Winter 2016/17 Inspirations Magazine

inspirations WINTER 2016/17

from

SUPER BOWL LI: GO BIG TO WIN BIG

BEHIND THE SCENES: A DECOSET® BOHEMIAN TREND:

BOHO-CHIC CAKES FOR SPECIAL OCCASIONS

BLOCKBUSTER BAKERY SALES YOUR VALENTINE’S DAY, ST. PATRICK’S DAY, MARDI GRAS & EASTER PRODUCT ORDER GUIDE

Quick Order Speed through the ordering process to easily order supplies and decorations 24/7.

Stock Status Instantly know if your requested item is in stock.

Free Shipping For all orders $75 or more, get free FedEx Ground shipping.

DECOPAC.COM

CONVENIENT, EASY ORDERING 1 GET STARTED! ACTIVATE YOUR DECOPAC.COM ACCOUNT.

Find your DecoPac Customer Number

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Go to DecoPac.com and click on Create an Account

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Under Existing Customers, enter your Customer Number and billing Zip Code.

LETTER FROM THE EDITOR

CONTENTS FEATURES

One of the best ways to stay ahead of the competition is knowing what consumers want and delivering it, consistently and professionally. At DecoPac, our team continuously transforms the latest trends into product and cake designs that help you turn occasions into celebrations.

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YOUR SECRET IDENTITY

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BEHIND THE SCENES

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DECOSETS®: FULL OF FUN

The Birthday Hero

Frozen Olaf Chillin’ DecoSet®

10 SUPER BOWL LI 16 I LOVE SUGARSOFT®

In our feature on DecoSets®, we remind you of the prized role you play at birthday time. We also take you behind the scenes of how a DecoSet is created to ensure its authenticity, safety, and after-celebration value.

26 BAKERY SPOTLIGHT

El Bolillo Bakery, Houston, TX

28 YOUR COMPETITIVE EDGE: PHOTOCAKE®

When it comes to trending topics, the Super Bowl rules consumer mindshare at the beginning of each year. In Go Big to Win Big, we offer easy-to-implement solutions for scoring more customers during this lucrative selling period.

Because blockbuster movies are big bakery business, inside we showcase a five-star plan for capitalizing on current and upcoming releases.

To help you manage consumer requests for Pinterest-style cakes, we enlisted recommendations from the President of Retail Bakers of America. And, our Bakery Spotlight on El Bolillo Bakery illustrates the value of connecting with consumers.

You will also find trend-forward seasonal products and cake designs to keep you in step with consumer preferences and desires.

Thank you for being a DecoPac customer. We hope this issue inspires you in the months to come.

32 RELEASE DAY READY

THE TRENDS 19 SPRING TREND COLORS 20 BOHEMIAN TRENDS 22 SMALL CAKES. BIG SENSATION. 24 WINNING IN THE AGE OF PINNING

THE BRANDS 36 PAW PATROL™ 37 THE POWERPUFF GIRLS™ 38 DISNEY PRINCESS 39 TINKER BELL 40 MILITARY

THE SEASONS 42 VALENTINE’S DAY 63 MARDI GRAS

Sincerely,

69 ST. PATRICK’S DAY

Dewey Wahlin, Vice President of Marketing

76 EASTER

IN THE NEXT ISSUE - SPRING 2017: Wedding

Airbrushing Tips

Metallic Colors Mother’s Day

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Graduation

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Your Secret Identity:

THE BIRTHDAY HERO They wait all year for it. The one day they don’t have to share with their brothers or sisters. The one day Mom lets them be in charge. It’s their favorite day of the year, and your bakery plays a huge role in making it a success. Yes, you guessed it, we’re talking about kids’ birthdays.

From the time they can talk, kids are asked, “What kind of birthday do you want?” Parents, eager to please when it’s birthday time, give kids free rein in designing the day. Kids usually pick a theme based on their most recent obsession – likely a popular television or movie character. But when it comes to making this theme come to life, the birthday cake takes center stage.

You’ve seen kids in your bakery, flipping through The Magic of Cakes® book, eyes wide and energy high: mesmerized by the exciting possibilities in front of them. The entertainment heroes get all the glory, but remember, you play a very important role in each child’s life, too. You are the silent hero. One they may never know by name, but you save the day just the same. That’s because every birthday cake you decorate is the focal point of joyful moments and lasting memories. And those DecoSets® you add to the cake? They keep the magic alive long after the party has ended.

With your skill and creativity, you transform sugar, flour and other basics into squeals of delight, beaming smiles and memorable celebrations. Sounds like the work of a real-life super hero, and what could be more rewarding than that?

WHY DO YOU LIKE USING DECOPAC’S OFFICIALLY LICENSED PRODUCTS? Simply put, kids love them. They watch the characters and know what they want.

I always say that the first birthday is the only chance the parent has to pick the theme for their child’s birthday. Usually by the age of two it’s, ‘Mommy! Mommy! I want Spider-Man!’ or whichever character the child has bonded with. They watch the show or the movie, they have the toys, they have the shirts and they are in love with their character friends. It’s nice to have the DecoSets because you have the exact character and the child can keep it after the party.”

Shown: #7891/39194 Spider-Man™ Ultimate Light Up Eyes DecoSet® ©2016 MARVEL

— Vanessa Holtkamp, Bakery Owner The Kilted Cake & Supply, Temecula, California

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BEHIND THE SCENES: DISNEY FROZEN Each DecoSet and cake design tells a story that connects kids with their favorite characters and brands.

Throughout the creative process, we work with our licensing partners to capture the authenticity and play value of the identities and icons kids know and love.

Here’s how we created a playful DecoSet for Disney Frozen’s loveable snowman, Olaf!

GETTING TO THE HEART OF THE CHARACTER We brainstorm ideas and create sketches that depict the main essence of the character. For Olaf, it’s humor that rings true. We create schematics of the concept, using official artwork to capture the likeness kids will instantly recognize.

Then we work directly with each licensor to refine the concept design.

Shown: #7396/37498 Frozen Olaf - Chillin’ DecoSet®

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STAYING TRUE TO THE BRAND Our DecoSets and cake designs work together to tell a story or set a scene that accurately brings the character and brand to life. Each design considers cake decorator execution with an efficient use of colors and tips. We often provide airbrush and non-airbrush options, versions in different formats, and some designs include a PhotoCake® DecoSet Background Image, too. The cake design pairs perfectly with the DecoSet to delight kids with recognizable brands stories.

OLAF CHILLIN’ DECOSET®

CREATING AFTERCELEBRATION VALUE Our artists and product developers research ways to build in fun and functionality. With the Olaf Chillin’ DecoSet, his head pops off – like in the movie! And, when you push in his nose, his eyes cross, showing his silly spirit. Our team seeks out innovative, affordable ideas that tie directly into the character or brand, giving kids a memento with play value that lasts long after the party.

ENSURING QUALITY AND SAFETY At DecoPac, safety is of utmost importance.

DecoSets adhere to strict safety standards in compliance with food safety and child safety requirements. Every product is designed and produced to eliminate choking hazards and parts breakage. Only food-safe paints are used. We conduct quality testing at every step in the process and make additional quality checks when receiving every shipment. ©Disney

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THE FUN HAS JUST BEGUN.

DECOSETS

® WHEN THE PARTY’S DONE,

LIGHT-UP FIGURINES

MIRRORED COMPACTS

Shown: #6207/36861 Frozen Winter Magic Signature DecoSet®, #6304/36975 Minnie Bags, Bows & Shoes Signature DecoSet®, #31484/31485 Barbie® Doll Sweetie Caucasian DecoSet®

COLLECTIBLE DOLLS

©Disney BARBIE and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2016 Mattel.

All Rights Reserved.

SPINNING ACTION

CARS AND TRUCKS

Shown: #16144/96144 ATV DecoSet®, #7241/37486 Batman™ Chase Is On DecoSet®, #5303/36550 Star Wars™ Darth Vader DecoSet®, #7762/38895 Finding Dory Fintastic Adventures DecoSet®

TALKING CHARACTERS

WATER SQUIRTERS

©Disney/Pixar BATMAN and all related characters and elements © & ™ DC Comics. (s16) © & TM Lucasfilm Ltd.

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GO BIG TO WIN BIG Everything about the Super Bowl is big. It boasts the biggest television audience, drawing in 167 Million total viewers in 2016. It’s the biggest at-home party event of the year. And, when it comes to food consumption, the only day that outscores the Super Bowl is Thanksgiving. Super Bowl is a big opportunity for your bakery. Does your game plan match the size of the prize?

To jumpstart your creativity, put these A-game solutions into play during the week before kick-off. It will maximize your revenue and reinforce your bakery’s champion status. If you play big, you’ll win big!

GET OFFICIAL Feature officially licensed Super Bowl LI and NFL products on all your baked goods. Let these popular icons dominate your bakery for the entire week to quickly catch the eye of party-planners looking for the real deal.

MORE, MORE, MORE Variety is your secret weapon. Offer consumers an abundance of decorated treats to impress their guests and their social media followers. Cupcakes with Super Bowl LI Stadium Rings and centerpiece cakes with Super Bowl Layons are always crowd pleasers. But, don’t forget the buffet-friendly appeal of decorated brownies and cookie bars. Suit ’em up with cupcake rings and customers will scoop them up with lightning speed.

SET THE SCENE & SNAP THE TREAT Create massive, traffic-stopping Super Bowl displays. In-store bakeries should cross-promote with other departments. Retail bakeries can use windows and in-shop scenes to drive sales. Post tempting NFL treats on your social sites to multiply bakery buzz.

PLAN AHEAD Super Bowl LI is Sunday, February 5, 2017. Start planning early so you are ready to go big during the week leading up to The Big Game.

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Officially Licensed Products of the National Football League

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Super Bowl LI Logo #20614 Layon - 12/Pkg

NACHO CUPCAKES Celebrate the Super Bowl Tex-Mex style. Creativity makes all the difference as consumers browse your display and grab party-ready cakes and cupcakes.

BIG HAT CAKE Tip your hat to Houston by featuring the Super Bowl LI Logo Layon on a Texas-inspired big hat cake. Fondant sculpting makes a big impact on top of this tiered cake.

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Officially Licensed Products of the National Football League

FEBRUARY 5, 2017 Super Bowl LI Quick-to-Market Logo #43730 Layon - 12/Pkg

Super Bowl LI Quick-to-Market Logo Layon will feature actual conference champions and be shipped to your store(s) on 1/24/2017. Pre-Order Now! Limited Quantities Available.

Super Bowl LI Stadium #19153 Rings - 72/Pkg RING TREATS The Super Bowl LI Stadium Ring features the official logo and has added value as a keepsake. Showcase the rings on a variety of small treats to give consumers options.

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Save time with PhotoCake, giving you instant access to images for Super Bowl LI.

