DE.CI Furniture - Company Profile 2019

W E L C O M E H O M E

CONTENT 00 WELCOME HOME 01 WHO WE ARE 02

MISSION | VISION

02 OUR HISTORY 04 OUR PRODUCTS 05 OUR CORE 06 OUR TEAM 07 OUR CUSTOMERS 08 OUR PARTNERS 09 OUR FUTURE PLAN

“HOME IS A FEELING”

WELCOME HOME WELCOME TO THE WORLD OF DE.CI FURNITURE, DE.CI IS A FURNITURE BRAND ORIGINATED IN EGYPT, THAT COMBINES THE BEAUTY AND SOPHISTICATION OF ART AND THE CONSISTENCY AND RELIABILITY OF FUNCTION. EVERY PIECE IS INSPIRED OF ALL FORMS OF ART AND EVERYDAY SPLENDORS OF LIFE, TO BRING YOU THE ELEGANCE, VALUE AND COMFORT YOU DESERVE. EVERY DE.CI PIECE OF FURNITURE HAS A STORY TO TELL ONCE PLACED AT HOME. WE INVITE YOU TO EXPLORE OUR WORLD OF PRODUCT, MATERIALS, OPER ATIONS AND TECHNOLOGY THAT IS ALL REVOLVED AROUND ONE MAIN MISSION WHICH IS ENRICHING OUR CUSTOMERS LIFE.

“PASSION IS EVERYTHING”

WHO WE ARE DE.CI FURNITURE STARTED WITH THE PASSION OF YOUNG ARCHITECTS ,NIFTY ENGINEERS AND PASSIONATE BUSINESS DEVELOPERS TO CREATE A BRAND THAT RESHAPES THE FURNITURE INDUSTRY LOCALLY AND GLOBALLY. SCALING FROM A TEAM OF THREE TO A TEAM OF TWENTY YOUNG PASSIONATE TEAM MEMBERS HELPED DE.CI GREW EXPONENTIALLY DURING A SMALL PERIOD OF TIME. DE.CI MAIN FOCUS IS TO BUILD A STRONG TEAM THAT C A N H E L P T H E B R A N D O P E R AT E W I T H T H E INTERNATIONAL STANDARDS, EXCEED THE CLIENTS EXPECTATION AND EVOLVE SETTING THE BAR HIGHER TO THE ENTIRE WORLD.

“RECOGNIZING THE NEED

IS THE PRIMARY CONDITION FOR DESIGN.” CHARLES EAMES

OUR HISTORY DE.CI FURNITURE WAS LAUNCHED TO THE EGYPTIAN MARKET IN 2017 WITH STRONG PRESENCE AND MARKET POSITIONING THAT PLACED THE BRAND AMONG OTHER WELL E S TA B L I S H E D F U R N I T U R E F I R M S I N A REMARKABLE TIME PERIOD.

D U R I N G T H E F I R S T Y E A R O F L AU N C H D E .C I EXCELLED IN REACHING HIGH NUMBER OF POTENTIAL CUSTOMERS AND ENGAGING WITH THEM TO CLEARLY IDENTIFY THEIR NEEDS. DE.CI RESHAPED ITS IDENTITY AND THE BRAND MOTTO ACCORDINGLY TO REACH A POSITION OF A MARKET LEADER IN THE SECTOR OF HOME FURNITURE WITH ITS HIGH QUALITY, AFFORDABLE AND TRENDY PRODUCTS.

OUR PRODUCTS DE.CI PRODUCTS ARE CHARACTERIZED BY SEVERAL FEATURES THAT PUT THE BRAND AHEAD OF ITS COMPETITORS LOCALLY AND GLOBALLY. WITH DESIGN BEING THE CORE OF THE COMPANY, DE.CI DESIGN TEAM WORKS ON DEVELOPING PRODUCTS THAT RESHAPE THE HOME FURNITURE EXPERIENCE. WE INVITE YOU TO EXPLORE THE FUTURE OF YOUR HOME WHILE LIVING THE EXPERIENCE OF OUR PRODUCTS THAT ARE : •

DESIGNED TO MEET YOUR TASTE,

•

ADJUSTABLE TO SUIT YOUR NEEDS

•

TECHNOLOGICAL TO TAKE YOU TO THE FUTURE

OUR CORE DE.CI MAIN CORE IS THE DESIGN TEAM THAT IS RESHAPING THE FURNITURE INDUSTRY THROUGH THE CREATION OF TRENDY, ADJUSTABLE AND TECHNOLOGICAL PRODUCTS, THAT ARE GUIDED BY THE CHANGING NATURE OF OUR CUSTOMERS NEEDS. THE SECOND CORE IS THE SUPPLY CHAIN TEAM THAT TAKES THE BRAND TO LIFE THROUGH A HIGHLY EFFECTIVE SUPPLY C H A I N P RO C E S S W I T H H I G H E N D S TA N DA R D S O F MANUFACTURING, QUALITY AND COMMITMENT. LASTLY THE TEAM THAT IS ALWAYS HERE FOR OUR CUSTOMERS, WHICH IS THE COMMERCIAL TEAM THAT WORKS ON IDENTIFYING THE NEEDS OF OUR CUSTOMERS, CONSULTING THEM AND HELPING TO CREATE THEIR FUTURE HOME.

