PRESENTATION
TO WIN deeristic
THE PITCHING PROCESS Getting to know the PROCESS OF PITCHING to prepare the proficient PROPOSAL.
PITCH IS CALLING
PROJECT BRIEFING
BRAINSTORM
PLANNING
RESEARCH
STRATEGY
ANALYSIS
CREATIVITY CONTENT CONVERSATION
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PROPOSAL
PRESENT
LET’S WING THE PITCHING PROPOSAL Many people treat the PITCHING PROPOSAL as an afterthought. PRESENTATION PREP 1 week/overnight
RELATIONSHIP BUILDING
STRATEGIZING
3-6 months
1 month
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PROPOSAL
3 week
3 THINGS ABOUT THE PITCH Getting to know what are the key factors about the pitch.
CLIENT
BRIEF
PROPOSAL
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#CLIENTS w ha t a r e c l i e n t r e a l l y l i k e ?
They don’t know what they want. They have more customers than ever. They have many channel to cover, but low budget. They always have question how much work you will work for
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them.
#BRIEF w h a t a r e t h e b r i e f c l i e n t a l w a y s s h a r e?
They don’t know what they want. They have more customers than ever. They have many channel to cover, but low budget. They always have question how much work you will work for
them.
#PROPOSAL
how to prepare the pitching proposal
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3 WORDS TO WIN Forget the old-school presentation and curate the uncommon PITCHING PROPOSAL to win
CREATIVITY
CONTENT
COVERSATION
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t ur n i de a i nt o i m p a c t
1 #CREATIVITY Visual | Infographic | Colour | Brand Identity | Trend
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#CREATIVITY RULE 1
BE A CREATIVE SHOW RUNNER Demonstrate the right combination of talent and expertise.
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#CREATIVITY RULE 2
VISUAL ARE ONLY A GOOD IDEA IF THEY HAVE A GOOD IDEA. Only use them if they make a better communication.
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#CREATIVITY RULE 3
VISUAL LEAD ATTENTION. Facts and figure alone won’t cut it.
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#CREATIVITY RULE 4
INFOGRAPHIC TO ILLUSTRATE Describe facts, figure and content with attractive infographic.
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#CREATIVITY RULE 5
DESIGN BY BRAND Use client’s brand identity as a core design
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be the storyteller
2 #CONTENT Analysis | Strategy | Story | Fact & Figures | Case Study
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#CONTENT RULE 1
PUT YOURSELF IN THEIR SHOES Why are they here? What do they want? What’s in it for them?
#CONTENT RULE 2
MAKE STRUCTURE YOUR STRATEGY There may be many good points you would like your audience to know. But too many people will CONFUSE rather than CONVINCE.
#CREATIVITY RULE 3
ONCE UPON A TIME… Nothing is a powerful as a good story.
#CONTENT RULE 4
THE RIGHT STORY Triggers the brainstem of audience members to feel connected, and trusting of what you represent.
A WINNING STORY #CONTENT RULE 5
Makes it easy for those in the room to advocate for you when the pitch is over. Makes the audience the hero (not you) Appeal to emotion Cleary articulate benefits.
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#CONTENT RULE 6
FACTS, FIGURES, CASEEXAMPLE It sets a solid emotional framework for the rational argument you will make next; motivation, emotion and rapport. \
engage to win the empire
3 #CONVERSATION Preparation | Present | You | Them
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#CONVERSATION RULE 1
TO COME FIRST, DON’T ACT LAST MINUTE The commonest ERROR.
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#CONVERSATION RULE 2
ENERGY. THE PREMIUM FUEL. TOP UP IN THE MORNING Every is infectious and morning energy is the best.
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#CONVERSATION RULE 3
FAIL TO REVERSE. PREPARE TO FAIL Practice, practice and practice. Then, find someone neutral to tell you to come across.
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#CONVERSATION RULE 4
BE YOURSELF. BUT BETTER Spontaneity and confidence grow through rehearsal. STEP5
STEP4
STEP3
STEP2
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STEP1
#CONVERSATION RULE 5
IF THEY DON’T LIKE YOU THEY WON’T BUY YOU To sell anything, sell yourself first.
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#CONVERSATION RULE 6
IF YOU DON’T LEAD NO ONE WILL FOLLOW Every pitch is a battle. The winning difference is leadership.
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#CONVERSATION RULE 7
A WINNINGSTART MEANS A WINNING FINISH Beware ! Audience will make mine up in first few minute
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#CONVERSATION RULE 8
START WITH SOMETHINGFRESH, UNIQUE AND INTERESTING Lost the agenda slide and start with a story instead.
#CREATIVITY RULE 9
IT’S NOT THE WAY YOU SAY. IT’S THE WAY YOU SAT IT. Over 65% of communication impact is non-verbal.
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#CONVERSATION RULE 10
TALK FROM THE HEART And if the charts don’t add something, chuck them.
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#CONVERSATION RULE 11
PITCHES HAPPEN IN THE…..PAUSE Pause for emphasis, for confidence, for audience to catch up.
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#CONVERSATION RULE 12
THE LONGER YOU GO ON, THE LESS THE IMPACT. Prepare to pitch your idea in 1 minutes with no notes.
#CONVERSATION RULE 13
MAKE THE AUDIENCE YOUR FRIEND Not your enemy. They are there because they want you to be there.
#CONVERSATION RULE 14
GIVE THEM SOMETHING TO REMEMBER YOU What are the three most important things you want your audience to remember when they walk out of the room?
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#CONVERSATION RULE 15
PEOPLE ACT ON EMOTION THEN JUSTIFY WITHREASON “People will never forget how you made them feel” #MAYA ANGELO
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REFERENCE #How to Win the Next Sale Presentation, HighSpark #25 Pitching Essential, Michael Parker #How to pitch a brilliant idea, getmstr.com