Message from the editor

EDITOR’S MESSAGE

Let’s get technical!

As we tumble into the leaves of fall, we combine old school ways with new world innovations.

In the fall 2022 issue of Crush magazine, we urge readers to follow the digital trail. Technology and the wine industry merge with articles highlighting the importance of online reviews and using analytics to your business’ advantage. As the oldest Millennials begin turning 40, we must prepare for a massive shift in marketing strategies as the customers of tomorrow care what other people are saying about your product.

Before smartphones, cars, or electricity, we had clay. So, let us drink wine like a Greek god as we look at wine aged in amphora (clay) like the good old days. We also help celebrate the Great Little Box Company, a family-owned business that is celebrating 35 years of great customer service and a great workplace culture.

This issue also includes research surrounding damage due to environmental conditions such as frost, droughts, and extreme temperatures and how wine producers can adapt to climate change.

Thank you for reading this issue of Crush magazine and we continue to encourage everyone to support local, support one other, and keep the love and the wine flowing.

Cheers!

Tammy

THE FTIR ANALYZER

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