find your font
introducing Find Your Font, a helpful guide to narrow down your choice of typeface for every project.
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START WITH A MOOD
THINK ABOUT STYLE
DETERMINE FORMAT
CONSIDER TYPE USE
MEET OUR 8 TYPEFACES
ALTERNATE TYPEFACES
TYPEFACE PAIRINGS
start with a mood Typefaces have personality, and they create the mood and feel for any design.
MOOD HAPPY | LIGHT | NEUTRAL | SERIOUS
Typefaces have and display personality, and so it’s important to consider what the mood of your design should be. Essentially think about the emotion you want your reader to have and see when looking at the work. If your design is for a children’s book, it might be happy and cheerful. If your design is for a newspaper, maybe it should be neutral. A science-fiction novel might be quite serious and intense. If you want a website to be friendly, maybe you design for a light mood that is open and welcoming. Whatever your project may be, always consider what kind of mood you want to create, and let that inform your type choices.
HAPPY
LIGHT
NEUTRAL
SERIOUS
think about style What’s the overall look you’re going for, and who are you designing for.
DESIGN STYLE BRIGHT & BOLD | INFORMAL | MINIMAL | CORPORATE | OFFICIAL
Now that you have established what your mood is, consider what type of design style you will be going for. If you have determined that the mood will be happy, maybe your design style will be really bright and bold, or perhaps a little bit more casual and informal. Say you have the mood to be light, the design style could be informal and relaxed, or it could quite minimal and simplistic. Neutral? Well then the design style might be a bit business and corporate like. Or if you had a serious mood maybe the design should very official and formal. Let the mood inform the design style, which will help inform the type.
BRIGHT & BOLD
INFORMAL
MINIMAL
CORPORATE
OFFICIAL
ABSTRACT
determine format What your design will be used for, and how that will inform your type.
FORMAT PRINT | DIGITAL
Knowing what format your design will be used for is an important aspect to consider for every project. Some typefaces work better printed, while others are designed specifically for the screen. Once you know what format you will be working on, then you can consider what typeface to use. If you're working with print, is it a book, magazine, poster, newspaper, sign, etc. If it’s for digital, is it a website, an app, a advertisement, a blog, a game, etc. Knowing your format is essential as it could potentially contain some limitations for type choice.
NOVEL
POSTER
SIGN
WEBSITE
APP
GAME
consider type use How will your type be used for various aspects of your design.
TYPE USE HEADING | BODY COPY | CAPTION | CONTENT
Lastly before you get started, think about how and what your typeface will be used for. How much content will you be working with. For example will it be large bodies of text like for a novel, or to caption images, or is it more for headlines in a magazine or newspaper, etc. Some typefaces have huge families with all the weights you could ever ask for, that covers all type treatment. But other typefaces have limited weights and might not be so versatile across the board. Additionally not all typefaces are great for large use but instead are very readable for long chunks of text, and vice versa.
Atlin Warm Springs
winter escapes
Liard River Hot Springs ATLIN WARM SPRINGS
NORTHERN B.C. There are a lot of spectacular hot springs in northern B.C., but access can be difficult—to say the least. Many springs require multi-week backpacking expeditions, long whitewater river journeys or even expensive helicopter rides. There are, however, two springs which are easily reached by car from the Alaska Highway. ATLIN WARM SPRINGS
Atlin, a small community in the far corner of northwest B.C., is a historic mining area
that is often considered one of the most HEADING beautiful parts of the province. Set on the
eastern shore of Atlin Lake, the town looks across the water to mountains and stunning glaciers. The only road access to Atlin is from the small town of Jake’s Corner in Yukon, about 90 kilometres south of Whitehorse on the Alaska Highway. From
Jake’s Corner, follow the signs for Highway 7 toward Atlin, another 90 kilometres south. For about half the distance the highway is a good gravel road; the other half is paved. From Atlin, head south on Warm Bay Road for about 23 kilometres, then turn left onto a small narrow road that leads down to a large meadow and parking area. There are three small user-maintained campgrounds nearby, and several hotels and restaurants in Atlin.
HERN B.C.
springs in northern B.C., but access can be difficult—to say BODY COPY multi-week backpacking expeditions, long whitewater river pter rides. There are, however, two springs which are easily ighway.
