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CONTENTS

June 2009

FEATURES About Face June 2009 • Vol 65, No. 3 Publisher

LTG Ken Wykle, USA (Ret.) Editor

Kent N. Gourdin

By Karen Schmitt

Shattering Stovepipes

By Angela Heise

Managing Editor

Karen Schmitt | karen@ndtahq.com Contributing editor

Denny Edwards

Circulation Manager

Leah Ashe

2009 SDDC Symposium NDTA Expo Photo Album By Karen Schmitt

Publishing Office

NDTA 50 South Pickett Street, Suite 220 Alexandria, VA 22304-7296 703-751-5011 • F 703-823-8761 Production Manager

Margaret Howard Graphic Design

Debbie Bretches Advertising Account Manager

Jim Lindsey

Advertising & Production Carden Jennings Publishing Co., Ltd. Custom Publishing Division 375 Greenbrier Drive, Suite 100 Charlottesville, VA 22901 434-817-2000, x261 • F 434-817-2020

Defense Transportation Journal (ISSN 0011-7625) is published bimonthly by the National Defense Transportation Association, a non-profit research and educational organization; 50 South Pickett Street, Suite 220, Alexandria, VA 223047296, 703-751-5011. Copyright by NDTA. Periodicals postage paid at Alexandria, Virginia, and at additional mailing offices. Subscription Rates: One year (six issues) $35. Two years, $55. Three years, $70. To foreign post offices, $45. Single copies, $6 plus postage. The DTJ is free to members. For details on membership, visit www.ndtahq.com. Postmaster: Send address changes to: Defense Transportation Journal 50 South Pickett Street, Suite 220 Alexandria, VA 22304-7296

Cover Photos: USAF Cadet Sarah Horton uses a laptop computer to check her email in the McDermott Academic Library of the US Air Force Academy in Colorado Springs, CO. (US Air Force photo by Mike Kaplan) Turkish 1st Lt. Burak Aksu and US Air Force Airman 1st Class Adam Wallace input data into a laptop computer system during exercise Combined Endeavor in Lager Aulenbach, Baumholder, Germany. Combined Endeavor is the largest security cooperation and communications and information systems military exercise in the world, with more than 1200 military and civilian personnel from 42 countries and two multi-national organizations. (US Air Force photo by Senior Airman Dayton Mitchell)

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departments A-35 News | Ms. Lori Leffler . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Editorial | Dr. Kent N. Gourdin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 President’s Corner | LTG Ken Wykle, USA (Ret.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 association News. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Industry News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Pages future | COL Denny Edwards, USA (Ret.) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Homeland security | Mr. Lee Jackson . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Professional development | Mr. Irv Varkonyi. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 honor roll. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 chairman’s circle. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Industry Inroads | Ms. Denise Bailey. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Bookshelf Ideas. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 index of advertisers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

A-35

EDITORIAL REVIEW BOARD AND EDITORIAL OBJECTIVES

Moving Towards the Future: FACEBOOK

Dr. James M. Daley, Dean, Helzberg School of Management, Rockhurst University, Kansas City, MO Dr. Kent N. Gourdin, Director, Global Logistics and Transportation Program, College of Charleston Maj Gen John E. Griffith, USAF (Ret.), Transportation Logistics Consultant Richard H. Hinchcliff, Consultant Brig Gen Malcolm P. Hooker, USAF (Ret.), Member, Board of Directors, NDTA Dr. Joseph G. Mattingly, Jr., R.H. Smith School of Business, University of Maryland Prof. Gary S. Misch, US Naval War College (Ret.) Lt Col Anne T. Peck, USAF (Ret.) Dr. Richard F. Poist, Jr., Professor, Transportation and Logistics, Iowa State University MG Harold I. Small, USA (Ret.), Consultant COL Joseph A. Torsani, Jr., USA (Ret.) Dr. David Vellenga, Director, Carl A. Gerstacker Liberal Arts Institute for Professional Management, Professor of Economics and Management, Albion College

Editorial Objectives The editorial objectives of the Defense Transportation Journal are to advance knowledge and science in defense transportation and the partnership between the commercial transportation industry and the government transporter. DTJ stimulates thought and effort in the areas of defense transportation, logistics, and distribution by providing readers with: • • • • •

News and information about defense transportation issues New theories or techniques Information on research programs Creative views and syntheses of new concepts Articles in subject areas that have significant current impact on thought and practice in defense transportation • Reports on NDTA Chapters Editorial Policy The Defense Transportation Journal is designed as a forum for current research, opinion, and identification of trends in defense transportation. The opinions expressed are those of the authors and not necessarily of the Editors, the Editorial Review Board, or NDTA. Editorial Content For correspondence including feature manuscripts and books for review, write: Dr. Kent N. Gourdin, Editor, DTJ Director of the Global Logistics & Transportation Program, College of Charleston, Charleston, SC 843-953-5327 • F 843-953-5697 gourdink@email.cofc.edu Government, Corporate, NDTA and Chapter News, Almanac Input, Mini-features, and all other departments, send news and photos to: Ms. Karen Schmitt, Managing Editor, DTJ NDTA 50 South Pickett Street, Suite 220 Alexandria, VA 22304-7296 703-751-5011 • F 703-823-8761 karen@ndtahq.com

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Defense Transportation Journal

june 2009

Ms. Lori Leffler, A-35 Chair Manager, US Government Sales, The Hertz Corporation

re you familiar with Facebook or any other Internet applications that provide social networking services for people from all walks of life including high school, college, university, corporate, non-profit, military, and geographic communities? Do you have a Facebook account? My guess is that many of you, whether an A35er at age or at heart, do have one and use it to stay connected with family and friends. Did you know that Facebook applications are used in organizations to help their employees and members stay connected? Some companies require employees to have accounts; others restrict its use from company computers. The Facebook phenomenon gets a great deal of attention, but whatever spin it takes, it could be a valuable application for you and for NDTA. Some NDTA chapters agree. The Tidewater and Atlanta Chapters and A-35ers of the Scott-St. Louis Chapter have Facebook pages, and they do an exceptional job of maintaining current information. They have created a connection to further build relationships among members and provide information to those interested in their activities. It’s a great way to promote involvement and attract new members. Announcing events and sharing videos, photos, and industry news feeds are just some of the useful tools. As NDTA continues to consider how best to reach young people and peak their interest in the organization, we must enter their cyber worlds and become familiar with the technology they use. Consider creating a Facebook (or Twitter) account for your chapter. If you are unsure what to do, an A-35 member can help. GSA has signed agreements with Facebook, MySpace, Flickr, YouTube, Vimeo, Blist, Slideshare, AddThis and blip.tv and is in discussions with many other providers that offer free new media

services. This effort is designed to make it easier for government agencies to increase access to information, offer education on government services, and proactively interact with citizens. Some DOD Commands also have Facebook pages providing communication resources to personnel, and now the White House has joined Twitter, MySpace, and Facebook to communicate with citizens. Since active and positive communication is one of our biggest goals and challenges, we should lead the way by utilizing the technological expertise of our A-35ers. As today’s A-35ers continue to move into leadership positions, imagine where they will take us in the future, just as the A-35ers from the past have brought us to where we are today. I look forward to what is yet to come and to seeing you on “the net.” DTJ

Summer of Service DC area food banks are facing severe shortages; consequently there is an urgent need to assist families. The Office of Personnel Management, in partnership with the Chief Human Capital Officers Council, has organized a food drive for contributions from local DC Federal agencies. Several thousand pounds of goods are expected. NDTA has been asked to help gather support to transport non-perishables to the DC Food Bank and local warehouse.

Your company is invited to contribute vehicles and drivers to the cause.

NEEDED! 18’ & 24’ trailer trucks on the last Friday of the month June/July/August 10AM - 5PM Participate each month – or, just once More details coming

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EDITORIAL Graduation 2009 Dr. Kent N. Gourdin, Editor DTJ Director, Global Logistics and Transportation Program College of Charleston

pring is always an exciting time in academia. As I write this, we’re in the middle of final exams and many students are realizing, some for the first time, that their college careers are almost over. Graduation is looming, and the real world awaits. I really enjoying watching the kids grow and mature (sometimes) during their four (or more) years here, so we’re all happy for different reasons. Indeed, one of the things I most enjoy about my job is the sense of closure I feel at the end of each semester. Even though next semester might find me teaching the same course or the same students, it’s still a new beginning. When I was on active duty, I can remember the feeling that no problem was ever really permanently solved; it just rolled around again a few years later for the “new” people to deal with anew. Needless to say, the graduates this year are facing one of the tightest job markets in years. I’ve read that more students around the nation are going directly on to graduate school, or even purposely failing classes to prolong the inevitable. Some of my students are even electing AFROTC as an option, a choice few of them made just five years ago. And yet, despite the gloom and doom, organizations ARE hiring. The fact that there are so many more applicants for these positions places a real burden on graduates to make sure they do everything they can to make themselves stand out from the crowd. I’m not talking about stunts like wearing a tutu to the interview, but simple things like making sure their resumes are accurate and error free. We advertised an open administrative position, and the department chair received more than 300 applications! The first thing he did was to quickly screen them for typographical errors, and he was able disqualify 125 on that basis alone. Though that may seem harsh, what do typos in a person’s resume say about their administrative skills?

Another thing I urge my students to do is to discard any biases regarding location, job level, or anything else that might limit their job searches. As you might expect, many times students want to remain in Charleston. I can totally understand their feelings, but Charleston is a pretty small town. Ironically, transportation and logistics graduates have a better chance of finding a job here than just about anyone else other than those who majored in hospitality and tourism management. But advancement is somewhat limited and pay is lower, so new hires either have to put a monetary value on remaining in Charleston (ie, quantifying psychic income) or figure on getting moved at some point anyway. A much smarter choice is for someone to find the very best job possible, regardless of location, then work their way back to Charleston as advancement and seniority accrue. Finally, I try to reassure my students that we have gone through down periods like this

before, although I’ll be the first to admit that this is one of the worst most of us have ever seen. I firmly believe things will improve in the next year or two. Global trade will resume with a vengeance and transportation/ logistics graduates will again be in demand. I realize that’s easy for me to say because I have a job, but I believe that proactive students can find one as well. It may not be their dream job, but it could place them in an excellent position once the economy rebounds, to find that job, whatever or wherever it may be. That said, I want to wish the Class of 2009 all the best. DTJ

“Be a pro; act like a champion; respond to adversity; don’t react to it; be on time. Do what you’re supposed to do, when you are supposed to, not almost— all the way. Take ownership, whatever it takes.”