Super Bowl LI #43503 PhotoCake® Image - Each #49709 Edible Image® - 12/Pkg

*

DATES TO REMEMBER JANUARY 7-22 NFL PLAYOFFS

Super Bowl LI Quick-to-Market #43504 PhotoCake® Image - Each PhotoCake Online Only #49710 Edible Image® - 12/Pkg

*

JANUARY 24

SUPER BOWL QUICK-TO-MARKET PRODUCT SHIPS

JANUARY 24 FEBRUARY 5 DISPLAY ALL NFL TEAM AND SUPER BOWL LI PRODUCT

FEBRUARY 5, 2017 SUPER BOWL LI

GAME DAY

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Officially Licensed Products of the National Football League. *Fits 8" cake. °No Discount

AVAILABLE DECEMBER 15, 2016

AVAILABLE JANUARY 24, 2016 SUPER BOWL LI QUICK-TO-MARKET

SUPER BOWL LI LOGO #20614 Layon - 12/Pkg

#43730 Layon - 12/Pkg

6.25” diameter maximum

SUPER BOWL LI QUICK-TO-MARKET

SUPER BOWL LI STADIUM

#43504 PhotoCake® Image - Each PhotoCake Online only #49710 Edible Image® - 12/Pkg

#19153 Rings - 72/Pkg 6.25” diameter maximum

ON 02.05 UST .17 HO

SUPER BOWL LI IMAGE #43503 PhotoCake® - Each #49709 Edible Image® - 12/Pkg

°

Offic ially L ague all Le icensed Product of the National Footb

Licensed Legal Line (add to the artwork): Mfg. for DecoPac (plus the required licensor legal line)

° *

Generic: No Legal SUBMITTED BY:

4 Color Process: Cyan Magenta

Todd Brobst 3500 Thurston Ave Anoka, MN 55303 763/586-4832 NFLEI0013 Edible Image QTM 4/30/15 tcb

Yellow Black

*

ue ag Le all otb l Fo na tio Na the t of duc d Pro icense Officially L

4 Color Process:

SUBMITTED BY:

Cyan Magenta

Black

Todd Brobst 3500 Thurston Ave Anoka, MN 55303 763/586-4862 NFLEI0012 EI/PCI C3r1 4/25/16 tcb

NFL HELMET Rings - All Teams Available - 144/Pkg Refer to your 2016-2017 Catalog or visit DecoPac.com for full list of teams

NFL SHIELD

BROWN FOOTBALL WITH SHIELD

#4942 PhotoCake® Image - Each °

#15192 Rings - 144/Pkg 2 01

LP NF

TM /© 2

Yellow

NFL SHIELD #8247 SugarSoft - 60/Pkg ®

NFL TEAM

#7246 PhotoCake® Frame - Each °

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I BIG LOVE FOR LITTLE BITES

SUGAR SOFT ®

If you haven’t tried SugarSoft yet, your single-serve treats are the perfect way to spread the love. These printed edible decorations are a huge hit with DecoPac customers and consumers, who adore the intricate designs and delicious flavor. For easy, upscale appeal, start a decorating romance with SugarSoft.

“My clients love the SugarSoft products for their cupcakes. These products are edible, safe and decorative.

The character images are sharp and colorful.”

-- Nancy Testa Capri Cakes, Bronx, NY

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©Disney TM & © Universal Studios.

“The details are perfect. The colors are right on.

And, there is so much variety.”

-- Carol, Make a Cake, Pittsburgh, PA

“We really like SugarSoft – they taste great, they look great, and they’re printed on, so they’re just that much more appealing.”

-- Colleen, Dorothy Ann Bakery, Woodbury, MN

Shown: #6465 Geometric Heart, #7706 Sports Asst., #43603 Mickey Mouse, #43604 Minnie Mouse, #7731 Minions™, #7704 Lady Bugs Asst., #7702 Bee, #6158 Spring Flowers Asst., #6166 Star-Shaped Flowers Asst., #6157 Daisies Asst.

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THE MAGIC OF CAKES

KIOSK

®

READY TO SERVE CUSTOMERS 24/7

NE W REACH MERS U n ce !

CONS nvenie

te in co se d an ultima have u e s e h t g a g I’m makin rs of all stem1, stome y u s c e f ic o 91% lf-ser v hasing ated se e purc r m e o h t u w a e- any anytim -have. a mu s t

ITH W N ON HI CAS MIZATI oday’s es t TO CUS rovide choicg for. From

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1 Nuance Communications Research on Generational Preferences, 2015

CAPTURE MORE ORDE RS

I’m your digit al catalog! M issing Magic of Cak es pages and missed opportunitie s are a thing o f th e past.

Consumers ca n easily search for their desired character or theme in-store or on line.

LOW ER BOO COST STIN S WH I c an h e lp G SA ILE w hil you LES r ba e re ker y du c you in b r c ak g la b e op e de or c en 2 os t s co r a time , a l l o 4/ 7 tors w ing to sp de c orat ing c e n d m o akes re .

The Magic of Cakes Kiosk web application is available at no charge to any new or existing PhotoCake® user. Hardware not included.

GET MORE INFORMATION TODAY! Visit DecoPac.com or contact your DecoPac Sales Representative.

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COLORS OF THE SEASON

MIXING GUIDE Following a frosty, cool winter, color your cake case in vivid shades of lavender, green, orange, blue and pink with the must-have colors for springtime. Identified by color trend experts, these hues are designed to grab the attention of consumers.

RECIPE: # OF DROPS PER ½ CUP ICING OR 4 OZ. FONDANT

WINTER WINTER BLUE

SPRING SPRINGTIME PURPLE

3 drops Malibu Blue Premium Gel Color #49364 1 drop Royal Blue Premium Gel Color #9525

FROSTY BLUE

12 drops Violet Premium Gel Color #9536

PEAR GREEN 4 drops Neon Green Premium Gel Color #9640 4 drops Grass Green Premium Gel Color #17447

2 drops Sky Blue Premium Gel Color #9526 1 drop Violet Premium Gel Color #9536 1 drop Neon Purple Premium Gel Color #9645

PERFECT PURPLE

SUNRISE ORANGE

32 drops of Eggplant Premium Gel Color #49358 2 drops of Red Red Premium Gel Color #9534

ICY BLUE

4 drops Sunset Orange Premium Gel Color #9530

TENDER BLUE 12 drops Malibu Blue Premium Gel Color #49364 2 drops Teal Green Premium Gel Color #9523 8 drops Stone Gray Premium Gel Color #49366 1 drop Leaf Green Premium Gel Color #9529

COOL GRAY

6 drops sky blue Premium Gel Color #9526

LIPSTICK PINK 10 drops of Stone Grey Premium Gel Color #49366 2 drops of Black Premium Gel Color #9524

3 drops Princess Pink Premium Gel Color #11808 8 drops Rose Pink Premium Gel Color #5887

Visit DecoPac.com to see full line of DecoPac Premium Gel Colors.

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bohemiantrends Fluid and feminine, the bohemian trend resurged on runways last year. Inspired by the bold hues, ikat patterns and tribal prints of the ’70s, the new boho-chic is a more sophisticated style that’s dominating fashion, interior design and special occasions. Seize the popularity of the boho-chic trend with these fashion-forward cake designs.

BOHO WEDDING Geometric patterns of muted teal blue and rose pink adorn a cake with elegant simplicity. By laying PhotoCake® Images over the top edges of each tier, you can create a delightful design element for the bride and groom.

Shown: #7686 Apricot Nectar Rose Gum Paste, #5285 Green Succulents Gum Paste, #7687 Airy Ferns Gum Paste, #8424 Dena Designs Countryside 1 PhotoCake® Image Strips, #8843 White Fondant DecoShapes® Strips

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BOHO BABY A natural look is the perfect way to celebrate a natural miracle. Combine a striking pastel pattern with gum paste succulents, a birch print and sweet woodland animals. #18062 Plaque Asst. Gum Paste, #5285 Green Succulents Gum Paste, #7687 Airy Ferns Gum Paste, #38875 Woodland Animals Rings, #8428 Dena Designs Rose Garden 2 PhotoCake® Image Strips, #19631 Birch Bark PhotoCake® Image Strips, #8849 Brown Fondant DecoShapes® Strips

BOHO BIRTHDAY Vibrant feathers express best wishes for happy birthday. Accent with piped details in bold colors.

Shown: #18073 Ivory Rose Gum Paste, #20394 Pink Feather PhotoCake® Image Strips, #8787 Bright Fondant DecoShapes® Strips, #7786 Feathers Asst.

SugarSoft®

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SMALL CAKES BIG SENSATION. Drip cakes are all the rage in the cake decorating scene with decadent drizzles and abundant embellishments.

Combine this irresistible design trend with the small dessert trend and win your customers’ hearts twice.

With upscale, ready-to-place products like mini printed gum paste bows, DecoPac simplifies your creation of single-serve sensations.

Shown: #18573 Bright Mini Bows Asst. Gum Paste, #9500 Pastel Quins

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Shown: # 18573 Bright Mini Bows Asst. Gum Paste, #17985 Curls Asst. Gum Paste, #18793 Primary Asst. Bubble Gum, #9470 Rainbow Sprinkles, #9465 Multi-Color Non-Pareils

Shown: # 6143 Elegant Mini Bows Asst. Gum Paste, #8821 3D Football Rings, #49392 Sports Sayings Sweet ShapesÂŽ Fondant, #9999 Bright Quins

Shown: #18573 Bright Mini Bows Asst. Gum Paste, #9469 Medium Chocolate Sprinkles

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#WINNING IN THE DECOPAC: How can bakeries better funnel these cake requests?

Beth Fahey, President, Retail Bakers of America

It’s happening more and more.

Consumers email or bring in a picture of a cake found on Pinterest, or elsewhere, and want your bakery to recreate it.

For tips on handling these requests and pricing them profitably, we spoke with Beth Fahey, President, Retail Bakers of America and Owner of Creative Cakes in Tinley Park, IL.

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The more processes you can have in place the better. It reduces stress levels and minimizes burnout, helping you attract and retain the best people for your bakery.”

BETH FAHEY: Most bakeries are encountering customers who want a quick quote for a Pinterest-style, one-of-a-kind cake.

Many times the request comes via email with only a cake photo. Essential details such as number of guests, event date and the budget are often missing. In these instances, we direct customers to the “request a quote” section of our website.

We also ask them to come into our bakery for consultation, which is required DP: How does Creative for all wedding cake orders. The website Cakes ensure a smooth quote form gives us a starting point consultation appointment? for estimating and confirms that their BF: We encourage appointment budget fits their desire. By suggesting times when we can give them a consultation, we can determine our full attention. Noon on if they are simply price shopping or Saturdays are too busy. Then we truly interested. It also gives us the clearly set expectations, before opportunity to cultivate a relationship and during the appointment. We with the customer. inform them they have an hour and we walk them through the appointment flow. We use an infographic of a cake that outlines the process, step-by-step including design consultation, the tasting, pricing and time for evaluation. We also clarify the payment schedule. Our formal consultation process reinforces our professionalism and relieves anxiety in our customers. I’ve had customers tell me, “This was so much easier than I thought it would be.”

AGE OF PINNING DP: Do you have tips regarding

technology?

DP: How does a bakery go about

pricing Pinterest-style cakes?

BF: First, I recommend a time

study of different techniques to determine the effort involved. Then I suggest setting hourly rates for your junior and senior decorators, taking into account overhead and labor. And not just the decorator’s labor, but the baker’s, dishwasher’s, delivery driver’s, too. Our formula resulted in $100 per hour for junior decorators and $200 per hour for senior decorators. We then applied these hourly rates to the time study information to create a pricing grid for every regular technique. It’s important to include the time required

for different structures, single or multiple colors, and customizing products such as sugar flowers. Knowing your actual costs by compiling this data supports accurate pricing and helps your bakery stay profitable. It also formalizes your pricing process with a pricing sheet you can use when consulting with customers.

BF: iPads come in handy, and we use them to take advantage of our Flickr images. We’ve found Flickr to be a much easier way to catalog and display our photos. Then we post our photos to Pinterest, making sure to include our website URL in the description. We feature six different wedding albums of cake designs ranging from classic to elaborate. Our classic album has over 100 pictures. During wedding consultations we use these albums to guide decisionmaking and pricing. Your POS system can also support pricing accuracy, allowing you to build the cake by size, filling, icing, decorating and add-ons directly in the system. Although it requires programming time, POS technology helps ensure the right price every time.

DP: What about cakes

that replicate licensed characters?

BF: In these cases you need to deliver disappointment in the nicest way possible. Offer to use similar colors and techniques and review licensed products from the official supplier to see if there’s a product that fits the desired result.

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BAKERY SPOTLIGHT

EL BOLILLO

LEADING BY LISTENING

Every baker knows the right recipe is essential for success. For Kirk Michaelis, co-owner of El Bolillo Bakery, that recipe is listening to his customers.

Nineteen years ago, Michaelis opened his first El Bolillo Bakery to serve Kirk Michaelis, Co-Owner the Hispanic community of Houston, Texas. He is currently planning his fourth location, and the customers keep coming – as many as 5,000 each day.

Designed to make customers feel as if they’ve stepped into a traditional Mexican panadería (bakery), El Bolillo Bakery’s welcoming atmosphere doesn’t stop there. Michaelis’ passion for understanding his customers’ needs and wants has created an environment where familiar faces are greeted by name and generations of families have grown up in front of his eyes.