OUR MISSION “THE SOLID MISSION” SUCCESSFULLY OFFER OUR CUSTOMERS A NEW TECHNOLOGICAL BUYING EXPERIENCE AND BRINGING INNOVATION AND DESIGN INTO EVERY SPACE WITH DE.CI FURNITURE

OUR VISION “THE DETERMINED VISION” BE THE ULTIMATE LEADING FURNITURE DESTINATION ACROSS THE WORLD WITH OUR CUSTOMERS SATISFACTION BEING THE CENTER OF OUR COMPANY’S DESIGN AND OPERATIONS PROCESSES

MEET

THE

TEAM

DE.CI TEAM STARTED WITH THE PASSION AND EXCELLENCE OF ITS FIRST TEAM MEMBERS, WHO MADE THE CHALLENGE OF CHANGING THE FURNITURE INDUSTRY THEIR MAIN GOAL. WITH EXPERIENCE IN DESIGN , MANUFACTURING AND MARKETING, THE TEAM

THE MASTER

HAD A GREAT SUCCESS IN THE FIRST MONTHS OF STARTING DE.CI FURNITURE. DE.CI TEAM SCALED DURING THE FIRST YEAR OF OPERATION TO CREATE A PASSIONATE TEAM WITH A DIVERSIFIED PORTFOLIO OF EXPERIENCE A N D W I L L I N G N E S S TO C O N Q U E R T H E FURNITURE INDUSTRY .

WITH FOCUS , HANDWORK AND PASSION ,

THE SUPERWOMAN

DE.CI TEAM CONTRIBUTED IN SCALING OF THE BRAND AND THE OPERATIONS OF IT WITH EXCELLENCE AND PRECISION. ONE OF THE COMPANY’S MAIN VISION IS TO BUILD THE LEADERS OF THE FUTURE AND SCALE ITS TEAM WITH THE BEST TALENTED AND EXPERIENCED CANDIDATES IN THE WORLD.

‘SUPERNATURAL’ IS A NULL WORD”

THE MAESTRO

THE MARKETER

THE ARTIST THE ACCOUNTANT

THE CONSULTANT

THE PILOT

THE DIRECTOR THE PLANNER

THE CREATOR

THE DETAILER

“YOU DO NOT WANT TO SIT IN A CHAIR.

YOU WANT TO EXPERIENCE IT!” ANCHOVY T.HINCKS

OUR CUSTOMERS OUR CLIENTS ARE THE MAIN FORCE THAT DRIVES DE.CI FURNITURE TO A BETTER FUTURE. WITH THE COMPANY’S NATURE OF BEING CUSTOMER CENTRIC, DE.CI WORKS ON FULFILLING ALL ITS CUSTOMERS NEEDS WITH THE BEST CUSTOMER SERVICE TEAM, HIGHLY TRAINED SALES TEAM AND SUPER TALENTED SUPPLY-CHAIN TEAM.

OUR PARTNERS DE.CI COLLABORATE WITH THE TOP LEADING SUPPLIERS IN THE MARKET TO BE TO ABLE TO PROVIDE OUR CLIENTS WITH THE HIGHEND QUALIT Y PROMISED. THE MAIN GOAL OF THIS COLLABORATION TO ENSURE AN EFFICIENT AND CONSISTENT WORK FLOW THAT ALWAYS MEET THE CLIENTS’ EXPECTATIONS

OUR FUTURE DE.CI FUTURE IS GUIDED BY THE PASSION OF ITS TEAM MEMBERS WITH ONE GOAL IN MIND; TO CHANGE THE FURNITURE INDUSTRY WORLDWIDE. WITH TECHNOLOGY BEING OUR MAIN FOCUS TO FULFILL OUR CUSTOMERS NEEDS AND TO MEET THE TECHNOLOGICAL ADVANCEMENT OF THE CURRENT WORLD. - DE.CI IS GETTING TECHNOLOGICAL ๏D E V E LO P I N G I T S P R O D U C T S TO INTEGRATE WITH TECHNOLOGY, ๏ DEVELOPING THE MANUFACTURING PROCESS OF OUR THIRD PARTIES ๏ ELEVATE THE CUSTOMERS SHOPPING EXPERIENCE THROUGH OUR ONLINE AND OFFLINE SALES CHANNELS