Canada. The large volume of hot wo-part pool is fed by several bubLIARD RIVER HOT SPRINGS water raises the average air temperaing springs with temperatures ture by about two degrees and has p to 52ºC. Water temperature created a distinctive microclimate. ecreases from the source to At least a dozen species of plants more pleasant 42ºC at the far and fish exist here well outside their nd. The outlet is a little wooden normal range because of this climate. am that creates a small waterfall, Fourteen species of orchids grow hich feeds another large natural here, along with small, sticky carool (many visitors enjoy relaxing nivorous sundew plants in the bogs. nder the waterfall). Clean, large Some plants, including cow parsnip hange rooms are adjacent to the and ostrich ferns, reach giant size, ool, and modern solar-powered giving the area a bit of a tropical feel. mposting toilets are nearby. PULLThese springs were used for cenThe boardwalk continues from QUOTE turies by the Kaska and Athapaskan e Alpha Pool to the Hanging First Nations of the Liard River ardens viewpoint above the pool. Valley. They were well known to ere, a seasonal warm spring has 19th-century trappers, explorers eposited a large tufa cliff and a and Hudson’s Bay Company fur ries of terraces and small pools. traders. In the 1920’s, the springs The hot springs drain into a became known as Tropical Valley or arm marsh, several hundred “steam heated valley,” and for some etres across, making Liard one years newspapers carried stories the largest thermal springs in BOUNDER32H | DRE AMSTIME
The spring, locally called “the warm WH AT M A K E S WAT E R H O T ? springs,” consists of one large oval pool, about one metre deep. Warm water bubbles up into the soaking pool. Small Beneath Western Canada, the outflows from each end form a larger creek temperature increases, on average, that meanders through the meadows fro several hundred metres before about finally flow30ºC for each kilometre depth— ing into a culvert and down to Warm Bay. so rock three to four kilometre below The pool is in a pretty setting in a natural the surface is above the boiling point meadow, with a spectacular view of the hills. At 29ºC the spring might be a little of water. too cool for most people to spend more Theof Earth’s heat comes primarily than a few minutes in at certain times year, but it is very popular withfrom childrenthe slow and constant decay of and local residents. The spring is on private radioactive elements, particularly uraland, though the public is welcome to visit.
Almost all the water in hot springs comes from rain or snow. Networks of faults, fracture and permeable rock form natural plumbing systems that allow water to penetrate several kilometres into the Earth. Rain falls on the mountains, seeps several kilometres into the Earth along fractures and then heats up by absorbing heat from its surroundings. How hot the water LIARD RIVER HOT SPRINGSnium, thorium, and potassium. These gets mostly the depth WHAT MAKESon THE WATER HOTthe ? elements are found everywhere, and We’ve saved perhaps the best for last. species of plants and fish exist here well depends SUB-HEADING Anyone travelling the Alaska Highway outside their normal range because of thisreaches: Beneath Canada, celestial water theWestern deeper it goes, thebodies col potassium—only a small percentage really must take the time to visit these hot climate. Fourteen species of orchids grow the temperature increases, form the Earth and hotter it gets. isforradioactive—is the springs. These excellent springs, many here,seventh-most along with small, sticky carnivorous on average, about 30ºC for enormous amount each kilometre depth—so energy. the finest in Canada, are the main attracin thecrust. bogs. Some plants, Two processes can drive hot water abundant element sundew in theplants Earth’s rock three to four kilometre Heat for hot spri tion of Liard River Hot Springs Provincial including cow parsnip and ostrich ferns, to the surface and cream a hot spring. A small amount of reach heatgiant is left below the surface is above also come from the Park. size, over giving the area a bit of a the boiling point of water. called ing of molten rock The park is on the Alaska Highway feel. The first process, commonly from the creation oftropical the Earth, about The Earth’s heat comes magma, that exists about 212 kilometres southeast of Watson These springs were used for cengravity feed or artesian flow, works 4.5 billion years ago, when celestial primarily from the slow and many active or rec Lake, and 300 kilometres northwest of turies by the Kaska and Athapaskan constant decay of radioac- If cold active volcanoes. (S because water runs downhill. collided to form the Earth and Fort Nelson, just past the foldedbodies mountains First Nations of the Liard River Valley. tive elements, particularly ies of magma possi of Muncho Lake Provincial Park (watch were well known to 19th-century the underground plumbreleased enormousThey amounts of energy. water entersuranium, thorium, and beneath Mount