Starting your online sales

star ting your online sales

Commerce7 is a direct to consumer (DTC) platform focused on providing customer centric commerce solutions to the wine industry. Regardless of size, all clients on the Commerce7 platform have access to the entire suite of products and all features and functionality.

Ecommerce Within the ecommerce functionality, Commerce7 provides a variety of customer segmentation and content personalization tools. Sites can be programmed to show content customized for each customer base, for example, a long-standing or high-value customer is offered club options up front, whereas a new visitor might first be shown best sellers.

By analyzing shopping habits, additional personalization can match products to an individual customer’s tastes. Commerce7 can be used with an existing website and with any CMS that accommodates dynamic URLs to enable a business to design and brand a website and merchandise product without the restrictions of other ecommerce site design tools.

Wine Clubs With the boom of subscription services, consumer expectations have grown and many members are looking for experiences that are personalized and tailored to their needs. Commerce7 has options that provide wine club members with full control over their orders, allowing them to change product, quantity, frequency, and ship dates within their packages. They can even pause or cancel their subscriptions, an option that has become the standard for modern clubs which increases buyer confidence, signup, order value, and retention.

POS The Commerce7 POS system can be run from any device with a browser, from computers to tablets and even smartphones. That gives wineries unlimited access to information at

the till if required. The design is fast, lightweight, and easy to use. The POS is integrated with EMV hardware and supports mobile payment options such as Apple, Samsung, and Google Pay.

Rese

rvat ions Commerce7 has a built-in reservations module. View the reservations booked for the day, time of each reservation, and number of guests. If experiences are hosted, hosts can be assigned to reservations immediately. Reservations are quickly and easily booked by guests online.

The Commerce7 platform is extremely focused on the end customer experience, the openness of the APIs makes it compatible with most specialized tools for marketing and reporting purposes, and it allows wineries to keep their personality front and centre in their website design.

For more information, free trials, and a video demonstation, visit commerce7.com. o

It’s going to be a very good year

Wine making isn’t just an art. It’s also a complex chemical process and in today’s modern wineries, compressed gases play an increasingly important role in many aspects of bottled wine.

To find out how Praxair can help make this year a good one contact us at 1-800-225-8247 or email us at

specialty_gas_support@praxair.com

Dry ice (carbon dioxide) for cryomaceration Dry ice (CO 2 ) is an ideal way to cool grapes in warm weather. When added during crushing, it can help keep the grape temperature down, which helps control the fermentation process. Praxair also offers selfcalibrating CO 2 monitors.

Argon vs. nitrogen for blanketing Traditionally nitrogen (N 2 ) has been a safe, affordable choice for blanketing in both tanks and bottling. However, experience has shown that it’s not totally inert and can form nitrites. This is why, with Praxair’s help, many wineries are switching to argon (Ar). Argon’s 100% inert composition makes it a better choice for blanketing.

Dosing helps extend shelf life Praxair also offers liquid nitrogen (LN 2 ) dosing which helps reduce the headspace oxygen in wine bottles and can extend shelf life by minimizing oxygen levels.