, or is it the shape of things to come? For Arthur Potts Dawson, chef and owner of London’s Acorn House and Waterhouse restaurants, being environmentally aware is essential. Both his restaurants are marketed as eco-friendly and boast sustainable credentials from organic, clay-based paint, to tabletops made of English ash. “When I opened the first restaurant, people were saying ‘wow, it’s ecofriendly!’ like I’m doing something radical. But being environmentally aware isn’t a new thing for me – it’s how I try to live now and how I grew up,” says Arthur.
“It’s about tracing the source of everything you consume, right down to the materials,” he says. “The remit to our suppliers was that we do not buy anything that is unsustainable. Now we’ve got outdoor benches made from storm-felled London plane and cherry trees, and Arne Jacobsen chairs that are renowned for being made from sustainable wood.” SAVING THE PLANET Preston-based furniture manufacturer Tetrad is marketing its new Eco Range by telling customers to ‘do the world a favour’ and ‘save the planet’. It’s a call to action that stems from simply being aware of what is happening in the world right now, says Tetrad’s Pat Gibson: “We didn’t see an
‘eco-friendly’ trend as such, but just looked outside the market and recognised that global warming and saving the planet is on everyone’s agenda.” Spotting a trend definitely seems to be a forte of Tetrad’s design team – intentional or not. They’ve named the new constituent parts of its Eco range after a cluster of small towns in Devon that are becoming fashionable for their bohemian vibe and commitment to sustainable living. Most immediately recognisable perhaps, is a chair named after Totnes. This transitional town is achingly hip with a young, creative community and walnut trees planted along its roads because they are more useful than those that produce nothing. Yet the commitment to eco-friendly
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possible – grilled, poached or fried – and do nothing to take away from that. “It had to be environmentally correct with sustainable sources,” he says. “One of the main aims was to raise awareness of other species of fish that don’t commonly get used such as pollock, ray and Cornish sardines.” This commitment to sustainability is carried right through the venture, from the food down to its fixtures, fittings and even the take-away packaging which is made of corn starch. GREEN-EYED DESIGN The two-storey site needed considerable structural work before the fit-out could even begin and was subject to strict criteria because of its residential setting. Although no changes were made externally, the building now has one of the most distinctive interiors in the area. Portholes help to create a nautical feel, while the restaurant’s front window show-
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cases a fun feature of plastic fish encased in wacotech – a recycled mesh-type plastic that is commonly used for insulation, but is used here to resemble fishing nets. Tom’s project manager Tony Reps, who has worked with Tom to take all three of his restaurants from concept to build, says going green has cost a lot initially but is confident in better deals in the future. “There were two sides to the green challenge – making the building as energy efficient as possible and sourcing new, recycled materials,” he says. “We ended up paying a premium of up to 40 per cent to go green but found that people who produce recycled and sustainable materials are much more passionate about what they do. “Now the supplier contacts are established it will be easier to replicate Tom’s Place and build the brand. They believe in their products and after-sales care and you know that you’re going to get a better deal on the back of that.”
If you’re buying plastic, make sure it’s fully recyclable
FOOD FOR THOUGHT But in an area of London where gasguzzling Chelsea Tractors are still a popular mode of transport, do people really care where their fish comes from or how eco-friendly their local restaurants are? Aikens remains positive. “The restaurant has had the right reaction and we will probably open a few more of Tom’s Place. It’s been very well received and for a lot of people it’s an easy place to come in and eat fish or get a take-away, while consciously doing their bit for the environment. “Four weeks after opening, we’re
already making close to 50 per cent more than we expected. Our fish is quick, easy, value-for-money and very tasty, and that’s what people want.” Apparently, we are entering a new era, where people may come to expect sustainable credentials with even something as basic as fish and chips. Tom has already charted his search for eco-friendly fish supplies in a documentary and plans to invite local fishermen from across the UK into his restaurant to educate its diners.For now then, SW3 is the most likely place to look for a thoroughly modern take on the traditional British fish supper. ■
VENUE DETAILS Tom’s Place 1 Cale Street London SW3 Tel: 020 7351 1806 www.tomsplace.org.uk
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“We didn’t see an ‘ecofriendly’ trend as such, but just looked outside the market and recognised that global warming and saving the planet is on everyone’s agenda”
BACK TO TRADITION As the quest for green alternatives takes hold, there is a distinct tide of interest in suppliers that use traditional methods. Both commercial operators and manufacturers are turning their back on chemicals by opting for materials like organic paint and naturally tanned leathers. Glasgow-based leather supplier Andrew Muirhead is defined by its traditional methods and locally sourced raw materials. Director James Lang says: “Our hides are transported from the UK’s abattoirs and to the customers, and the supply chain ends there. We’re not going out waving a big green flag as we do still have an impact on the planet, but for us the priority is minimising that impact.” It’s a genuine approach based on nearly two centuries of sustainable, local trade that is clearly appealing to customers. Jury’s hotels have recently commissioned Andrew Muirhead to be
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“Manufacturers must substantiate that their product is from entirely sustainable sources and we can do that for our leather.”
Caramel: the Caramel chair from Inside Out Contracts is manufactured from a single piece of air-moulded polycarbonate and is fully recyclable
involved in the refurbishment of four of its venues, where Elgin leather has been used for seating. “Everybody is jumping on the ‘ecofriendly’ band wagon, but an awful lot haven’t a clue what they’re talking about,” says James.
GROWING THE TREND At the recent Milan Furniture Fair, Greenwich-based Inside Out Contracts hand-picked only sustainable products, including the Geneva chair made of wood from sustainable European forests. Inside Out’s Bill Ambrose says: “Most of the new products that we sourced at the Milan furniture fair this year are ‘recyclable’. “In other words the factories we use are making concerted efforts to be a little more ‘green’ in their design considerations, but it seems the ethos has yet to seep down to the ‘mass market’ of contract furniture factories.” New legislation to enforce greener furniture design may be on the horizon quicker than some think, but in the mean time it’s self-regulation that counts whether you’re a venue operator, manufacturer, or supplier. While it’s difficult to trace the source of every material and impossible to vouch for the entire supply chain, being ecofriendly is less about paying lip service to a trend and more about a way of life that’s set to stay. ■
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WORDS DEBORAH HATCH
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From the recycled-plastic chairs and environmentally approved wood floors, to the Avonite serving counters, kitchen cupboards and tabletops – plus Barrisol stretched plastic ceilings like massive ketchup splodges – the mission to make Tom’s Place predominantly sustainable appears to be a success.
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furniture design has not come lightly to Tetrad. “It’s taken our design team almost two years to ethically source correct components like Water Buffalo hide leather,” says Pat. “We had to make sure that every supplier reached the ethical and quality standards that we wanted for our furniture.”