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PRESIDENT’S CORNER NDTA – Continually Improving YOUR Association LTG Ken Wykle, USA (Ret.) NDTA President

year ago in this column, I commented on the challenging economic conditions caused by high fuel prices and decaying infrastructure. The economic challenges continue but they are different—the financial, housing, and automotive industries are in crisis. The effects continue to impact the transportation and logistics industry. As industry adjusts to changes in the economy, they are providing outstanding support to DOD. The government continues to provide business opportunities for our members. NDTA members turned out in large numbers to support the recent SDDC Training Symposium. This issue of the DTJ documents the event through photos of our members in the exhibit hall, participating in SDDC events and networking with industry and government leaders. Our next event is 27-29 July, when NDTA will partner with AFCEA in presenting its annual TechNet Mid-America Conference. Headquarters continues to seek your feedback and ideas for adding value for your membership. We recently completed surveys to get your thoughts concerning the organization and the SDDC Exposition. We will identify trends in the responses and work to improve the Association. We also revised the website to make it easier to navigate, added a calendar of events, provided space for chapters to post information, highlighted our “News page,” and made other improvements. We are continuing to improve our Forum registration process, upgrading our telecommunications with the installation of a T-1 line, and are starting to upgrade our member database. An area we are starting to explore and discuss is social networking.

Please read Lori’s A-35 column and the feature article on Social Media and the Military in this issue of the DTJ. Some chapters are using LinkedIn and are investigating other means to leverage technology. Many of you have commented on the name of our Association, and the need to be more in sync with the changes occurring in the military and industry. The Air Force has merged the transportation and supply career fields into the Logistics Readiness Officer (LRO) career field. The Army has combined the Transportation, Quartermaster, and Ordnance branches into the Logistics branch. Industry is emphasizing end-to-end capability, creating separate logistics companies or partnerships and focusing on “transportation and logistics.” NDTA is changing also. For legal reasons we will remain the National Defense Transportation Association (NDTA); however, we are rebranding our association as NDTA: The Association for Global Logistics and Transportation. Watch for our new stationary and other changes to emphasize this new brand. Like many commercial companies (APL, ASL, BNSF, CEVA, CSX, DHL, IBM, IHG, SAIC, UPS, UTXL) we will be recognized by this new designation. Collectively we are striving to stay current and relevant as an organization. As we work to be responsive to our members and rebrand the association, we must continue to serve. We are currently engaged in preparing for the annual Transportation and Logistics Forum and Exposition in Nashville, TN, 19-23 September 2009. The program is in draft, the speakers are accepting our invitations, session leaders are stepping forward, networking events are being arranged, spouse activities are being orga-

nized, and the Expo floor plan has been mailed to exhibitors. By the time you read this article the website will be activated and you may book your hotel, register for the event, select your booth location, and choose the event to sponsor, all on line. Additionally four of the functional committees will hold meetings in conjunction with the Forum—the Military Airlift, Surface, Passenger Travel Services, and Distribution committees. If you are in the defense logistics and transportation business (as a government or industry employee/leader) or want to enter the market, mark your calendars and plan to be in Nashville, TN, in September. Our industry, military, and government speakers will provide information on the current economic situation and, more importantly, the outlook for the next 12 to 18 months. Breakout sessions will provide an opportunity to discuss topics in more depth and examine new topics. I look forward to seeing each of you in Nashville. Thank you for your commitment to the Association and the daily contributions each of you make in support of our nation’s economy and to our national security. DTJ

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www.ndtahq.com | 7

Social Media in the Military Environment

by Karen Schmitt

May is Military Appreciation Month To our Armed Forces . . . our THANKS, DOD/US Air Force photo Sgt. Jeffrey Wolfe, USAF

our SUPPORT, our THOUGHTS are with you!

Upcoming EVENT Social Media Strategies for DOD and Government June 23 - 25, 2009 Hilton McClean Tyson’s Corner Presented By: Institute for Defense & Government Advancement (IDGA)

Some of the Session Topics: • US Army Forces Command – FORSCOM: Next Generation • US State Dept. – Why Social Media Is Essential To Your Organization • Defense Media Activity – Social Media In Government • USCG – Layered Communications Strategies • US SOUTHCOM – Spreading the Word in a New Era of Communication • GSA – How to Maximize your Blog: Promoting your Organization’s Message • US Army Corps of Engineers – This is your LTG Blogging • Defense Information School – Extroverted Introverts: How Being “Social” Can Improve Organizational Health • American University – Implementing Social Media Strategies in Government Organizations

The writing is definitely “on the wall, so to speak.” Facebook and other Web 2.0 technologies are migrating from the realm of leisurely pursuit into DOD domains. Online leadership, twitter diplomacy, and networked warfare are just part of the collateral that combatant commanders and forward troops now engage. The trend definitely challenges conventional communication channels, but it can offer positive tactical benefits when employed wisely. Communications pros from the Department of Defense (DOD), federal agencies, and member companies joined an NDTA Facebook Workshop held at the National Press Club in Washington, DC, on February 18. The event was organized to help generate a virtual Defense Transportation System (DTS) community and to stimu • • •

Roundtable:

Catching Up with Corporate America For more information, visit www.idga.org/us/socialmedia

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Defense Transportation Journal

late information sharing on the topic of DTS. Beth Shankle, of the Eric Friedheim Library, introduced Facebook and other Web 2.0 applications to an eager audience; one participant explained, “I feel obliged to take Facebook head-on, but I don’t have a lot of time for study. An introductory session like this gives me the confidence to

“About Face” n/v; idiomatic expression; Eng In military formation, the act of pivoting to face in the opposite direction from the original A military command to turn clockwise 180° A total change of attitude, viewpoint, or position on an issue

“Wall” n; new media Within Facebook circles, the Wall is an area on a page or profile where friends or fans can post their ideas. The page owner has editorial control. |

june 2009

start experimenting—it makes the learning curve seem less daunting. Besides, I have to keep up with my kids!” Barbara Burfeind, Strategic Communication Director, Defense Visual Information/Pentagon, and Jack Holt, DOD Senior Strategist for Emerging Media, were special guests at the NDTA Facebook Workshop, and they shared insight as to how new Internet technologies are finding mission relevance within the DOD. It turns out that new media options are much more than just a “pretty face;” they offer possibilities that are not available through conventional communication channels. What’s the Use? Social Media and the Military New technologies are fundamental to collaboration within the DOD. According to Robert J. Carey who heads the USN Chief Information Office (CIO), social media “pools collective wisdom to potentially leverage all available resources. It enables problem solving across virtually any function or process ranging from acquisition to legal, to contracting, to systems engineering. Ours is a very large enterprise, and chances are that someone on our network can contribute. The challenge we have is linking the talent out there with the problems we are facing. Social media tools make it possible to do just that.” Carey co-chairs the Federal CIO Council’s Committee on Information Security and Identity Management and was the first to introduce Web 2.0 technologies to the federal government and throughout the Department. Carey’s introduction of new technologies through official memo coincided with our new administration’s policy geared to taking full advantage of enhanced systems. Aside from the pre-inaugural campaigns, consider the transition process: Electronic reviews provided a transparent view of departments and agencies and enabled a more rapid “ramp up;” Collaboration sites, or, wikis, offered a place to collect an agency’s pertinent information, which could be made available (in a controlled way) to a broad audience, and which afforded a smoother and faster transition during what some claim the most difficult transition period ever. In many respects, administration events can be likened to a military change of command where the need to motivate and

Apple’s New Weapon

To help soldiers make sense of data from drones, satellites, and ground sensors, the US military now issues the iPod Touch. —Benjamin Sutherland (Excerpted: NEWSWEEK Apr 27, 2009) “Networked warfare” requires each soldier to be linked electronically to other troops as well as to weapons systems and intelligence sources. Making sense of the reams of data from satellites, drones, and ground sensors cries out for a handheld device that is both versatile and easy to use. With their intuitive interfaces, Apple devices—the iPod Touch and, to a lesser extent, the iPhone—are becoming the handhelds of choice. Using a commercial product for such a crucial military role is a break from the past. Compared with devices built to military specifications, iPods are cheap. Apple, after all, has already conducted R&D without taxpayer money. And according to an Army official in Baghdad, the devices have yet to be successfully hacked. The iPod also fulfills the US military’s need to equip soldiers with a single device that can perform many different tasks (on its touch-screen). And since most recruits have used one—and many already own one—it’s that much easier to train them to prepare and upload new content to the iPod. Users can add phrases to language software, annotate maps, and link text or voice recordings to photos. The device makes it easy to shoot, store, and play video. Consider the impact of showing [tribal] villagers a video message of a relaxed and respected local leader encouraging them to help root out insurgents. Since sharing data is particularly important in operations, the Pentagon is funding technology that makes it easier for the soldier on the ground to acquire information and quickly add it to databases. Next Wave Systems in Indiana is expected to release iPhone software that would enable a soldier to snap a picture of a street sign and, in a few moments, receive intelligence uploaded by other soldiers. This could include information about local water quality or the name and photograph of a terrorist sympathizer. The Marine Corps is funding an application for Apple devices that would allow soldiers to upload photographs of detained suspects, along with written reports, into a biometric database. The software could match faces, making it easier to track suspects after they’re released. Translation is an important area, too. A new program, Vcommunicator, is now being issued to soldiers in Iraq and Afghanistan. It produces spoken and written translations of Arabic, Kurdish, and two Afghan languages. It also shows animated graphics of accompanying gestures and body language, and displays pictures of garments, weapons, and other objects. Procurement officials are making a “tremendous push” to develop and field militarily useful Apple devices, says Ernie Bright, operations manager of Vcom3D, the Florida firm that developed the software. The iPod has already transformed the way we listen to music. Now it’s taking on war.

regroup preempts just about everything else. New applications through social media venues can help incoming commanders to “hit the deck running.” Extending the Reach— Military in Transition Change often comes hard. Sometimes, giving more people more access to more information can ease the transformation. “Gen. William Ward, head of United States Africa Command uses the Internet to explain the new command’s purpose to a wary audience. Adm. James Stavridis uses Facebook and other online portals to pro-

DID YOU KNOW? Apple proudly salutes the US military! Apple Computer is offering Military Discounts on Apple iPods & Other Products. Offer expires 2010-12-31. Includes government employees. To receive your military discount, go to: www.apple.com/eppstore/militarycity.com. Or call 1-800-MY-APPLE. Free shipping on all orders over $50! The benefit applies to retired military also! —Army Times

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Strategic Social – Leveraging the Social Web for National Security www.strategicsocial.com

a Round Up of Favorite blogs

The “Social Web” is neither a threat nor an enemy—it just is. It will play an increasingly greater role as we protect this country, its allies and the global citizens we assist during times of emergency.

