Platinum Home Selling Guide 2021 | DeLeon Realty

A LETTER FROM OUR CEO

When Ken DeLeon and I started this company, our goal was simple: to create an entirely new business model for the sale and purchase of Silicon Valley real estate, one that was radically more client-centric than the approach utilized by traditional brokerages.

To say our model has been a success would be an understatement. Our sellers are often amazed at the ease of their transactions and the amount of exposure we generate for our listings. In fact, we have been named the #1 real estate team in the entire nation twice in our brief history.

We believe that no individual agent or small team can compete with the combined expertise of our inhouse professionals. Plus, our resources and market insights are unparalleled within the industry. Our industry-leading level of service is unmatched, and we will focus all of our efforts into getting the best possible outcome for the sale of your home.

On top of all of this, we believe that our average commission rate is significantly less than the average commission rate charged by any of Silicon Valley’s other top brokerages.

We hope this guide will provide you with the information you will need to decide to work with us, and all of the advantages you get when you choose the DeLeon Team. Quite simply, we get results.

Thank you for your consideration,

Michael Repka

THE DELEON PLATINUM EXPERIENCE

DeLeon Platinum is the luxury home division of DeLeon Realty. Quite simply, we have taken the best service and marketing in Silicon Valley real estate and elevated it to an even higher level.

DeLeon Platinum caters exclusively to homes with an anticipated sales price in excess of $5 million. Naturally, we have made sure that every element is the best in the business.

We have a hand-selected team of experts dedicated to getting you the highest possible price in the shortest amount of time. Our listing team does not work with buyers - we are dedicated to you.

In addition, you will be working directly with DeLeon Realty CEO Michael Repka. He will guide you through the home-selling process and assist you with any questions that may arise. Michael has undergone extensive graduate-level training in negotiation, received two law degrees, including an advanced law degree in taxation from NYU School of Law, and has sold well over 800 listings. Additionally, Michael has completed Harvard University’s Program on Negotiation in Cambridge, Massachusetts.

STEPS TO HOME SELLING

There are a number of steps to take in order to get the best price for your home. No one person can effectively master all of these steps; instead, you need a great team. DeLeon Realty has a team of fulltime, salaried specialists devoted exclusively to assisting you through each step of the home-selling process. No one agent or small team can match our depth of resources and combined expertise.

1. MEET OUR TEAM

2. HOME PREPARATION

3. DISCLOSURES

4. EXCEPTIONAL MARKETING

5. PRESENT YOUR HOME

6. SOLD!

MEET OUR TEAM

1

After choosing the DeLeon Team, we will introduce you to your designer and field coordinator who will collaborate with Michael to prepare your home for sale. This includes ensuring any improvements to your home are done beautifully, within budget, and on time. The designer will work directly with vendors to prepare your home, which includes scheduling start and end dates for the project, overseeing the work, and making sure the work is appropriately performed. Our designers work extensively with the top staging companies in Silicon Valley and will select the one that best fits your home.

ADVANTAGEOUS PRICING FROM PREFERRED VENDORS

Due to our high volume of listings, we are able to negotiate special pricing with many local vendors. These vendors are familiar with the type of work necessary to bring a home to market in the most cost-effective way. There is no markup or other referral fee from any vendor who works with DeLeon Realty - all savings are passed directly to you.

THREE (3) FULL 8-HOUR DAYS OF FIELD COORDINATOR WORK

Our field coordinator, who is an experienced handyman, along with an assistant will dedicate three (3) full 8-hour days to your property. Services include a multi-point, pre-inspection checklist that covers issues ahead of the property inspections, so simple items can be addressed at no charge before the buyers arrive.

COMPLIMENTARY PROPERTY AND PEST INSPECTIONS

DeLeon Realty will pay for your property inspection, pest inspection, and Natural Hazards report, and we will not be reimbursed at closing for these services.

2 HOME PREPARATION

DeLeon Realty employs the top staging companies in Silicon Valley to reimagine your home’s interior and take it to new heights. We also have an extensive collection of outdoor furniture, artwork, rugs, and other staging inventory custom curated for Silicon Valley. DeLeon Realty pays for your home’s staging, which includes furniture rental and fees associated with design, delivery, set-up, and de-staging. Plus, we will not be reimbursed at closing for this service.

3 DISCLOSURES

DeLeon Realty provides a licensed California real estate attorney, through The Law Offices of Michael J. Repka, to answer all of your disclosure-related questions and guide you through the process. There is no additional fee for this enhanced level of service and protection.