Acorn House proves being eco-friendly in all areas, including furniture – is commercially viable
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ondon’s swanky SW3, commonly home to upmarket and Michelin-starred eateries, is not the most likely place to go for a plate of good old British fish ‘n’ chips. But Tom’s Place, chef Tom Aikens’ third restaurant in the area, nay the street, is about as far from the characteristic open fryers and smeared glass counters of a traditional chippy as you can get. If it sold pickled eggs, and it doesn’t, you wouldn’t be surprised if they were quail. With its funky red recycled-plastic furniture set against a stark backdrop of silver and black fixtures, it’s the epitome of a modern, utilitarian restaurant. In keeping with Aikens’ greatest food passions, his first chippy is designed to be eco-friendly. Educating people about what fish to eat and where it comes from is part of the deal, he explains. “We looked at what people want, and all the criteria here in SW3 fitted a fish restaurant. The concept of Tom’s Place is different in that we serve fish as simply as
WORDS DEBORAH HATCH
FURNITURE
While writing features for Theme, I contributed venue reviews, trend reports and indepth investigations into issues facing the industry.
A quick look at the menu at Tom’s Place confirms this is no place for plain old plaice. Marine Stewardship Council-certified cod is the most recognisable staple from the British chippy, though here it swims among a list of more unfamiliar stocks such as pollock, grey and red gurnard, ray and megrim sole. Theme’s choice of gurnard and pollock both arrived in a tasty and crisp batter, a far cry from the sticky, pappy coverings you often get. Chips were large and thick, with delicious homemade ketchup and sides of onion rings and mushy peas. There was enough room – just – for a delicious orange marmalade ice-cream.
Go green or else! Chef Tom Aikens is serious about the environment
Theme Magazine Bar and Restaurant Style Theme magazine has been the UK premium bar and restaurant industry’s leading trade publication for 15 years.
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HAVE YOU TRIED THE GURNARD?
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It is no overstatement to suggest that present day society is entering a period of unprecedented change. To prepare for this Arup is conducting research to explore fundamental social, technological, environmental, economic and political concerns. This research is known as the Drivers of Change initiative and provides a unique framework to enable businesses to think about the key issues that they face in the race to survive or thrive.
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The issues that Arup has identified as the key drivers of social, technological, environmental, economic and political (STEEP) change in today’s society reflect the voice of the people. The Foresight Innovation and Incubation team has been hosting workshops all over the world since 2004 and common issues like climate change, energy, water, waste, urbanisation and demographic change are frequently raised as concerns by participants ranging from chief executives to graduates. “The whole idea of our Drivers of Change cards is to offer a framework for rounded and robust thinking that reflects Arup’s ethos as a company”, explains Chris Luebkeman, the Foresight, Innovation and Incubation Director, who is leading the initiative:
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“This is about people in an organisation getting together to share strategic vocabulary by focusing on what they think drives change, and getting it down on paper.” Learning about the global context of today and tomorrow is something that every business leader needs to do in order to make sound decisions. Arup’s Drivers of Change research provokes thought about major issues and the associated implications, such as: What happens if consumer debt implodes, and spending on credit is no longer energising the world economy? If birth rates in developed countries continue to fall, while the 65+ age group rises, how will an ageing workforce affect productivity? When petroleum disappears from our energy maps, what will replace it, and how will we transport our goods and services? Whatever the issue and however it affects you, the best way for any business to plan for a successful future is to challenge its thinking.
Arup Design and Engineering
Choosing to ignore the issues that make us uncomfortable does not remove the threat they pose, whether it’s immediate or not. The polar ice caps are melting, energy and resources are depleting, serious demographic changes are occurring, and
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innovative thinking into the Drivers of Change research, Arup is trying to get business leaders to achieve their full potential.”
“Thriving in business is all about attitude and focusing on how to expand and grow.” Dr Chris Luebkeman, Foresight, Innovation and Incubation Director, Arup China and India are once more regaining their positions as commercial and intellectual powerhouses. The impact of China’s rapid growth means that within the next 25 years it will most probably be essential to speak Chinese in business and anyone with only one language will be seriously hampering their potential. This is just one example of the new business context that is emerging and why all executives need to be fully equipped for the future. It is arguably simple risk management for businesses to consider how major geopolitical changes could impact on their supply chain and vulnerabilities. Whether in Yorkshire, Hanover or Shanghai, we have to be aware of our environment and global context in order to prepare for the implications of continually changing information, infrastructure and cities. Recognising what is going to be vital to your business if circumstances change and resources disappear, comes down to the issue of surviving versus thriving, Luebkeman continues: “Thriving in business is all about attitude and focusing on how to expand and grow. By channelling our advanced and
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As the editor, lead news reporter and feature writer of this topical magazine, I worked closely with designers and consulting leaders to showcase Arup’s latest projects and thought leadership.
City Development - Factoring in the wind Seminar organised by the Arup wind team Tate Modern, London | Thursday 20th September 2007 This conference aims to highlight good practice in wind engineering, discuss some of the current challenges faced in the field, and introduce some practical solutions to wind issues through the presentation of a number of case studies. Speakers include: Karen Cook Kohn Pedersen Fox Architects
Who should attend? • Planners •
Architects
Peter Rees City of London
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Property Owners
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Developers
Volker Buttgereit BMT Fluid Mechanics
John Roberts Ove Arup & Partners
performance by design
Steve Watts Davis Langdon
To register contact Rachael Dwyer on: 020 7755 2091 | rachael.dwyer@arup.com
business, buildings and the world around us: the impact of design
www.arup.com/wind
NE X T ISSUE A special edition A 2, dedicated to reporting live coverage of Arup’s second ‘One Big Day’ event. This year’s action-based event will be looking ‘beyond the debate’, to explore how the UK’s emissions targets can be achieved by 2050. A2 magazine will bring you an exclusive round-up and analysis of news and views from leaders and participants, focusing on UK cities, business, technology and society.
We are keen to ensure that this publication is enjoyed by our readers and provides interesting, relevant and informative articles. All feedback is welcome, so please take a couple of moments to complete and return the enclosed readership survey, or send your comments and suggestions to our editorial team at: a2@arup.com.
A2 magazine is a quarterly publication produced by Arup for our clients and reflects our mission of shaping a better world. Editor: Deborah Hatch Designer: Tessa Smith Contributors: Jim Chalmers,
Matthew Blackbourn, Kate Fairweather
By the end of next year, a shift in the balance of UK healthcare delivery will mandate that patients wait no more than 18 weeks from initial referral to successful treatment. Arup is working with General Practitioners (GPs) and Primary Care Trust (PCT) Commissioners to meet this target by redesigning services and facilities for faster healthcare delivery.