DOD Live

Department of Defense Bloggers Roundtable

www.defenselink.mil/blogger/index.aspx DOD Live—the Bloggers’ Roundtable—invites senior military and government leaders and notables in the news to share their comments in real time online. All presentations are archived with full Audio Tape and Transcriptions. Check out DOD Live speakers past, present, and those to come. LISTEN IN LIVE

DON CIO Blog

May 15, 2009 Undersecretary of Defense Addresses FY ’10 Budget Proposal

The CIO blog is a forum to discuss matters related to information management and information technology. It appeals to a much broader audience than just the USN and military operators.

Robert Hale, undersecretary of Defense, comptroller, and CFO, discussed President Obama’s DOD FY10 budget submission of $664 million to Congress. This year’s budget proposal is all about reform. The needs of the personnel are important. “We sometimes use that term ‘reform’ loosely, but I think this time it applies. And I would say it’s reform mainly because he is trying to, and I think gradually accomplishing a reshaping of the budget to focus more on unconventional war and irregular war, while maintaining a balance of conventional capability,” said Hale. Audio (MP3) | Bio (pdf) | Transcript (pdf) May 11, 2009 Air Force General Discusses Reservist’s Role in Iraq and Afghanistan Lt. Gen. Charles E. Stenner Jr., chief of USAF Reserve, recently returned from a visit with Air Force Reservists stationed in Iraq and Afghanistan. Stenner discussed the support elements the Air Force Reserves provides to the Reservists during their deployment and when they return home. Focus is on reintegration efforts, including the DOD initiative, “Yellow Ribbon Reintegration Program.” Approximately 5000 Reservists provide global support every day to USAF missions. Audio (MP3) | Bio (pdf) | Transcript (pdf) May 8, 2009 Improved Communication Boosts Iraqis’ Sense of Security Iraq’s Ministry of Interior is a “learning organization” that understands the need to build Iraqis’ confidence in their police force. “Compared with the dark days of Saddam Hussein, most Iraqis now have confidence and trust in their police, thanks to the growing skill and professionalism that the coalition has helped them to achieve. The job of MoI public relations is to reinforce those positive feelings and promote continued improvement.” Audio (MP3) | Bio (pdf) | Transcript (pdf)

mote his ideas about how to use “soft power” to win over other countries. And Admiral Thad Allen, commandant of the United States Coast Guard, maintains a regular running dialogue online about how he is trying to transform his organization.” These are but a few of the senior leaders who are reaching out via social technologies. “We need to understand that we are not living in the same environment that we grew up in,” says Allen, who now speaks out via YouTube rather than press release or “all hands memo.” “This is a permanent feature of our environment, and we need to understand how to oper10 |

Defense Transportation Journal

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(Dept. of the Navy/ Chief Information Officer)

www.doncio.navy.mil/Blog.aspx

Milblogging.com A comprehensive database of military blogs worldwide. As the DTJ goes to press, the site lists 2281 military blogs in 43 countries. Milblogging was founded by Jean-Paul Borda in September 2005 based on his need to stay in touch with family and friends while deployed.

Returning Veterans www.oefoif.va.gov Hosted by the VA Department to welcome home veterans of the Iraq and Afghanistan conflicts. The site restructures the traditional index-of-benefits format found on other VA pages.

Wounded Warrior Diaries www.defenselink.mil/home/ features/2008/0908_wwd/index.html Inspirational video, music, and stories composed by our country’s heroes.

DID YOU KNOW? The Great FireWall of China Like the famous moniker, The Great Wall, China has initiated a strategic Social Media force who manipulate the web to influence internal and external opinions of China. This virtual “Great FireWall” is centralized and will control all Internet activity throughout the country. The DOD outlined China’s evolving military strategy in a 2009 Annual Report to Congress on China. A key concept is: Media Warfare is aimed at influencing domestic and international public opinion to build public and international support for China’s military actions and to dissuade an adversary from pursuing policies perceived to be adverse to China’s interests.

A History Of Service.

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ate in it, communicate with our people, and put out policies and let them understand what the organizational intent of the Coast Guard is and what we expect of them.” Allen maintains daily updates on his site about his travels, his thoughts, and people he meets. Another participant at the NDTA Facebook Workshop noted that Admiral Allen is heard loud and clear. “Those under his command know just what he

wants—what he has in mind. It gives direction to their tasks at hand. There’s greater room for success, and less for failure.” Allen has found a way to connect on a grand scale. Furthermore, everyone is on the same page so there is no confusion about the mission. Comfort in the Keyboard In a rank-conscious military environment, dialogue hinges on protocol that can

sometimes halt discussion. In chat rooms, on the other hand, feedback flows with ease. Junior and senior ranking personnel can “speak” openly together. In late 2008, Major General Michael Oates, commander of the Army’s Task Force Mountain, took a “dangerous” position when he posed a simple blog question, “If you were the CG, and you could change something in the Division or at Fort Drum, what would you change?”

NEW TECHNOLOGIES & COMPONENTS Specific to the DOD and Other Federal Government Agencies (NOTE: some examples can only be accessed through secured servers) Technology Definition

Brief Example

Common Use

Web 2.0 Technologies

A collection of web tools that facilitate collaboration and information sharing. Although open access is considered a hallmark of Web 2.0, within the context of the DOD mission, these tools must be utilized in a restricted environment.

Blog

Short for weblog – an online dated message/blurb which can be disseminated to a worldwide audience or a command. Blogs can include photos and links, and they can be categorized, searched, tagged, and consumed as RSS feeds.

• STRATCOM SKYWEB • OGC Online

• • • •

Cloud Computing

Use of Internet hosted applications rather than locally installed applications.

• Google Docs (vendor)

• Unlimited Common Uses

Mash Up

A web application that combines data and/ or functionality from multiple sources, such as geographical map data with other lexical data and images

• • • •

• Collaborative Analysis • Geographical Data • Trend Analysis

Podcast

Digital media files distributed over the Internet using syndication feeds for playback on portable media players and computers

• CNO Podcast • All Hands Radio News

• • • •

RSS Feed

“Really Simple Syndication” and “Rich Site Summary” Published frequently updated (syndicated) works to multiple venues.

• All Hands Television • Marine Corps Times

• Access to News/Current Events • Alerts

Social Networking

Tool to connect people, commands, organizations, groups who share similar mission or interests.

• • • • • •

• • • • •

Knowledge Management Subject Matter Expertise File/Data Sharing Training References and Resources

Wiki

Web application for collaborative development of documents such as policies and presentations.

• DOD Techipedia (repository of scientific and technical docs for DOD use. Some links are unclassified) • Intellipedia (intended for the intelligence community) • Diplopedia (intended for Department of State use) • Bureaupedia (captures knowledge of senior FBI agents; intended to reduce knowledge loss due to retirement) • Wikipedia (vendor)

• • • • • • • •

Document Management (and Development) File Sharing Record/Knowledge Management Correspondence Tracking Workflow Online Forms Organizational Charts Training

• Remote Access (Teleworking/Pandemic/ Active Duty)

DHS Virtual Alabama Business.gov Google Earth (vendor) Google Maps (vendor)

Defense Knowledge Online Army/Navy/Air Force Knowledge Online Troop Tube USAF Blue Tube Facebook Twitter

Customer Relationship Management Process Improvement Organizational Assessment Information Sharing

Access to News/Current Events Broadcasts Training Subscription Topics (Research)

Chart is based on a ground-breaking memo issued by the Chief Information Office, Dept. of the Navy, on 20 October 2008 to “provide initial guidance for all Navy and Marine commands regarding the use of emerging web tools to facilitate collaboration and information sharing . . .”

As of May 2009, there is no coordinated, department-wide policy for DOD or set of guidelines for using the universe of social software tools internally, between agencies or with the public. It is unclear in many cases who, what, when, where, why, and how such tools should be used while at work, and while not at work. This leads to confusion and inconsistencies.

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Mind your “Military Manners” Social Media Etiquette

There is a host of web resources addressing proper usage for email, twitter, Facebook, and other applications. But the tool kit is lighter when it pertains to a military domain. The USAF Public Affairs Agency Emerging Technology Division offers these tips that apply to all branches when sharing via the Internet: • Don’t divulge classified information. Operational Security (OPSEC) is crucial. A seemingly “harmless” video of Facebook friends on the flightline, for example, may reveal sensitive information if the area is secure. Be smart. Think twice before you click. • Stay in your lane. If you’re an aircraft mechanic, discussions on aircraft maintenance is right up your alley. You’re out of bounds, though, if you blog about legal matters. • Speak straight and truthfully. Credibility is critical. Without it, no one cares what you have to say. False statements are also punishable by the Uniform Code of Military Justice (UCMJ). • State your opinion. Say what you think . . . just make sure that your opinion is not credited to your organization. • Identify yourself. It makes your posting more credible. And no impersonations, please! • Maintain safety. Videos that get widespread attention (“go viral”) feature death-defying feats. Don’t let your desire to get your message across compromise your safety. • An image is worth 1000 words. When you add visuals, remember the picture you present of yourself sets the tone. Your representation could have far reaching consequences for yourself, your service, and the Nation. • Use common sense. If you wouldn’t say it to your mother, you probably shouldn’t say it on YouTube. Once your words are out there, it’s next to impossible to reel them back. Avoid the offensive and be careful about divulging personal information or other details that could aid the enemy. • Don’t be afraid to take calculated risks. Military life often deals in ambiguity. In order to make the best decision, analyze as many variables as possible to come to the right conclusion. • The enemy is always engaged. In the battle space and in cyberspace. You must engage there as well. NOTE: When it comes to emailing to a military address, limit attachments and minimize information—use txt only transmissions. In this way, your message will occupy less space and require less bandwidth in-theater, and it won’t bounce back or be lost. Expect that there will be times when connections will be dropped due to security black outs. Finally, it may be an old adage, but it’s true: “Loose Lips Sink Ships . . . and Planes, and Tanks, and Convoys!”