HERE ARE SOME OF EL BOLILLO BAKERY’S KEY INGREDIENTS: ENGAGE – Connect with customers. Ask about their experiences. Encourage them to share feedback and desires. If you listen, they will tell you what they want most.

INCORPORATE – Put customer feedback to use. Create products they’ve requested and make changes they’ve suggested.

ADD THE SPECIAL SAUCE – Let customers know you’ve used their suggestions. Be sure to tell them, “We made this for you.”

It not only makes customers feel special, it bonds them to your bakery, creating intense loyalty.

Michaelis listens to his employees, too. Cake decorators are given freedom to experiment during the final hours of their shifts. This practice has created products so popular other bakeries are now replicating them.

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BAKERY

Want more? View the video on DecoPac.com 27

®

PHOTOCAKE

YOUR COMPETITIVE EDGE: 28

Smart, stylish and easy-to-create PhotoCake designs help differentiate your bakery to capture more seasonal sales this spring.

DREAMY WATERCOLORS A complex technique that’s yours for the printing. Create impressive, artisan-inspired cakes in minutes with PhotoCake images.

Shown: #19111 Watercolor Easter Wishes PhotoCake® Image

GINGHAM BUNNY

FLORAL ARRANGING

Popular gingham check with 3D accents of SugarSoft速 flowers and a gum paste bunny hatch a whimsical Easter season cake.

For any occasion that springs up, this watercolor floral design, topped with an intricate gum paste flower, is a blue ribbon winner.

Shown: #20471 Yellow Gingham PhotoCake速 Image Strips, #6157 Daisies Asst.

SugarSoft速, #18471 Printed Bunny Gum Paste

Shown: #19117 Watercolor Blossom PhotoCake速 Image, #18066 Large Peony Gum Paste

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YOUR COMPETITIVE EDGE: PHOTOCAKE®

WILD AT HEART

ADORABLY DETAILED

A modern, exotic print on a classic, heart-shaped cake breeds a Valentine’s design with animal magnetism.

Intricate designs and patterns, topped off with printed SugarSoft® decorations and roses, transform basic Valentine’s cupcakes into individual works of art.

Shown: #19278 Safari Print Zebra PhotoCake® Image Strips, #18402 Zebra Print Bow Gum Paste

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Shown: #344 Romantic Roses PhotoCake® Image, #6464 Cupid Heart SugarSoft®, #18951 Pink 1½" SugarSoft® Rose

SMILING FACES

FAMILY FAVORITE

Emoticons turn popular icons into sweet treats with mass appeal.

Expressing love is a snap when family photos become delicious, one-of-a-kind creations.

Shown: #20469 Valentine Emoticon PhotoCake® Frame, #8788 Primary Fondant DecoShapes® Strips, #5941 Red Heart Fondant DecoShapes®

Shown: #480 Pink, White and Blue Hearts PhotoCake® Image Strips, #8787 Bright Fondant DecoShapes® Strips

ARTIST STATEMENT

INSTANT GREEN

Luis Fitch™ Te Quiero images, accented with detailed piping and wider borders, offer Hispanic consumers a stylish Valentine’s selection.

Quick to create and impossible to resist, these lucky grab ‘n’ go treats help you cash in on impulse purchases.

Shown: #7414 Luis Fitch™ Te Quiero PhotoCake® Image, #48107 Red Heart Charms Dec-Ons®

Shown: #20460 Lucky You Tag PhotoCake® Image

©Luis Fitch. Courtesy of MHS Licensing.

ST. PAT’S PRIDE

MARDI GRAS MINIS

Everyone’s Irish on St. Patrick’s Day. Sweeten up their celebrations with this spirited cake and cupcake combo.

Revelers will love the piping details and mask design.

Shown: #20462 Lucky Felt PhotoCake® Image, #48579 Good Luck Asst. Dec-Ons®, #8782 Green Sanding Sugar

Shown: #356 Mardi Gras Mask PhotoCake® Image, #8785 Yellow Sanding Sugar, #10380 Lime Green Sanding Sugar, #9462 Lavender Sanding Sugar, #4995 Shimmer White Candy Pearls

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RELEASE-DAY READY

YOUR TICKET TO BLOCKBUSTER BAKERY SALES Powered by big-dollar marketing campaigns, huge social buzz and cross-category tie-ins, blockbuster movies are a slam dunk for building bakery sales. For kids’ birthdays, licensed movie brands and characters are the winning answer to, “What kind of party do you want?” Licensed movie brands drive the party theme, but cakes command the starring role.

5 STEPS TO BLOCKBUSTER SUCCESS:

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1. TAP FAN EXCITEMENT – Boost impulse purchases with movie-themed cupcakes, cookies and other small treats. Feature them in window displays, on storefront tables or bakery kiosks.

2. AUDITION YOUR DESIGNS – Highlight DecoDisplay cakes in your bakery case to showcase your licensed designs and build top-of-mind awareness.

3. REFRESH THE MAGIC – Update The Magic of Cakes® book to include holiday blockbusters and other recently released brands.

4. GET SOCIAL – Leverage the blockbuster media blitz by posting cake design photos on your social channels and your website.

5. TIME IT RIGHT – Don’t hesitate or lag behind; put release date excitement to work for you. Capture the initial excitement to let customers know you can meet their demands for blockbuster movie brands.

THIS SEASON’S HOTTEST TICKETS

OPENS: NOVEMBER 4, 2016 A legacy brand that has enjoyed massive sales success for decades, Trolls will see a big surge in demand thanks to a star-studded animated feature from Dreamworks. Be inspired by their colorful, wondrous world populated by hilariously unforgettable characters.

Shown: #8244 Poppy - Show Me a Smile DecoSet®

OPENS: NOVEMBER 23, 2016 Moana sails into theaters with a CG-animated feature film from Walt Disney Animation Studios. It’s a sweeping adventure about a teenager who sails out on a daring mission to save her people.

Shown: #7941 Adventures in Oceana DecoSet®

OPENS: DECEMBER 16, 2016 From Lucasfilm comes an all-new epic adventure, bringing together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.

Shown: #20766 Rebels Unite PhotoCake® Image

DreamWorks Trolls © 2016 DreamWorks Animation LLC. All Rights Reserved. ©Disney © & TM Lucasfilm Ltd.

33

MOVIES TO WATCH: 2017 Big movies mean big bakery business! In 2017, many popular characters and stories are coming your way.

Will you be ready? Expect excitement to build prior to release, followed by a surge in cake requests from opening day on. Plan ahead to meet the demand for these hot movie brands.

FALL WINTER

SPRING SUMMER 34

Please note that dates may shift.

© Disney, ©Disney/Pixar, ©2016 MARVEL, TM & © DC Comics. (s16), © & TM Lucasfilm Ltd., Despicable Me is a trademark and copyright of Universal Studios.

Licensed by Universal Studios Licensing LLC. All Rights Reserved. TM and © 2016 All Rights Reserved. SCG Power Rangers LLC. Used under authorization., Transformers. Transformers: Robots in Disguise. the logo and all related characters are trademarks od Hasbro and are used with permission. ©2016 Hasbro. All Rights Reserved., MY LITTLE PONY © 2016 Hasbro. All Rights Reserved.

STORY OF

THE BRANDS Girl power is back with the Powerpuff Girls. Three crimefighting sisters appeal to girls ages 6-11, and to nostalgic moms who watched the original series.

A top-seller in the bakery and #1 pre-school property, PAW Patrol appeals to girls and boys ages 2-5. p. 36

1

p. 37

We have assembled a variet UNITED STATES NAVY y of emerging, evergreen and nostalgic brands with new products to capture consumer attention and generate sales. On pages 36-40, find what you need in order to offer the latest in licensed cake decorations.

PRIMARY MARKS 3

2

4

Belle is one of the top 3 Disney Princess characters, and with a new live action movie opening March 17, 2017, a new Belle DecoSet® is a winning choice for girls’ birthday cakes. p. 38

7-19-16 PAGE 1 OF 2

5

6

SECONDARY MARKS

7

8

9

Same popular DecoSet®; new refreshed cake design! Tinker Bell’s spirit and personality is fearless, reflecting today’s Millennial women.

10 11 12 Adding to our proud collection of p. 39 officially licensed military branches, the U.S. Navy image is currently available exclusively to PhotoCake® Online, and will be available for all PhotoCake customers in February 2017.

All information relevant to this entity is available on the last page of this style guide. / Digital art distributed by J. Patton • Phone: 770-612-0400 • Fax: 770-612-0439 • Web: www.jpattonondemand.com

13

p. 40

The marks of are controlled under a licensing program administered by the United States Navy. Any use of these marks will require written approval from the United States Navy.

UNITED STATES NAVY COLOR INFORMATION

7-19-16 PAGE 2 OF 2

CATEGORY INFORMATION

DARK BLUE PANTONE 296

VERBIAGE United States Navy™

BLUE PANTONE 294

GENERAL INFORMATION Established Date: October 13, 1775 Country: United States of America Part of: U.S. Department of the Navy Approved Editorial:

GOLD PANTONE 4505

ADDITIONAL PERTINENT INFORMATION General Usage:

© 2016 Spin Master PAW Productions Inc. All Rights Reserved. Paw Patrol and all related titles, logos and characters are trademarks of Spin Master Ltd. Nickelodeon and all related titles and logos are trademarks of Viacom International Inc., © Disney, TM & © Cartoon Network. (s16), All U.S. Navy names, logos, and other trademarks are the exclusive property of the Department of the Navy and may not be used without permission.

35

Just Yelp for Help Rolling fire truck with Marshall!

#6089 DecoSet® - 1/Pkg #36814 DecoSets® - 6/Pkg

Girl Pup Power NEW! #20950 PhotoCake® Image - Each

All Paws on Deck 3 strips are needed to complete each 8" cake.

#7442 PhotoCake® Image Strips - Each 3 strips per purchase.

Ruff Ruff Rescue #18693 Rings – 144/Pkg

FIND MORE PAW PATROL ON DECOPAC.COM!

36

˚No Discount © 2016 Spin Master PAW Productions Inc. All Rights Reserved. Paw Patrol and all related titles, logos and characters are trademarks of Spin Master Ltd. Nickelodeon and all related titles and logos are trademarks of Viacom International Inc.

AVAILABLE MARCH

The Day is Saved!

Powerpuff Girls wobble & spin!

2017

NEW!

#19084 DecoSet® – 1/Pkg #43420 DecoSets® – 6/Pkg

Power! NEW! #20780 PhotoCake® Frame – Each

Saving the World NEW! #20782 Rings - 144/Pkg

Girls Rock NEW!

#20783 PhotoCake® Image – Each

PHOTOCAKE® IMAGES AVAILABLE MARCH 2017

˚No Discount

TM & © Cartoon Network. (s16)*

37

Available February 2017

Belle - Loyal Friends #8261 PhotoCake® Image – Each

Belle - Beautiful As a Rose Tiara gem spins to reveal Belle’s rose!

NEW!

#19164 DecoSet® - 1/Pkg

#43505 DecoSets® - 6/Pkg

Available March 2017

Belle - Enchanted Beauty NEW! #8313 PhotoCake® Frame – Each

BEAUTY AND THE BEAST: NEW LIVE ACTION MOVIE OPENING MARCH 17, 2017!

Disney Princesses Characters #43587 SugarSoft® – 60/Pkg

˚No Discount

38

©Disney

New Cake Design!

Sparkle All the Time NEW! #8311 PhotoCake® Frame - Each

Tinker Bell in Flower Twist base to open petals.

#13162 DecoSet® - 1/Pkg #32028 DecoSets® - 6/Pkg

Never Grow Up NEW! #8310 PhotoCake® Image Strips - Each

°

I Believe in Fairies NEW! #19003 Rings – 144/Pkg

Original Starlet NEW! #8309 PhotoCake® Image - Each

PHOTOCAKE® AND IMAGES AVAILABLE FEBRUARY 2017

˚No Discount ©Disney

39

U.S. MILITARY U.S. NAVY

NEW!