Me for bison on the road). The springs are an trappers, explorers and Hudson’s Bay These elements ingthesystemspotassium. at a higher elevationMount thanEdziza in B Heat for hot springs may extremely popular stop along the highway, Company fur also traders.come In the 1920’s, are found everywhere, and Like the Earth’s and the large campground often fills upthe cooling ofsprings became known as Tropical Valley the hot water exits the ground, a where from molten rock, called potassium—only a small heat for all hot spri before noon. Make reservations in advance or “steam heated valley,” and for some percentage is radioac- by thisvolcanoes be created nat- or other magma, that existsyears beneath many or plan to arrive early. newspapers carried stories hot of thisspring can tive—is the seventh-most largely nuclear pow A good boardwalk leads to the hugelyor recently active valley depicting banana trees, monkeys urally occurring hydrostatic active volcanoes. abundant element in the pressure. Hot spring water is popular Alpha Pool. This two-part pool and parrots. The legend was not firmly Earth’s crust. Acalled small thermal by similar atomic p process, (Such possible is fed by several bubbling springs with bodies of magma debunked until 1925, exist and even The second amount of heat is left over that drive nuclear r temperatures up to 52ºC. Waterbeneath tempera- Mount Meager today people occasionally surprised to convection, occurs because water from the creation of the hot but andareMount in hot springs t ture decreases from the source to a more not see monkeys in the trees by the Earth, about 4.5 billion level is far too is less than cold water andtion thus Edziza pleasant 42ºC at the far end. The outlet is in B.C.) Hanging Gardens (through the park does dense years ago, when small a health hazard. a little wooden dam that creates a small not support species rare to rise towards the surface. Most Like the Earth’s heat, theone heat forof small,tends waterfall, which feeds another large natyellow monkey flower). hot springs are probably driven by a all hot springs, near volcanoes or ural pool (many visitors enjoy relaxing under the waterfall). Clean, large change otherwise, is largely nuclear powered. combination of both processes, but rooms are adjacent to the pool, and modbecause most Canadian hot springs Hot spring water is heated by similar ern solar-powered composting toilets are HOT SPRINGS OF are found in valleys and not high on atomic processes that drive nuclear nearby. CANADA: The boardwalk continues from the mountains, artesian flow is probably reactors, but in hotAWESTERN springs the CAPTION COMPLETE Alpha Pool to the Hanging Gardens viewthe dominant mechanism. radiation level is farGUIDE too low to be a point above the pool. Here, a seasonal warm spring has deposited a large tufa cliff The third edition of health hazard. and a series of terraces and small pools. 0 km—
2 km—
this definitive book by
The hot springs drain into a warm Glenn Woodsworth 4 km— and David Woodmarsh, several hundred metres across, sworth covers some making Liard one of the largest thermal 115 hot and warm springs in Canada. The large volume of hot springs in Western Canada-mostly inthe B.C. Alaska Highway. From Jake’s of this valley depicting banana water raises the average air temperature 6 km— Published in 2014 by Gordon Soules Book by about two degrees and has created a trees, monkeys and parrots. Corner, follow the signs for HighPublishers Ltd. ISBN The 978-0-919574-441. distinctive microclimate. At least a dozen
legend was not firmly debunked way 7 toward Atlin, another 90 TOP: GLENN & DAVID WOODSWORTH until 1925, and even today people kilometres south. For about half are occasionally surprised to not the distance the highway is a good see monkeys in the trees by the gravel road; the other half is paved. Hanging Gardens (through the From Atlin, head south on Warm park does not support the rare Bay Road for about 23 kilometres, yellow monkey flower). then turn left onto a small narrow road that leads down to a large AT L I N WA R M S P R I N G S meadow and parking area. There are three small user-maintained Atlin, a small community in the campgrounds nearby, and several far corner of northwest B.C., is a hotels and restaurants in Atlin. historic mining area that is often LOGOconsidered one of the most beauThe spring, locally called “the warm springs,” consists of one tiful parts of the province. Set on large oval pool, about one metre the eastern shore of Atlin Lake, the town looks across the water to deep. Warm water bubbles up into mountains and stunning glaciers. the soaking pool. Small outflows from each end form a larger creek The only road access to Atlin that meanders through the meadis from the small town of Jake’s ows fro several hundred metres Corner in Yukon, about 90 kilobefore finally flowing into a metres south of Whitehorse on BOUNDER32H | DREAMSTIME
RIGHT: GLENN & DAVID WOODSWORTH
meet our 8 typefaces Here’s our selection of versatile typefaces that will help narrow down your choices.
