VALENTINE’S DAY 2025
HIGHLIGHT: Shimmer & Shine
Shown on cover: 8” heart shaped: #29918 You Are Loved Layon, #29975 You Are Loved Assortment Disks SugarStyle®, and #22940 Valentine Fusion Mix
Shown right: 8” quad layer round: #62501 Disco Hearts Cake Kit, #29257 Groovy Disco Ball DecoSet®, #29881 Shimmer Hearts Rings, and #29370 Neon Pink Dust Edible Glitter
NEW! #29881 Shimmer Hearts Rings
#29370 Neon Pink Dust Edible Glitter
Key Bakery Dates
Valentine’s Day is: Friday, February 14th Set in store: Monday, January 20 th
NEW! #62501 Disco Hearts Cake Kit
#29257 Groovy Disco Ball DecoSet ®
NEW! SHIMMER HEARTS #29881 Rings 144/Pkg
RED HEART #18288 Rings 144/Pkg
LOVE HEART #23278 Rings 144/Pkg
MILAGROS HEARTS #28347 Rings 144/Pkg
RAINBOW PRISM HEART #27629 Rings 144/Pkg
POLKA DOT HEARTS #14777 Rings 144/Pkg Limited quantities
CROSS MY HEART #28342 Rings 144/Pkg
CUPID AND HEARTS #21689 Rings 144/Pkg
Shown on 8” double layer round: #27629 Rainbow Prism Heart Rings, #50575 Low Poly Heart Dec-Ons®, #27543 Rainbow Prism PhotoCake® Edible Image®, and #24048 Gold Confetti Quins
GAL PALS
#28341 Rings 144/Pkg
RAINBOW LOVE #28344 Rings 144/Pkg
CANDY HEARTS #28343 Rings 144/Pkg
Shown: #28344 Rainbow Love Rings and #20706 Black Sanding Sugar
Shown on crispy rice treats: #28341 Gal Pals Rings, #21345/12462 White Nonpareils, and #15291 White Plastic Treat Stick 6”
Shown on cinnamon rolls: #28343 Candy Hearts Rings, #27695 Sweet Tooth Deluxe Fusion Mix, and #27702 Love Struck Deluxe Fusion Mix
cute critters
Have an un-frog-gettable Valentine’s Day party with the NEW Critter Cuties Rings, great for classroom celebrations! You snailed it, Valentine!
NEW! CRITTER CUTIES
#29788 Rings 144/Pkg
BEE MINE
#41748 Rings 144/Pkg
VALENTINE BEARS
#21690 Rings
144/Pkg
Limited quantities
VALENTINE CUTIES
#28345 Rings 144/Pkg
EMOJI™ HEART ASSORTMENT
#22686 Rings 144/Pkg
DISCO BALL
#29341 Rings 72/Pkg
Shown on treat tray: #29788 Critter Cuties Rings, #29789 Critter Cuties Sweet Décor®, #20690/9462 Lavender Sanding Sugar, #21048/9457 Pink Sanding Sugar, #21046/8784 Red Sanding Sugar, #21061 Teal Sanding Sugar, #21332/8461 Mini Hearts Quins, #15291 White Plastic Treat Stick 6”, and #10481 Heart Assorted
Cutters
HAPPY VALENTINE’S DAY SCRIPT #26477 DecoPics® 144/Pkg
SCROLL HEART #6282 DecoPics® 144/Pkg
NEW! NOT SICK OF YOU YET #29794 DecoPics® 72/Pkg
NEON HEART ASSORTMENT #26382 DecoPics® 72/Pkg
VALENTINE LOVE ASSORTMENT #29113 DecoPics® 72/Pkg
RED, WHITE, PINK HEART SHAPED BALLOON CLUSTER #1911 DecoPics® 36/Pkg
Shown above on brownie chunk parfait: #29794 Not Sick of You Yet DecoPics®, #29881 Shimmer Hearts Rings, #21332/8461 Mini Heart Quins, and #20696/9876 Black Sprinkles
Shown left on strawberry mousse cups: #26382 Neon Heart Assortment DecoPics®
Shown below on cake slice: #29113 Valentine Love Assortment DecoPics®, #28403 Light Blue Cake Drip, and #27702 Love Struck Deluxe Fusion Mix
SugarStyle ® Edible Decorations are created from sugar paste and has a smooth and pliable consistency. The embossed/debossed details add texture and visual interest with a delicious sweet vanilla flavor! SugarStyle ® offers a tremendous amount of versatility for cakes and treats with various sizes and formats. It offers an easy peel and place application of elevated, trend-forward designs in efficient pack sizes. Product contains no Red 3!