#20927 PhotoCake® Image Each

IMAGES AVAILABLE EXCLUSIVELY ON

Images will be available for all PhotoCake® customers in the February 2017 Update.

U.S. MARINE CORPS #8432 PhotoCake® Image – Each

U.S. AIR FORCE

™

#8431 PhotoCake® Image – Each

U.S. ARMY

®

#8433 PhotoCake® Image – Each

40

All U.S. Navy names, logos, and other trademarks are the exclusive property of the Department of the Navy and may not be used without permission.

Officially Licensed Product US Army® Officially licensed product of the U.S. Air Force. Endorsement by the U.S. Air Force is neither intended nor implied.

U.S. Marines: Officially Licensed Product of the United States Marine Corps (www.marines.com and 1.800.marines).

YOUR

Seasonal GUIDE

Differentiate your bakery by filling your cake case with eyecatching impulse items during prime holiday selling periods.

With the right cake formats, festive cake decorating products, and the power of PhotoCake®, you can quickly create seasonal holiday cakes that turn heads and turn a profit for your bakery.

VALENTINE’S DAY FEBRUARY 14 SET IN STORE: JANUARY 19

p. 42

MARDI GRAS FEBRUARY 28

SET IN STORE: FEBRUARY 15

ST. PATRICK’S DAY MARCH 17

SET IN STORE: FEBRUARY 23

p. 69

EASTER APRIL 16

SET IN STORE: MARCH 23

p. 76

41

1

THIS VALENTINE’S DAY

2

42

THE TREND

EDIBLE DECORATIONS

Shown: #5941 Fondant DecoShapes® Hearts, #8840 Black Fondant DecoShapes® Strips, #18133 Printed Dot Gum Paste Bow

3

THE DESIGN

4

COORDINATED TRENDS Shown: #19578 Love Stripes PhotoCake® Image, #8840 Black Fondant DecoShapes® Strips, #8851 Primary Fondant DecoSheets®

THE FORMAT

HEART-SHAPED CAKES

Shown: #18285 Printed Hearts Gum Paste

5

THE MUST-HAVE KID-FRIENDLY CUPCAKES

Shown: #6283 Scroll Heart Rings, #9469 Medium Chocolate Sprinkles

THE HOT HUES THE COLORS OF LOVE

Shown: #49361 Petal Pink Premium Gel, #5890 Super Red Premium Gel, #9527 Brown Premium Gel

Shown: #14311 Primary Gum Paste Bow

Shown: #5941 Fondant DecoShapes® Hearts, #8843 White Fondant DecoShapes® Strips

Shown: #6169 11/2" Red SugarSoft® Rose, #18958 2" Red SugarSoft® Rose, #6201 21/2" Red SugarSoft® Rose, #8788 Primary Fondant DecoShapes® Strips, #18565 Primary Mini Gum Paste Bow

Shown: #7090 Trio Rose Bouquet Gum Paste

1

THE FORMAT

Shown: #6169 11/2" Red SugarSoft® Roses

Shown: #18133 Printed Dots Gum Paste Bows, #6083 Primary Printed Fondant DecoShapes® Strips

THERE ARE SO MANY IDEAS TO LOVE WITH HEART-SHAPED CAKES. ADD EMBELLISHMENTS TO MAKE EACH ONE UNIQUE.

Shown: #18070 White Blossom Assorted Gum Paste

Shown: #7099 Trio Rose Bouquet Gum Paste

Shown: #14206 White Gum Paste Bow

Shown: #18129 Printed Sweetheart Gum Paste Bow, #8788 Primary Fondant DecoShapes® Strips, #8849 Brown Fondant DecoShapes® Strips

Shown: #7086 Heart Cutouts Gum Paste

Shown: #18951 11/2" Pink SugarSoft® Roses, #6200 21/2" Pink Sugar Soft® Roses, #19287 Pink Roses PhotoCake® Image Strips

43

Valentine’s Day

A

#7086

B

#12745

C

#18666

D

#7090

E

#18070

F

#7099

G

#18285

H

#18130

I

#14206

J

#18129

K

#14311

GUM PASTE A HEART CUT-OUTS†

#7086 - 11/2" × 11/2"- 100/Pkg

B FANCY HEARTS†

#12745 – 2", 3" – 12/Pkg

C ANIMAL PRINT ROSES†

#18666 -31/2" - 8/Pkg

D RED ROSE BOUQUET†

#7090 - 4" - 6/Pkg

E BLOSSOM ASST.†

#18070 - 1", 2", 21/3" - 24/Pkg

F PINK TRIO ROSE SPRAY

†

#7099 - 5" - 6/Pkg

G PRINTED HEARTS†

#18285 - 31/2", 3", 2" - 24/Pkg

H ANIMAL PRINT BOWS†

#18130 - 6" - 12/Pkg

3 black leopard, 3 black zebra, 1 each - pink leopard, pink zebra, purple leopard, purple zebra, teal leopard, teal zebra

I WHITE BOWS†

#14206 - 6" - 12/Pkg

J PRINTED SWEETHEART BOWS†

L

#18133

M

#14312

GUM PASTE

#18129 - 6" - 12/Pkg

44

K PRIMARY BOWS†

#14311 - 6" - 12/Pkg

4 red, 4 blue, 4 yellow

L PRINTED DOT BOWS†

#18133 - 3" - 12/Pkg

3 red, 3 blue, 3 black, 3 yellow

M UPSCALE BOWS†

#14312 - 6" - 12/Pkg 3 black, 3 brown, 3 white

..................................................................

†Gum paste is food safe and intended as non-edible decoration only. Due to the nature of this product, some breakage will occur and product has been priced accordingly.

#6465

B

#6169

E

#6464

F

#19032

C

#18958

D

#6201

G

#9702

Valentine’s Day

A

SUGARSOFT® A GEOMETRIC HEART

#6465 - 11/8" - 60/Pkg

B 1.5" ROSES

#6169 Red, #43614 White, #18951 Pink

72/Pkg

H

#48107

I

#48904

C 2" ROSES

#18958 Red, #20491 White

36/Pkg

D 2.5" ROSES

#6201 Red, #6199 White, #20492 Pink

24/Pkg

E CUPID HEART

#6464 - 11/8" - 60/Pkg

DEC-ONS® J

# 28728

K

#48102

F LIPS‡

#19032 - 11/4" - 126/Pkg

G RED HEART‡

#9702 - 1" - 280/Pkg

H RED HEART CHARMS‡ #48107 - 1/2" - 882/Pkg

I HEART BEATS‡

#48904 - 13/8" - 216/Pkg #28728 - 3/4"-11/4" - 144/Pkg

L

#48125

M

#49367

N

#49368

O

#14297

‡Due to the nature of this product, some breakage will occur and product has been priced accordingly.

K TALKING HEARTS ASST.‡ #48102 - 11/4" - 120/Pkg

L RED & PINK TEARDROP HEART‡ #48125 - 3/4"-11/4" - 144/Pkg

M LOVE MESSAGE ASST.‡ #49367 - 11/4" - 96/Pkg

N LOVE LETTER ASST.‡ #49368 - 1" - 112/Pkg

O HEART BEAT ASST.‡ #14297 - 13/8" - 144/Pkg

SUGARSOFT® & DEC-ONS®

J TEARDROP HEART ASST.‡

45

2

THE TREND

FILL YOUR CAKE CASE WITH ENDLESS COMBINATIONS OF FONDANT DECOSHAPES® AND GUM PASTE DECORATIONS IN THIS SEASON’S TOP COLORS.

Shown: #8840 Black Fondant DecoShapes® Strips, #6143 Elegant Gum Paste Mini Bow, #18666 Animal Print Gum Paste Rose Shown: #8840 Black Fondant DecoShapes® Strips, #18133 Printed Dot Gum Paste Bow, #18951 Pink 11/2" SugarSoft® Roses Shown: #18130 Animal Print Gum Paste Bow, #19278 Safari Print Zebra PhotoCake® Image Strips

Shown: #5941 Fondant DecoShapes® Hearts, #18133 Printed Dot Gum Paste Bow, #8840 Black Fondant DecoShapes® Strips

Shown: #5941 Fondant DecoShapes® Hearts

46

Shown: #18160 Primary Fondant DecoShapes® Dots, #8846 Brown Fondant DecoShapes® Dots, #8788 Primary Fondant DecoShapes® Strips

Shown: #18160 Primary Fondant DecoShapes® Dots, #8849 Brown Fondant DecoShapes® Strips

Shown: #8851 Primary Fondant DecoSheets®, #39210 Red Edible Glitter Shown: #18160 Primary Fondant DecoShapes® Dots, #8788 Primary Fondant DecoShapes® Strips, #8849 Brown Fondant DecoShapes® Strips, #14312 Upscale Gum Paste Bows

47

Valentine’s Day

A

#18160

B

#8846

C

#8788

D

#8849

E

#8840

F

#5941

G

#8851

FONDANT DECOSHAPES®

A PRINTED & SOLID PRIMARY 1 red printed, 1 red solid, 1 blue printed, 1 blue solid, 1 yellow printed, 1 yellow solid

#18160 - 3/4"-11/4" 90 Dots/Sheet 6 Sheets/Pkg

B PRINTED & SOLID BROWN 3 printed, 3 solid

FONDANT DECOSHAPES®, DECOSHEETS® & SWEET SHAPES®

#8846 - 3/4"-11/4" - 90 Dots/Sheet

6 Sheets/Pkg

48

C PRIMARY

2 red, 2 yellow, 2 blue solid

#8788 - 11/4" × 111/2" - 12 Strips/Sheet

6 Sheets/Pkg

D BROWN

#8849 - 11/4" × 111/2" - 12 Strips/Sheet

6 Sheets/Pkg

E BLACK

#8840 - 11/4" × 111/2" - 12 Strips/Sheet

6 Sheets/Pkg

F HEARTS

2 red, 2 pink, 2 white #5941 - 11⁄4"-21⁄4" - 37 Hearts/Sheet

6 Sheets/Pkg

FONDANT DECOSHEETS®

G PRIMARY

2 red, 2 yellow, 2 blue solid

#8851 - 131/2" × 141/2" - 6 Sheets/Pkg

SWEETSHAPES® FONDANT H VALENTINES DAY PLAQUE SET

#49380 - Plaque: 31/2", Heart: 11/8"

30 Sets/Pkg

H

#49380

Shown: #19577 Heart Stripes PhotoCake® Frame, #5941 Fondant DecoShapes® Hearts, #8840 Black Fondant DecoShapes® Strips

Shown: #19578 Love Stripes PhotoCake® Image, #8840 Black Fondant DecoShapes® Strips, #8851 Primary Fondant DecoSheets® Shown with: #19576 All You Need Is Love PhotoCake® Image, #8985 Hydrangea Singles Gum Paste, #8991 Green Leaves Gum Paste, #18063 Poppy Asst. Gum Paste, #18070 Blossom Asst. Gum Paste, #8788 Primary Fondant DecoShapes® Strips, #8840 Black Fondant DecoShapes® Strips

3

THE DESIGN

FILL LAST MINUTE ORDERS WITH PHOTOCAKE® IMAGES DESIGNED TO COORDINATE WITH VALENTINE’S DAY TRENDS.

49

Valentine’s Day SCOOBY-DOO!™ YOU’RE SWEET VALENTINE #6529 PhotoCake®­Image – Each

Also shown: #5941 Hearts Fondant DecoShapes®, #15291 White Treat Sticks

SCOOBY-DOO!™ VALENTINE KISSES

LICENSED CHARACTERS

#49117 Edible Image® – 6/Pkg #37334 PhotoCake®­Image – Each

50

LOONEY TUNES™ PEPE & PENELOPE LOVE

#49119 Edible Image® – 6/Pkg #37399 PhotoCake®­Image – Each

LOONEY TUNES™ PEPE & PENELOPE L’AMOUR #6508 Rings - 144/Pkg

° No Discount *Fits 8" cake.

TM & © Hanna-Barbera. (s16) LOONEY TUNES and all related characters and elements TM & © Warner Bros.