LINOTYPE
AVENIR GEOMETRIC SANS | ADRIAN FRUTIGER | 1988 Avenir was designed by the famous Swiss type designer, Adrian Frutiger in 1988. It was designed based upon the sans serif typefaces Futura and Erbar, and named Avenir which means “future” in French. Designed and released roughly sixty years after Futura, Frutiger was able to build upon the experience and development of new technology from the twentieth century. While still a geometric sans, Avenir is not purely geometric like Futura, in order to avoid the inherent legibility issues caused by perfect geometry. Instead it is a ever so slightly more organic and humanistic interpretation of geometric types, which is what makes it more legible when set in smaller point sizes. KEY FEATURES Minimal contrast with a moderate x-height. Vertical stress. Round glyphs are circular. “Q” has a flat tail aligned to the baseline.
Qe
AVENIR 35 LIGHT
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ AVENIR 45 OBLIQUE
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ AVENIR 55 ROMAN
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ AVENIR 65 MEDIUM
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ AVENIR 85 HEAV Y
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ AVENIR 45 BOOK
abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXY&Z 1234567890
HOEFLER & CO
WHITNEY GOTHIC/HUMANIST SANS | TOBIAS FRERE-JONES | 2004
Whitney was originally designed by Tobias Frere-Jones for New York’s Whitney Museum, which needed a typeface for both editorial typography and public signage. It would need to be used for catalogs and brochures, enabling extended reading in potentially crowded spaces, while still providing good energy. Whitney has compact forms with a broad x-height and open forms to provide good legibility in many circumstances. KEY FEATURES
Minimal contrast with a high x-height. Vertical stress. Stroke endings point outward. Compact proportions.
Bes
WHITNEY LIGHT
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ WHITNEY ITALIC
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ WHITNEY MEDIUM
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ WHITNEY SEMIBOLD
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ WHITNEY BOLD
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ WHITNEY BOOK
abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXY&Z 1234567890
ADOBE
KEPLER CONTEMPORARY SERIF | ROBERT SLIMBACH | 1996
Adobe Kepler is a post-modernist type that combines neo-classical contrast with renaissance frames. Kepler was created by Adobe type designer Robert Slimbach, and influenced by the tradition of classic modern 18th century type design. Kepler displays a modern style in a humanist approach, being quite elegant and calligraphic. Slimbach designed Kepler to have an extensive family with an enormous range of weights, including four optical size variations for use at specific point sizes. With the hint of Oldstyle proportion Kepler is a versatile and dynamic type, with good energy and warmth. KEY FEATURES
Moderate contrast with a moderate x-height. Slightly angled stress. Transitional tapered serifs.
Tg
KEPLER LIGHT
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ KEPLER ITALIC
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ KEPLER MEDIUM
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ KEPLER SEMIBOLD
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ KEPLER BOLD
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ KEPLER REGULAR
abcdefghijklm nopqrstuvwxyz ABCDEFGHIJK LMN OPQRSTU V W X Y&Z 1234567890
OK TYPE
ALRIGHT SANS CONTEMPORARY SANS | JACKSON CAVANAUGH | 2013 Alright Sans designed by Jackson Cavanaugh, is a contemporary sans serif that is simple and clean, but retains a warm undertone. It combines elements of the classic grotesque and humanist sans, to be a consistent and straight-forward typeface. As a new typeface Alright Sans has an extensive character set and wide range of weights, making it very reliable and versatile. Additionally it has quite an open structure with a large x-height and generous proportions, making it very readable in small sizes and works well across all medias. KEY FEATURES Minimal contrast with a high x-height. Short capital height. Tall ascenders. Open structure.
