Bailey Design Element Portfolio

Deby Chang Bailey d e s i g n

p o r t f o l i o

DEBY CHANG BAILEY 818.469.2190 debycbailey@gmail.com https://www.linkedin.com/in/debybailey

ABOUT Versatile forward-thinking Graphic Designer with 20 years of professional multi-disciplinary background. Thoughtfully create environments through immersive branding, environmental graphics, wayfinding as well as print, digital media, marketing, consumer products and retail design. Strive to create memorable experiences that are compelling, thoughtful and cohesive for the audience. Demonstrated a flair for innovation in all projects. Proactive and articulate communicator conveying design solutions for complex projects. Result driven with the ability to manage design projects in a fast-paced, highly collaborative environment. Skillful in collaboration with team members, inspiring clients, colleagues, artists, consultants and fabricators. Bilingual in Mandarin Chinese.

AREAS OF EMPHASIS • Adobe Photoshop, Illustrator • InDesign, Bridge, Acrobat • Illustration / Sketch • Print Production • Concept Design Development • Power Point, Keynote • Typography / Calligraphy • Brand / Identity Design • Marketing Campaigns • Hot Door CADTools • Image Compositing / Retouching • Trends / Research

PROFESSIONAL EXPERIENCE DEBY BAILEY STUDIO, La Crescenta, CA 1996-2016 Freelance Graphic Designer / Art Direction As an idea-driven designer, I always strive to find the balance between aesthetic and function, creating memorable design yet meet strategic objectives. My passion for all areas of visual culture keeps solutions relevant and fresh. Whether collaborating with a project team or working in my studio, attention to detail and time management skills yield projects that are well executed and always completed within schedule.

WALT DISNEY IMAGINEERING, Glendale, CA 2003-2016 Senior Graphic Designer Designed and managed projects from Preliminary Feasibility, Schematic Design, Design Development for Disney Theme Parks. Projects included: Shanghai and Hong Kong Disneyland, Walt Disney World Magic Kingdom Fantasyland Expansion, Tokyo Disneyland, Tokyo DisneySea Resort, Disney’s California Adventure.

• Worked in synergy with partners across the company to ensure a cooperative environment.

• Collaborated closely, under the direction of the Creative team, created distinctive design for each of the Disney Theme Park graphics from marquees to wayfinding.

• Coordinated construction documentation to fabrication, interacting with architects, interior designers, engineers, and vendors to create a cohesive environment for park guests.

• Managed multiple projects in a fast-paced work environment with tight deadlines.

• Mentored junior designers to inspire and engage them with Department project pace.

• Promoted Graphics Department project strategies with benchmarking process program.

• Managed Chinese calligraphy and typesetting efforts for the Graphics Department with liaison to vendors.

WALT DISNEY IMAGINEERING, Glendale, CA 1998-2003 Graphic Design Consultant Collaborated with design staff on development efforts for Tokyo DisneySea and various Disney Park projects.

HOK (HELLMUTH, OBATA AND KASSABAUM ARCHITECTS), Santa Monica, CA 1997-1998 Graphic Designer for Marketing Department Developed client presentation material to help clients build meaningful brands. Promote graphics campaigns, brochures that enrich both the business and its customers through effective visual solutions.

UNIVERSAL STUDIOS CREATIVE GROUP, Hollywood, CA 1996-1997 Graphic Designer for Islands of Adventure Theme Park in Florida Collaborated in set detail rendering for Architecture Department. Represented Graphics Department with architectural firms and in-house design reviews. Located signage placement and created working drawings. Prepared bid packages for vendor.

ROBINS/LEAVY DESIGN, Santa Monica, California 1996-1998 Conceptual Freelance Designer Designed Concept layout for children’s entertainment video packaging, logos and advertisements. Created successful iconic brands that connect clients with their targeted audiences.

EDUCATION / TRAINING BACHELOR OF FINE ART, Graphic Design California State University, Fullerton, CA ASSOCIATE DEGREE, General Education Pasadena Community College, Pasadena, CA Animated Graphic and Title Design course Glendale Community College, Glendale, CA

AWARDS Dean’s Honors List in Fall, California State University, Fullerton, CA The 29th Annual Annie (Animation) Awards Winner of On-Screen title design graphics Glendale Community College, Glendale, CA

AFFILIATION AIGA (American Institute of Graphic Arts) SEGD (Society for Environmental Graphic Design)

PROJECTS ENVIRONMENTAL GRAPHICS Shanghai Disneyland Walt Disney World - Fantasyland Expansion Disney’s California Adventure Disneyland Resort California Hong Kong Disneyland Imagination Institute, EPCOT Center Tokyo DisneySea Mermaid Lagoon

CONSUMER / PRODUCT DESIGN D23 Expo Shanghai Disneyland Opening Celebration Tokyo DisneySea Opening Souvenir Tokyo DisneySea Parkwide Merchandise Tokyo DisneySea Style Guide

PRINT / BRAND / LOGOS Gray Matter Visual Effects Tom Bradley International Terminal Disney’s California Adventure Paradise Pier MWM Design Studio Hilton Garden Inn A La Carte Delivery Southern California Water Company Three Wishes Production Roads to Recovery

INTERIOR GRAPHICS Disneyland Hotel Anaheim California Tokyo Disneyland Cinderella Castle

Project: Walt Disney World Fantasyland Painted Wall Mural Design

Project: Disneyland Resort Anaheim California City of Anahaim Marquee and Wayfinding Concept Design

Project: D23 Expo - Celebrate Opening of Shanghai Disneyland Tee Shirts Concepts - Design

Project: Tokyo DisneySea - Parkwide Merchandise Restaurant Food Trays Design

Project: Disney’s California Adventure - Paradise Pier Game Booth Basketball Decal Logo Concept Design