Entertainment Inc. (s16)

Valentine’s Day DC COMICS WONDER WOMAN™ & SUPERMAN™ #6760 PhotoCake®­Image – Each

DC COMICS HARLEY QUINN™ & THE JOKER™

DC COMICS CATWOMAN™ & BATMAN™ #6751 PhotoCake®­Image – Each ° No Discount All DC characters and elements © & ™ DC Comics.

LICENSED CHARACTERS

#6761 PhotoCake®­Image – Each

51

Valentine’s Day

A

#19104

B

#19105

C

#19106

D

#19107

E

#19108

F

#19109

G

#19110

H

#48583/477

& EDIBLE IMAGE® A HEART AND ARROW NEW!

#19104 PhotoCake® Image

B I LOVE US NEW!

#19105 PhotoCake® Image

C HAPPY HEART DAY NEW! #19106 PhotoCake® Image

D XO PATTERN NEW!

#19107 PhotoCake® Image

E YOU ARE MY HEART NEW!

#19108 PhotoCake® Image

F LOWERCASE LOVE HEART NEW! #19109 PhotoCake® Image

G SCRIPTED VALENTINE'S DAY NEW! #19110 PhotoCake® Image

H FROM THE HEART

#48583 Edible Image® - 12/Pkg #477 PhotoCake® Image -

PHOTOCAKE® & EDIBLE IMAGE®

52

I SWEET CRITTERS

#48584 Edible Image® - 45/Pkg

J MINI HEARTS

I

#48584

K

#479

#478 PhotoCake® Image Strips

K PINK & RED CHECKER

#479 PhotoCake® Image Strips

L PINK, WHITE & BLUE HEARTS #480 PhotoCake® Image Strips

J

#478

L

#480

#20465

B

#20468

C

#20469

D

#20467

E

#19340

F

#33808/19311

G

#49272

Valentine’s Day

A

& EDIBLE IMAGE® A VALENTINE PIXELS NEW!

#20465 PhotoCake® Image

B YOU’RE COOL PENGUIN NEW!

#20468 PhotoCake® Frame

C VALENTINE EMOTICONS NEW!

#20469 PhotoCake® Frame

D CUPID’S ARROW NEW!

#20467 PhotoCake® Frame

E CUPID’S ARROW NEW!

#19340 PhotoCake® Image Strips

G VALENTINE SMOOCHES VARIETY

#49272 Edible Image® Designer Prints™

12/Pkg

Shown: #19340 Cupid's Arrow PhotoCake® Image Strips, #6464 Cupid SugarSoft®, #6169 1 1/2" Red SugarSoft® Roses

PHOTOCAKE® & EDIBLE IMAGE®

F SWEET CANDY

#33808 - Edible Image® - 12/Pkg #19311 - PhotoCake® Image

53

Shown: #6283 Scroll Heart Rings, #9469 Medium Chocolate Sprinkles

Shown: #18287 Happy Valentine’s Day DecoPics®, #18288 Red Heart Rings, #18286 Happy Valentine’s Day Layons, #9395 Valentine Quins

4

Shown: #6282 Scroll Heart DecoPics®

THE MUST-HAVE

Shown: #17694 Valentine Message DecoPics®, #17693 Love DecoPics®, #19563 Love Heart Layon, #9395 Valentine Quins

54

A TOP HOLIDAY FOR CUPCAKES, MAKE SURE TO DISPLAY PLENTY OF GRAB-AND-GO ITEMS FOR CONSUMERS CELEBRATING WITH THEIR KIDS.

B

#6282

C

#18287

#38726

DECOPICS® A SCROLL HEART

Valentine’s Day

A

#6282 - 144/Pkg

B HAPPY VALENTINE’S DAY

#18287 - 144/Pkg

C HEARTS AND XOXO

#38726 - 144/Pkg

D

E

#1911

#17694

D HEART-SHAPED

BALLOON CLUSTERS

#1911 - 36/Pkg

E VALENTINE MESSAGE

#17694 - 144/Pkg

F LOVE

#17693 - 144/Pkg

G TRANSLUCENT

GLITTER HEART

#38856 - 144/Pkg

H LOVE GLITTER JEWEL

#38751 – 144/Pkg

F

G

#17693

#38856

I LOVE HEART FOIL NEW!

#19370 – 144/Pkg

J DOUBLE HEART

#38533 – 144/Pkg

I

#38751

#19370

DECOPICS®

H

J

#38533

55

Valentine’s Day

A

#38838

B

#18288

C

#41107

D

#41748

E

#38623

F

#38534

G

#19346

RINGS A VALENTINE ASST.

#38838 - 144/Pkg

B RED HEART

#18288 - 144/Pkg

C HEART-GLITTER

#41107 - 144/Pkg

D BEE MINE

#41748 - 144/Pkg

E BEAR HEARTS

#38623 - 144/Pkg

F HEART-FOIL

#38534 - 144/Pkg

G VALENTINE’S PENGUINS NEW! Available January 2017

#19346 - 144/Pkg

H HEART OF DESIRE NEW!

#19564 - 144/Pkg

I EMOTICONS

#19566 - 144/Pkg

J HEART BUTTERFLIES

#38537 - 144/Pkg

#19564

J

#38537

RINGS

H

56

I

#19566

B

#6283

Valentine’s Day

A

#38792

RINGS A SCROLL HEART

#6283 - 144/Pkg

B PATTERNED HEARTS

C

D

#17683

#38792 – 144/Pkg #16262

C CUPCAKE

#17683 - 144/Pkg

D WILD ABOUT YOU

#16262 - 144/Pkg

E POLKA DOT HEARTS PINK, RED & WHITE

#14777 - 144/Pkg

F IRIDESCENT DIAMOND

#10267 - 72/Pkg

G SWEET TALKERS HEART

#14775 - 144/Pkg

F

#14777

#10267

H PATTERN HEARTS NEW! Available December 15, 2016

#19347 - 144/Pkg

H CUPID RED & PINK

#38652 - 144/Pkg

G

#14775

H

#19347

RINGS

E

I

#38652

57

Valentine’s Day

A

#17695

POP TOPS®

B

# 41739

C

# 41753

D

#6285

E

#19563

F

#16267

G

#38850

J

#38722

A HAPPY VALENTINE’S DAY˚

#17695 - 24/Pkg

B HUGS & KISSES - GLITTER˚

#41739 - 24/Pkg

C BEE MY VALENTINE˚

#41753 - 24/Pkg

LAYONS D LACE HEART

#6285 – 41/2" h × 33/4" w

12/Pkg

E LOVE HEART FOIL NEW!

#19563 – 23/4" h × 33/4" w - Foil

24/Pkg

F LOVE

#16267 – 2" h × 41/2" w

24/Pkg

G TO MY VALENTINE SCRIPT

#38850 – 10" x 1/2" h × 83/4" w - Foil

24/Pkg

H LOVE, SWEET, KISS

#17696 – 33/4" h × 21/4" w

72/Pkg

I HAPPY VALENTINE’S DAY

POP TOPS® & LAYONS

#18286 – 5" h × 2" w

12/Pkg

58

J HAPPY VALENTINE’S DAY SCRIPT #38722 – 21/2" h × 33/4" w

24/Pkg

H

I

#18286

#17696

°Fits 6" cake.

5

THE HOT HUES

TRADITIONAL COLORS OF LOVE BRING ROMANCE TO YOUR CAKE DESIGNS.

Shown: #6167 11/2" White SugarSoft® Rose, #20491 2" White SugarSoft® Rose

COLOR OF THE SEASON: 6 drops PETAL PINK

A

#49361

5 TINTS OF COLOR 1 drop

2 drops

4 drops

B 1 drop

5 drops

1 drop

4 drops

20 drops

15 drops

30 drops

#11808 10 drops

C

7 drops

#9641 10 drops 20 drops 40 drops

PREMIUM GEL COLORS A PETAL PINK

D 1 drop

3 drops

#49361 - 4 fl. oz. #9534 6 drops

B PRINCESS PINK

11 drops

16 drops

#11808 - 8 fl. oz.

C NEON BRIGHT PINK

#9641 - 8 fl. oz.

D RED RED

#9534 - 8 fl. oz.

E 1 drop

3 drops

E ROSE PINK

#5887 6 drops

16 drops

40 drops

#5887 - 8 fl. oz.

F SUPER RED

#5890 - 8 fl. oz.

G BROWN

F 2 drop

5 drops

G

#9527 - 8 fl. oz.

#5890 13 drops

27 drops

45 drops

RECIPE: # OF DROPS PER ½ CUP ICING #9527

59

Valentine’s Day

QUINS A VALENTINE

#9395 - 3 lbs

B MULTI COLOR HEART #9487 - 3 lbs

A

#9395

B

#9487

C

E

#8461

F

#8781

G

I

#9469

J

L

#9455

M

Limited quantities

#41183

D

#15974

#8462

H

#9508

#12462

K

#8898

#8784

N

#9457

S

#18800

C DOUBLE HEARTS Limited quantities

#41183 - 5 lbs

D LOLLIPOP

#15974 - 3 lbs

E MINI HEARTS

#8461 - 3 lbs

F RED HEART

#8781 - 3 lbs

EDIBLE DECORATIONS G SWEET HEART SPRINKLE & QUIN MIX

#8462 - 3 lbs

H LIGHT CHOCOLATE SPRINKLES #9508 - 6 lbs

I MEDIUM CHOCOLATE SPRINKLES

#9469 - 6 lbs

J WHITE NON-PAREILS

#12462 - 8 lbs

K WHITE - LARGE CRYSTAL SANDING SUGAR

#8898 - 8 lbs

L WHITE SANDING SUGAR

#9455 - 8 lbs

M RED SANDING SUGAR

#8784 - 8 lbs

N PINK SANDING SUGAR #9457 - 8 lbs

O WHITE EDIBLE GLITTER

#38134 - 4 oz

P RED EDIBLE GLITTER

EDIBLE DECORATIONS

#39210 - 4 oz

60

CANDY PEARLS Q SHIMMER WHITE

O

#4995 - 1/4" dia - 2 lbs

P

#38134

#39210

R SHIMMER POWDER BLUE

#4997 - 1/4" dia - 2 lbs

S SHIMMER BRIGHT PINK

#18800 - 1/4" dia - 2 lbs

Q

#4995

R

#4997

Valentine’s Day DARK JUMBO CURLS* #15845 – 5½ lbs

DARK/WHITE MINI FOREST SHAVING*

#17441 – 13/4" dia - 500/Pkg

EXCLUSIVE ASST.* #15836 – 1" - 310/Pkg

DARK/WHITE MIKADO*

CHOCOLATE

#15842 – 4" - 300/Pkg

*Chocolate not available in Canada, Puerto Rico, Alaska or Hawaii.

Product drop-shipped from supplier; pricing includes shipping costs.

61

Valentine’s Day

Limited quantities

A

#7299

B

#10481

C

#12875

D

#15288

E

#15289

F

#15291

G

#15737

H

#38180

I

#94066

SPRAYS A RED HEART

#7299 – 10" - Each

SUPPLIES B HEART CUTTERS

#10481 Assorted Sizes - 6/Set

C RED FOIL BAKING CUPS Limited quantities

#12875 - 500/Pkg

D CELLO BAG CLEAR

W/ SILVER TWIST TIE

#15288 Plastic – 4" × 6"

50/Pkg

E CELLO BAG CLEAR

W/ WHITE TWIST TIE

#15289 Plastic – 4" × 7"

50/Pkg

F TREAT STICKS-WHITE

#15291 Plastic – 6" × 1/16"

50/Pkg

G PUSH DECOPOP®

#15737 – 2" dia. × 33/4" h × 33/4" h (stick)

100/Pkg

MERCHANDISING H TREAT TREE®

#38180 - 3/PKG

I PLASTIC TABLE SKIRTS

SUPPLIES

#94066 Red – 14' × 29"

62

1

THIS MARDI GRAS

2

THE TREND

MASKS, BEADS & JAZZ Shown: #18311 Music Note DecoPics®

3

THE DESIGN

THE FORMAT PETIT FOURS

Shown: #48578 Mardi Gras Party Dec-Ons®, #18798 Black Candy Pearls

4

SHARP, FUN IMAGES

5

THE MUST-HAVE

THE HOT HUES

THE COLORS OF CELEBRATION

Shown: #49349 Lime Green Premium Gel, #9645 Neon Purple Premium Gel, #9537 Lemon Yellow Premium Gel

KING CAKES

Shown: #41298 Baby/Crown Mardi Gras Layon, #48578 Mardi Gras Party Dec-Ons®, #9462 Lavender Sanding Sugar, #8785 Yellow Sanding Sugar, #10380 Lime Green Sanding Sugar

Shown: #158 Mardi Gras Chevron PhotoCake® Image, #5853 Black Fondant DecoShapes® Diamonds

63

Mardi Gras

1

THE FORMAT

PETIT FOURS ARE AN ELEGANT WAY TO SHOWCASE PIPING DETAILS AND MARDI GRAS DESIGNS.