ADDITIONAL SERVICES:

LEGAL ASSISTANCE & TAX ADVICE

DeLeon Realty is not a law firm, but it is entirely lawyer-owned and employs licensed brokers who are also licensed lawyers. Our clients are able to receive legal services and tax advice related to their real estate transaction directly through The Law Offices of Michael J. Repka without paying any additional costs or hourly fees.

MICHAEL REPKA CEO & Managing Broker

Michael Repka has two law degrees, including an advanced law degree in taxation (LL.M) from NYU School of Law, the #1 tax program in the nation. Colette R. Thomason, our Corporate Counsel, is an experienced residential real estate attorney and assists sellers with disclosures. Beyond merely achieving the highest possible price with the lowest amount of stress, one of the main roles of a real estate agent is to protect clients from liability. DeLeon Realty has the tools and the legal acumen to do this at the highest level.

COLETTE R. THOMASON

DeLeon Realty Corporate Counsel

4 EXCEPTIONAL MARKETING

Michael works closely with the best marketing team in real estate, consisting of salaried in-house professionals, to craft a marketing plan that highlights all of the best qualities of your home and neighborhood. Unlike most other Realtors®, we do not outsource this important function to third-party providers who use the same templates for multiple agents and brokerages.

We have devised a strategic marketing plan with key aspects that have proven effective for our clients. We pride ourselves on providing more exposure for our listings than any other brokerage, and it starts with our extensive marketing.

CUSTOM WEBSITE

All of our properties are highlighted with a custom website featuring a professionally produced and narrated video tour, a 3D tour, property information, photo gallery, and property disclosures. The DeLeon Realty website is also a great tool for buyers, allowing them to research Silicon Valley cities and neighborhoods, read published articles about the local real estate market, and conduct detailed, filtered property searches. Furthermore, our active listings are prominently featured on the home page of our company website. Our website is completely customized, locally focused, and written entirely by us, with an eye towards the concerns of local residents. In fact, many buyers visit our site even if they are working with other agents, which results in extra exposure for our listings.

3D TOURS AND FLOORPLANS

To give buyers an immersive experience, we provide a 3D virtual tour that allows buyers to explore the home’s floorplan. This helps potential buyers feel as though they are walking through the home, allowing them to experience its flow and appreciate its design and features.

ONLINE AND SOCIAL MEDIA MARKETING

In addition to all of the free online marketing utilized by most agents, DeLeon Realty pays for Facebook and Google ads to bring even more attention to your property. We also feature our listings on Instagram and WeChat, and post our video tours on YouTube. Our marketing team includes experts in online and social media promotions to ensure your home receives maximum exposure across all platforms.

ARCHITECTURAL PHOTOGRAPHY

All of our homes are photographed by a professional photographer who specializes in architectural photography. Based on our experience, the quality of our photography has had a profound impact on our marketing, as our brochures and ads leave a lasting impression.

FULL-COLOR, 32-PAGE LISTING BROCHURES

All DeLeon Platinum clients receive full-color, professionally designed and printed brochures that are at least 32 pages long, with tri-fold covers and palimpsest vellum front pages. These beautiful, highly customized brochures will ensure buyers remember your property and notice the details.

All brochures will include multiple photos, captions, engaging text, and a comprehensive list of features, as well as a link to the custom website and video.

TELEVISION COMMERCIALS

Our television commercials have proven to be a powerful tool in exposing Platinum homes to potential buyers. Luxury homes are often discretionary purchases, as many affluent buyers simply discover a unique property and fall in love. Our professionally produced commercials pique viewer interest and encourage potential buyers to watch the full-length video online or visit the property in person.

PROMINENT NEWSPAPER ADS

We will run a number of ads for your home in the area’s most prominent newspapers, including full-page ads in the Palo Alto Weekly and your local newspaper such as the Los Altos Town Crier, The Almanac, and more, the first week that it is on the market; after that, we will continue to advertise the property every week until it sells.

PROFESSIONAL-QUALITY VIDEOS

AND COMMERCIALS

Narrated videos are remarkably effective in marketing our listings, and they give us the unique opportunity to speak directly to buyers through informative voiceovers.

Michael, or a professional actor, will host the video and provide voiceover narration, which allows us to point out the special elements of each house and its location. This is very important for high-end properties because many of the striking construction and design details within these homes are quite subtle. Plus, buyers will be informed of nearby schools, restaurants, trails, and Silicon Valley companies.