DID YOU KNOW? Ever since 1955, Northern Command (NORAD) has been keeping children informed of Santa’s whereabouts on his Christmas Eve run. But there are likely to be more serious Twitter uses for NORAD which coordinates the military’s disaster response for most of the US. Michael Kuchark, NORAD spokesperson, said he “expects to Tweet hurricane victims to let them know where fresh water supplies are located.”

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His entry was an instant hit with troops, dependents and civilian employees. Comments ranged from barracks assignment, deployed units and operations management, improper equipment issue, and Army emergency relief customer service to outrage from one soldier’s wife who noticed that wounded soldiers were shovelling snow-covered base driveways. MG Oates was always quick to reply, and respondents felt empowered. Many came up with thoughtful solutions to specific dilemmas. A comment on “tour lengths in Iraq” sparked debate that would have been unimaginable face-to-face. “There are some, based on the nature of our hierarchical organization, who feel this is inappropriate—going around the chain of command,” MG Oates was quoted. “It is not in fact going around the chain of command; it allows us to connect to the chain of command in ways we have not been able to experience before.” Oates, who became interested in social media more than two years ago had to wait until he got over to Iraq to start his social media push. “We did not get anywhere with it while we were in the US because rules, procedures, policies, and regulations are extremely inhibiting to that sort of thing.” For retired military entering the civilian workforce, the Facebook approach can ease their transitions, too, since they would probably not walk into the boss’ office with an idea, question, or comment. Nextgen Tactics (See “Apple’s New Weapon” on page 9) The next generation of military recruits will not have a problem understanding wikis, rss feeds, or mash ups. But what about communicating on front lines where insurgents lurk in the shadows. Popular applications and hardware, such as the iTouch, can help bridge that gap. SECURITY MATTERS—Push/Pull Scenarios Conventional communications flow in a pretty straight forward course. In telephone calls, written correspondence, and even text messaging, for example, senders push information to a specific individual. But what about military web logs, or Milblogs, online commentaries featuring military topics? Distribution is wide and rapid (a.k.a. “viral”). Once posted, anyone can pull information to use as they choose. How do Milblogs impact security and what precautions does the military take? Milblogs first appeared on the Internet shortly after the start of Operation Enduring Freedom (OEF) and have increased markedly to the present. These firsthand accounts provide the public with a perspective that cannot be gained from mainstream media, although their instantaneous nature and widespread appeal create unique operational concerns. What’s more, Milblogs are a morale boost when it comes to staying in touch with family and friends back home. In broad terms, the military views personal web sites and blogs positively, and it respects the individual’s rights to use them as a medium of self-expression; however, service members are always “on record” and therefore should consistently represent core values with integrity to service before self. “This is very much an honor system,” said Paul Boyce,

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DID YOU KNOW? Some of the most efficient sensitive communication occurs in military-secure Twitter-like briefing environments with short messages on private channels. “You can’t communicate with a fighter pilot using lots of wordy language,” explains Colonel Michael G. Caldwell, acting director of public affairs for the USAF. “There just isn’t time.” Airmen (and other military personnel) are particularly accustomed to short burst communications that are popular in social media.

Cpl. Joshua W. Zeigler, a terminal operator and Tubelaunched, Optically-tracked, Wire-guided missile system gunner with Exercise and Simulations Division, II Marine Expeditionary Force, demonstrates the use of Tactical Language and Culture Training System or Tactical Iraqi, Oct. 5. As a language and cultural software training program, Tactical Iraqi capitalizes on video gaming technology by training a younger generation who grew up with computer graphics rather than the foreign language books and flash cards of the past. Photo Credit: DOD/Cpl. Ruben D. Maestre, USMC

public affairs specialist with the Army. “A soldier has a vested interest in operational security, because he doesn’t want to get killed, or cause others to get killed.” Army regulation issued April 19 updates earlier language about operational security (or “OPSEC”) and blogs. Paragraph 2-1g says Army personnel must “consult with their immediate supervisor and their OPSEC Officer for an OPSEC review prior to publishing or posting information in a public forum.” The regulation applies to e-mail, blogs, message boards, and other forms of digital communication. OPSEC is a key component of our force protection and anti-terrorism. There is no gray area here, comply or you will be cut off. And that is exactly what happened last year at Maxwell Air Force Base, Alabama. Internet connection was suspended in response to a specific, “significant” intrusion that threatened the entire service’s networks. General Norton Schwartz, Chief of Staff of the US Air Force, stood behind the decision to correct the situation, and 16 |

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Maxwell is once again cleared and again online. The event reinforced the critical need for enforced security standards. Also last year, LTG William B. Caldwell, who oversees the Army’s Command and General Staff College in Fort Leavenworth, Kansas (CGSC), and 17 other schools and training programs, decided that each college student must complete an extracurricular activity in “strategic communication” to graduate. Officers must participate in a variety of exercises including blogging an opinion piece using his/her real name. This communications requirement signaled a dramatic departure from the old ways while at the same time recognizing the ramifications of public sharing. Branding, Recruiting, and Counter-blogging Military and government Public Affairs Officers (PAOs) are now armed with new strategies—some borrowed from industry best standards. Eye catching logos, stimulating page designs, and compelling tag lines are used to reinforce (or brand) a message, a position, or a mission. “Counterblogging” scripts are in place should misinformation or misrepresentation be encountered in the blogosphere. The trick is to stay on top and to remember that “if you don’t tell your own story, someone else will,” according to Colonel Michael G. Caldwell, acting director of public affairs for the US Air Force. Caldwell continues, “We want to inspire leadership at all levels to embrace change and be a part of the solution,” he says. “I want our guys going out there and talking about how their day went, either bad or good. The fact that young people in the Air Force are involved in multi-million dollar equipment is mind-blowing to people outside of the Air Force. When people talk about what they are involved in on places like Facebook, it is more effective than a slick over-produced video.” A cautionary reminder was offered in

june 2009

conclusion to the NDTA Workshop. It did not involve breach of security or mission accuracy. Simply stated: Facebook and other social media applications are just tools—not the solution. This is all relatively new ground when it comes to the DOD—and there are land mines in the form of conflicting opinions, threat concerns, and technical applications. We must tread carefully or the “About Face” movement could backfire. DTJ This article has been “mashed” from various sources: • Social Software and National Security: An Initial Assessment Dr. Mark Drapeau & Dr. Linton Wells II (Center of Technology & National Security Policy – National Defense University) • Live from the Front: Operational Ramifications of Military Web Logs in Combat Zones. LCDR Paul R. Keyes, USN (Joint Military Operations Dept. Navy War College) • Military brass joins wired troops. Gordon Lubold (Christian Science Monitor) • Military uses social networking to reach public. Audrey McAvoy (The Associate Press) • At Fort Leavenworth, officers are marching on a new target: the blogosphere. Nadia Pflaum (Pitch – Kansas City News) • New Media and the Air Force (Air Force Public Affairs Agency Emerging Technology Division) • Social media: A discussion with Colonel Michael Caldwell. David Meerman Scott (WebInkNow) • Blogging General Reaches Out to Troops, Blows Off Security Fears. Noah Shachtman (Wired) • State Department seeks to boost Twitter, other new media in Iraq (CNNPolitics.com) • MEMORANDUM FOR DISTRIBUTION WEB 2.0. Utilizing New Web Tools. Robert J. Carey (Chief Information Office, Department of the Navy)

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Converging DOD Logistics and Distribution Systems Into a Unified Platform for Greater Collaboration and Tailoring to Unique Needs The challenge Modernizing and converging a distribution supply chain with 50 distinct stove-piped information systems, nearly 500 userunique systems for logistics operations, and 240 commercial carriers, such as air, truck, rail, and ocean shipping companies, which help comprise the distribution pipeline. The solution Converge information from these supply and distribution systems to make it more collaborative and cost-effective and enable the Defense Department to improve the end-to-end supply visibility, responsiveness, and logistics processes.

ast year, Lockheed Martin began an ambitious multi-year effort that will help to enhance the performance of the Department of Defense’s logistics distribution network—the world’s largest and, arguably, most diffuse and demanding supply chain. The task at hand was the converging of two defense logistics system stalwarts, the Defense Logistics Agency’s Integrated Data Environment with the US Transportation Command’s Global Transportation Network—each of which tracks millions of logistics transactions daily—into a unified platform called IDE/GTN Convergence, or IGC. The difficulty of the effort was heightened considerably by the wartime imperative to integrate the systems in a manner transparent to its users and with no disruption to current processes. The implications of the effort are huge. IGC will create a system of systems platform for DOD—a single repository for logistics data and distribution information. Any user or developer will be able to easily access and manage distribution supply chain information. 18 |