The Drivers of Change initiative has not been devised for Arup to predict what is to come, but rather to help others articulate it. The engaging format is designed to be easy to digest and deliberately not overintellectualised. Thinking and talking about significant world-changing issues helps businesses to gain a clearer understanding of how they can prepare for a successful future according to Luebkeman, who is about to embark on another international tour of workshops and events: “We’re not telling people that building awareness of the Drivers of Change will increase their bottom line by 20%, although it might! But fundamentally, it strives to make them realise that they could be doing business in a different and more effective way.” This year will see the Drivers of Change research translated into five languages. Individual sets of cards focusing on climate change, energy, water, waste, urbanisation and demographic change, technological convergence and poverty are also in the pipeline. The impact of the initiative is starting to permeate everything at Arup, with Round Table discussions involving staff and clients happening all over the world says Luebkeman: “The reason we’re doing this is to help our staff to be as knowledgeable as possible about the issues of the day, and through this enable discussions with our clients about potential impacts on their business as well as ours.”
A LIGHT TOUCH Rogier van der Heide profiled for Aµ
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name: Rogier van der Heide IALD (International Association of Lighting Designers)
Building on a 60-year tradition of innovation, Arup Associates, Arup’s award-winning architectural practice, is expanding the boundaries of 21st century design. With a new unit focused on unified design, they are taking a fresh look at the principles of design and in particular, human interaction with A MAGAZINE ISSUE 2 7 the built environment.
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Delivering a low-carbon UK Over 500 business leaders gathered at Arup’s One Big Day event in London on 11 December 2007, to discuss how government, business, technology and society can work together to deliver a low-carbon UK by 2050. Jon Snow, the award-winning journalist and broadcaster chaired the event and praised the firm for its vision in moving the climate change debate beyond the ‘why’ and to the ‘how’. Guests received high-quality presentations from HSBC, Arup, the Greater London Authority, WWF, The Climate Group, and New Scientist magazine. They also participated in open workshops facilitated by the Cambridge Programme for Industry and engaged in a lively ‘question-time’ session. A full report on evidence captured from interactive questions throughout the day is published in a special supplement with this issue of A 2. Findings will also inform a white paper to be prepared later this year. Additionally, an online forum will be launched by Arup from 1 February 2008, in partnership with New Scientist magazine.
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Below right: Declan O’Carroll, one of the leaders of Arup Associates
position: Global Leader of Arup Lighting and Consulting Sector in the Netherlands biggest challenge: Converging design and technology to create unique, holistic solutions most innovative work: Louis Vuitton’s award-winning worldwide lighting concept future aspirations: “Influencing Arup’s design and technology business to act as a more holistic team, regardless of the disciplines involved.”
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Any design, from an architectural blueprint for a new building or a new city right down to the smallest handheld product, is an interaction between designers and people – from those who inhabit built space, to those that are affected by its presence. To enhance this relationship, Arup Associates believes that today’s designers must concentrate upon the people and environments their products are made for. This involves a new way of thinking that is less about high design and more about design for people.
3 Arup's 4-D integrated modelling incorporating transport, architecture and pedestrians 1
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Advanced planning design
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Below left and centre: The brief for Arup Campus called for a stimulating, energy efficient and comfortable workplace for 350 staff © Peter Cook+VIEW
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Main: Arup Associates’ design for the new Institute for Manufacturing facility at the University of Cambridge, UK, is a courtyard building that provides common space for varied activities
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1 John Snow chairs One Big Day Photo: Hamish Boyle
Arup is pioneering the integration of pedestrian and transport simulations with high-quality architectural rendering software. Combining the software can deliver advanced visualisations of design performance. Arup planners who commonly use micro-simulation software packages, Legion and Vissim, have been working with the designers of our 4-D Realtime software to add a fourth dimension to their models. The extra dimension means that for the first time, clients can visualise how a space will look and perform with accurate pedestrian and vehicle movements included. For business leaders, stakeholders and public consultations, the communication benefits are immediate. Seeing a design in operation makes it easier to appreciate its innovation and detail, as well as demystifying technical complexity. The potential of combined 4-D modelling in urban planning has already been harnessed by the team working on the redevelopment of King’s Cross. It is also being researched for future use in Dongtan eco-city in China.
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The main question is whether PCTs can cope with the change, given that many are still reeling from a reconfiguration that consolidated 300 of them into 150. “A number of PCTs require additional support to bolster their capability and capacity, especially as they are new organisations”, says Wilshaw. Even so, the Chief Executives of healthcare trusts cannot afford to ignore the December 2008 deadline for the 18-week initiative because they face corrective measures if targets aren’t met. Arup is already working with some entrepreneurial GPs and PCT Commissioners to research and implement the lessons they are experiencing.
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The Drivers of Change initiative is totally self-funded and originated by Arup. And while we are constantly challenging ourselves and our knowledge, we can guarantee that our clients are getting the best advice.
News SNOW AND CLIMATE CHANGE
In July, within days of assuming office, British Prime Minster, Gordon Brown, re-affirmed the Government’s commitment to the latest round of healthcare reforms. One of the central aspects of this policy is the 18-week programme for treatment - the latest in a series of initiatives to cut waiting times in the UK’s National Health Service. Michael Wilshaw, Associate with Arup Healthcare Consulting, describes the policy as “a change in leadership and ownership, aimed at setting a new standard in healthcare.” He draws attention to the shift in overall responsibility for elective patient care from hospitals to PCTs and GPs.
Design for people
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Ian Castro University of Southampton
The articles I wrote for the magazine ranged from design, sustainability and healthcare features, to news, project reviews and people profiles.
Targeting faster healthcare: the 18-week reform
Declan O’Carroll is one of the leaders of Arup Associates’ integrated, multidisciplinary design team within Arup. He says, “At a philosophical level, there is currently an obsession with icons in architecture but does every new building need to be an icon? Where do people fit in? The same applies to the development of signature styles in contemporary design culture. The idea that you simply shoehorn the same design solution into different environments is simply not acceptable.”
For example, a range of environmental diagnostic tools has been devised within Arup to guarantee sustainable credentials for a more desirable end product. “These new techniques are aimed at bringing added transparency to the creative process”, says O’Carroll. “They also allow more informed input and decision-making by the client.”