Shown: #48578 Mardi Gras Party Asst. Dec-Ons®, #18798 Black Candy Pearls

MASKS & JAZZ

Shown: #18311 Music Notes DecoPics®

64

Shown: #18282 Jazz Layon

2

THE TREND

A PARADE OF CARNIVAL MASKS, BEADS AND JAZZ IMAGES CAPTURES THE CLASSIC PARTY VIBE YOUR CONSUMERS CRAVE.

Shown: #16258 Masquerade Mask Rings #11010 Black Sanding Sugar

#41295

B

#18282

C

# 41269

D

#41298

E

#16260

F

#41297

Mardi Gras

A

POP TOPS® & LAYONS

A MARDI GRAS MASK

GLITTER POP TOPS®

#41295 – 8" l x 3" w - 24/Pkg

G

# 16258

H

#17811

B JAZZ LAYON

#18282 – Foil – 51/2" h × 4" w - 12/Pkg

C BEADS & BABY CROWN LAYON

Each set contains 3 strings of beads and 1 baby/crown.

Color may vary.

#41269 – 1 1/4" - 72 sets/Pkg

D BABY/CROWN MARDI GRAS LAYON

#41298 – 1 1/4" - 48/Pkg

E KING’S CAKE BABY LAYON #16260 - 24/Pkg

F MARDI GRAS BEADS LAYON

#41297 - 144/Pkg

I

#38854

J

#12343

RINGS G MASQUERADE MASK

#16258 – Foil - 72/Pkg

H 3D CROWN

#17811 –144/Pkg

DECOPICS® I FLEUR DE LIS

#38854 Translucent - 144/Pkg

K

#16259

L

#41299

J GOLD MYLAR SPRAY #12343 - 24/Pkg

K MARDI GRAS!

#16259 – Foil - 144/Pkg

L MARDI GRAS MASK - JEWEL

#41299 - 144/Pkg

M MUSIC NOTES

#18311 – Vertical - 72/Pkg

DEC-ONS® N MARDI GRAS PARTY ASST.‡

#48578 - 120/Pkg

M

#18311

N

#48578

‡Due to the nature of this product, some breakage will occur and product has been priced accordingly.

POP TOPS®, LAYONS, RINGS, DECOPICS® & DEC-ONS®

65

Mardi Gras

3

THE DESIGN

FEATURE MARDI GRAS WITH SHARP, FUN PHOTOCAKE® IMAGES Shown: #356 Mardi Gras Mask PhotoCake® Image

A MARDI GRAS MASK

#356 PhotoCake® Image

B MARDI GRAS CHEVRON

#158 PhotoCake® Image

C PARTY TIME

#19603 PhotoCake® Image

D MARDI GRAS PARTY

#664 PhotoCake® Image

E MARDI GRAS BEADS

#665 PhotoCake® Image

Shown: #19603 PartyTime PhotoCake® Image

A

B

#356

PHOTOCAKE®

D

66

#664

C

#158

E

#665

#19603

Mardi Gras

4 5

THE MUST-HAVE

PUT A TWIST ON THE TRADITIONAL KINGS CAKE.

Shown: #41269 Beads & Baby Crown Layon, #8785 Yellow Sanding Sugar, #10380 Lime Green Sanding Sugar, #9462 Lavender Sanding Sugar

THE HOT HUES

BRIGHT AND BOLD ARE KEY FOR AN EYE-CATCHING SEASONAL LOOK.

COLOR OF THE SEASON: LIME GREEN 10 drops

A

F

#49362

#10340

5 TINTS OF COLOR 1 drop

4 drops

12 drops

B 2 drops

6 drops

20 drops

35 drops

PREMIUM GEL COLORS

#9645 12 drops

24 drops

35 drops

A LIME GREEN

#49362 - 4 fl. oz.

B NEON BRIGHT PURPLE

#9645 - 8 fl. oz.

C 1 drop

2 drops

C NEON BRIGHT GREEN

#9640 - 8 fl. oz.

#9640 4 drops

6 drops

10 drops

D LEMON YELLOW

#9537 - 8 fl. oz.

E TEAL GREEN

#9523 - 8 fl. oz.

D 2 drops

6 drops

SHIMMER AIRBRUSH

#9537 12 drops

18 drops

30 drops

F TRUE GOLD

#10340 - 4 fl. oz.

RECIPE: # OF DROPS PER ½ CUP ICING

E

#9523

67

Mardi Gras

A

#9464

B

C

#9472

D

#10381

#14550

SPRINKLES A YELLOW

#9464 - 6 lbs

B GREEN

#9472 - 6 lbs

C LIME GREEN

#10381 - 6 lbs

D TEAL

#14550 - 6 lbs

SANDING SUGAR

EDIBLE DECORATIONS & FONDANT DECOSHAPES®

68

F

#9457

G

#8782

H

#8785

I

#9462

J

#10380

K

#11010

L

#14551

M

#18798

N

#5921

O

#5853

#5548 - 8 lbs

F PINK

#9457 - 8 lbs

G GREEN

#8782 - 8 lbs

H YELLOW

#8785 - 8 lbs

I LAVENDER

#5548

E GOLD

#9462 - 8 lbs

E

J LIME GREEN #10380 - 8 lbs

K BLACK

#11010 - 8 lbs

L TEAL

#14551 - 8 lbs

EDIBLE DECORATIONS M BLACK CANDY PEARLS

#18798 – 1/4" dia - 2 lbs

FONDANT DECOSHAPES® N WHITE DIAMONDS

#5921 - 11/4"- 21/2" 77 Diamonds/Sheet,

6 Sheets/Pkg

O BLACK DIAMONDS

#5853 - 11/4"-21/4" - 77 Diamonds/Sheet,

6 Sheets/Pkg

THIS ST. PATRICK’S DAY

1

THE FORMAT CUPCAKES

Shown: #16240 Happy St. Patrick’s Day Pop Tops®, #41584 Pot O’ Gold Rings

2

THE TREND

CLOVERS AND LEPRECHAUNS

Shown: #41582 Derby Hat Rings, #41579 St. Pat’s Puffy Glitter DecoPics®, #41584 Pot O’ Gold Rings

3

4

THE DESIGN SEASONAL DESIGNS

5

THE MUST-HAVE

THE HOT HUES THE COLORS OF LUCK

Shown: #9529 Leaf Green Premium Gel, #49362 Lime Green Premium Gel, #9535 Golden Yellow Premium Gel

MIX AND MATCH FONDANT

Shown: #18159 Pastel Fondant DecoShapes® Dots, #5941 Fondant DecoShapes® Hearts

Shown: #428 Happy St. Patrick’s Day PhotoCake® Image

69

St. Patrick’s Day

1

THE FORMAT

CELEBRATE ST. PATRICK’S DAY WITH CUPCAKES SURE TO BRING YOU LUCK.

Shown: #13804 Leprechaun & Shamrock Rings, #9465 Multi-color Non-pareils

Shown: #13822 St. Pat’s Plaid DecoPics®, #12462 White Non-pareils

Shown: #6389 Plaid Shamrock Rings, #9465 Multi-color Non-pareils, #9470 Rainbow Sprinkles

2

THE TREND

MAKE TREATS THAT STAND OUT BY PAIRING EDIBLE DECORATIONS WITH HOLIDAYTHEMED DECOPICS® AND RINGS. Shown: #17708 St. Patrick’s Day Icons Rings, #8844 White Fondont DecoShapes® Dots, #8842 White Fondant DecoSheets®

70

3

THE DESIGN

St. Patrick’s Day

CUTE SEASONAL DESIGNS ARE AVAILABLE AT THE TOUCH OF YOUR HANDS WITH PHOTOCAKE®.

Shown: #190 Lucky Stripes PhotoCake® Image

& EDIBLE IMAGE® A LUCKY STRIPES

#190 PhotoCake® Image

B LUCKY SHAMROCK

#189 PhotoCake® Image

C HAPPY ST. PATRICK’S DAY

#428 PhotoCake® Image

D MINT GREEN GINGHAM

#20470 PhotoCake® Image Strips

E LUCKY HORSESHOE PLAID NEW!

#430 PhotoCake® Image

F HAPPY ST. PAT’S DAY SHAMROCK

#19599 PhotoCake® Image

G LUCKY YOU TAG NEW!

#20460 PhotoCake® Image #20462 PhotoCake® Image

10.5” x 8” maximum

L ucky

Generic Product: Legal Line (add to the artwork): (in 5pt. Helvetica) DecoPac, Inc.

4 Color Process: Cyan Magenta Yellow

I ST. PAT’S DAY FENCE NEW!

J LUCKY LEPRECHAN ASST.

#49260 Edible Image®- 12/Pkg

C

# 428

SUBMITTED BY:

Lucky

4 Color Process: Cyan Magenta Yellow Black

SUBMITTED BY:

Tana Krona 3500 Thurston Ave Anoka, MN 55303 763/398-5648 DPSPPCIM0001 PhotoCake Image B 1/13/15 Mark M

Tana Krona 3500 Thurston Ave Anoka, MN 55303 763/398-5648 DPSPPCIM0001 PhotoCake Image A 1/13/14 Mark M

DecoPac, Inc.

#20461 PhotoCake® Image

Black

Generic Product: Legal Line (add to the artwork): (in 5pt. Helvetica) DecoPac, Inc.

DecoPac, Inc.

H LUCKY FELT NEW!

10.5” x 8” maximum

A

# 190

B

# 189

D

#20470

E

# 430

H

#20462

Generic Product: Legal Line (add to the artwork): (in 5pt. Helvetica) DecoPac, Inc.

4 Color Process: Cyan Magenta Yellow Black

DecoPac, Inc.

SUBMITTED BY:

Tana Krona 3500 Thurston Ave Anoka, MN 55303 763/398-5648 DPSPPCIM0002 PhotoCake Image 1/13/15 Mark M

F

#19599

G

#20460

I

#20461

J

# 49260

PHOTOCAKE® & EDIBLE IMAGE®

10.5” x 8” maximum

71

St. Patrick’s Day

A

#38837

B

C

#13822

#38828

D

#41579

DECOPICS® A HAPPY ST. PAT’S

#38837 - 144/Pkg

B ST. PAT’S PLAID

#13822 - 72/Pkg

C SHAMROCK

#38828 - 144/Pkg

E

#18284

E

#6389

D

#13804

E

#41580

F

#41584

G

#41582

H

#38745

I

#17708

J

#9705

K

#48579

N

#16240

D ST. PAT’S PUFFY GLITTER

#41579 - 144/Pkg

E TOP HAT & POT O’ GOLD

#18284 - 144/Pkg

RINGS F PLAID SHAMROCK

#6389 - 144/Pkg

G LEPRECHAUN & SHAMROCK

#13804 - 72/Pkg

H SHAMROCK PUFFY GLITTER

#41580 - 144/Pkg

I POT ‘O GOLD

DECOPICS®, RINGS, DEC-ONS® & POP TOPS®

#41584 - 144/Pkg

72

J DERBY HAT

#41582 - 144/Pkg

K LEPRECHAUN

#38745 - 72/Pkg

L ST. PATRICK'S DAY ICONS

#17708 – 144/Pkg

DEC-ONS® M SHAMROCK

#9705 – 216/Pkg

N GOOD LUCK ASST.‡

#48579 – 1" - 108/Pkg

POP TOPS® O ST. PATRICK’S DAY˚

#41583 – 24/Pkg

P HAPPY ST. PATRICK’S DAY˚

#16240 – Glitter - 24/Pkg

°Fits 6" cake. ‡Due to the nature of this product, some breakage will occur and product has been priced accordingly.