• Two strips fit 8” round cake
• 30 strips/pack = 15 decorated 8” cakes
Shown on 8” triple layer round: #29862 Hearts Strips SugarStyle®, #21691 Valentine’s Day Script Layon, #9702 Red Heart Dec-Ons®, and #27702 Love Struck Deluxe Fusion Mix
NEW! YOU ARE LOVED ASSORTMENT MEDALLIONS
#62566 SugarStyle® 15/Pkg – 4.3” - 12.65”
HEART
NEW! YOU ARE LOVED ASSORTMENT DISKS
NEW! CRITTER CUTIES
#29789 Sweet Décor® 144/Pkg – 1.1” - 1.2”
#29975 SugarStyle® 144/Pkg – 1.05” - 1.15”
RAINBOW LOVE #28348 Sweet Décor® 144/Pkg – 1.2” × 1.15”
NEW!
STRIPS #29862 SugarStyle® 30/Pkg – 12.7” × 1.9”
Sweet Décor®
Shown: #29789 Critter Cuties Sweet Décor®, #21332/8461 Mini Heart Quins, and #21062/15010 Celebration Confetti Quins
CANDY HEARTS
#28333 Dec-Ons® 144/Pkg – 1.25” × 1.15”
GAL PALS
#28335 Dec-Ons® 144/Pkg – 1.1” × 1.15”
VALENTINE CUTIES
#28332 Dec-Ons® 84/Pkg – 1.35” × 1.5”
SWEET VALENTINE ASSORTMENT
#29107 Dec-Ons®
180/Pkg – 1” × .2”
TALKING HEARTS ASSORTMENT
#48102 Dec-Ons® 120/Pkg – 1.5” × 1.5”
RED HEART
#9702 Dec-Ons® 280/Pkg – 0.85” × 0.7”
RAINBOW HEART CHARMS ASSORTMENT
#28730 Dec-Ons®
588/Pkg – 0.35” × 0.35”
Shown on mousse cups: #28332 Valentine Cuties Dec-Ons®, #8264 Ballerina Cups Dark Belgian Chocolate
Shown on jumbo muffin: #29107 Sweet Valentine Assortment Dec-Ons®, #28349 Hearts Skewer, and #22940 Valentine Fusion Mix
CROSS MY HEART
– 1.1” × 1.1”
LOVE LETTERS ASSORTMENT #49368 Dec-Ons® 112/Pkg – 0.85” - 1”
MILAGROS HEARTS
Shown on fruit punch beverage: #49368 Love Letters Assortment Dec-Ons® and #22940 Valentine Fusion Mix
Shown: #28334 Cross My Heart Dec-Ons®
Shown: #28336 Milagros Hearts Dec-Ons®
Cupcake Layons
Anagram® Balloons
Add coordinating décor to your customer’s party theme! Retail packed. Easy for shopper to inflate and assemble. No helium required.
INFLATABLE RED LOVE
Anagram® Cake Pic
#26530 – 5/Pkg – 3.55” × 8”
#47336 – 12/Pkg – 3.55” × 8”
12 pack includes merchandiser clip strip for easy display. Limited quantities
VALENTINE PENCIL CLIP #29040 Cupcake Layon 144/Pkg –
LOVE #26384 Cupcake Layon 144/Pkg –
Shown on beverages: #29040 Valentine Pencil Clip Cupcake Layon
WARNING: CHOKING HAZARD: Children under 8 years can choke or suffocate on uninflated or broken balloons. Adult supervision required. Keep uninflated balloons from children. Discard broken balloons at once.
Shown on 8” double layer round: #26530/47336 Inflatable Red LOVE Anagram Cake Pic, #49476 Sweet Hearts Variety Fondant Sweet Shapes, and #22940 Valentine Fusion Mix
NEW! DISCO HEARTS #62501 Cake Kit 1/Pkg – 1.7” - 0.1”
GOLD HEARTS #26521 Cake Kit 1/Pkg – 2.35” - 7.1” h
Limited quantities
HEARTS
#28349 Skewer
36/Pkg – 1.6” × 6.2” h
Use these decorations to hold photos, notes, and so much more for your loved one!