“We have confidence in our ability to make a difference, often through radical solutions”, O’Carroll continues. “This is combined with an ability to address local conditions and cultures to evolve a physical fabric that meets the needs of its community.” Human experience should be the critical driver for the creation of new environments. The key is to develop a greater understanding of how human beings interact with design. Only then can techniques be developed to ensure that a genuine relationship between people and product is incorporated across the design process as a whole. “We need to be stimulating people and engaging with their senses”, says O’Carroll. “Our aim is to inspire a positive emotional response to what we create by focusing on the individual, and on the collective experiences of those who encounter our designs. In this way people can associate a sense of ownership and even pride with their built environment.” This is accomplished by taking established principles of integrated design several steps further to arrive at unified design. This is a pan-disciplinary process where the contribution of physicists, behavioural psychologists and anthropologists stands alongside the contribution of the architect, and is uniquely integrated into the development of a design.
Arup Associates has now brought together skills and competencies from across Arup to create a Unified Design Unit that is pushing ahead with research and experimentation. As O’Carroll concludes, “The fundamental priority of this unit is design for people. The knowledge we have at our disposal gives us a unique opportunity to redesign people back into architecture. It’s only through a focus on human experience and the senses that we can ever open up the possibility of truly people-oriented design for the future.”
“At Arup we have confidence in our ability to make a difference, often through radical solutions.” Declan O’Carroll, Arup
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1 Rogier van der Heide 2 Galleria West, Seoul 3 Louis Vuitton, Madrid 4 Louis Vuitton, Hong Kong
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Since joining Arup in the Netherlands in 2003, Rogier van der Heide has become a major creative force in the global lighting design and consulting sector business. As a leader of innovative, creative and well-executed projects all over the world, Van der Heide’s approach is focused on bringing Arup’s design and technology businesses together: “I like to show clients how we can deliver a true value proposition by developing and implementing better design, regardless of the disciplines involved”, explains Van der Heide. “Clients are showing an increasing desire to converge design and technology into solutions that drive their businesses. For us, this means bringing together experts from all over Arup to work holistically and gain a thorough understanding of the client’s business.” This level of integration only works when clients take part and collaborate with designers. To make this happen, Van der Heide and his team ensure that every client has a thorough understanding of the value of light and media: “Across the world, we have lighting design teams that are diverse groups of individuals. This enables us to develop multi-dimensional views on projects, and combine artistic flair with sound technical excellence.” Arup’s designers are trained to think beyond lighting. While every project has some level of innovation, Van der Heide believes that the best examples use existing, proven technology in a ‘new, different and unexpected way’. A high profile example of this is Louis Vuitton’s worldwide lighting concept. Design was led by Van der Heide and centered on a ‘smart and well integrated concept’ that ‘fused materials, light and architecture together into a single environment creating a total experience’. The approach was recognised in 2006 with the Madrid LV store winning an International Association of Lighting Designers Award of Excellence. Rogier had already received the coveted IALD Radiance Award in the previous year for his work on Galleria West in Seoul. Creating a ‘total experience’ with lighting can improve a business’s productivity by making people feel happier and more inspired at work. But calculating commercial value is different for every client says Van der Heide: “The best design does not just improve functionality or sustainability, but adds intrinsically to the client’s processes or business, at a very fundamental level. A holistic approach that brings together the full spectrum of Arup’s design and technical capabilities can elevate a solution from function-driven, to business-driven design.”
Wilshaw believes that the experience gained in working with pioneering GP practices and PCTs puts Arup in a strong position to assist others, and stresses the
ultimate aim in the UK is to take waiting times off the agenda so that we can concentrate on clinical quality issues.” Part of the Arup approach is to tap into the entrepreneurial outlook of General Practice. Arup case studies show that developing services in primary care can improve levels of patient care while reducing waiting times and the cost of treatment.
firm’s unique offering to the market. “To make healthcare developments sustainable for the future, we need to recognise that the 18-week initiative is raising a supply chain issue. Primary healthcare must manage and commission the whole episode of patient care, and this is not just an additional process re-engineering issue for hospitals. From our perspective this reform affects both the design of services and the facilities that they are delivered from.” Overall, general practices and hospitals alike will need to re-think their existing procedures. The ‘polyclinic’ concept would see many procedures that are currently based in hospitals (X-rays, ultrasound, minor surgery), migrating to out-of-hospital facilities and expanded GP surgeries. Ideally, this would leave major hospitals in a position to concentrate on more complex and intensive procedures and operations. It would also potentially increase the speed of access to routine procedures, making them more localised and convenient for patients.
Apart from the polyclinic concept, once GPs assume ownership of patient treatment beyond primary care, they will be able to better inform patients and help them make decisions. These decisions may be based on the relative facilities of nearby hospitals, local private and independent providers, and specialised GPs or hospital units. “There are no simple answers”, Wilshaw concludes. “The Arup approach is designed to let people understand the value of their services in combination with the facilities and healthcare estate. It’s a service that I don’t believe any other consultancy is currently offering.”
For further information contact: michael.wilshaw@arup.com
Of the upcoming 18-week targets, Wilshaw notes that these are maximum times and the average wait for elective treatment should be considerably lower: “The
“The ultimate aim in the UK is to take waiting times off the agenda so that we can concentrate on clinical quality issues.” Michael Wilshaw, Associate with Arup Healthcare Consulting innovations
PUBLIC TRANSPORT FOR THE 2Ist CENTURY An integrated Arup solution
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1 The Metro’s awardwinning facade design features pyramids and skylights to allow daylight penetration © Adam Mørk 2 Surfaces can be treated to enhance the performance of daylighting 3 An initial sketch by Nille Juule-Sorensen for the Metro in Copenhagen
Imagine 2018: it is entirely possible that underground rail commuters will be catching up on the latest news by watching it live on tunnel walls – simply by activating an advertising space with a mobile phone. With this vision in mind, Arup is planning an interactive design for the 17 new, deep underground rail stations they have been commissioned to deliver for the Metro in Copenhagen. Using an integrated team of acousticians and lighting, facades and materials experts Arup is responsible for the full spectrum of architectural design, including wayfinding and product design. To make delivery faster and more sustainable, Arup is undertaking the full multi-disciplinary design of civil works in a joint venture with consultants COWI and SYSTRA.
Arup’s Nille Juul-Sorensen is the principal architect of the Metro’s redesign and has been working on the project since 1995. He is now leading the multi-disciplinary team through a fourth phase of delivery that will specify everything, from ashtrays and benches, to advertising and station rooms for the 17 new stations. Our biggest challenge, he says, is beating client expectations: “Adding new design visions for a project that has already won international awards demands a solution that is state of the art, and better than anything we’ve already achieved.” The awards were won for a façade design that features impressive pyramids and skylights, and distinguished the Metro as the first underground rail system in the world to permit
daylight penetration at platform level. As Copenhagen is a country blighted by heavy rainfall, the daylight enhancing design was greeted enthusiastically by the people of Denmark. Now the design team are focused on enhancing the performance of daylighting again by taking design to a new level, says Juul-Sorensen: “We are looking to build more interaction into tunnel walls by defining a system of spaces and surfaces that can be treated in different ways, as well as reflective surfaces that refract daylight and even change colour.” With more interactivity, the design aims to encourage passengers to enjoy a broader relationship with public transport, making it distinctly ‘21st Century’ and more commercially valuable for the client, train operators and advertisers.
