Not Just A Container: Finalist Craig Shilitto: Market Share
DekalbMarket.com
a submission by
MARKET SHARE FROM THE STORE Locally made and packaged goods from Market Share members: Baked Goods Confections Pickled Goods Fermented Goods Raw/Vegan Goods Preservatives Cured Goods Salted Goods Prepared Foods and more!
FROM THE KITCHEN Freshly prepared foods made on site and demonstrations from guest chefs, restaurant partners, and Market Share members.
MARKET SHARE The Market Share facility located in Greenpoint, Brooklyn is to be a community based, shared-use commercial kitchen where culinary enthusiasts can grow, share, and distribute fresh foods. By incorporating food retail, production, and education under one roof, the mission of Market Share is to foster the growth of small local businesses and provide a public center for gathering around the making of food. concept sketch of Market Share facility
6 COUNTERWEIGHTED AWNING OVER SALES AREA 7 DISPLAY SHELVES FOR PACKAGED GOODS 8 SALES COUNTER FOR PACKAGED GOODS 9 REFRIGERATED DISPLAY CASE UNDER COUNTER 1 BUBBLE SKYLIGHTS 2 OFFSET FOR OPERABLE PANELS 10 SWING DOOR FORHINGE STAFF 3 COR-TEN WALL PANELS
11 WINDOW INTO KITCHEN
4 CONTAINER DOORS W/ 270° SWING
12 FOLD DOWN STANDING TABLE WITH WOOD TOP 5 COUNTERWEIGHTED SIGNAGE PANEL W/ LOGO 6 COUNTERWEIGHTED AWNING OVER SALES AREA 13 ADJUSTABLE DEMONSTRATION MIRROR 7 DISPLAY SHELVES FOR PACKAGED GOODS
14 KITCHEN STORAGE SHELVES
CLOSED
8 SALES COUNTER FOR PACKAGED GOODS
15 KITCHEN PREP COUNTER MARKET SHARE
9 REFRIGERATED DISPLAY CASE UNDER COUNTER
16 SLIDE-OUT COUNTER DEMONSTRATIONS 10 SWING DOOR FOR FOR STAFF 11 WINDOW KITCHEN AND GUEST CHEFS 17 DAILY MENU FROMINTO PARTNERS 12 FOLD DOWN STANDING TABLE WITH WOOD TOP
18 SALES COUNTER FOR PREPARED FOODS
13 ADJUSTABLE DEMONSTRATION MIRROR
19 STANDING AREA FOR VIEWING 14 KITCHEN STORAGE SHELVES 15 KITCHEN PREP COUNTER 16 SLIDE-OUT COUNTER FOR DEMONSTRATIONS 17 DAILY MENU FROM PARTNERS AND GUEST CHEFS
OPEN
18 SALES COUNTER FOR PREPARED FOODS 19 STANDING AREA FOR VIEWING
CONSTRUCTABILITY Cycle Architecture, as a part of Market Share, has in the past designed shipping containers for several functions, from small rural cabins to a stacked music venue. Through these projects, we have become familiar with the container’s inherent properties and limitations, enabling us to create simple yet intelligent designs. Key features for the Market Share container include: • Offset hinges for simple operation and flush closing • All heavy panels are counterweighted and slide-locked for safe operation • All exposed panel edges are rubber coated for safety • Glass panels and skylights are inserted for natural light • The container closes completely for security when not in use
diagram of moving parts
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1 FULL GLASS INSERTPROTECT BY ROLLDOWN 2 TRANSACTION & DISPLAY COUNTER 3 REFRIGERATED DISPLAY BELOW COUNTER 4 3-COMPARTMENT SINK 5 FOLD OUT STANDING TABLES 6 FOOD APPLIANCES AND PREP TABLE
PLAN
7 SLIDE OUT PRESENTATION COOKING SURFACE 8 P.O.S. STATION 9
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9 RECLAIMED WOOD SHELVING 10 STORAGE CABINETS 11 WINDOW EXPOSED WHEN TABLE IS DOWN 12 UNDERCOUNTER REFRIGERATOR W/ WORK SURFACE 13 SKYLIGHT 14 COOKING DISPLAY MIRROR FOR MAKER/CHEF
SECTION DESIGN QUALITY
SUSTAINABILITY
COMMUNITY IMPACT
ENTREPRENEURSHIP
The container is segmented into two distinct zones. One is for the display and sale of our member products, which are showcased on shelves and in cases. The other is a kitchen space that accommodates rotating menus by different makers and partners of Market Share. The transformative strategy of the design promotes an openness and interaction between makers, chefs, and the surrounding customers.
The container for Market Share is a showcase for local producers who are encouraged to source their ingredients locally. The design is already within a recycled shipping container. Reclaimed lumber, no emission panels, low-E coatings and recycled material will be used throughout. The serviceware and packaging of Market Share products are to be entirely compostable or reused.
Market Share came about by way of community support. The untimely closing of the Greenpoint Food Market left hundreds of could-be small food businesses without a home for their inventions. One of Market Share’s core tenants is to provide our members with accessible space for classes, foodrelated events, tastings, and supper clubs. This container is part of the outreach for our member community to get their products to market.
Entrepreneurship is at the core of Market Share. Our goal is to provide a turn-key solution for food entrepreneurs who seek to get their products into the marketplace. The design of this submission enables makers by providing both a place for their goods to be sold and a stage to showcase their culinary skills. The container will help to make this process of entrepreneurship as simple and effective as possible.