Filewave Brand Manual and Style Guide

LOGOS

Corporate Logo Logo with Background Clearance and

Logo Identifiers and Tagline

1.0 CORPORATE LOGO

FileWave brand identity represents the values, services, ideas and personality of our organization. It is design to increase recognition and build perceptions of FileWave in its chosen marketplace.

The FileWave logo is the foremost representation of our brand, it is a visual summation of who we are. To maintain its strength and integrity, use it consistently and appropriately according to these guideline. Always treat the FileWave logo as our company signature rather than a design element. It should appear on all FileWave materials.

The corporate identity system in this document has been created to explain how to correctly depict the FileWave brand consistently across different applications and in various markets to maintain the integrity of FileWave.

This document is available to download at: filewave.com/brand-guide

Full FileWave Logo

FileWave Symbol

1.2 LOGO WITH BACKGROUND

The logo is in FileWave blue and red on white background. Only use solid red or white version when color is not an option. The FileWave blue and red logo is our most universally recognized asset and to aid comprehension, we

Logo Variations

use the version whenever possible. One-color versions of the logo should be used only if printing restrictions demand it. When place the logo on a colored background, it should be reversed out in one of the way shown below.

The FileWave logo is the foremost representation of our brand, it is a visual summation of who we are. To maintain its strength and integrity, use it consistently and appropriately according to these guideline. Always treat the FileWave logo as our company signature rather than a design element. It should appear on all FileWave materials.

Black and Greyscale Logo

The greyscale version can be used for higher quality B/W print reproduction, where a finer halftone screen is used. The solid black version is only to be used for some forms of black/white commercial printing applications, such as local newspaper — where course halftones screens are used, single color printing, etching, stamping, engraving, embossing.

1.3 CLEARANCE AND COMPOSITION

The logo is always surrounded by a minimum amount of buffer space in which no other graphic element may intrude and where its legibility must be at a minimum, regardless of the background used. No other elements (text, images, other

logos, etc.) can appear inside this clear space. The amount of buffer space required is the x-height of the “w” in “wave. The logo type and logo icon must be used together.

Minimum Acceptable Usage

The minimum width of the logo for print is 1.5”. For digital use, the logo may not be smaller than 120px. For larger materials, the logo should be scaled proportionately to the piece.

Orientation

Precise spacing and sizing of the wave and letters create an optimal balance for every application. For that reason, the elements comprising this logo should never be scaled, skewed shifted. Examples of what not to do are shown to the right. These orientation guidelines hold true for all other approved logos within the FileWave brand.

Approved Not Approved

The Dos and Dont’s

1. Do not place the logo type on two lines.

2. Don not invert the logo symbol

3. Do not alter the logo symbol

4. Do not alter the logo type style

5. Do not change the size relationship between the logo symbol and logo type.

6. Never change the proportions of the logo vertically or horizontally or alter the appearance in any way.

x-height

1.4 LOGO IDENTIFIERS AND TAGLINE

FileWave has created products, groups and a video vault for our FileWave clients. These identifiers are to be used where these products are mentioned.

FileWave Foundry is Poribea vero office nducia desequam raere peliquibusam sum conse nesequiaes as am, omnihit atquae vellabo. Anda nus. Ectur, ut as quisint. Orene dem venit ad ma porest quam

FileWave Alliance is the official community forum. Tureserum ipicium quam voloria tendae conserspero dolum quam et expelitatius prae. Icienis quis dolectempor a ius ates essi aut isquis nimpore volupta temolupta ide voluptae arum dis qui

FileWave Engage provides modern management for the modern classroom by seamlessly connecting today’s teachers and learners – great for 1:1 initiatives, and more. Teachers can take control of their lessons by directing students’ attention, encouraging student interaction, and adjusting instruction based on student needs, all from an easy to use interface.

Logo with Tagline

The FileWave tagline logo is a customized typographic mark. It serves as the primary visual branding element used in all communications. The logo may be scaled as a unit but not altered. Tagline font is Poppins Regular.

x-height

Approved Variations of Logo with Tagline

Co-Branding

Many centers and initiatives have their own unique visual identity. When locking up the logo with another logo, separate the two with a 1-point gray rounded-edge pipe. There should be equal balance between the co-branded logos.

TYPO GRAPHY

Corporate Typography Text Hierarchy

2.0 CORPORATE TYPOGRAPHY

The typeface family Myriad Pro has been selected for the lettering of the company name. The typeface for all headlines, titles, and body copy on printed materials is Mr Eaves XL Mod OT. This typeface is available in a range of weights and works well in text and display sizes.

PRIMARY

Mr Eaves XL Mod OT - Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

DIGITAL SUBSTITUTE

Open Sans - Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

2.1 Text Hierarchy

When technology allows for it, Open Sans should be used in any web applications. The default fall-back corporate font is Helvetica Neue which should be utilized to ensure acceptable degradation when Open Sans is unavailable.

PRIMARY HEADLINE/TITLE

Mr Eaves XL Mod OT - Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

DEFAULT SUBSTITUTE

Helvetica Neue - Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

Text hierarchy is an essential part of the FileWave brand. Used consistently, typography plays a significant role in reinforcing the brand. FileWave’s corporate typeface is “Mr Eaves XL Mod OT”; this should be used for all print materials, events and copy set in online graphics when possible. “Mr Eaves XL Mod OT” was chosen because it is contemporary, simple and dynamic.

