Home Selling Guide 2023

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MEET OUR TEAM

We market homes to achieve the highest price possible in the shortest amount of time

Once you choose to list with the DeLeon Team, you will meet both your designer and field coordinator who will work closely with us to prepare your home for sale. Our goal is to exceed your expectations by listening to your needs and shifting much of the work relating to the sale of your home to ourselves, including home preparation, marketing, negotiation, and escrow. Plus, we will make sure any improvements to your home are done beautifully, within budget, and on time.

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DELEON LISTING SERVICES:

DESIGN & HOME PREPARATION

• Dedicated interior designer

• Staging (furniture rental, delivery, set up, de-staging) with no additional fees

• Property inspection and pest inspection

• Full 8-hour day of work by our design team

CONTRACT & LEGAL ASSISTANCE

• Strategic contract negotiations, transaction coordination, and escrow management

• Real estate attorney provided to review disclosures and answer tax-related questions

CUSTOM MARKETING

• Custom 12-page home brochure

• Multiple, full-page newspaper ads

• Custom home website with 3D virtual tour and narrated video

• Online and social media marketing campaigns

• Professional architectural photography

• Ad in The DeLeon Insight real estate magazine

• Extensive marketing to international buyers

HOME PREPARATION

Making your home stand out from the rest

With more and more buyers preferring to “shop” for homes online, presenting your home in the best possible light is more important than ever. The right staging can amplify your home’s strengths and make it stand out in a crowded market. DeLeon Realty employs the top staging companies in Silicon Valley to reimagine your home’s interior and take it to new heights.

We also have an extensive collection of outdoor furniture, artwork, rugs, and other staging inventory custom curated for Silicon Valley. DeLeon Realty pays for your home’s staging, which includes furniture rental and fees associated with design, delivery, set up, and de-staging. Plus, we will not be reimbursed at closing for this service.

DELEON REALTY PAYS ALL FEES FOR YOUR HOME’S STAGING.

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WE DON’T JUST GET GREAT LISTINGS...

WE MAKE GREAT LISTINGS.

DELEON REALTY CAN TRANSFORM YOUR HOME

DEDICATED DESIGNER THROUGHOUT THE ENTIRE PROCESS

Your designer will manage your home preparation and unleash your home’s potential value. They will coordinate directly with vendors to prepare your home, which includes scheduling start and end dates for the project, overseeing the work, and making sure the work is appropriately performed. Our designers work extensively with the top staging companies in Silicon Valley and will select the one that best fits your home.

ADVANTAGEOUS PRICING FROM PREFERRED VENDORS

Due to our high volume of listings, we are able to negotiate special pricing with many local vendors. These vendors are familiar with the type of work necessary to bring a home to market in the most cost-effective way. There is no markup or other referral fee from any vendor who works with DeLeon Realty - all savings are passed directly to you.

“… [the DeLeon Team] transformed our house so that we fell in love with it all over again, and apparently so did potential buyers!”
- Jackie L.

FULL 8-HOUR DAY OF WORK BY FIELD COORDINATOR

Our field coordinator, who is an experienced handyman, will dedicate a full 8-hour day to your property at no charge. Services include a multi-point, pre-inspection checklist, so simple items can be addressed before the buyers arrive.

COMPLIMENTARY PROPERTY AND PEST INSPECTIONS

DeLeon Realty will pay for your property inspection, natural hazard disclosure report, and pest inspection, and we will not be reimbursed at closing for these services.

EXPERT GUIDANCE AND SOLUTIONS

The DeLeon Team can provide guidance to help simplify both the home preparation process and relocation. Our design coordinators offer solutions to our clients to help them downsize, declutter, move items to storage, and even move into their new home. We have a number of resources, including 1,500 moving crates, that are available for our clients to use at no additional charge to them.

DISCLOSURES

For your peace of mind, we provide attorney services at no additional cost to you

In order to ensure the best protection for our clients and their interests, DeLeon Realty provides a licensed California real estate attorney to answer all of your disclosure or tax-related questions and guide you through the process. Legal services are provided through the Law Offices of Michael J. Repka. There is no additional fee for this enhanced level of service and protection.

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EXCEPTIONAL MARKETING

Captivate as many buyers as possible

Our listing team works closely with the best marketing team in real estate, consisting of in-house professionals, to craft a marketing plan that highlights all of the best qualities of your home and neighborhood. Unlike most other Realtors®, we do not outsource this important function to third-party providers who use the same templates for multiple agents and brokerages.

We have devised a strategic marketing plan with key aspects that have proven effective for our clients. We pride ourselves on providing more exposure for our listings than any other brokerage , both in print and virtual, and it starts with our extensive marketing.

Also, because of our high volume, we know which agents have buyers looking for a home like yours, even if they are looking in a different area.

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PRESENT YOUR HOME

Inspire buyers with engaging & memorable home tours

On the first weekend your house is on the market, DeLeon Realty hosts open houses that are regularly well-attended, thanks in large part to promoting the events via e-blasts, online and newspaper ads, and on social media.

Our open house events often create a buzz around the home and add to the high number of offers that we receive. Plus, busy open houses make potential buyers feel like the home is more desirable, and the attendance we generate at these events contributes directly to our strong sales statistics.

”The team addressed everything from staging, maintenance and landscaping. Our home had multiple offers and sold within six days.” - Madeline B.

BUZZWORTHY BROKER TOURS OPEN HOUSES PRIVATE & VIRTUAL TOURS

MORE THAN REAL ESTATE, WE CARE ABOUT PEOPLE

DeLeon Realty owes much of its success over the past 11 years to the immensely talented people who work for us. We attract the best with our competitive compensation, full benefits, and abundant company perks.

At the heart of our company’s core values, DeLeon Realty strives to provide JOYFUL EXPERIENCES for our employees and make MEANINGFUL CONNECTIONS with the community.

A HAPPY TEAM MAKES HAPPY CLIENTS

• Adventurous annual company trips, including week-long cruises and fun ski trips

• Uplifting & festive office activities

• One-of-a-kind cultural events

• Inspiring team building outings

LIFE IS FUN WHEN WORK IS FUN.

“Recently, I had the opportunity to plan an employee ski & snowmobile getaway to Lake Tahoe. Michael and Ken spared no expense to make it a memorable and great experience.” - Jessica Taylor, Office Manager

MAKING A REAL DIFFERENCE

The DeLeon Team enjoys giving back to the community and engaging in a number of local events and humanitarian efforts. Some of these include:

• Annual sponsor of the Palo Alto Weekly Moonlight Run

• Volunteer work with local organizations including Project WeHOPE in East Palo Alto

• Partnerships with the Bill Wilson Center and Toys For Tots to provide holiday gifts to those in need

• Annual donations of supplies to local schools

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