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Retrofitting cities to meet the carbon challenge “Our cities cities have have the the potential potential to to thrive, thrive, “Our even in in aa future future of of climate climate change change and and even scarce resources”, resources”, says says Arup Arup Director Director scarce Peter Head. Head. He He argues argues that that by by adopting adopting Peter an integrated integrated approach approach to to managing managing our our an cities we we can can dramatically dramatically increase increase their their cities chances for for environmental, environmental, social social and and chances economic success success in in years years to to come. come. But But economic we need need to to act act now. now. we
“We now realise that we’re emitting carbon dioxide at a level that is going to change the planet. Our cities have to become more sustainable now if we are to continue living in them, and stop climate change.” Peter Head, Arup Director, Planning Plus
A2 magazine New dimensions from Arup Arup Design and Engineering
Innovations
• Specialist features included quotes and reporting from business leaders across multiple disciplines.
The idea idea of of retrofitting retrofitting cities cities to to be be more more The sustainable is is aa complex complex one. one. But But Head Head is is sustainable quick to to point point out out that that small small steps steps can can quick deliver large large benefits: benefits: “Change “Change does does not not deliver necessarily need to be radical”, he explains. necessarily need to be radical”, he explains. “Unlocking value value from from present present “Unlocking inefficiencies is is our our first first opportunity. opportunity. For For inefficiencies example, Information Information Technology Technology (IT) (IT) can can example, be used used for for realtime realtime journey journey planning, planning, be making existing existing networks networks more more efficient.” efficient.” making Head cites cites the the C40 C40 global global cities cities initiative initiative Head
“They’ve decided decided to to procure procure low low energy energy “They’ve traffic lights lights and and put put down down aa challenge challenge traffic to the the market: market: whoever whoever comes comes up up with with the the to best product product will will be be awarded awarded aa contract contract to to best supply itit to to 40 40 of of the the world’s world’s largest largest cities cities supply potentially massive massive market market for for the the –– aa potentially winning company. company. This This shows shows how how radical radical winning change can can take take effect effect quite quite quickly. quickly. And And change that businesses businesses capable capable of of coming coming up up with with that new products products can can do do well.” well.” new Of course, course, low low energy energy bulbs bulbs in in traffic traffic Of lights don’t don’t constitute constitute an an eco-city. eco-city. More More lights widespread retrofitting retrofitting has has significant significant widespread barriers to to overcome: overcome: adapting adapting the the legal legal barriers frameworks of of cities cities to to allow allow for for integrated integrated frameworks planning; implementing implementing new new ownership ownership planning; models for for utilities utilities and and other other services; services; models and accessing accessing eco-skills eco-skills and and technology. technology. and But cities cities like like London London will will have have to to manage manage But these issues issues ifif they they are are to to reach reach the the targets targets these they’ve set set themselves. themselves. London London has has they’ve committed to to stabilising stabilising its its CO2 CO2 emissions emissions committed in 2025, 2025, at at 60% 60% below below the the 1990 1990 level level and and in has developed developed aa detailed detailed action action plan. plan. The The has city must must now now concentrate concentrate on on how how itit city delivers its its promise promise in in developments developments delivers
such as as the the Thames Thames Gateway, Gateway, where where Arup Arup such is helping helping to to plan plan aa number number of of ecoecois developments. developments. Working with with partners partners such such as as HSBC, HSBC, Working who are are supporting supporting regional regional development development who in China China using using an an eco-approach, eco-approach, Arup Arup is is in helping aa number number of of governments governments and and helping cities unlock unlock the the barriers barriers to to delivering delivering cities retrofitted eco-cities. eco-cities. Our Our work work on on Dongtan Dongtan retrofitted eco-city in in China China will will be be aa key key eco-city demonstrator of of performance performance we we can can aim aim demonstrator for. “Eco-cities “Eco-cities need need to to be be delivered delivered on on the the for. ground at at community community level, level, as as in in Dongtan,” Dongtan,” ground says Head. Head. “But “But there there are are no no blueprints blueprints for for says typical eco-city. eco-city. We We need need to to find find citycityaa typical specific solutions solutions that that provide provide aa higher higher specific quality of of life life at at lower lower ecological ecological cost, cost, and and quality help cities cities deal deal with with risks risks such such as as climate climate help change and and access access to to clean clean water water and and food.” food.” change Despite the the size size of of the the challenge, challenge, Head Head is is Despite confident that that the the economic economic benefits benefits of of confident sustainable development development –– and and the the rising rising sustainable cost of of resources resources like like energy energy and and food food -- will will cost drive the the reinvention reinvention of of our our cities. cities. Indeed, Indeed, drive he argues argues that that the the recent recent increase increase in in the the he number of of sustainable sustainable development development number investment funds funds indicates indicates that that attracting attracting investment capital for for retrofitting retrofitting cities cities may may not not be be as as capital difficult as as many many people people think. think. difficult
Head believes believes that that eco-cities eco-cities can can be be Head delivered through through aa public-private public-private delivered partnership (PPP) (PPP) model: model: governments governments partnership will get get improved improved economic, economic, social social and and will environmental performance; performance; the the private private environmental sector will will get get new new markets markets and and aa better better sector return on on capital. capital. One One important important (and (and often often return overlooked) reason reason for for this this is is that that cities cities overlooked) built on on eco-principles eco-principles will will be be desirable desirable built places to to live. live. We We already already know know that that places developers can can charge charge aa premium premium for for developers homes in in pleasant pleasant environments environments -- near near homes water, for for example. example. And And parents parents will will pay pay water, more for for houses houses within within walking walking distance distance more to good good schools. schools. to Confident that that aa business business case case can can be be made made Confident for retrofitting retrofitting eco-cities, eco-cities, Head Head believes believes that that for once we we begin begin to to move move into into an an ecological ecological once age where where eco-principles eco-principles will will drive drive age business, the benefits will become more business, the benefits will become more apparent. Perhaps Perhaps future future Arup Arup readers readers apparent. may wonder wonder why why itit took took us us so so long long to to may get round round to to retrofitting retrofitting our our cities. cities. get
“It is often only the end user who benefits from the sustainable development and retrofitting of existing cites, because the developer or investor is usually looking for short term returns. Arup is working hard to solve this unbalanced reward equation with economic and sustainable solutions that benefit everyone.” Roger Wood, Associate Director, Urban Design
For further further information information contact: contact: For peter.head@arup.com peter.head@arup.com
Main image: Aerial view of London at night © Gandee Vasan/Getty Images
The Key Deliverables of virtual design
Packed with the latest news, features, technical content and interviews, all written in plain English, A2 won a large global readership of Arup clients and staff. • ‘News in pictures’ was followed by short, punchy stories of no more than 150 words.