Defense Transportation Journal

IGC will provide a common information platform that enables the military to more collaboratively and cost-effectively improve end-to-end visibility, responsiveness, decision-making, service, and logistics processes. The platform includes a single repository and universal access to logistics data so that any user or developer can easily find, access, or manage supply chain information. This is a watershed event, not so much for the massive integration of commercial products and technologies that are involved, but because this represents an acknowledgement by the DOD’s key distribution chain stakeholders that the convergence of these stove-piped distribu-

tion and supply chain systems—theirs and others—is an operational and economic imperative for DOD. Positioned for Success Having developed and managed the GTN system for USTRANSCOM the

june 2009

past 14 years, Lockheed Martin is well positioned to spearhead the IGC initiative. Prior to the effort, Lockheed Martin executed a series of complex development spirals providing specific distribution metrics by applying advanced data warehousing system applications and integrating commercial products into the highly complex DOD distribution chain environment. The Corporation’s experience with logistics systems brought an understanding of the technical challenges in merging distribution systems. There is also the potential for efficiencies that could be realized from a new service-oriented architecture that gives users a common, yet tailored, end-to-end visibility of the Department of Defense distribution pipeline. Crafted for Collaboration: Widgets and “Mash-Ups” Distinguishing the IGC system from its forbearers is what it offers users: an ability to adapt the system for their unique preferences and use it as a collaborative platform. The payoffs of what might be termed a “Web 2.0” orientation of the IGC architecture have been highlighted during Lockheed Martin’s extensive in-

teractions with GTN system users. This future feature will add additional functionality to the system. It has been noted that a significant number of users, many in their 20s, were very familiar with the use of “widgets”—snippets of capability-enhancing code that a

user can readily install—and “mash-ups,” the Web applications that combine data sources into a single integrated tool. Allowing—within reasonable bounds— for such modifications by user communities, allows those closest to the problem to tailor the system to meet their needs and to share these solutions with others. It pushes the power of the system closer to the tip of the spear by enabling program managers, developers, data partners, and the warfighter to build, discover, and customize. The result, as envisioned, is the establishment of a dynamic service-oriented architecture platform that will grow and develop through best practices at the pace of challenges confronting it. While this is not necessarily a new approach in the commercial sector, it does represent a significant departure from standard Department of Defense practices. Moving Forward With the IGC system’s “task one” accomplished and the IDE and GTN logistics systems now already operating

as a system-of-systems, the Lockheed Martin-led team has focused on the orderly retirement of the GTN system. That the Corporation will continue to manage GTN through its retirement next year will ensure a seamless transition. Users will continue to have access to GTN while they become familiar and comfortable with IGC. [The author notes that her team’s experience to date is that users throughout the Department of Defense are readily adapting to the IGC system, particularly its flexibility for the ad-hoc reporting and dashboarding capabilities.] In coming months, the focus of the effort will turn to sustainment and growth operations of the system architecture through a series of new task orders. This means, among other things: growing the depth and breadth of the IGC system by synchronizing the architecture with new data sources; creating new logistics applications and tailoring them to user preferences within the IGC system; and establishing even more diverse levels of security and access within the platform.

Beyond DOD? The prospect of converging the DOD logistics system into a single architecture has raised the prospect that perhaps the IGC platform could be expanded and leveraged by other federal users, international partners, and even the government’s commercial supply chain partners. As for industry, there is hope: Suppliers benefit from asset visibility as much as the government does. It is our hope that someday federal partners will also be able to benefit from this type of information to enhance the speed and efficiency of their support to the warfighter. DTJ Angela L. Heise, Director of Savi Logistics Systems, is responsible for current program performance for USTRANSCOM, DLA, and DHS. Her portfolio of programs includes: Integrated Data Environment and Global Transportation Network Convergence (IGC), Global Transportation Network (GTN), Business Systems Modernization (BSM) Processing Center, and FEMA’s Total Asset Visibility program.

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2009 SDDC Symposium NDTA Expo April 6-9, 2009 • Atlanta, GA

photo album 2009 NDTA Quality Award Winners • • • • • • •

America Cargo Transport Corp. (ACTC) American United Logistics Boyle Transportation CSX Transportation FedEx Corporation Interstate Van Lines Raith Engineering & Mfg. Co. and Cargo Transport Systems

NDTA salutes all of the winners for their professionalism and their support of our country’s security and economy! For NDTA Award Winner photos, visit: www.ndtahq.com/NDTAAwards.htm

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ASSOCIATION NEWS* Baltimore Chapter

*Some articles have been condensed due to limitations in space.

ner, Golf Tournament, and Scholarship program were on the agenda.

Board Members: Chuck Bolduc; Barry Noe (not available for photo); Richard Plant; Bob Reilly; Mike Sanchez; Dave Sullivan; Chuck Trego

Special thanks to Richard Plant and the MITAGS team for hosting our chapter board meeting. June 11 Installation Din-

CHARLESTON CHAPTER Glenn McNeil, of the NDTA Charleston Chapter, presented the NDTA’s ROTC Award to Cadet Everett E. Hite, IV, in ceremonies held at the University of South Carolina on April 24; Hite also received the Air Force ROTC Distinguished Graduate award. Among the cadets honored, Hite holds the highest academic scores. The Charleston Chapter was proud to represent NDTA and to honor Cadet Hite as he moves forward to the next phase in his career.

Every year, the National Defense Transportation Association awards one NDTA medal to an outstanding ROTC cadet through participating university or college ROTC Units. Awardees are selected by the educational institutions themselves, with the purpose of recognizing students with leadership abilities and academic accomplishments and who have committed themselves to serve the Armed Forces. Some ROTC awardees pursue specific careers in the transportation and logistics field in support of the Warfighter. For a list of all of the ROTC recipients please see the June issue of the Gram. DTJ

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NOW

If there’s been a recent change in your ingredients, please let us know, so we can keep you in the “transportation mix.”

A quarter of a century ago, the National Defense Transportation Association entered a new era in member information storage by transferring member contact information from paper to computer. According to Denny Edwards, NDTA Vice President of Marketing & Corporate Development, the original system was reminiscent of how your mother may have organized cooking recipes. In essence, the main ingredient to the recipe of NDTA—you—were listed on a 3 x 5 index card. Over time, recipes can change—someone discovered a long time ago oatmeal cookies taste even better with raisins, which called for an update to that recipe card. In our members’ case, promotions arise, PCS moves happen, and other changes in life occur that call for an update. If we haven’t heard from you in a while, we might give you a call, just to be sure your phone number works. We know you’re busy, and especially during hectic times like a move or retirement, it can be tough to remind everyone of your new phone number or e-mail address. The NDTA won’t forward your personal information to any third party solicitors. The information we request is intended to ensure that you receive member benefits like the Defense Transportation Journal magazine, the NDTAGram online newsletter, and local chapter news. It’s important to maintain up-todate contact information so we can keep you informed of the latest in the Transportation Industry. Updating your information has become even easier lately. You can do it on our website: www.ndtahq.com. When logging on for the first time, have the following information handy: you’ll need to know your name, city in which you registered, and your member number. If you don’t know your member number, give us a call at 703-751-5011, and we’ll be happy to assist.

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INDUSTRY NEWS* Agility Defense & Government Services On January 27, a new Paralyzed Veterans of America Vocational Rehabilitation Center opened in San Antonio, TX, thanks to Agility Defense & Government Services (DGS). Agility was underwriting sponsor to a Golf Tournament held last year that raised $226,875 in funds to support construction. The Center will equip severely disabled veterans with the tools they will need to re-enter the job market following life-altering injuries. The Center will also help match them with interested businesses and organizations with vacant positions. Based at the Spinal Cord Unit of The Audie L. Murphy VA Hospital, the Center—the third of its kind—is being established through an innovative publicprivate partnership between Paralyzed Veterans, Agility DGS), and the US Department of Veterans Affairs (VA). Other Centers are established in Richmond, VA, and Minneapolis, MN. “Paralyzed Veterans works 24/7 to ensure that our veterans with disabilities have access to everything they need to thrive—and a good job is an essential part of being able to thrive,” said national deputy executive director Maurice L. Jordan. “Thank you Agility DGS and VA for your partnership in this very exciting project to help empower our paralyzed veterans.” “At a time when many Americans want to show support and gratitude for the great sacrifices made by our veterans, Agility DGS is proud to support this new Vocational Rehabilitation Center and the important role it will play in helping paralyzed veterans transition back into the workforce,” said Dan Mongeon, president and CEO. With unemployment on the rise across the country, Paralyzed Veterans estimates the national unemployment rate for veterans with severe disabilities to be more than 85 percent. The new Center aims to make this grim statistic a thing of the past by helping to unleash the untapped talent and potential of this often underutilized part of our workforce.

*Some articles have been condensed due to limitations in space.

On hand to open the San Antonio Center were program graduates Vietnam veteran Mohammad Menzies (far left) and Roger Nelson (second to right). Mohammad, who sustained substantial spinal chord injuries, entered the program at the Richmond Center. He was basically homeless, sleeping on a relative’s couch, but thanks to the help he received, he now works in the Virginia Governor’s Office. Roger Nelson, a 23-year-old US Army OIF Veteran who was seriously injured on active duty, is about to take the journey to a new job with the dream of working in the area of counseling and psychology. He will be the first enrollee in the San Antonio center. Bo Jackson chats with Mark Little, an Iraq War veteran who lost his legs serving his country. Both participated in the Agility DGS Golf Tournament held June 2, 2008, at Belle Haven Country Club near the nation’s capital. The event brought together business executives and retired military leaders with paralyzed veterans who are golfing enthusiasts.

Since its inception in 2007, Paralyzed Veterans’ vocational rehabilitation program, through its two existing offices, has helped and is helping to empower 260, and growing, severely disabled veterans—23 of whom are veterans of OEF and OIF. Of

those helped, 39 have already obtained new careers with 25 employers. In fact, two graduates are earning more than $100,000 annually. We have also developed working relationships with 270 employers—and we look forward to more!

Paralyzed Veterans of America

Founded in 1946, Paralyzed Veterans of America (PVA – www.pva.org) is the only congressionally chartered veterans service organization dedicated solely to the benefit and representation of individuals with spinal cord injury or disease. PVA and its 34 chapters have been working to create an America where all vets, people with disabilities, and their families have everything needed to thrive. PVA represents more than 19,000 veterans. Agility again will sponsor the 2009 Paralyzed Vet’s Golf Open (6/8) with all proceeds going directly to PVA.

Morten Beyer and Agnew (mba) Advises Bremenfly on successful AOC Washington, DC (April 28, 2009): Over the past 14 months, mba has provided start-up assistance to German carrier Bremenfly. mba’s Christian Nuehlen, Managing Director–Europe, has played an integral role in actively supporting the airline out of mba’s Frankfurt office. Bremenfly received its AOC on April 15, 2009, from the German Luftfahrtbundesamt (LBA). The start-up will initially operate with one B737-400 and is expected to add more B737 aircraft for the summer operation. www.ndtahq.com | 23

2009 Almanac Addendum:

• • • •

20 mb er 19-23, NA SHVILLE, TN

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Regional Member

The Cartwright Companies 11901 Cartwright Avenue • Grandview, MO 64030 T 816-763-2700 • F 816-442-6300 • www.cartwrighttrans.com Andy W. Cartwright, President T 816-763-2700 • awcartwright@cartwrighttrans.com Tom P. Cartwright, VP T 816-763-2700 Darryl E. Duke, Director of Logistics T 816-763-2700 • deduke@cartwrighttrans.com The Cartwright Companies is a full transportation solution provider offering Domestic and International relocation, truck load logistics, and expedited air freight services. We provide complete international services via all US ports and air terminals for all states and US possessions and most countries.

