olympia de dietrich Dynamic young person, always striving for success, curious and eager to learn. With a proven capacity in exceeding expectations and strong research skills. Currently looking for a position as an Account/Strategic planner in Advertising.
01 Issue: Dry shampoo is unpopular in Singapore. THE CHALLENGE: Create a series of print ads using visual metaphors showing the potential of the product and Batiste as a fashion-led brand. INSIGHT: A women/man has many unpredicted moments in a day and does not alway have time to wash her/his hair. BIG IDEA: Position Batiste as an emergency situation saver and the solution to look quickly fabulous. CREATIVE STRATEGY: Create 3 context where you do not have time to shower: when you have over slept, when your boyfriend is coming to pick you up and if your in-laws are too early, TONE OF VOICE: Humor TARGET AUDIENCE: Outgoing, active, on the go and fashion follower men and women aged 16-44: people with a busy schedule, but who care about their appearance.
PRINT SERIES
Print 1
Print 2
Print 3
02 Issue: The potential of the mobile phone has still not been explored in depths. THE CHALLENGE: Create an integrated campaign that demonstrates the marketing power of a phone. INSIGHT: Instagram is the new desired social media channel taking over Facebook. BIG IDEA: Organize an Instagram photo contest, in which the picture with the most likes will be featured on a bus panel and create a fun buzz. CREATIVE STRATEGY: Launch a 3D rendering app, featuring ChairEyes sunglasses, allowing the user to be creative with the brand and get to know it. TONE OF VOICE: Fun TARGET AUDIENCE: 16 to 35 years old social media users. Free spirited, socially enlightened individuals who are trend setters and value quality in their purchase.
MOBILE ADVERTISING
Print linked to app
Augmented reality option with different themes. Over 500 likes on Instagram to get featured
03 odd Issue: Hundred of thousands of design students are graduating every year, which makes it hard to stand out THE CHALLENGE: Pitch yourself to your dream employer using a traditional media. INSIGHT: People suffer from the same disease as products, they try to be everything at the same time. Positioning yourself includes being specific. BIG IDEA: Create a tailored direct mailer showing creativity and interest in the firm and aiming for a specific position and account. CREATIVE STRATEGY: Customized travel documents including a portfolio TONE OF VOICE: Witty TARGET AUDIENCE: Juliette V.D Burgt, Qatar ariways Account director/Grey Singapore
DIRECT MAILER
Personalized portfolio includes working experience and personal work..
It is organized in categories and links to an Online portfolio.
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INTEGRATED CAMPAIGN
Print Insertion in women’s Fashion Magazine.
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INTEGRATED CAMPAIGN
Let’s stay in touch olympia.dedietrich@gmail.com