Ska
ALRIGHT SANS THIN
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ALRIGHT SANS LIGHT
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ALRIGHT SANS ITALIC
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ALRIGHT SANS MEDIUM
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ALRIGHT SANS BOLD
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ALRIGHT SANS REGULAR
abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXY&Z 1234567890
ADOBE
GAR A MOND pro
OLD STYLE SERIF | ROBERT SLIMBACH | 1989
An Adobe Original, Adobe Garamond Pro is a contemporary typeface based upon the roman types of Claude Garamond, and the italic types of Robert Granjon. Claude Garamond, a 16th century type designer, is renown for his roman types and their balance of elegance and practicality. The italic weights are based off of Robert Granjon’s italics, which had a sloped and energetic feel, while still being practical as well as dynamic. Adobe Garamond was Adobe’s first historical revival, released in 1989 as a digital interpretation, which utilized the advantage of technology for contemporary type. Adobe Garamond Pro is a very versatile type, attractive and graceful for print specifically, and is more eco friendly as the letter forms use less ink than most. KEY FEATURES
Moderate contrast with a low x-height. Angled stress. Open bowls. Counters and eyes are small.
Pa
ADOBE GARAMOND PRO ITALIC
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU V W X YZ ADOBE GARAMOND PRO SEMIBOLD
abcdefghijklmnopqrstuv w xyz ABCDEFGHIJK LMNOPQRSTU V W X YZ ADOBE GARAMOND PRO SEMIBOLD ITALIC
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU V W X YZ ADOBE GARAMOND PRO BOLD
abcdefghijklmnopqrstuvw xyz A BCDEFGHIJK LMNOPQRSTU V W X YZ ADOBE GARAMOND PRO BOLD ITALIC
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTU V W X YZ ADOBE GARAMOND PRO REGULAR
abcdefghijklm nopqrstuvwxyz ABCDEFGHIJK LMN OPQRSTU V W X Y&Z 1234567890
LINOTYPE
HELVETICA NE0-GROTESQUE SANS | MAX MIEDINGER | 1957 Helvetica is one of the most ubiquitous typefaces around the world. It is an efficient typeface with clean, no-nonsense forms. It was designed by Max Miedinger in 1957 for the Haas’sche Schriftgiesserei (Haas Type Foundry) in Switzerland, and initially released as Neue Haas Grotesk. Helvetica embodies the objective and functional style associated with the International Typographic style from the 1950’s and 1960’s. The purpose of Helvetica was to create a neutral type with great clarity, and free of any intrinsic meaning in order for an ability to be used for all types of communication. KEY FEATURES Low contrast with moderate x-height. Vertical stress. Very small, closed apertures. Leg of “R” features a gentle curve.
Re
HELVETICA LIGHT
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ HELVETICA CONDENSED
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ HELVETICA OBLIQUE
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ HELVETICA BOLD
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ HELVETICA BLACK
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ HELVETICA ROMAN
abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXY&Z 1234567890
LYON COMMERCIAL TYPE
CONTEMPORARY SERIF | KAI BERNAU | 2009 Lyon is a contemporary interpretation designed by Kai Bernau after Robert Granjon’s (master of the Renaissance) seminal serif typefaces of the 16th century. Bernau’s Lyon is intended and created for books and publications, with two different regular weights to provide a lighter, quieter feel or a noticeably darker assertive look and colour. Lyon's look is elegant and intelligent with a relatively anonymous presence, making it a useful typeface for magazines, books, and newspapers. It also reads nicely on-screen and has become a popular typeface for digital magazines. KEY FEATURES Medium contrast with a high x-height. Angled stress. Old Style serifs. Narrow space saving forms.
Ba
LYON TEXT ITALIC
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ LYON TEXT REGULAR NO. 2
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ LYON TEXT SEMIBOLD
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ LYON DISPLAY REGULAR
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ LYON DISPLAY BOLD
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ LYON REGULAR
abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLMN OPQR STU V WXY&Z 1234567890
LINOTYPE
TRADE GOTHIC GOTHIC SANS | JACKSON BURKE | 1948-1960
Trade Gothic was first cut and designed in 1948 by Jackson Burke, and which he continued to develop further weights and styles until 1960. It was designed for newspaper work, in particular headlines and classified sections, as Trade Gothic offers space saving condensed and efficient forms. As one of the earlier Gothic sans, Trade Gothic is more irregular than those that would follow, as it has unexpected features leaving it with more character and a slightly more natural appeal. KEY FEATURES
Minimal contrast with a large x-height. Vertical stress. The bowl of the “a” shelves very steeply. “Q” has curved tail crossing the bowl and baseline.