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Regional Member

Trans Global Logistics Europe GmbH (TGLE) Hochheimer Strasse 111 • D-55246 Mainz-Kostheim, Germany T +49-6134-2592730 • F +49-6134-2592729 info@transglobal-logistics.de • www.transglobal-logistics.eu Joachim (Joe) Wetz, General Manager T +49-6134-2592727 • jwetz@transglobal-logistics.de Tanja Garcia, Operations Manager T +49-6134-2592728 • tgarcia@transglobal-logistics.de TGLE, an international freight forwarder and logistics-provider specialized in world-wide automobile, rolling cargo, project-, and militarycargo shipments. With an experienced team, TGLE provides full and reliable services and logistics-solutions to private customers, commercial industry, and all military services. TGLE has an office and agency network world-wide close to the most Military installations.

change

Plus Member

Bennett International Group, LLC (Plus Member) Tim Robinson is with Bennett Motor Express (instead of Bennett Int’l)

“The Rhythm of Change”

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ODIN Technologies ODIN, the leader in the physics of RFID solutions for healthcare, aerospace, financial services, and government agencies, introduces the ODIN self-inventorying SMART Container®—a first in automated technology for the tracking of critical assets. The SMART Container goes beyond basic security and location tracking for a given container. In fact, it provides detailed visibility of items inside the container via passive UHF RFID and can transmit item level data to any ERP system over various communication mediums, to include satellite, cellular, and active RFID. Innovated for specific and sensitive Department of Defense applications, the ODIN self-inventorying SMART Container allows users to locate, track, and assess the status of materials critical to military operations or imperative to the commercial supply chain. The ODIN self-inventorying SMART Container was initially conceived to close the gap in the supply chain where items were put into closed containers. It has been refined over the past several years to help fulfill the Office of Secretary of Defense order to suppliers to provide low cost passive RFID tags on assets shipped to the government and provide visibility from “the factory to the foxhole.” The ODIN self-inventorying SMART Container automatically reads the tagged items from suppliers as they are loaded or unloaded from shipping containers of various sizes and configurations. The items can also be inventoried from anywhere in the world with the click of the mouse. The SMART Container depends on ODIN’s patented Blackbird technology to provide unparalleled visibility, security, accuracy, and efficiency. “The SMART Container is reinventing RFID. It is the first solution that not only closes the biggest gap in the supply chain, but is deployable and configurable in under a minute,” said Patrick J. Sweeney II, founder of ODIN Technologies. “Always knowing not only the location, but also the contents of military containers down to the unit level at any point in transit is a major breakthrough in supply chain management for Military and Defense and other industries that are soon to follow. In military parlance, the SMART Container is a UAV for logisticians.” DTJ

Please make these revisions to your copy of the NDTA 2009 Almanac. We regret errors and omissions.

In addition to a full professional line-up of panel sessions, round tables, CEU workshops, and off-site learning tours, you can expect some Good Times and Good Country in Nashville with NDTA!

NDTA Golf Tournament at Gaylord Springs Golf Club Sponsored by Delta Air Lines, Inc. NDTA Scholarship Event Hosted by YRC Worldwide FedEx Meet & Greet Hosted by FedEx Guest Tour Options: Historic Franklin, TN, or Cheekwood Botanical Gardens & Art Museum or a Music City USA Tour of Ryman Auditorium & other musical landmarks • Pre- & Post-Forum Tours of the Jack Daniels Distillery

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Bennett International Group LLC is honored to serve you, our customer, the WARFIGHTER. Our Government Services division stands ready to meet your speciﬁc transportation and logistical needs. Our mission is to provide quality service, industry experts, and a responsive ﬂeet to get the job done. Choose the company others have trusted for over 35 years. Choose Bennett, a company honored to serve. • Continental United States (CONUS) and Outside Continental United States (OCONUS) • Qualcomm® tracking • Transportation Protective Services including Constant Surveillance Service (CIS), Dual Driver Protective Service (DDP) and Protective Security Service (PSS) • Base Re-Alignment and Closure (BRAC) moves • Unit moves • Van, Flatbed, Dropdeck, Double drop, RGN and multi-axle specialized equipment

www.ndtahq.com | 25

COL Denny Edwards, USA (Ret.) “Pages Future” grew from our NDTA 50th Anniversary column called “From Pages Past,” where for nearly 15 years we chronicled the history of NDTA as presented in the pages of the Defense Transportation Journal. With forward thinking motivation, we are now going to start a dialogue about the future. Subjects will range from discussions of proposed projects or ideas that are still in the “brainstorming” phase to notification of coming events that are already on the calendar. Members are encouraged to contact us about subjects they think NDTA should consider also.

International Air • Ocean • Brokerage • Warehousing 3PL • Inventory Control • Domestic Distribution

800-283-8888 www.mainfreightusa.com 26 |

Defense Transportation Journal

june 2009

Special company

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ust as Spring is the time for rebirth and new growth, we have a few items on the NDTA Calendar as well that are new or growing. On 27-29 July, NDTA will be partnering with the Armed Forces Communications and Electronics Association (AFCEA) in presenting its Annual TechNet Mid-America. The conference will feature a combination of Information Technology and Logistics topics. The local NDTA and AFCEA Golf Tournament: July 27, 2009 Chapters are sponsoring the event, which Conference & Exposition: July 28-29, 2009 is being held at the Gateway ConvenGateway Convention Center, Collinsville, IL tion Center, in Collinsville, IL, just a few special discount for first time ndta exhibitors miles from USTRANSCOM and SDDC Headquarters at Scott AFB. NDTA President Ken Wykle is slated to moderate one of the logistics panels, and ship events like this are one of the ways that more logistics and transportation content, several NDTA Corporate members have NDTA is extending value added benefits to they expect to surpass the 2008 record. been asked to speak about their areas of its membership. Last year’s TechNet MidOther pending events that are new to expertise. First time NDTA Exhibitors America drew more than 700 attendees— NDTA include a Navy Symposium in early should call NDTA for a special discount most all of them military and government 2010 and a one-day seminar in the Wash(703-751-5011) and to attend a special personnel. Seventy-five exhibitors took ington, DC, area about doing business with Mainfreight4.562x3.625.qxp:Layout 1 1/19/09 10:46 PM Page 1 USTRANSCOM/SDDC event. Partnerpart, and this year, with the addition of the US military and Federal Government. Also, readers are reminded that NDTA launched an Education Initiative in support of USTRANSCOM JDDE at the recent SDDC Symposium and NDTA Expo in Atlanta. Plans are to grow the educational component of the Annual Forum at

20 mb er 19-23, NA SHVILLE, TN

Opryland in Nashville 19-23 September 2009. Several schools and universities with transportation, logistics, and supply management programs have shown an interest in participating. So, stay tuned. DTJ

Developing a National Framework for Infrastructure (PART 1) Part 2 will appear in the August issue of the DTJ.

Lee Jackson Principal Consultant, Perot Systems Government Services

n President’s Corner remarks (DTJ, Feb. 2009), LTG Ken Wykle, USA (Ret.), stated “Domestically, . . . Attention is being placed on our infrastructure. We should start by developing a national framework for infrastructure renewal while simultaneously funding specific infrastructure projects.” Following are my thoughts in support of that premise. The development of a national framework for infrastructure should begin, logically, in Congress to first establish a requirement and ensure funding. The DOT and its modal administrations would be the appropriate place to develop and implement the framework. Historically, the DOT has successfully led such efforts—such as the Interstate highway system, strategic ports, and intermodal connectors. Working with states, localities, and metropolitan planning organizations, the DOT has both the experience and the expertise to get the job done. Forward thinking will be required. We will be faced with major institutional, operational, and technical challenges that range from the appropriations process to technology interoperability. Overcoming these challenges will result in positives: • Improved efficiencies in our transportation network and systems, • Significant economic growth, and • Increased US competition with our global trading partners. Design of a National Framework for Infrastructure We should begin analysis of our existing infrastructure—highways, roads, and connectors that are already in place—to determine the gaps and vulnerabilities. Then, design a plan to correct problems, outline costs, and estimate time lines. The standard systems engineering lifecycle (planning, analysis, 1 2 3 4

design, implementation, and maintenance) is a good model to follow. Developing a System-Based National Framework for Infrastructure It is important when designing the National Framework for Infrastructure to build upon the current infrastructure that exists in each of the modes of transportation. Such a design should include not only the existing concrete and steel infrastructure, but also the system and information infrastructure in place at our airports, seaports, rail lines, highway, and intermodal terminal facilities. Using this as a starting point or baseline for design of the Framework, it is critical to design a comprehensive framework that builds upon the strengths and efficiencies associated with each of the modes and utilizes inter-modal transportation that is fully interoperable and interconnected. Each mode has its own unique challenges, which become more evident when the infrastructure system is examined as a whole. And although the work is long and hard to develop a national infrastructure framework, these challenges may be reduced or eliminated altogether in the process. Trucking, with its reliable, customizable, and competitively priced freight service, has been the dominant mode to date; statistics reaffirm that industry’s growth (increase in number of companies from 18,000 in 1975 to over 500,000 in 2000).1 Without major capacity investments, the FHWA estimates that by 2020, 29% of urban routes will be congested or exceed capacity for much of the day and 42% routes will be congested during peak periods. By comparison, only 10% of the National Highway System routes were congested in 1998.2 Other Modes Other modes will carry more as the economy grows, but in concert with trucking and

not as a replacement. Air cargo volumes are increasing rapidly, but service is limited to lighter, high-value shipments and is only economical over longer distances. Maritime transport, critical in hauling heavy, bulky cargo, is often restricted to coastal and inland waterways. Railroads are expanding intermodal freight options by employing more trailers and domestic and international containers for motor carriers on long-haul moves. The railroads’ capacity to expand intermodal service quickly while maintaining carload and unit train (bulk) service, however, is limited.3 Modal Challenges Highway • Significant deterioration • Reach consensus among stakeholders on new mechanisms and approaches • Clarify roles of participating Federal, State, and local agencies Rail4 • Adopt new design strategies for building rail corridors along both coasts and through central regions • Tunnels and trackage require redesign to accommodate increased cargo and new trends (double stack trains, high speeds, and grade separation) Ports and Waterways • Deploy IT infrastructure that maximizes the use of efficient technology to speed paperwork and increase throughput • Support legislative proposals that promote efficient, seamless intermodal processing • Strategic alliances must be forged to support intracoastal shipping to relieve congestion Airports • Increase capacity of highway connectors to accommodate increased volumes • Maximize use of technology & IT systems to speed cargo processing DTJ

