R E C O R D S 2 O1 1 B R A N D STY LE G U I D E
C O P Y R I G H T E TI Q U E TTE The contents of this document is protected by the copyright laws of the United States of America and the international copyright laws and agreements. All intellectual property rights in relation to this document and its content (including, but not limited to, all trademarks and copyright). Except as permitted below, no part of the document may be reproduced, displayed, copied translated, adapted, downloaded, broadcast, used or republished in any form including (without limitation) distribution, or storage in a system for retrieval. Any other use of material in the document, including reproduction for purposes other than those noted above, modification, distribution or republication without the prior written consent of Razzbarry Records is strictly prohibited. No part of the document may be distributed or copied for any commercial or public use without the prior written consent of Razzbarry Records. All rights reserved Š2011 Razzbarry Records.
R E C O R D S 2 O1 1 B R A N D STY LE G U I D E
P R E FA C E
Ladies + Gentlemen. Please Welcome .... (Introduction copy here/about 75 words about the Razzbarry Record brand description ...)
The Razzbarry Record logo and wordmark is a copyright-protected corporate identuty. The brand image will implement our mantra and our brand voice through the consistency of our visual image by prohibiting modifications, alterations an Cond abusive reproductions of our brandmarks. Our logo and symbol is a modified letterform and illustrated icon. It will maintained and adhere to our corporate hues and usage to extend our brand voice. This Brand Styleguide document will edify and provide all the formats needed for duplication and manufacturing requirements. Augmentation is prohibited without a signed document to do so.
RECORDS 2O11 BRAND STYLEGUIDE
PREFACE
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LOGO STANDARDS The Logo Standard pages displays the variety of logo formats used. The elements of the logos are fixed and should not be augmented in any way without the approval of the Razzbarry Records,
COLOR STANDARDS Using the corporate colors consistently is essential in building brand identity. The Primary colors are specified for all use in all reproduction applications. The secondary color is Black and White.
PRIMARY 2 SPOT COLOR LOGO & GRADIENT PANTONE 195 DARK RED PANTONE 185 BRIGHT RED GRADIENT OF PMS 185 & 195
.......................................................................................................................... SECONDARY 1 COLOR NEUTRAL COLORS
PANTONE 195 DARK RED PANTONE 185 BRIGHT RED GRADIENT OF PMS 185 & 195 PANTOCONETNE BLACK 1 PANTONE WHITE PANTONE 195 DARK RED
PANTONE 185 BRIGHT RED
RECORDS 2O11 BRAND STYLEGUIDE
LOGO STANDARDS
3
SYMBOLS PRIMARY 2 SPOT COLYOR SYMBOL &GOTIC GRADIENT
The splattered raspberry icon is the primary symbol used with and
PANTONE 195 DARK RED
without the wrordmark. I can be
PANTONE 185 BRIGHT RED
used seperately to represent as
GRADIENT OF PMS 185 & 195
a logo once the brand grows
..................................................................................................................................................................................
visual brand equity.
SECONDARY SPOT COLOR SYMBOL & GRADIENT PANTONE 195 DARK RED PANTONE 185 BRIGHT RED PANTONE BLACK 1
.................................................................................................................................................................................. DOUBLE RRz (With Wordmark)
RECORDS 2O11 BRAND STYLEGUIDE
DOUBLE RRz (Without Wordmark)
SYMBOLS / ICONS
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SIGNATURE FONT COLLECTION Primary Font Family ITC Serif Gothic Light AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!@#$%^&*()_+
The Razzbarry Records’ Signature Font Collection
ITC Serif Gothic Regular AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!@#$%^&*()_+
extension of the brandmark.
ITC Serif Gothic Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!@#$%^&*()_+
The Primary RR Signature Font is called ITC Serif.
ITC Serif Gothic Extra Bold AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!@#$%^&*()_+
must be used in the same brand etiquette as the logo and symbols. Consider the collection as an
The ITC Serif is a large family with a wide selection of weights and styles. This font is used sparingly as decorative headers only.
ITC Serif Gothic Heavy AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!@#$%^&*()_+
The Secondary RR Font family is ITC Avant Garde
ITC Serif Gothic Black AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz1234567890!@#$%^&*()_+
Serif font. However, while it is complementary to
Gothic. This family is a simple variation of the ITC the decorative ... it is also a larger font family. It offer a healthy variation of styles and is a champion
Secondary Font Family ITC Avant Garde Extra Light AaBbCcDdEeFfGgHhIiJjKkLlMm ITC Avant Garde Extra Oblique AaBbCcDdEeFfGgHhIiJjKkLlMm ITC Avant Garde Book AaBbCcDdEeFfGgHhIiJjKkLlMm
ITC Avant Garde Medium
ITC Avant Garde Demi Condensed
ITC Avant Garde Medium Oblique ITC Avant Garde Demi ITC Avant Garde Demi Oblique
ITC Avant Garde Bold Condensed
also has a compressed variation to accommodate extremely heavy content.
ITC Avant Garde Bold ITC Avant Garde Bold Oblique ITC Avant Garde BookCondensed
The System Font family is Arial. System fonts is for
ITC Avant Garde Bold Condensed
serif style.
web copy. Although Helvetica is not as wide as ITC Avant Garde Gothic, is sustains the same simplistic
ITC Avant Garde Book Oblique AaBbCcDdEeFfGgHhIiJjKkLlMm System Font Family Arial Regular AaBbCcDdEeFfGgHhIiJjKkLlMm
selection for body copy and for large content. It
These are the recommended fonts for the Razzbarry Arial Bold AaBbCcDdEeFfGgHhIiJjKkLlMm
Arial Italic AaBbCcDdEeFfGgHhIiJjKkLlMm RECORDS 2O11 BRAND STYLEGUIDE
Arial Bold Italic AaBbCcDdEeFfGgHhIiJjKkLlMm
Records family. Other variation must be approved by the owners of this organization.
SIGNATURE FONT COLLECTION
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