Shown on muffins: #28349 Hearts Skewer and #21061 Teal Sanding Sugar
Shown on 12 count donut stack: #62501 Disco Hearts Cake Kit, #29881 Shimmer Hearts Rings, #29375/29363 Silver Dust Edible Glitter, #29257 Groovy Disco Ball DecoSet®, and #29353 Silver Shimmer Rocks
not sick of you yet
Roses are red, violets are blue, cookie cake is sweet, and love’s overrated too. Sometimes. Celebrate with your own kind of love language—whether that be cake or sarcasm.
NEW! NOT SICK OF YOU YET #29630 PhotoCake® Edible Image® Each
NEW! NOT SICK OF YOU YET
#29793 Layon
NEW! NOT SICK OF YOU YET
#29794 DecoPics® 72/Pkg
Shown on 12” message cookie: #29793 Not Sick of You Yet Layon, #29341 Disco Ball Rings, and #29375/29363 Silver Dust Edible Glitter
24/Pkg – 3.35” - 3.65”
#21691 Layon 24/Pkg – 4.55” × 3.25”
LOVE
24/Pkg – 3.45” × 3.25”
HAPPY VALENTINE’S DAY SCRIPT #26534 Layon 12/Pkg – 5” × 2”
12/Pkg – 3.6” × 4.05”
VALENTINE’S DAY SCRIPT
NEW! YOU ARE LOVED
#29918 Layon
#23264 Layon
CROSS MY HEART XOXO #28337 Layon
NEW! NOT SICK OF YOU YET
#29793 Layon
12/Pkg – 2.8” - 3.95”
Shown on 1/4 sheet: #29793 Not Sick of You Yet Layon
LOVE IS LOVE
#24689 Layon
12/Pkg – 3.6” × 4.35”
NEW! TE AMO
#29977 Layon
12/Pkg – 3.85” × 3.4”
LOVE AND HEARTS
#29112 Banner Layon
6/Pkg – 8” × 6.85”
TE AMO
#25361 Vertical Layon
6/Pkg – 4.35” × 5.5” h
Limited quantities
HAPPY VALENTINE’S DAY
#27084 Banner Layon
6/Pkg – 7.5” × 4.25” h
Limited quantities
AMOR
#25360 Vertical Layon
6/Pkg – 4.5” × 5.5” h
Limited quantities
CHALKBOARD LOVE
#58241 Banner Layon
6/Pkg – 7.85” × 6.85” h
Limited quantities
Shown on 8” double layer round: #29112 Love and Hearts Banner Layon, #22940 Valentine Fusion Mix, and #28406 Pink Cake Drip
A ‘Te Amo’ from your amor has never been so sweet. Check out our Spanish Valentine’s Day Collection for true love and Milagros in every bite.
12 Count Pull-Apart Cupcake Heart
NEW! TE AMO #29977 Layon 12/Pkg – 3.85” × 3.4”
MILAGROS HEARTS #28336 Dec-Ons® 144/Pkg – 1.1” × 1.1”
MILAGROS HEARTS #28346 Pop Tops® 12/Pkg – 3.85” × 3.75”
MILAGROS HEARTS #28347 Rings 144/Pkg
MILAGROS HEARTS #28346 Pop Tops® 12/Pkg – 3.85” × 3.75”
VALENTINE CUTIES #28339 Pop Tops® 24/Pkg – 3.25” × 3.7”
Shown on 8” double layer round: #28340 Cross My Heart Pop Tops®, #28334 Cross My Heart Dec-Ons®, and #22940 Valentine Fusion Mix
BEE MY VALENTINE #47437 Pop Tops® 24/Pkg – 5.75” × 5.2”
CROSS MY HEART #28340 Pop Tops® 24/Pkg – 3.55” × 3.85”
ANIMAL VALENTINE’S LOVE #24605 Pop Tops® 12/Pkg – 4.25” × 4.05” Limited quantities
GAL PALS #28338 Pop Tops® 24/Pkg – 3.95” × 3.4”
PhotoCake® Edible Image®
NEW! RED HEART
#29631 PhotoCake® Edible Image® Each
HEARTS
#658 PhotoCake® Edible Image® Each
VALENTINE’S DAY SCRIPT
#19110 PhotoCake® Edible Image® Each
ROMANTIC ROSES
#344 PhotoCake® Edible Image® Each
SWEET CANDY
#19311 PhotoCake® Edible Image® Each
LOVE #26358 PhotoCake® Edible Image® Each
I LOVE YOU VALENTINE