M

#41583

B

#18159

#8843

FONDANT DECOSHAPES®

St. Patrick’s Day

A

A PASTEL DOTS

#18159 - 90 Dots/Sheet,

6 Sheets/Pkg

B WHITE STRIPS

#8843 - 12 Strips/Sheet,

6 Sheets/Pkg

C

#5940

D

#5921

C WHITE HEARTS

#5940 - 11/4"-21/4" - 37 Hearts/Sheet,

6 Sheets/Pkg

D WHITE DIAMONDS

#5921 - 11/4"-21/4" - 77 Diamonds/Sheet,

6 Sheets/Pkg

FONDANT DECOSHEETS®

#8842 - 6 Sheets/Pkg

#8842

4

THE MUST-HAVE

Shown: #8843 White Fondant DecoShapes® Strips, #5940 White Fondant DecoShapes® Hearts

MIX AND MATCH FONDANT DECOSHAPES® HEARTS WITH OTHER EDIBLE DECORATIONS.

FONDANT DECOSHAPES® & DECOSHEETS®

E

E WHITE

73

St. Patrick’s Day

EDIBLE DECORATIONS A SHAMROCK QUINS

#9393 - 3 lbs

B BRIGHT QUINS

#9999 - 3 lbs

C BRIGHT STAR QUINS

A

#9393

D

#9465

G

B

#9999

C

#11144

E

#12462

F

# 9472

#10381

H

#9470

I

#13303

J

#5548

K

#8782

L

#8785

M

#9462

#11144 - 3 lbs

D MULTI-COLOR NON-PAREILS

#9465 - 8 lbs

E WHITE NON-PAREILS

#12462 - 8 lbs

F GREEN SPRINKLES #9472 - 6 lbs G LIME GREEN SPRINKLES

#10381 - 6 lbs

H RAINBOW SPRINKLES

#9470 - 6 lbs

I RAINBOW SHIMMER SPRINKLES

#13303 - 6 lbs

J GOLD SANDING SUGAR #5548 - 8 lbs

K GREEN SANDING SUGAR

#8782 - 8 lbs

L YELLOW SANDING SUGAR #8785 - 8 lbs

M LAVENDER SANDING SUGAR #9462 - 8 lbs

N LIME GREEN

SANDING SUGAR

#10380 - 8 lbs

O BLACK CANDY PEARLS

EDIBLE DECORATIONS

#18798 – 1/4" dia - 2 lbs

74

N

#10380

O

#18798

VIBRANT GREENS AND GOLDEN YELLOW MAKE FOR A SPIRITED HOLIDAY PALETTE.

Shown: #6389 Plaid Shamrock Rings, #8782 Green Sanding Sugar, #8785 Yellow Sanding Sugar

COLOR OF THE SEASON: LIME GREEN 10 drops

A

F

#49362

St. Patrick’s Day

5

THE HOT HUES

#10340

5 TINTS OF COLOR 2 drops

2 drops

1 drop

6 drops

12 drops

B

#9529

6 drops

12 drops

C

#9640

4 drops

6 drops

20 drops

24 drops

12 drops

35 drops

35 drops

20 drops

PREMIUM GEL COLORS A LIME GREEN

#49362 - 4 fl. oz.

B LEAF GREEN

#9529 - 8 fl. oz. -

D 1 drop

2 drops

C NEON BRIGHT GREEN

#17447 4 drops

6 drops

10 drops

#9640 - 8 fl. oz. -

D GRASS GREEN

#17447 - 8 fl. oz. -

E GOLDEN YELLOW

#9535 - 8 fl. oz. -

E

#9535

F TRUE GOLD SHIMMER AIRBRUSH COLOR

#10340 - 4 oz

RECIPE: # OF DROPS PER ½ CUP ICING

75

1

THIS EASTER

2

THE TREND

BRIGHTLY-COLORED DECORATIONS

Shown: #6367 Spring Flowers Rings, #6368 Decorated Easter Eggs DecoPics®, #191 Happy Easter Basket PhotoCake® Frame

3

THE DESIGN ILLUSTRATED LOOK

4

THE FORMAT

EGG-SHAPED CAKES

Shown: #18270 Pastel Gum Paste Bow, #8842 White Fondant DecoSheets®, #8844 White Fondant DecoShapes® Dots

5

THE MUST-HAVE FONDANT DECOSHAPES®

THE HOT HUES THE COLORS OF SPRING

Shown: #9523 Premium Gel Teal Green, #9537 Premium Gel Lemon Yellow, #9641 Premium Gel Neon Pink

Shown: #5940 White Fondant DecoShapes® Hearts

Shown: #6157 Daisy SugarSoft®, #194 Feliz Pascua Floral Bunnies PhotoCake® Image

76

Shown: #17867 Dragonfly and Butterfly Layon

Shown: #6477 Bunny SugarSoft®, #18154 Bright Fondant DecoShapes® Strips

Shown: #557 Garden Party Gingham PhotoCake® Image Strips, #19280 Cutie Pie PhotoCake® Image

1

THE FORMAT

Shown: #8847 Bright Fondant DecoSheets®, #8848 Pastel Fondant DecoSheets®, #346 Pink Polka Dot PhotoCake® Image, #419 Safari Babies Chevron PhotoCake® Image Strip

Shown: #14206 White Gum Paste Bow, #6085 Bright Printed Fondant DecoShapes® Strips, #8844 White Fondant DecoShapes® Dots

Shown: #5940 White Fondant DecoShapes® Hearts, #6143 Elegant Gum Paste Mini Bow

EGG-SHAPED CAKES WITH FRESH SPRING COLORS AND PATTERNS ARE PERFECT FOR SHARING AT EASTER GATHERINGS.

Shown: #6145 Yellow Hydrangeas Gum Paste Spray

Shown: #7094 Hot Pink Gerbera Daisy Gum Paste Flower, #6546 Round Leaf Gum Paste Spray, #6084 Pastel Printed Fondant DecoShapes® Strips, #18154 Bright Fondant DecoShapes® Strips

Shown: #18158 Bright Fondant DecoShapes® Dots, #49218 Teal Quatrefoil Sweet Shapes®, #8843 White Fondant DecoShapes® Strips

Shown: #18270 Pastel Gum Paste Bow, #18158 Bright Fondant DecoShape® Dots

Shown: #17707 Happy Easter Layon, #5921 White Fondant DecoShapes® Diamonds, #8843 White Fondant DecoShapes® Strips

Shown: #18471 Printed Bunny Gum Paste, #6156 Daisies SugarSoft®

77

Easter A

#18573

B

#18565

GUM PASTE A BRIGHT MINI BOWS†

#18573 - 3" - 24/Pkg

3 green, 3 blue, 3 pink, 3 orange, 3 each of stripes, dots, confetti and chevron

B PRIMARY MINI BOWS†

#18565 - 3" - 24/Pkg

4 red, 4 dk. blue, 4 yellow, 3 each of stripes, dots, confetti and chevron

C

#18270

D

#14206

E

#18470

F

#18471

G

#7095

H

#7097

C PASTEL BOWS†

#18270 - 6" - 12/Pkg

4 pink, 4 blue, 4 green

D WHITE BOWS†

#14206 - 6" - 12/Pkg

E HAPPY EASTER†

#18470 - 12/Pkg

F BUNNY†

#18471 - 12/Pkg

G ORNATE CROSS - WHITE†

#7095 - 3" × 4" - 3/Pkg

H CLASSIC CROSS - WHITE†

#7097 - 3" × 4" - 3/Pkg

I BIBLE - WHITE†

GUM PASTE

#7096 - 3" × 4" - 3/Pkg

†Gum paste is food safe and intended as non-edible decoration only.

Due to the nature of this product, some breakage will occur and product has been priced accordingly.

I

#7096

78

Easter A

B

#7094

#6145

C

#6546

GUM PASTE A HOT PINK GERBERA DAISY†

#7094 - 3" - 10/Pkg

B YELLOW HYDRANGEA†

#6145 - 41/2" - 6/Pkg

C ROUND LEAF†

#6546 - 3" - 12/Pkg

D

E

#10910

#7684

D STARGAZER LILY†

#10910 - 5" - 6/Pkg

E BLOSSOM TIME†

#7684 -51/4" 6/Pkg

F WHITE ROSE - MEDIUM†

#37963 - 2" - 10/Pkg

G RUFFLED EDGE ROSE ASST.†

#18068 - 11/2", 21/2" & 23/4"

24/Pkg

H APRICOT NECTAR ROSE†

F

G

#37963

#7686 - 5" & 41/2" - 10/Pkg #18068

I WILD LILY - MAUVE†

#41118 - 31/4" - 8/Pkg

J ORCHID†

#7072 - 4" - 9/Pkg

I

#7686

#41118

GUM PASTE

H

J

#7072 †Gum paste is food safe and intended as non-edible decoration only.

Due to the nature of this product, some breakage will occur and product has been priced accordingly.

79

Easter A

B

#18158

#18159

C

#8845

FONDANT DECOSHAPES速

A PRINTED & SOLID BRIGHT DOTS

#18158 - 90 Dots/Sheet

6 Sheets/Pkg

B PRINTED & SOLID PASTEL DOTS

#18159 - 90 Dots/Sheet

6 Sheets/Pkg

D

#6084

E

#6085

F

#8843

G

#18155

H

#18154

I

# 5940

J

#8842

K

#8848

C BLACK DOTS

#8845 - 90 Dots/Sheet

6 Sheets/Pkg

D PASTEL PRINTED STRIPS

#6084 - 12 Strips/Sheet

6 Sheets/Pkg

E BRIGHT PRINTED STRIPS

#6085 - 12 Strips/Sheet

6/Pkg

F WHITE STRIPS

FONDANT DECOSHAPES速 & DECOSHEETS速

#8843 - 12 Strips/Sheet

6/Pkg

G PASTEL STRIPS

#18155 - 12 Strips/Sheet

6/Pkg

H BRIGHT STRIPS

#18154 - 12 Strips/Sheet

6/Pkg

I WHITE HEARTS

#5940 - 11/4" - 21/4" - 37 Hearts/Sheet

6/Pkg

FONDANT DECOSHEETS速

J WHITE

#8842 - 6 Sheets/Pkg

K PASTEL

#8848 - 6 Sheets/Pkg

80

Easter

LOONEY TUNES™ HAPPY EASTER EVERYBUNNY #6588 PhotoCake®­Image – Each

LOONEY TUNES™ HAPPY EASTER

LICENSED CHARACTERS

#49131 Edible Image® – 6/Pkg #37415 PhotoCake®­Image – Each

LOONEY TUNES™ EASTER FRIENDS #6596 Rings - 144/Pkg

° No Discount *Fits 8" cake.

TM & © Warner Bros. Entertainment Inc. (s16)

81

2

THE TREND

BRIGHTLY-COLORED DECORATIONS ARE CHEERFUL ADDITIONS TO YOUR EASTER TREATS.

