New: SPOA now offers sponsorships

SPOA now offers sponsorships New:

BY JIM GARFIELD

Sponsorship could be defined as a business or agency that, alone or with others, pays a fee which allows them to advertise or promote their product or organization. A couple of years ago, the SPOA Executive decided to explore this alternative method of raising funds. Last year, we were successful in raising $18,500.00 via sponsorships. These additional funds helped to offset conference costs as well as enabled our organization to provide quality speakers and entertainment.

Sponsorship is broken down into the following four separate areas:

Corporate Sponsorship

Corporate sponsorship allows the organization to have their name prominently displayed throughout the conference, as well as on the conference brochures and literature. Sponsorship also includes a high profile booth and hyperlink to the Corporate Sponsor’s web page.

Event Sponsorship

The Event Sponsor is allowed to advertise at any one of the events at the conference. Some of the events that are available are: the President’s Reception, the breakfast, the partner’s program, the keynote speaker, and the banquet and dance. They also have access to a booth and advertising on the brochures.

Refreshment Stations Sponsorship

With the refreshment station, sponsorship comes with the right to display their name at the station.

Golf Holes Sponsorship

The Golf Hole Sponsor is allowed to set up at the sponsored golf hole and promote their product via various competitions like ‘closest to the hole’, ‘longest drive’, etc.

All sponsors are responsible for supplying all of their own artwork and logos for conference promotional material.

For further information regarding sponsorship, please contact the writer, Jim Garfield at jgarfield@sd58.bc.ca.

This year, we are hoping to expand the involvement in the sponsorship program and bring in new sponsors. We will be canvassing sponsors early, as we found that many of the companies have already budgeted funds to support other sponsorships. The prime drawing card is the exposure that the sponsors have to the delegates and the added ability to display their wares.

If you are a supplier and wish to get involved in the sponsorship program, please contact me or any of the executive. If you are a delegate and believe that a company that you do business with would benefit from becoming a sponsor, please bring it to their attention.

Sponsorship is a two-way street. It allows organizations to better advertise their company and at the same time helps out our organization. Thanks to our previous sponsors and their contributions to SPOA. Hopefully they will be back, along with some added support from other organizations. ❏