Qa
TRADE GOTHIC LIGHT
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ TRADE GOTHIC CONDENSED NO. 18
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
TRADE GOTHIC OBLIQUE
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ TRADE GOTHIC BOLD
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
TRADE GOTHIC BOLD NO. 2
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ TRADE GOTHIC REGULAR
abcdefghijklm nopqrstuvwxyz ABCDEFGHIJKLMN OPQRSTUVWXY&Z 1234567890
alternate typefaces Close but not quite? Here are similar options that might be just right.
AVENIR 45 BOOK
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ FUTURA BOOK
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ METRO LIGHT
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ NOBEL REGULAR
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
I NSTEAD OF
AVENIR
LYON TEXT REGULAR
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQR STU V WX YZ WHITMAN ROMAN
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ MINION REGULAR
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ DANTE REGULAR
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
I NSTEAD OF
LYON
KEPLER REGULAR
Hamburger
abcdefghijklmnopqrstuv wxyz ABCDEFGHIJK LMNOPQRSTU V W X YZ FAIRFIELD 55 MEDIUM
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV W X YZ ALBERTINA REGULAR
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV WXYZ SABON ROMAN
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUV WXYZ
I NSTEAD OF
KEPLER
WHITNEY BOOK
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ SCALA SANS REGULAR
Hamburger
abcdefghijklmnopqrstuv w x yz ABCDEFGHIJKLMNOPQRSTUV W X YZ GOTHAM BOOK
Hamburger abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ GILL SANS REGULAR
Hamburger
abcdefghijklmnopqrstuv w x y z ABCDEFGHIJKLMNOPQRSTUV W X YZ
I NSTEAD OF
WHITNEY
ADOBE GARAMOND PRO REGULAR
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJK LMNOPQRSTU V W X YZ ADOBE JENSON PRO REGULAR
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ BEMBO REGULAR
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ FREIGHT TEXT BOOK
Hamburger
abcdefghijklmnopqrstuv wxyz ABCDEFGHIJKLMNOPQRSTUV WXYZ
I NSTEAD OF
ADOBE GAR AMOND
HELVETICA ROMAN
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ UNIVERS 55 ROMAN
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ AKZIDENZ GROTESK
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ ACUMIN PRO REGULAR
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWX YZ
I NSTEAD OF
HELVETICA
TRADE GOTHIC REGLUAR
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ FRANKLIN GOTHIC BOOK
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ BENTON SANS BOOK
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ NEWS GOTHIC REGULAR
Hamburger
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
I NSTEAD OF
TRADE GOTHIC
ALRIGHT SANS REGULAR
Hamburger
abcdefghijklmnopqrstuv wxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ OPEN SANS REGULAR
Hamburger
abcdefghijklmnopqrstuv w x y z ABCDEFGHIJKLMNOPQRSTUV W X Y Z FIRA SANS REGULAR
Hamburger
abcdefghijklmnopqrs tuv w x y z ABCDEFGHIJKLMNOPQRS TUV W X Y Z NATIONAL BOOK
Hamburger
abcdefghijklmnopqrstuv w x yz ABCDEFGHIJKLMNOPQRSTUV W X YZ
I NSTEAD OF
ALRIGHT SANS
typeface pairings Our suggested pairings from our 8 typefaces.
BURN THE
midnight oil WHITNEY LIGHT & KEPLER BOLD ITALIC DISPLAY
tango it takes two to
HELVETICA BOLD & ADOBE GARAMOND PRO REGULAR
greener THE GRASS IS ALWAYS
ON THE
other side
LYON DISPLAY MEDIUM ITALIC & AVENIR 35 LIGHT + 85 HEAV Y
IT’S RAINING CATS AND
dogs TRADE GOTHIC BOLD CONDENSED NO. 2 & ALRIGHT SANS ULTRA
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