Shown: #5280/36422 Silver Cross DecoSet®

Shown: #2474 Butterflies Bright Rings, #9455 White Sanding Sugar

Shown: #17707 Happy Easter Layon

82

Shown: #3011 Dragonflies DecoPics速

Shown: #191 Happy Easter Basket PhotoCake速 Frame

Shown: #6367 Spring Flowers Rings

Shown: #16177 Bunny & Egg DecoPics速, #9455 White Sanding Sugar Shown: #43577 Bunny SugarSoft速

Shown: #18467 Decorated Egg Rings, #9455 White Sanding Sugar

83

Easter

A

#2474

B

#14931

D

#18467

F

#17713

C

#14930

RINGS A BUTTERFLIES - BRIGHTS

#2474 - 144/Pkg

B SPRING DAISY #14931 - 144/Pkg

C EASTER EGG BRIGHT #14930 - 144/Pkg

D DECORATED EGGS #18467 - 144/Pkg

E SPRING FLOWERS #6367 - 144/Pkg

F BUNNY AND TAILS

#17713 - 144/Pkg

E

#6367

G CUTE BUNNY

#18466 - 144/Pkg

H DUCK & BUNNY

#19344 - 144/Pkg

DECOPICS® I BUNNIES JUMPIN'

#40934 - 144/Pkg

#18466

RINGS & DECOPICS®

G

84

H

#19344

I

#40934

Easter A

#17706

B

C

#13179

#3011

DECOPICS® A HAPPY EASTER

#17706 – Foil - 144/Pkg

B BUTTERFLY BEAUTY

#13179 – Vertical - 36/Pkg

C DRAGONFLIES - 3D

#3011 – Vertical - 36/Pkg

D

#17113

E

D ROSE

#18464

#17113 – Vertical - 72/Pkg

E HAPPY EASTER

#18464 - 144/Pkg

F BRIGHT CROSS

#19562 - 144/Pkg

G PUFFY BUNNY

#40946- 144/Pkg

H SPRING FLOWER

F

#19562

G

#18465 - 144/Pkg #40946

I BUNNY & EGG

#16177 - 144/Pkg

J DECORATED EASTER EGG

#6368 - 144/Pkg

K PASTEL CROSS

#16184 - 144/Pkg

L IRIDESCENT GERBERA DAISY

#13834 - Vertical - 72/Pkg

#18465

J

#6368

I

#16177

DECOPICS®

H

K

#16184

L

#13834

85

Easter

A

#5366

B

#17707

C

#18463

D

#17710

E

#40950

F

#14940

G

#15094

H

#40948

I

#40952

J

#40956

K

#15094

L

#13989

M

#13990

LAYONS A IRIDESCENT BUTTERFLIES

#5366 - 4" × 61/2" - 24/Pkg

B HAPPY EASTER

#17707 - 21/4" × 41/2" - 24/Pkg

C HAPPY EASTER

#18463 - 21/4" × 5" - 12/Pkg

POP TOPS® D HAPPY EASTER BUNNIES˚

#17710 - 24/Pkg

E BUNNY FACE MINI˚

#40905 - 12/Pkg

F EASTER BUNNY - WHITE

#14940 Creations - 12 Sets/Pkg

G EASTER BUNNY - BROWN

#15094 Creations - 12 Sets/Pkg

H BUNNY FACE WITH PAWS

#40948 - 12 Sets/Pkg

I EASTER BASKET GLITTER

#40952 - 12 Sets/Pkg

J EGGS, BUNNY FACE AND PAWS

LAYONS, POP TOPS® & DECOSETS®

#40956 Creations

12 Sets/Pkg

86

DECOSETS® K SILVER CROSS

#5280 - 1 DecoSet® #36422 - 6 DecoSets®

L BUNNY FINGEROOS™

#13989 - 6 DecoSets®

M CHICK FINGEROOS™

#13990 - 6 DecoSets®

˚Fits 6" cake.

3

THE DESIGN

EXCLUSIVE PHOTOCAKE® IMAGES CREATE AN EYE-CATCHING ILLUSTRATED LOOK CONSUMERS WILL LOVE.

Shown: #193 Happy Easter Floral Bunnies PhotoCake® Image

Shown: #192 Happy Easter Bright Chalkboard PhotoCake® Image

Shown: #195 Cross with Flowers PhotoCake® Image, #43582 Cross SugarSoft®

Shown: #19111 Easter Wishes PhotoCake® Image, #19114 Watercolor Wild Flowers PhotoCake® Image

Shown: #20470 Mini Green Gingham PhotoCake® Image Strips, #7684 Blossom Time Gum Paste Spray

87

Easter A

#20471

B

#20472

C

#20470

D

#19312

E

#363

F

#19188

G

#19113

H

#19111

I

#19112

J

#19117

K

#19116

L

#19115

M

#19114

A YELLOW GINGHAM NEW!

#20471 PhotoCake® Image Strips

B PASTEL PINK GINGHAM NEW!

#20472 PhotoCake® Image Strips

C MINT GREEN GINGHAM NEW! #20470 PhotoCake® Image Strips

D HAPPY EASTER FRIENDS

#19312 PhotoCake® Image -

E JOYEUSES PÂQUES

#363 PhotoCake® Image -

F WATERCOLOR

EASTER BLESSINGS NEW! #19188 PhotoCake® Image -

G WATERCOLOR EASTER LILY NEW! #19113 PhotoCake® Image -

H WATERCOLOR

EASTER WISHES NEW!

#19111 PhotoCake® Image -

I WATERCOLOR

HAPPY EASTER NEW!

#19112 PhotoCake® Image

J WATERCOLOR BLOSSOM NEW! #19117 PhotoCake® Image -

K WATERCOLOR CORNFLOWER NEW!

#19116 PhotoCake® Image -

L WATERCOLOR PEONY NEW!

#19115 PhotoCake® Image -

PHOTOCAKE®

88

M WATERCOLOR WILD FLOWERS #19114 PhotoCake® Image -

Easter A

#19187

B

#19186

C

#19189

D

#19661

E

#195

F

#19660

A WATERCOLOR AMAZING GRACE NEW!

#19187 PhotoCake® Image -

B WATERCOLOR HALLELUJAH! NEW!

G

#193

H

#19186 PhotoCake® Image #194

C WATERCOLOR JESUS LIVES NEW! #19189 PhotoCake® Image -

D PALM SUNDAY

#19661 PhotoCake® Image -

E CROSS WITH FLOWERS

#195 PhotoCake® Image -

I

#192

J

#19658

F GOOD FRIDAY

#19660 PhotoCake® Image -

G HAPPY EASTER FLORAL BUNNIES #193 PhotoCake® Image -

H FELIZ PASCUA FLORAL BUNNIES

#194 PhotoCake® Image -

I HAPPY EASTER BRIGHT CHALKBOARD

#192 PhotoCake® Image -

K

#19659

L

#636

J EASTER OVAL

#19658 PhotoCake® Image -

K EASTER EGGS

#19659 PhotoCake® Image -

L EASTER BASKET

#636 PhotoCake® Image -

M HAPPY EASTER BASKET

#191 PhotoCake® Frame -

M

#191

N

#19327

PHOTOCAKE®

N WATERCOLOR NEW!

#19327 PhotoCake® Image Strips -

89

Shown: #18159 Pastel Fondant DecoShapes® Dots, #8843 White Fondant DecoShapes® Strips, #18270 Pastel Gum Paste Bow

4

Shown: #8844 White Fondant DecoShapes® Dots, #8842 White Fondant DecoSheets®

Shown: #5941 Fondant DecoShapes® Hearts, #18159 Pastel Fondant DecoShapes® Dots, #15010 Celebration Quins

90

THE MUST-HAVE

ADD DIMENSION TO CAKES AND CUPCAKES BY USING FONDANT DECOSHAPES® TO MAKE CUTE SPRINGTIME DESIGNS.

Shown: #18159 Pastel Fondant DecoShapes® Dots

Shown: #18159 Pastel Fondant DeoShapes® Dots, #18573 Bright Mini Gum Paste Mini Bow, # 18154 Bright Fondant DecoShapes® Strips, #8843 White Fondant DecoShapes® Strips, #8848 Pastel Fondant DecoSheets®

Shown: #18159 Pastel Fondant DecoShapes® Dots, #18155 Pastel Fondant DecoShapes® Strips, #18565 Primary Gum Paste Mini Bow

91

Easter

A

#43620

B

#20489

SUGARSOFT® A SPRING FLOWERS

#43620 - 11/8" - 60/Pkg

B DECORATED EGGS

#20489 - 11/8" - 60/Pkg

C BUNNY ASST.

#43577 - 11/8" - 60/Pkg

D CROSS ASST.

#43582 - 11/8" - 60/Pkg

E STAR-SHAPED FLOWER

#20494 - 5/8" - 96/Pkg

F DAISY ASST.

#43584 - 11/8" - 60/Pkg

G WHITE DAISY

C

#43577

D

#43582

E

#20494

F

#43584

G

#43585

SUGARSOFT®

#43585 - 11/8" - 60/Pkg

92

Easter A

#9457

B

C

#10380

#14551

SANDING SUGAR

A PINK

#9457 - 8 lbs

B LIME GREEN

#10380 - 8 lbs

C TEAL

#14551 - 8 lbs

D

#8785

E

D YELLOW

#9462

#8785 - 8 lbs

E LAVENDER

#9462 - 8 lbs

F WHITE

#9455 - 8 lbs

QUINS G DELUXE EASTER

#5809 - 3 lbs

H BUTTERFLY BRIGHT

F

#9455

G

#5809

#5816 - 3 lbs

I EASTER EGG

#5833 - 3 lbs

J JUMBO PASTEL Limited quantities

#13562 - 3 lbs

K JUMBO DELUXE PASTEL

#14833 - 3 lbs

L CELEBRATION

#15010 - 3 lbs #5816

I

#5833

EDIBLE DECORATIONS

H

Limited quantities

J

#13562

K

#14833

L

#15010

93

Easter

A

B

#38134

#39203

C

#39209

EDIBLE GLITTER A WHITE

#38134 - 4 oz

B LAVENDER

#39203 - 4 oz

C PINK

#39209 - 4 oz

D YELLOW

#39212 - 4 oz

EDIBLE DECORATIONS

D

#39212

E

#12462

F

#9740

G

#9741

H

#10381

I

#14550

J

#9464

K

#11004

E WHITE NON-PAREILS

#12462 - 8 lbs

SPRINKLES F SPRING PASTEL

#9740 - 6 lbs

G PINK

#9741 - 6 lbs

H

LIME GREEN

#10381 - 6 lbs

I TEAL

#14550 - 6 lbs

J YELLOW

#9464 - 6 lbs

K LAVENDER

EDIBLE DECORATIONS

#11004 - 6 lbs

94

5

THE HOT HUES

PEPPY SHADES OF TRADITIONAL EASTER COLORS NOD TO THE SUNNIEST DAYS OF SPRING.

COLORS OF THE SEASON: PETAL PINK 6 drops LIME GREEN

A

10 drops

B

#49361

#49362

5 TINTS OF COLOR 1 drop

4 drops

12 drops

C 2 drops

6 drops

20 drops 35 drops

Shown: #6368 Decorated Easter Egg DecoPics®, #9457 Pink Sanding Sugar, #14451 Teal Sanding Sugar, #9462 Lavender Sanding Sugar, #8785 Yellow Sanding Sugar

#9645 12 drops

18 drops

30 drops

PREMIUM GEL COLORS A PETAL PINK

D 1 drop

2 drops

#49361 - 4 fl. oz.

B LIME GREEN

#9523 4 drops

6 drops

10 drops

#49362 - 4 fl. oz.

C NEON BRIGHT PURPLE

#9645 - 8 fl. oz.

D TEAL GREEN

#9523 - 8 fl. oz.

E 1 drop

5 drops

E LEMON YELLOW

#9537 10 drops

#9537 - 8 fl. oz.

15 drops

30 drops

F NEON PINK

#9641 - 8 fl. oz.

F

#9641

RECIPE: # OF DROPS PER ½ CUP ICING

95

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EMPIRE NEW! #20765 PhotoCake® Image – Each

°

MOVIE OPENS DECEMBER 16TH!

DEATH TROOPER NEW! #20767 PhotoCake® Image – Each

°

REBEL ALLIANCE NEW!

REBEL LEADER NEW!

#20766 PhotoCake® Image –

Each

#20768 PhotoCake® Image - Each

°

°

IMAGES AVAILABLE EXCLUSIVELY ON Images will be available for all PhotoCake® customers in the February 2017 Update.

© & ™ Lucasfilm Ltd. ˚ No Discount

Prices effective November 1, 2016.

Subject to change without notice.

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