Headlines

text

Mr Eaves XL Mod OT Bold - Capital Letters

Type

Subtitle

text

Mr Eaves XL Mod OT Regular - Upper and lower case

40pt Type

Body FileWave

text

Mr Eaves XL Mod OT Regular - Upper and lower case

10pt Type/ 12 Leading

3.0 CORPORATE COLOR

To ensure color consistency, please adhere to these specifications and use qualified vendors and reliable reproduction methods. Use the PANTONE® Color Matching System as a reference to ensure accuracy when matching colors for printed materials.

While the formulas on this page serve as an important guide, whenever possible the printer should be given a color sample to match. JPEG and PNG file are typically specified RGB and are recommended for use in presentations including PowerPoint.

3.1 Primary Color

The color palette is divided into primary and secondary palettes. Apply color by choosing from the bright, pure hues of the primary palette and pairing with a neutral gray or secondary color that is supports the message.

PANTONE® 186C

CMYK : C013, M100, Y091, K003

RGB : R205, G32, B47

Web : #CD2030

PANTONE® 2965

CMYK : C100, M078, Y048, K054

RGB : R010, G038, B062

Web : #00263E

3.2 Secondary Color

The color palette is divided into primary and secondary palettes. Apply color by choosing from the bright, pure hues of the primary palette and pairing with a neutral gray or secondary color that is supports the message.

CMYK

CMYK

R238, G161,

#EEA146

C004, M021,

RGB

R243, G202,

#F3CA87

GRAPHY

4.0 CORPORATE ICONS

The FileWave brand has a set of graphic tools that create a unique look and make our communications recognizable. These elements add visual interest and enhance our storytelling, and they can be emphasized or scaled back individually, depending on the audience.

These set of icons, created to help communicate the FileWave brand, visualizes our core values and messaging strategy through a set of simple illustrations. Contact the Marketing Department to obtain the current approved set.

FileWave brand has a portfolio of world-class designs and experts. Icons helps to make differentiation of layout giving competitive advantage than other graphic elements and image.

Requirements:

» High contrast

» Use the background color

» Minimum size of stoke

4.1 Product Icons

The number of icons have been designed to communicate the many different types of products we produce for the audiences we reach. They are there to support specific themes in marketing communications. The icons can appear in any of our secondary colors

Requirements:

» Use any secondary color

» No background color

» Minimum size of stoke

Secondary Color Usage

Blending PHOTO GRAPHY

05

Corporate Color Image Corporate Black and White Image

Modes Images

5.0 CORPORATE PHOTOGRAPHY

As an overall theme for the photographic style of our brand, we suggest that photography be of natural light, expressive, eye-catching. FileWave uses photography to support the complex subject matter of technology. Photography is used to communicate the right messages, help sell products and

services, and motivate people into action. The intended audience should understand clearly what an image is saying to them. Whether the photograph is in an annual report, a brochure, a catalog, an advertisement or on a website, it should communicate the message.

5.1 BLACK AND WHITE IMAGES

Photography includes images that represent the industries FileWave serves, such as government, education k12 and higher education and enterprise IT.

Requirements:

High contrast

High quality image

Desaturated colors

Professional Look

5.2 BLENDING MODES IMAGES

To highlight the FileWave color palette, multiply these washes over photography in appropriate applications. Choose the FileWave blue and red. Angles are recommended but can vary according to design and application. These washes were created in InDesign using RBG black and white photo, second layer using the gradient swatch tool, applying overlay effects at 100%.

SOCIAL MEDIA

06

Social Channel Image Size Guidelines for Posting

6.0 SOCIAL CHANNEL IMAGE SIZE

Photo size vary across each social channel. Below is the 2018 edition with optimal sizes.

Cover Photo 820 x 310 px

Profile Image 180 x 180 px

Shared Image 1200 x 630 px

Highlighted Image 1200 x 717 px

Header Photo 1500 x 500 px

Profile Photo 400 x 400 px

In-Stream Photo 440 x 220 px

6.1

Header Photo 1584 x 768 px

Profile Photo 400 x 400 px

In-Stream Photo 800 x 400 px

Guidelines for Posting

Channel Profile 800 x 800 px

Cover Photo 2560 x 1440 px

Video Uploads 1280 x 720 px

The following principles apply to professional use of social media on behalf of FileWave as well as personal use of social media when referencing FileWave.

PROCEDURES

Employees should be aware of the effect their actions may have on their image, as well as FileWave’s image.

Employees should get appropriate permission before sharing, referring to or posting images of co-sponsored events, software releases or trade shows. Internet posting images should be created by the Marketing Department for approved FileWave branding imagery.

When using FileWave’s computer systems, use of social media for business purposes is allowed (ex: Facebook, Twitter, FileWave blogs and LinkedIn).

If employees publish content after hours that involves work or subjects associated with FileWave a disclaimer should be used, such as this: “The postings on this site are my own and may not represent FileWave positions, strategies or opinions.”

Your Internet postings should not disclose any information that is confidential or proprietary to the company or to any third party that has disclosed information to FileWave.

FileWave reserves the right to remove any posted comment on social media channels.