US Department of Transportation, Bureau of Transportation Statistics data. 2001. An Initial Assessment of Freight Bottlenecks on Highways, October 2005, prepared by Cambridge Systematics, Inc. for FHWA, Office of Transportation Policy Studies Ibid, p. 4. Text derived from Transportation Quarterly, Vol 57, No. 1, Winter 2003 (47-58), The Third Transportation Revolution, by William Tuttle and Kenneth Wykle

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Professional Development & Career Choices By Mr. Irv Varkonyi Adjunct Professor and Marketing Manager, Transportation and Logistics American Military University/American Public University Learning Objectives • Making the choice of passion or job security • Understanding professional development as an enabler for success • Utilizing social networks for career advancement with opportunities and pitfalls

Choosing Passion or Job Security? The career marketplace is ever changing. In today’s economy, many of us ask if we’ve made the right choice. How do we know? The Wall Street Journal, www.online.wsj.com, injects creativity and passion into this discussion: “Job security is extremely hard to come by these days, no matter what profession you choose. It isn’t enough to pursue a field with perceived stability, say the experts. Find something you feel passionate about, can make a living doing, and that involves skills you can easily apply to other fields.” Passion in what you do comes from yourself, but it can be stimulated by choices. This column will not be the first place that you heard about the importance of continuing education—and it won’t be the last. Indeed, learning takes a lifetime and the exchange of information continues to accelerate in our global economy. The task of determining what is or is not valuable to learn is ever more challenging. Creativity derived from your passion can stimulate you like the “Energizer Bunny.” Let creativity drive your passion while you select information that is of value to you. Is there such a thing as job security? Do we have to suppress creativity in trade off for job security? Check out “A Career is not Forever,” at www.jobs.lovetoknow.com. Career change is a well-established fact of employment. Vincent Van Gogh, the impressionist painter, was a schoolmaster, student priest missionary, and art dealer before he became a painter. Career change is considered for a variety of reasons: 28 |

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• • • •

Promotion – advancement opportunities Unhappiness – the career loses its appeal Obsolete skills – job skills are no longer needed Midlife needs – with age often comes the need for new challenges

Should you consider a promotion instead of a career change? It is often difficult to tell the difference between a promotion and a career change. A worker can be promoted and accept new responsibilities that may or may not be viewed as a career change. For example, a car mechanic in a tire dealership can be promoted to be the store manager. Management could be viewed as an additional skill, or the new job could be viewed as a career change. Changing from Obsolete Skills LifeTwo, a leading career counseling organization reports that their prior estimate of three careers in a lifetime is now in the process of increasing to as many as seven careers. This increase is predicted based on three key assumptions: • Employees are growing less likely to remain at a specific company or in a specific career out of loyalty. • Computer technology is providing the needs for and the means to obtain new skill sets. • Downsizing, automation, and the growing amount of offshore manufacturing and servicing are motivating employees to move away from their obsolete skills in favor of another career opportunity. It is common for employees to reevaluate their current career in terms of how they currently feel about what they want to do, what they want to earn, and how they use their talents and strengths. This evaluation can take place at any age and may be initiated by a “milestone” birthday, losing a job to downsizing, forced retirement, or a variety of other factors. The results of this evaluation may lead to a midlife career change.

june 2009

Professional Development Enablers for Success According to Elizabeth Morgan, at www.ezinearticles.com, “Professional development is necessary to increase knowledge and skill, through certified and consistent education in the profession. A professional development program boosts the individual’s career through travel, research, workshops, and seminars and by working with professionals who are experienced. People take up a professional development course to build their expertise in business, teaching, and nursing and contribute to organizational development.” Professional development courses are either general (catering to all-purpose skills) or skill-based (targeting specific skills that enhance productivity, leadership, or management). The courses are designed to develop levels of competency and professionalism and to open avenues for unlimited growth. Professional development outcomes are visible through formal certification by recognized authorities, such as APICS, the Association for Operations Management; award of Continuing Education Units (CEUs) through accredited institutions of higher learning; or Certificates of Accomplishment by a training organization. Professional development can re-energize your passion by exposure and learning with your peers and recognized experts. In a fast changing environment, professional development will help you benchmark knowledge gained through on-the-job experience. Web-based Social Networking Social networking sites, such as Facebook, Linked-in, or Eons, have become acceptable venues for recruiting. In fact, some speculate that sites like Monster.com may give way in part because employers will be able to search for talent without publicly sharing employment needs. The effectiveness of networking sites versus public career sites is far from being settled at this time. Social network sites enable educational and professional development organizations to maintain relations with their graduates after completion of their educational programs. For instance, stu-

dents and alumni from the American Public University System’s Department of Transportation and Logistics Management formed the APUS Cyberlogs, http:// www.facebook.com/home.php#/group. php?gid=62342583068. APUS, composed of the American Military University and the American Public University offers all courses entirely on line. By its online nature, its student body of more than 50,000 is dispersed. There is no campus and the only formal school gathering is the annual commencement ceremony. The Facebook site allows these students to network with each other while in school and after graduation. Among the topics discussed by these Cyberlogs are “Making the Transition from Military Retirement to the Commercial Sector,” “Federal Employment Opportunities,” “Transportation Security” and more. Combining networking opportunities through professional development, associations, and social networking can reenergize your passion for the career you are presently engaged in or perhaps stimulate a change. Follow your passion and let the creativity flow. DTJ

Don’t forget

Sign up for Professional Development training at the annual NDTA Forum in Nashville, September 20-23. Seats are limited. Joint Logistics Integration— DOD Logistics Roadmap from an Operations Professional Perspective Take advantage of attending the NDTA Forum in Nashville by enrolling in a professional development seminar to learn operations professionals’ perspectives on the DOD Logistics Roadmap. The Roadmap is a detailed depiction, over time, of the Department’s existing, planned, and desired logistics capabilities across the spectrum of doctrine, organization, training, materiel, leadership and education, personnel, and facilities (DOTMLPF). The seminar will benefit mid- and senior-level uniformed and civilian logisticians, as well as commercial contractors engaged in base level, CONUS, and OCONUS logistics activity. The seminar will be led by Joni White, CFPIM, CSCP, a professional instructor with APICS, the Association for Operations Management. The session will be interactive. Clear learning objectives will be provided to achieve measureable outcomes. This will include an update on OSD’s Supply Chain Integration initiative for DOD Logistics Human Capital Strategy. If you’ve attend past training sessions in Charleston and Reno, you have been rewarded with great opportunities to engage with your peers on Joint Logistics, utilizing DOD initiatives such as the Joint Deployment and Distribution Enterprise (JDDE), and to gain insight into JDDE through commercial best practices in Operations Management. The session will be three hours long and will be held twice at the Forum. Attendees will qualify for continuing hours for multiple certifications, as well as earn CEU credit. There is no extra cost to enroll, but seats are limited and require pre-registration.

Partnership. Today’s leaders recognize the value of partnerships. AMU offers you more value through additional course options with our partners such as the Global Maritime and Transportation School (GMATS). • Transfer credit for approved courses will save you time and money • Choose from more than 100 online bachelor’s, master’s and certiﬁcate programs, including Transportation & Logistics Management

Photo: US Army Corps of Engineers

• Reduce your cost of earning a degree with affordable tuition Learn more at www.apus.edu/open-house/schedule AMU is a member of the regionally accredited American Public University System

amuonline.com | 877.777.9081

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HONOR ROLL

SUSTAINING MEMBERS AND REGIONAL PATRONS

ALL OF THESE FIRMS SUPPORT THE PURPOSES AND OBJECTIVES OF NDTA

SUSTAINING MEMBERS A.I.R., Inc—USA d/b/a M Transport AAR Mobility Systems ABF Freight System, Inc. Air Transport Assn. of America Air Transport International, LLC AIT Worldwide Logistics, Inc. All State Express American Maritime Officers American Public University System American Trucking Associations American United Logistics ARINC Army Air Force Exchange Service Arven Freight Forwarding, Inc. Associated Global Systems Astar Air Cargo, Inc. Baggett Transportation Co. BNSF Railway Co. Bender Shipbuilding and Repair Co., Inc. Boyle Transportation Cargo Transport Systems Co. Carlson Hotels Worldwide Chalich Trucking, Inc. Chamber of Shipping of America Comtech Mobile Datacom Corporation CRST International, Inc. CSC Crowley Maritime Corp. CWT SatoTravel 2

REGIONAL PATRONS AAAA Forwarding, Inc. Access America Transport, Inc. Acme Truck Line, Inc. Advantage Rent-A-Car AFC Worldwide Express American Moving & Storage Assn. Association of American Railroads Asynchrony Solutions, Inc. Avis Budget Group AWARDCO Freight Management Group, Inc. BEC Industries, LLC Benchmarking Partners Bridge Terminal Transport, Inc. C5T Corporation The Cartwright Companies Center for the Commercial Deployment of Transportation Technologies (CCDoTT) Ceres Terminals, Inc. C.H. Robinson Worldwide, Inc. Chassis King C.L. Services, Inc.

