Define 2017

DEFINE 2017

TERRIBLY TINY TALES Terribly Tiny Tales is a celebrated social storytelling platform, reaching a community of over 12 million readers, weekly. With a strong presence on Facebook and Instagram, they tell stories that can be read under five minutes.

Our scope of work involved designing a reader application for the platform. We helped define the user experience along with the app interface. Deriving the application’s personality, developing the user flow and detailing visual language were a part of our process.

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Forgive me, Father Read

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Rob takes a walk, and ends up running into memories he had left behing thirteen Augusts into the past. Memories of...

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Following

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romance

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33 minutes ago

Illustration Style

EZETAP Ezetap is a global leader in the rapidly growing Mobile Point of Sale (MPOS) market based in Singapore and Bangalore. The company was founded in 2011. The Ezetap solution turns a merchant’s mobile device into an intelligent point of sale or ATM that is able to complete any type of financial transaction from a credit card sale to a real-time bill payment, to a cash withdrawal or deposit.

We at Define were asked to develop a comprehensive brand experience for Ezetap. The goal was exigent. The experience had to encapsulate what made Ezetap different, reflect it’s vision and encapsulate it’s values.

The values of trust, energy and empathy were represented with three overlapping circles. The overlapping area formed a shield, which represented security.

The shield shape combined with three concentric rings representing growth formed the basis for Ezetap’s brand mark.

Gradient

FS Milbank Bold

Your One Stop Payments Partner

R:255, G:75, B:0 C:0, M:85, Y:90, K:0 Pantone: 172C Hex: ff4611

R:255, G:160, B:0 C:0, M:40, Y:100, K:0 Pantone: 137C Hex: ffa300

Greys

Primary

FS Milbank Regular Accept payments in any form, any device, any where, through any bank

R:89, G:89, B:91 C:0, M:0, Y:0, K:80 Pantone: 425C Hex: 58585b

R:255, G:255, B:255 C:0, M:0, Y:0, K:50 Pantone: Cool Gray 7C Hex: 939597

R:147, G:149, B:152 C:0, M:0, Y:0, K:10 Pantone: 663C Hex: e6e7e8

Logo- Single Colour R:245, G:130, B:30 C:0, M:60, Y:100, K:0 Pantone: 1575C Hex: ff7e2e

Accent

FS Milbank Light MOBILE | BILLING | KIOSK | DELIVERY Š 2017 Ezetap, All Rights Reserved

The accent colour should never be used as a primary colour. It has been introduced as a colour of relief from the stand alone orange. However, it should not cover more than 5% of the screen or print document.

Eg:- The website page on the left demonstrates the usage.

R:100, G:190, B:130 C:61, M:0, Y:65, K:0 Pantone: 346C Hex: 64be82

Illustration Style

Stationery

ARTWINED Artwined is an online creative ecosystem, that charted the rise of creative and design opportunities. Noticing the difficulty in locating the right creatives - a gap in effective contact, the web service caters to creatives and service seekers alike by bringing them together on one platform.

Our scope of work involved developing a cohesive brand identity for Artwined – right from defining it’s positioning and personality to creating an effective visual language. The branding exercise was followed by the design and development the website portal.

Keywords Morph | Multiply | Evolve | Network

Version 2

Progressive Greyscale Values

Favicon / App Icon

Brand Typeface : Stag Sans

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Primary

Colour Palette

Due to the progressive greyscale values of the patterns, they can be used to create illustrations in the style depicted above. The varying greyscale values can help create depth in the illustrations, similar to a halftone effect.

Icon Style

ESHO Esho is a hospitality chain providing Indian street food and drinks within a warm and contemporary space. It aims at becoming a trendsetter in its field by tapping into the unassuming potential of Indian street food cul- ture and presenting itself in this new form.

The brand has three sub-brands under it that provide three distinct offerings under the same roof – a cafe, a space serving street food and a sweet shop. The sub-brands maintain their distinct identities while being tied homogeneously under the parent brand.