“We’re using using resources resources at at aa faster faster rate rate than than “We’re the world world can can supply,” supply,” explains explains Head, Head, who who the leads Arup’s Arup’s Planning Planning Plus Plus business. business. “And “And leads we now now realise realise that that we’re we’re emitting emitting carbon carbon we dioxide at at aa level level that that is is going going to to change change dioxide the planet. planet. Our Our cities cities have have to to become become more more the sustainable now now ifif we we are are to to continue continue sustainable living in in them, them, and and stop stop climate climate change. change. living It is is vital vital that that we we use use city city land land in in aa more more It efficient way.” way.” efficient
as an an example, example, where where forty forty of of the the world’s world’s as largest cities cities are are working working together together to to largest retrofit cities cities for for better better environmental environmental retrofit and economic economic performance: performance: and
Increases confidence in innovation Simulating designs first can help designers to learn and understand the behaviour of materials and explore wider options. Simondetti continues: “With a virtual design demonstrating every element of a proposal, clients can see the benefits for themselves, making it much easier to gain everybody’s confidence in innovations.”
The One Big Day supplement resulted from my reporting at an A2 sponsored event chaired by journalist Jon Snow and attended by over 500 delegates.
Above: Modelling to support Network Rail’s decision to allow for blue feature lighting at Wembley Stadium Station
VIRTUAL DESIGN: A THREE-DIMENSIONAL VISION OF THE FUTURE The Building Information Modelling (BIM) revolution is underway, bringing Arup’s entire skillset together using 3D virtual design. Our first Virtual Design Network Conference in Birmingham in June saw business leaders and experts from across the firm, sharing knowledge about best practice using this advanced technology. Designing virtually offers greater scope for innovation as ideas are explored through simulation before being physically modelled. It brings together teams of experts to learn from and support each other, while making their work more streamlined and cost effective. Global Manager of Arup’s Virtual Design Skills Network, Alvise Simondetti, is at the forefront of the movement and says: “Virtual design allows us to work smarter and join up our technical capabilities to deliver more value. We are doing business differently in each sector, yet future and wider business opportunities lie in working together without boundaries across all sectors.” Using 3D modelling technology is instrumental in communicating the benefits of innovation, increasing confidence across the board, from designers to clients and stakeholders. Previewing designs in realtime before time and money is spent on construction naturally reduces waste, helping to make designs more sustainable.
Right: 3D geographic information system (GIS) visualises piling for the foundation of a cable car tower
Reduces waste (money/time/materials) By working together in a virtual model, different disciplines can resolve potential problems and reduce wasted time, money and materials resulting in immediate resource savings. The process is increasingly linked with sustainability. Aids communication of design A 2 MAGAZINE ISSUE 3 5 benefits Communicating the full scope of a design with realtime virtual simulations, can provide benefits to stakeholders, clients and designers. During the public enquiry for the M1 widening scheme, Arup used 3D technology to explain the proposal and communicate its expected impact mitigation on the surrounding area. The simplicity of seeing every element of a design in unison digitally, helped to alleviate local concerns, allowing work on the project to push forward.
A 2 MAGAZINE ISSUE 3 NEW DIMENSIONS FROM ARUP | NO.2
Provides evidence of design alternatives If you have a virtual image of a real building you can run ‘what if’ scenarios demonstrating how different factors could affect the design. A 3D model can deliver a complete overview of a building, containing all maintenance and operational requirements. Alternatives for reducing costs like energy and water usage can be identified, resulting in a more advanced solution. Virtual design carries less risk and more gain in terms of reducing waste and breaking down design barriers to ensure a more innovative future. Ideally suited to services like masterplanning, this technology has the potential to revolutionise the way we work. At Arup, there is already enough physical evidence to support a vision of the future where 100% of projects use virtual design models.
Making green pay Striking the balance between environmentally friendly practice and profit to deliver real business benefits
A 2 MAGAZINE ISSUE 3 20
Digital MORRISONS
Great Taste Less Waste (GTLW) campaign Writing for the Morrisons website involved developing conceptual copy, within the brand tone of voice, for an online campaign encouraging shoppers to use their leftovers. Working closely with an art director, I wrote content that answered the brief by promoting the five pillars of GTLW: Planning, Shopping, Cooking, Storing and Recipes.
Digital
Sexton Smith Fashion eyewear FMCG brand launch
As part of the creative team building an identity for this new eyewear brand, I wrote conceptual copy for the website.
OUTLOOK
P16
Icommunications nternal
Coulsdon… Remanufacturing – but not as you know it! Dedicated pre-configuration site opens in Purley Way Demand is now so great for IKON’s pre-configuration services that a dedicated centre has been opened in Surrey – initially to meet the requirements of our contract with HP and the high street bank, HSBC.
Gordon Clark Head of Operations Europe and Director of Remanufacturing
Think you know what IKON Remanufacturing does? Think again. For over 30 years, the IKON Remanufacturing Plant in Coulsdon has been known for providing customers with high quality, low cost alternatives to newly manufactured equipment. Now it’s time to forget what you’ve already seen and heard about IKON Remanufacturing, as Gordon Clark’s team has diversified with a whole host of new support services.
IKON - Part of Ricoh, the global technology provider
Outlook went inside IKON Coulsdon, to bring you the main headlines… P8
The result was a more people focused publication with original, relevant reporting on business wins, internal departments, product launches, press coverage and charity events. A survey also showed a 40% increase in readership.
P17
Discover another side of IKON, as we bring you the inside track on skills and serv ices from individual parts of the business
IKON UK Staff Newsletter
A new format and style was introduced to make this bi-monthly staff newsletter more user friendly with clearly defined sections for regular features.
JUNE 2008
Inside IKON
OUTLOOK SEPTEMBER 2008
OUTLOOK SEPTEMBER 2008
News
Press Coverage
A round-up of the latest news and views from across IKON in the UK
Sales Leads Scheme is really paying out!