#5850 PhotoCake® Edible Image® Each
LOVE #23265 PhotoCake® Edible Image® Strips Each
Shown on 12” message cookie: #29631 Red Heart PhotoCake® Edible Image®, #29975 You Are Loved Assortment Disks SugarStyle®, and #21417 White Confetti Quins
LOVE LANGUAGES
#26354 PhotoCake® Edible Image® Frame Each
WE’RE MAGICAL TOGETHER #28989 PhotoCake® Edible Image® Each
HAPPY GALENTINE’S
DAY
#26355 PhotoCake® Edible Image® Each
EVERY PIZZA ME LOVES YOU #28991 PhotoCake® Edible Image® Each
A LITTLE S’MORE EVERY DAY #24722 PhotoCake® Edible Image® Each
OVER THE RAINBOW FOR YOU #28990 PhotoCake® Edible Image® Each
Shown on 1/4 sheet: #28989 We’re Magical Together
PhotoCake® Edible Image®, #38134 Star White Edible Glitter, #21345/12462 White Nonpareils, and #26381 Gold Stars Quins
PhotoCake® Edible Image®
NEW! NOT SICK OF YOU YET
#29630 PhotoCake® Edible Image®
Each
BE MINE
#28939 PhotoCake® Edible Image® Strips
Each
Shown above on heart shaped cake: #29630 Not Sick of You Yet PhotoCake® Edible Image®, #21332/8461 Mini Heart Quins, and #20696/9876 Black Sprinkles
Shown below on 8” double layer round: #28940 All of Me Loves All of You PhotoCake® Edible Image® and #28937 Multi Hearts PhotoCake® Edible Image® Strips
MULTI HEARTS
#28937 PhotoCake® Edible Image® Strips Each
ALL OF ME LOVES ALL OF YOU
#28940 PhotoCake® Edible Image®
Each
THE NIGHTMARE BEFORE CHRISTMAS LOVE
#26992 PhotoCake® Edible Image® Each
DREAMWORKS TROLLS SPARKLE HEARTS
#27883 PhotoCake® Edible Image® Each
RAINBOW PRISM
#27543 PhotoCake® Edible Image® Strips Each
BRIGHT RAINBOW HEARTS
#26359 PhotoCake® Edible Image® Strips Each
HEART-TO-HEART
Shown on 8” double layer round: #26359 Bright Rainbow Hearts PhotoCake® Edible Image® Strips
chocolate
Choc it up to love. Indulge in the rich allure of chocolate—perfect for creating sweet Valentine’s Day masterpieces.
DARK BLOSSOM CURLS #17216 Chocolate – 5 lb.
× 0.15”
BALLERINA CUP
DUO BLOSSOM CURLS
DARK
WHITE BLOSSOM CURLS
WHITE
PINK BLOSSOM CURLS
CURLS
DIABLO TRIANGLE
DIABLO
SugarSoft® Flowers
Save time piping with these ready-to- place, soft, edible sugar decorations.
• Delicious vanilla flavor
• Kosher
• Maintains color, pattern and shape on buttercream and whipped icing
• Freeze-thaw stable for exceptional performance on freezer case cakes
PINK 1” #23200 SugarSoft® Rose 96/Pkg
1” #23213 SugarSoft® Rose 96/Pkg
SugarSoft® Rose 260/Pkg
PINK 1.5” #22903 SugarSoft® Rose 72/Pkg
1.5”
SugarSoft® Rose 72/Pkg
SugarSoft® Rose 96/Pkg
PINK 1.5”
SugarSoft® Rose 72/Pkg
SugarSoft® Rose 36/Pkg
BLACK ROSE ASSORTMENT
#28197 SugarSoft® Rose 120/Pkg – 0.5” - 2”
LIGHT BLUE 1.5” #22902 SugarSoft® Rose 72/Pkg
WHITE
WHITE 2” #23217
WHITE
#22905
RED .5” #23186
RED 1” #23205
RED 1.5” #22904 SugarSoft® Rose 72/Pkg
RED 2” #23216 SugarSoft® Rose 36/Pkg YELLOW 1.5” #22900 SugarSoft® Rose 72/Pkg
LIGHT
#22901
Royal Icing Roses are a simple way to complete polished and consistent desserts in less time.