PROJECT DONE WITH TURMERIC DESIGN

Primary Brand Logo

Secondary Brand Logos

Primary Typeface: Filosofia Bold

Colour Palette

A D DA C M Y K 70 00 30 00 R G B 40 190 190 HEX 28BEBE

M ISH TI C M Y K 00 80 55 00

Secondary Typeface: Neutra

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV W X Y Z 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV W X Y Z 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV W X Y Z 1234567890

R G B 240 90 100 HEX F15B64

N IM K I C M Y K 00 50 100 00 R G B 245 145 30 HEX F5911E

Phase 2 of the project involved the development of visual assets for each of the sub-brands. Every sub-brand had a theme associated with it.

ADDA Colonial hangover and juxtaposition of old & new represented using tongue-in-cheek collages NIMKI Street graphics, conversations and street culture represented using contemporarised vibrant Bengali typography MISHTI Celebration, passion/energy represented using thematic illustrations

Visual Assets for Adda

Visual Assets for Nimki

Visual Assets for Nimki

Visual Assets for Mishti

Visual Assets for Mishti

Phase 3 of the project involved the execution of the visual system into packaging and other collaterals.

Terracotta moulds for sweets

POT POURRI A well loved, gourmet restaurant and cafe chain, Moshe’s is already well known for its distinct eastern Mediterranean cuisine, good food and warm atmosphere. Work for Moshe’s involved correcting the existing logo, setting the visual identity system and developing packaging for their products

SAFEDEAL ROOM Safe Deal Room is a secure cloud-sharing web application for confidential business documentation. Scope of work for this project involved design and development of the brand identity.

As a logical extension to services there is an exercise currently underway to develop designs for the entire web application.

Secure + Accessible

ABSOLUT INDIA An entry for the Absolut India contest. Mini-Bharat, designed as a microcosm of India, and named from the official vernacular, is a celebration of India, for a brand celebrating India. The bioscope – a fair-ground phenomenon that is a window to the world – has now been used a creative device to become a window into India. It captures the essence of India, using a metaphor that is representative of integration, encompasses diversity, but is beyond the obvious imageries.

A metaphor from a fading form of entertainment – that embodies celebration, festivity and colour – and is amorphous across the many geographies, faiths and landscapes of India.

JAMIE’S PIZZERIA, NEW DELHI Jamie’s Pizzeria is an international pizza chain by celebrity chef Jamie Oliver. The project involved illustrating a mural inside their pizzeria in West Delhi. The mural showcased typical life and characters out of West Delhi.

ASSORTED ILLUSTRATION WORK The following slides showcase illustration work by me in a variety of styles and mediums, done over the past few years

An illustration depicting Tag Worldwide’s global presence, Tag Open was a seamless compilation of the different cities around the world where Tag had an office. Conceived over the dilemma as to what time of the day would it be possible for all Tag offices to have a video conference together, the illustration depicted people and places accordingly. That is, while people were heading to work in New York, the people in New Delhi were shown heading back.

A set of illustrations on Kolkata, developed for real estate brochures for Thapar House, an economic and cultural hub in the city.

A set of illustrations on Goa, developed for real estate brochures for Eliot Residencies, an upcoming residential complex in Baga, Goa.

Cover illustration for a children’s novel published by Penguin India.

THE TEAM

BROTI BHATTACHARYA Broti Bhattacharya is a Graphic Designer from India with an inclination towards Branding and Illustration. He believes that design is an instrument of progress that marries its problem solving nature with functionality and aesthetics. Based on 5 years of experience working with several studios in New Delhi and Mumbai, Broti is currently working on several professional and selfinitiated projects. He is currently collaborating with design studios such as Turmeric Design, The Designship and Design Stack. Broti’s background in design stems from a formal education in Communication Design from the National Institute of Fashion Technology, New Delhi. Since then he has worked full time with design studios such as Turmeric Design and Design Stack on both client and studio initiated projects, gaining valuable experience in design development, project management and client interaction.

DHRUVI TOLIA Dhruvi Tolia is a Communication Designer from Mumbai, India. Her passion for designing systems as a cohesive medium for communication has laid the foundation for her work in integrated branding and type design. Apart from working as a Creative Head at Housing.com and a Type Designer at the Indian Type Foundry , she has worked as a communication designer at Design Stack, Mumbai. Her on branding and brand communications, publication design and environmental graphics has shaped her views on looking at design from a utilitarian perspective.

A graduate from the MIT Institute of Design, she sees design as a way of life, an approach that she applies to her professional as well as personal life.

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