“Now we’re getting paid for the deal itself, rather than just the sales lead submitted, In the last edition of Outlook, the new sales leads scheme was announced with the system is much great optimism. Since the scheme was changed in June of this year, the amount fairer and people are of commission being paid has increased massively, with nearly £4000 being being rewarded as paid out in August, as a direct result of sales leads. they should be.” Under the new scheme Service Engineers can earn between £30 and £500 for any single segment opportunity, with a maximum of £1000 for multiple installs! Steven Edwards, Service Engineer One crucial adjustment means that the submitter is now paid for the kit installed, rather than the original lead that was identified – often generating Month Commission significantly more commission. January £1970 Service Engineer, Dean West, earned nearly £900 in February £1450 commission during July and August. Another top March £850 earner was Steven Edwards in Runcorn, who managed April £1140 to earn the maximum bonus of £1000 last month! Well done to all our Service Engineers. Whilst there have been a few glitches with the system the Sales 2000 team are working hard to smooth these out. So keep the leads rolling in and start thinking about how to spend your commission next month!
May
£1260
June
£1000
July
£1510
August
£3800
Find out what the journalists are saying about IKON
This summer has been a busy time for IKON in the UK and we’ve certainly captivated the attention of journalists in more ways than one! Print Week devoted a double page spread to our FM services in July and the launch of our first electric courier van has generated a flurry of press interest. We’ve launched our ‘green van’ at a time when environmental issues are at the top of the agenda and it’s certainly proved that IKON is ‘on the pulse’ when it comes to developing the solutions that our customers want and need right now. To help keep you up to date, all press releases are posted in the news sections of the IKON web and intranet. We’ve also rounded up the recent headlines here… For copies of all press releases and ensuing coverage contact Deborah Hatch on: dhatch@ikon.com.
Press highlights July to September 2008
‘IKON strengthens large format offer’ and ‘Greener deliveries from IKON’ Channel info online - July 2008
Web news and views from Online Marketing Executive, Nick Jemetta
“IKONstore is over 40% cheaper than our competitors on key product lines.”
Exciting times lay ahead for IKONstore this year, as marketing campaigns and competitive pricing drive more of our customers to purchase consumables online. Marketing efforts are being ramped up with monthly emails going out to cross sections of our customer database to drive sales on the store. In fact, an email has gone out this month promoting the competitiveness of IKONstore prices… we are over 40% cheaper than sites like Viking-Direct on key product lines, including HP Toner Cartridges! There are also some exciting system developments in the pipeline that will help to increase IKONstore visitors and make it more user-friendly for our customers. We can’t give too much away just yet but as a loyal Outlook reader, here is a sneaky peek:
■ All toner and service requests will go through IKONstore
Electric Van replaces courier for Everybody’s talking about logistics Electric Service – Sustainable Times – August 2008 IKON deliveries Printing World – August 2008 Digital Printer online - August 2008
■ Online credit card purchasing ■ Improved site search functionality ■ Site design refresh To find out more about IKONstore and how your customers can benefit, email ukinfo@ikon.com or contact the marketing team.
Tuning into FM – Print Week – 18 July 2008
London deliveries go electricDigital Printer-September2008
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Head of Operations Europe and Director of Remanufacturing, Gordon Clark, says, “In this half year, if everything falls into place, we will be producing about 17,500 units purely on configuration. The centre is there to help us meet this demand and expand rapidly if we need to.”
Our pre-configuration team is also often in Denmark, Germany, Italy and Switzerland now, strengthening IKON’s presence in Europe and making sure that all of our equipment is installed and invoiced on time. DOSA auditors in demand across Europe The Document Output Strategy Assessment (DOSA) auditing specialists at Coulsdon will go anywhere to bring IKON clients a thorough and complete picture of
their technology and how it can be improved. Of this service, Gordon Clark says, “After walking the floors of a client’s business, Will Clay and the team will present a complete asset record, before assessing and recommending the best print solution." The team is currently making an impact across Europe and have completed audits in Spain, Strasbourg in France, Germany and in Denmark for our client, international food producer, Danish Crown. “In this half year, if everything falls into place, we will be producing about 17,500 units purely on configuration. The centre is there to help us meet this demand and expand rapidly if we need to.” IKON technicians produce ID cards for Africa Together with De La Rue Identity Systems - the world’s leading commercial currency production company - IKON has been assisting the Senegal Government in producing identification cards for the country’s entire population. We shipped equipment and technicians to Senegal to set up the production line and train local workers. IKON Project Manager, Gordon Clark says, “We were approached for our technical expertise rather than remanufacturing capability and the project
project was a success in Senegal, with 16 million ID cards produced. IKON has now been asked to help produce ID cards for Rwanda, and we’re also looking at producing 2530 million ID cards for Angola.” First IKON-manufactured EPOS system piloted for River Island Not satisfied with merely installing and maintaining electronic point of sale (EPOS) systems, IKON in Coulsdon has now manufactured our own version of the retail software. The EPOS system was configured, then trialled at River Island in Canary Wharf. Gordon Clark says, “We decided to manufacture our own EPOS system and give it back to River Island as a freebie, to gauge their reaction. They were so pleased with the results that we have been asked to supply more equipment.” Clients clamour for bespoke hardware branding When Perfect Homes requested equipment sprayed in their corporate colours, IKON remanufacturing stripped and re-sprayed a sample laptop in their house colour of bright mauve. “The results were fantastic,” reports Gordon Clark. “It wouldn’t normally be possible to get a house colour but we did it with ICI colour matching, so we know it’s exact. We’ve already branded 300 of their machines and have clients from the US calling to request the same service.”
ISO 14001 Environmental Accreditation won in record time Since dedicated IKON Environmental Manager for Europe, Bob Jones, arrived at Coulsdon over a year ago, the plant’s green credentials have sky-rocketed. He says, “Week on week, environmental credentials are changing but with strict working practices in place, we earned our ISO 14001 accreditation in just six months, when it usually takes up to two years.” Smart metering now measures energy use and the amount of waste going to landfill has been reduced, along with the site’s overall carbon footprint. These stories are just the latest developments from Coulsdon. Besides all this, the fundamental IKON business is still doing what it’s always done and turning out around 1000 pristine, remanufactured copiers, printers and vending machines a month. With a loyal team of technicians that are all from engineering backgrounds, a new Environmental Manager to support the operation and a leader that is determined to develop the business’s additional services, you’ll all be hearing a whole lot more from Coulsdon in the future.
Charity Great Ormond Street Hospital
Radio Lollipop- marketing materials, newsletters, GOSH magazine
11. Which bits of Radio Lollipop do you like? (Please give examples if you can)
Radio Lollipop and your family
2008 GREAT ORMOND STREET HOSPITAL RADIO LOLLIPOP CHARITY BALL
SERIOUS FUN
Magic
Requests
Jokes
Volunteer ward visits
Music
Stories
DJ’s
Anything else? (please tell us)
Questionnaire
13. What do you think of the music we play on Radio Lollipop? Would you like… More variety?
Yes
Yes We want to No Hello! hear about what you think of Radio Lollipop at Great Ormond Street Hospital More of your favourite artists? Please name (GOSH). Radio Lollipop is your station and finding out more about what you really want, will 14. Is there anything you don’t like about Radio Lollipop? help us to make the service even better.