• Easily apply to desserts with a dab of fresh icing
• Proven Royal Icing formula creates velvety smooth flowers
Small 1" – 180/Pkg
Medium 1.5" – 90/Pkg
Large 1.75" – 72/Pkg
Variety Pack 60 small, 30 medium, 24 large – 114/Pkg
PARTY PINK #13756 Small #13779 Medium #13792 Large
FUCHSIA #14402 Medium #41647 Variety Limited quantities
WHITE #13813 Small #13815 Medium #13820 Large #41642 Variety
RED
#13801 Small #13802 Medium #13803 Large Limited quantities
LAVENDER #14395 Small #14397 Medium #14396 Large Limited quantities
BRIDES PINK #14391 Small #13750 Medium #14392 Large
PEACH #41644 Variety Limited quantities
PURPLE #45749 Variety Limited quantities
PARTY BLUE #13667 Small #13668 Medium #13669 Large Limited quantities
PARTY YELLOW #13977 Small #14001 Medium #14002 Large Limited quantities
Shown on donut stack: #14391 Small Brides Pink Royal Icing Roses and #14392 Large Brides Pink Royal Icing Roses
Sprinkles & Quins
Glitter
Edible Glitter Dust Edible
Shown on brownie and cookie slice: #29975 You Are Loved Assortment Disks SugarStyle® and #29351 Champagne Shimmer Rocks
Premium Gel Colors
The most popular and versatile type of color, gel color provides the intensity of a paste without the mess. Mixes well into buttercream, fondant and non-dairy whipped icing. Manufactured in the U.S.A.
NEON BRIGHT PINK #22496 – 8 oz.
NEON BRIGHT GREEN #22504 – 8 oz.
VIOLET #22512 – 8 oz.
RED RED #22497 – 8 oz.
FIRESTONE #21396 – 4 oz.
SUPER RED #22498 – 8 oz. GUAVA #22516 – 4 oz.
PRINCESS PINK #22494 – 8 oz.
GOLDEN YELLOW #22502 – 8 oz.
LEMON YELLOW #22503 – 8 oz.
TEAL GREEN #22508 – 8 oz.
DUSTY MERMAID #22524 – 4 oz.
PURPLE #23636 – 8 oz.
NEON BRIGHT PURPLE #22513 – 8 oz.
Decorating Tips
5/Pkg
STAR #11032 – 5/Pkg
ROSE #11046 – 5/Pkg
SKY BLUE #22510 – 8 oz.
WHITENER #9511 – 8 oz.
#6 PIPING #11028 –
#826 LARGE STAR #11051 – 2/Pkg
#10 PIPING #11029 – 5/Pkg
#864 3/8” FRENCH PASTRY #10968 – 2/Pkg
#20
#104
#32 STAR #11035 – 5/Pkg
#3 PIPING #11022 – 5/Pkg
RED, PINK, WHITE HEARTS
#5941 Fondant DecoShapes® 222/Pkg – 1.3” - 2.2”
2 Sheets each color
HEART PLUNGER
#18719 Cutters/Molds
3 Pc./Pkg – 0.7” - 1.05”
Limited quantities
CUPCAKE BOUQUET
#22669 Cake Box
25/Pkg – 11.75” × 11.75” × 15.5”
Ribbon not included
SWEET HEARTS VARIETY
#49476 Fondant Sweet Shapes® 252/Pkg – 0.7” - 2.15” Limited quantities
Shown on heart shaped 8” cake: #5941 Red, Pink, White Hearts Fondant DecoShapes®, #29387 Mirror Layon, #29375/29363 Silver Dust Edible Glitter, and #29371 Deep Blue Dust Edible Glitter
HEART ASSORTED SIZES
#10481 Cutters/Molds
6 Pc./Pkg – 2” - 3.4”
ROUND ASSORTED SIZES
#9784 Cutters/Molds
12 Pc./Pkg – 1” - 4.5” All cutters together in container with a lid.
BRIDE/GROOM 10” X 10” X 5”
#19343 Delivery System
1/Pkg – 10” × 10” × 5”
Limited quantities
PASTEL ASST. PLASTIC
TREAT STICK 6” X 0.15” DIA.
#15911 Decorating Tools
50/Pkg – 6” × 0.1”
PRIMARY ASST. PLASTIC
TREAT STICK 6” X 0.15” DIA. #15910 Decorating Tools
50/Pkg – 6” × 0.1”
Limited quantities
XOXO
#27269 Treat Wraps® 12/Pkg – 3.75” × 12” Includes 12 retail packages of 12 double-sided cupcake wraps and toppers.
WHITE PLASTIC TREAT STICK 6” X 0.15” DIA. #15291 Decorating Tools
50/Pkg – 6” × 0.1”
Supplies Treat Sticks
WHITE PLASTIC TREAT STICK 4.5” X 0.15” DIA. #15915 Decorating Tools
50/Pkg – 4.5” × 0.1”