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C2 Freight Resources, Inc. Delta Air Lines, Inc. Dynamics Research Corp. Enterprise Database Corporation Enterprise Rent-A-Car Fikes Truck Line GE Aviation General Dynamics/American Overseas Marine GeoDecisions Global Maritime & Trans. School-USMMA Greatwide Truckload Management Hi-G-Tek, Inc. Intermodal Association of North America (IANA) Intermarine, LLC International Longshoremen’s Association, AFL-CIO Intl. Organization of Masters, Mates and Pilots ITLT Solutions, Inc. Interstate Distributor Co. KGL Transportation Co. Kansas City Southern Keystone Shipping Company Knight Transportation Kuehne + Nagel, Inc. Liberty Maritime Corporation LMI Lockheed Martin Aeronautics Co. Mack Trucks, Inc.

ManTech International Corp. Martin Logistics, Inc. Matson Navigation Co., Inc. Mayflower Transit McCollister’s Transportation Systems, Inc. Marine Engineer’s Benefits Association Menlo Worldwide Mercer Transportation Co. Mobility Resource Associates MPRI, a division of L-3com National Air Carrier Assn., Inc. National Van Lines North Carolina State Ports Authority Numerex NYK Logistics Americas OAG Ocean Shipholdings, Inc. Old Dominion Freight Line, Inc. Omega World Travel Omni Air International, Inc. OSG Ship Management, Inc. Overdrive Logistics, Inc. Owner-Operator Independent Drivers Association Pacer Transport Pilot Freight Services Port of Beaumont Powersource Transportation, Inc. Pratt & Whitney PRTM Management Consultants, LLC Priority Solutions International

RAITH-CTS Logistics Ravens Group, Inc., The Savi Technology Sealed Air Corp. Sealift, Inc. Seafarers Int’l Union of N.A. AGLIWD Sea Star Line, LLC Southeast Vocational Alliance Southwest Airlines SRA International, Inc. Stanley Associates, Inc. SSA Marine Textainer Equipment Management TQL Totem Ocean Trailer Express, Inc. (TOTE) Transportation Institute Transportation Intermediaries Assn. (TIA) TRI-STATE Expedited Service, Inc. Tri-State Motor Transit, Co., (TSMT) TTX Company Tucker Company Union Pacific Railroad United Airlines UPS Freight United Van Lines, Inc. University of Kansas, Transportation Research Institute UTi Worldwide, Inc. VT Halter Marine, Inc. Wagler Integrated Logistics, LLC XIO Strategies, Inc.

Coastal Maritime Stevedoring, LLC CSI Aviation Services, Inc. Delaware River Maritime Enterprise Council (DERMEC) Dollar Thrifty Automotive Group EADS North America Europcar Car & Truck Rental Federated Software Group FlightWorks Fox Rent A Car General Freight Services, Inc./ Coyote Logistics LLC Great American Lines, Inc. Green Valley Transportation Corp. GTS Group Hilton Hotels Corporation The Howland Group, Inc. HudsonMann, Inc. Hyatt Hotels and Resorts The Indiana Rail Road Company JAS Forwarding (USA), Inc. Kalitta Charters, LLC

Korman Communities AKA a division Labelmaster Software Leadership Logistics & Consulting, LLC Liberty Global Logistics LLC Limitless International, Inc. Logistics Management Resources, Inc. LTD Management Company, LLC MacGREGOR (USA), Inc. Maersk K.K. Marriott International McLane Advanced Technologies MCR Federal, LLC (MCR) MBA | Morten Beyer & Agnew Naniq Systems, LLC NCI Information Systems, Inc. Oakwood Corporate Worldwide ODINTechnologies Panalpina Patriot Contract Services, LLC Payless Car Rental Philadelphia Regional Port Authority Port of Port Arthur

Port of San Diego PowerTrack, US Bank Quality Support, Inc. Rentacrate LLC Seabridge, Inc. Sea Box, Inc. SkyLink—(USA) SLT Expressway SR International Logistics, Inc. Stratos Jet Charters, Inc. Trailer Bridge, Inc. Trailways Transportation System Transcar GmbH Trans Global Logistics Europe GmbH Truva International Transportation & Logistics Unimasters Logistics PLC USMMA Alumni Foundation, Inc. Utley, Inc. The Virginian Suites Veteran Enterprise Technology Services, LLC Yurtiçi Logistics Supply Chain Management and Distribution Inc.

Defense Transportation Journal

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Agility Defense & Government Services + PLUS American Shipping & Logistics Group (ASL) + PLUS APL Limited + PLUS Atlas Air Worldwide Holdings + PLUS Bennett Motor Express + PLUS Choice Hotels International + PLUS CEVA Logistics + PLUS FedEx + PLUS Global Aviation Holdings, Inc. + PLUS Horizon Lines, Inc. + PLUS IBM + PLUS InterContinental Hotels Group + PLUS Landstar System, Inc. + PLUS Maersk Line, Limited + PLUS National Air Cargo + PLUS Panther Expedited Services, Inc. + PLUS Ports America Group + PLUS Science Applications International Corp. (SAIC) + PLUS Universal Truckload Services, Inc. + PLUS YRC Worldwide + PLUS Accenture American Roll-On Roll-Off Carrier, LLC The Boeing Company Booz Allen Hamilton Bristol Associates CorTrans Logistics, LLC CSX Transportation DB Schenker DHL Evergreen International Airlines, Inc. Hapag-Lloyd USA, LLC

The Hertz Corporation International Shipholding Corp. Lockheed Martin Norfolk Southern Corporation Northrop Grumman Corporation The Pasha Group Qualcomm Incorporated R&R Trucking Team Worldwide UPS UTXL, Inc.

These corporations are a distinctive group of NDTA Members who, through their generous support of the Association, have dedicated themselves to supporting an expansion of NDTA programs to benefit our members and defense transportation preparedness.

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Value Added Benefits

Denise A. Bailey, NDTA VP – Industry Enterprise Solutions Group YRC Worldwide

ou’ve heard the phrase “when one door closes, another one opens.” NDTA is walking through newly opened doors by looking for value added benefits to our members as well as looking for new members to bring into the association. Here are some good examples—starting with education and job training goals in support of USTRANSCOM. At the SDDC Symposium in April, several universities that have transportation, supply, or logistics programs were invited to exhibit. Additionally, 23 students from the Atlanta area were provided the opportunity to sit in on the SDDC Education Panel presentation moderated by Ms. Trish Young of SDDC. Further education and job training activities are planned for the upcoming NDTA Forum in Nashville this Fall, as well as the new AFCEA-NDTA TechNet MidAmerica Conference in July at the Gateway

Convention Center—just down the road from USTRANSCOM and SDDC Headquarters. We expect also that NDTA Corporate Members supporting TechNet will have the opportunity to attend a special military update event off-site that will be supported by the two headquarters. As NDTA Vice President– Industry and Chairperson of the Industry Committee, I am excited to announce that we are launching a new Corporate Membership Program aimed at bringing young new companies into NDTA. Many of these companies don’t realize the importance of the military and government market and how cultivating it can help see them through tough times, as well as forming a solid foundation for future business when times improve. Through a combination of benefits such as one-day seminars and custom events specifically aimed at these small new companies, plus a special 6-month trial membership,

Dr. Kent N. Gourdin

The Supply-Based Advantage The Supply-Based Advantage by Stephen C. Rogers, (AMACOM, 2009), ISBN: 978-08144-0155-4, 368 pp, Hardcover, $39.95

liked this book because it espouses a view I’ve held for years and that I try to convey to my students with varying degrees of success. The author makes a strong case for the importance of supply chain management as a strategic driver of competitive advantage. I continue to encounter resistance to this idea, myself. As the author points out, some executives simply “don’t get it,” and he has written this book to help them do so by taking the reader step by step through the planning, design, building, and implementa-

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tion phases of recasting their supply-based management approaches without disrupting their current efforts. I found Chapter 3 especially interesting. Entitled “Small Companies: Seeking Value to Offset Lack of Scale,” the author discusses how small organizations can benefit from supply chain management philosophies just like large ones. Other chapters deal with topics such as cross-functional collaboration, outsourcing, and risk management, just to name a few. I highly recommend this book to anyone who would like a concise explanation of both the concept of supply chain management and how to turn it into a competitive advantage regardless of the size of your organization. DTJ

june 2009

we hope to convey the value of NDTA membership to their business plan. This will be a team effort involving NDTA Headquarters, our Industry Committee, and industry volunteers who would be willing to share their expertise and experiences as NDTA Corporate Members. Alisa Graham, headquarters Marketing Associate, will compile the initial lists of potential members and qualify them as to suitability and eligibility for trial membership. Then the company lists will be distributed to volunteers from our Industry Committee to extend the membership invitations. Fred Gowan, GTIS, and Nancy Houghton, Green Valley Transportation, are among those who have already agreed to assist. If you or your company would like to help by making two or three calls a month, please contact me at: denise. bailey@yrcw.com. These initiatives and others being planned will help strengthen our association in the trying economic times ahead. A stronger NDTA means we will be able to offer new and valuable services to all our members. It’s our organization; please help make it even stronger by lending a hand and supporting these programs. DTJ

ANSWER

Tony Dungy Former professional American football player and coach in the National Football League.

DTJ Index of Advertisers Agility. . . . . . . . . . . . . . . . . . . . . . . . . . . .pg. 13 American Military University. . . . . . . pg. 29 ARC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 17 Bennett International Group. . . . . . . . pg. 25 Boyle Transportation. . . . . . . . . . . . . . . . pg. 6 Budget. . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 19 Enterprise Rent-A-Car. . . . . . . . . . . . . .pg. 11 FedEx. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C4 Kane Government Services. . . . . . . . . . pg. 5 Landstar. . . . . . . . . . . . . . . . . . . . . . . . . . . pg. 2 Maersk Line, Limited . . . . . . . . . . . . . . . pg. 1 Mainfreight. . . . . . . . . . . . . . . . . . . . . . . pg. 26 Mayflower. . . . . . . . . . . . . . . . . . . . . . . . . . .C2 SAIC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C3 Savi. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .pg. 15

Science Applications International Corporation delivered, prepared, and fielded over 9,000 MRAP militar y vehicles in one year. Our fast and ef ficient joint logistics integration program provides solutions from C4ISR electronics networks to analy tics to total asset visibilit y. Smar t people solving hard problems. For detailed information, visit www.saic.com/logistics

Energy I Environment I National Security I Health I Critical Infrastructure ÂŠ 2009 Science Applications International Corporation. All rights reser ved.

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