So, whether you want to request more songs, win more prizes in our competitions, or be a star for 15. What extra things would you like Radio Lollipop to do? a night by speaking live on air, tell us about it and we can make it happen! Please ask mum or dad to help you with Celebrity guests Reports from around London
your answers if you like. Our Lollipop volunteers would also be happy to sit with you and help complete this questionnaire.
Mini features on topics you find interesting (Newsround style)
About you
More shows
More music
Anything else (please tell us)
1. What is your first name?
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16. If you don’t listen to Radio Lollipop could you tell us why?
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17. Would you like to tell us anything else Radio Lollipop? (Do you Think it’s fun, 5. about Do you have brothers, sisters or cousins that visit you? boring, sometimes good, too girlish, too babyish or fantastic?)
Radio Lollipop at Great Ormond Street Hospital for Children invites you to our annual charity ball
Yes
No
8. Can you hear Radio Lollipop on your TV?
Yes
No
9. Do you know what channel Radio Lollipop is on your TV?
Yes
No
Radio Lollipop and your family 18. Have any of your family listened to Radio Lollipop?
Your party bag!
ENJOY…
PL
for a network of 150 volunteers and 200 supporters, is also part of my remit as the charity’s copywriter.
A champagne reception on arrival
Black tie
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Dress code:
Dancing until late
6:30pm until late
Entertainment with a difference
Fo AS ra r an E is brin ing even JO tim g sm awar ing IN of e U w ile enes ‘S he s S.. n an s an erio th d us . ey laug d fu Fu ne nd ed hter s n’, to to food it he m os child lp an t re Rad d en n in io tert ho Lo ai sp llip nm ita op en l, t, at a
Hilton London Tower Bridge
Time:
The opportunity to make your bid at the MONEY CAN’T BUY auction
Thursday 18th September, 2008
Venue:
3 course meal prepared by the Times Online recommended Hilton Hotel chefs
Date:
No
More chart songs?
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SERIOUS FUN
Yes
No
19.If so, what do they think of it?
PARTY
6. If so, how old are they and how often do they visit?
You and Radio Lollipop 7. How did you first find out about Radio Lollipop? Staff
Volunteers
Notices
Anything else (please tell us)
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10. How often do you listen to Radio Lollipop?
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IN PR
Tel: 07725 035 858 for further enquiries or table bookings
Radio Lollipop Ball, The Tube, Southwood Courtyard Great Ormond Street Hospital for Children Great Ormond Street, London WC1N 3JH
The organisation has now expanded with services also operating in the U.S, Australia and New Zealand.
Post: Simply fll in your details below, tear off and post to:
Radio Lollipop is exceptionally well regarded in the feld of paediatrics for the benefts that it brings to the recovery of a sick child. Many volunteers have used the skills and experience gained through their work with Radio Lollipop, to develop careers outside the charity in broadcasting, public relations, nursing and many other felds.
Please RSVP to Helen Bryans
Our “toy box” uses a range of fun and creative activities developed over the years by Radio Lollipop, to entertain children at their bedside. Together with the radio studio, we provide a unique child-orientated programme of interactive competitions, music, stories and games.
Email: helen.bryans@radiolollipop.org
se
Radio Lollipop is an international organisation founded over 25 years ago to provide care, comfort, play and entertainment for children and young people, primarily in hospital. The service is provided entirely by volunteers who have been specially selected and trained to make a child’s stay in hospital more fun and less frightening.
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One in four children is admitted to a hospital before reaching age 14. Though some patients are short-stay, many have a recurring need for care and return repeatedly to hospital. Some who are terminally ill spend much of their short lives in hospital.
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RADIO LOLLIPOP
RSVP
Reporting for the GOSH staff magazine, developing marketing materials for the wards, and online newsletters
If Mum and Dad would like to make any other comments about radio lollipop, please add these below:
Competitions
FO
After branding a black tie ball for this GOSH charity as ‘serious fun’ I worked with a designer to deliver an eye catching invitation, tickets and programme, from concept to print. The event was sold out and raised £8,000.
You and Radio Lollipop (continued)
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Friendly, consumer driven copy was required for this food brand owned by North London bistro, Coffee & Tease.
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This is Sam’s daddy. He’s just one of the many cooks contributing to Small World Kitchens… When Sam told us that his daddy’s flapjacks are legendary, we couldn’t wait to crunch into a slice or two ourselves. Now like Sam, we get these classic rolled oat
Working closely with an art director, I developed long and short copy for all packaging and promotional posters based on the concept of ‘family recipes from local cooks’.
cakes made especially for us.
this:
Creamy Chick en Soup
was made by: Sarah ‘s
mummy sister grandma daughter aunt
daddy
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Popular family food made with the freshest ingredients in homes you’d want to dine in yourself... At Coffee & Tease, we’ve brought home cooking to the high street. Try our delicious range and you’ll find the perfect ‘Tease’ for your taste buds at breakfast, lunch, dinner or as a snack any time! Enjoy in the
This is Sarah’s aunt. She’s just one of the many cooks contributing to Small World Kitchens… When Sarah told us that her
comfort of our café or as a reassuringly wholesome take away treat.
aunt’s Creamy Roasted Chicken Soup tastes just like a Sunday roast dinner, we simply had to try it. Now like Sarah, we get this
So if you make a mean cheesecake or have a friend who is king of
mouth-watering winter warmer made especially for us.
Popular family food made with the freshest ingredients in homes you’d want to dine in yourself... At Coffee & Tease, we’ve brought home cooking to the high street. Try our delicious range and you’ll find the perfect ‘Tease’ for your taste buds at breakfast, lunch, dinner or as a snack any time! Enjoy in the comfort of our café or as a reassuringly wholesome take away treat. So if you make a mean cheesecake or have a friend who is king of kormas we’d love to know! Stop by and tell us about it or drop us a line on the website www.coffeeandtease.com Better still, let us taste it!
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It’s not just the chefs who contribute, the children of our neighbourhood have drawn artwork to feature on our product packaging.. Check it out with your next purchase!
kormas we’d love to know! Stop by and tell us about it or drop us a line on the website www.coffeeandtease.com Better still, let us taste it!
™
It’s not just the chefs who contribute, the children of our neighbourhood have drawn artwork to feature on our product packaging.. Check it out with your next purchase!