Additionally, with so many buyers coming from other parts of the nation and the world, our videos give us a chance to showcase each property to buyers and influencers (like parents or other relatives) who may not be able to see the home in person. In fact, we have sold several homes, including those over $10 million, solely from our videos without the buyer ever physically viewing the home.

GLOBAL EXPOSURE FOR YOUR WORLD-CLASS HOME

Due to the international nature of Silicon Valley, many buyers hail from overseas. The DeLeon Team engages in comprehensive outreach to the international community, both domestically and abroad, via television, radio, and newspapers ads, as well as online marketing, and regular attendance at international tradeshows.

DeLeon Realty is also a well-known name in the Chinese community; in fact, we have a dedicated, full-time specialist who markets our listings to the Mandarin-speaking community.

Our international marketing plan for your home includes:

• Advertisement on local Chinese radio

• Open house announcements on local Chinese radio talk shows

• Advertisement in local Chinese newspapers

• Dedicated Chinese website for your property

• Property featured on WeChat ® (Chinese multi-purpose messaging, social media, and mobile app with over 1 billion active users), Xiaohongshu, and other third-party sites

• Commercials on Chinese television

• Audrey Sun regularly appears on Chinese talk shows focused on Silicon Valley real estate

• Audrey is fluent in Mandarin and Cantonese, which helps present our properties to certain buyers more persuasively

• Marketing to the Indian community through local advertisements, events, and online

• Regular attendance and hosting booths at overseas highend real estate shows - including Beijing, Shanghai, Guangzhou, Hong Kong, United Arab Emirates, and India - to showcase our properties to thousands of international buyers

Xiaohongshu Mobile App

Audrey appears on Chinese TV station KTSF 26.

5 PRESENT YOUR HOME

Our open houses create a high level of excitement and inspire potential buyers.

On the first weekend your house is on the market, DeLeon Realty has extended-hours open houses that are regularly well-attended; in fact, we have found that our open house events create a level of excitement about the home and often contribute to the high number of offers that come in. Busy open houses make potential buyers feel like the home is more desirable, and the attendance we generate at these events contributes directly to our strong sales statistics. We also encourage and host private tours of our listings.

SOLD!

120 ESCANYO WAY

PORTOLA VALLEY

3%3%

TOTAL

Stylish Living in Sought-After Ladera

Sold for $1.3 million over asking price

SOLD FOR $6,000,000

LISTED FOR $4,700,000

DELEON REALTY CAN SAVE YOU MONEY

Clients who sell their homes with DeLeon Realty can pay as little as We will waive 100% of the buyer’s side commission if:

3% %

TOTAL COMMISSION

A buyer represented by a DeLeon agent makes an offer on your home, and the offer is accepted;

OR

A buyer finds your home listed by DeLeon Realty on their own without an agent, makes an offer, and their offer is accepted.

Since its inception in 2017, this program has saved our sellers more than

$13

MILLION IN COMMISSION

Incredible Privacy and a Convenient Floorplan

Sold for more than $1.5 million over asking price

LOS ALTOS HILLS

SOLD FOR $6,000,000

LISTED FOR $4,488,000

26660 SNELL LANE

The Epitome of Modern Luxury and Sophistication

27827 VIA FELIZ

LOS ALTOS HILLS

Sold for more than $1.5 million over asking price

SOLD FOR $7,500,000

LISTED FOR $5,988,000

Mediterranean Oasis in Los Altos Hills

Sold for more than $500,000 over asking price

LOS

SOLD FOR $7,013,000

LISTED FOR $6,488,000

147

CRESCENT AVENUE

PORTOLA VALLEY

Five-Star Grounds with Spectacular Views

Sold for more than $1.4 million over asking price

SOLD FOR $4,400,000

LISTED FOR $2,988,000

THE BEST RESULTS OF ANY LOCAL BROKERAGE

DeLeon Realty provides the most services, greatest marketing expertise, and unparalleled results for our sellers. We are not the biggest brokerage - just the best!

SOLD OVER $2,000,000

135 Woodside Drive, Woodside

SOLD OVER $1,000,000

27827 Via Feliz, Los Altos Hills

923 Oregon Avenue, Palo Alto

120 Escanyo Way, Portola Valley

3519 Murdoch Drive, Palo Alto

SOLD OVER $900,000

1015 Trinity Drive, Palo Alto

SOLD OVER $800,000

2045 Menalto Avenue, Menlo Park

541 Maybell Avenue, Palo Alto

SOLD OVER $700,000

1195 Portland Avenue, Los Altos

713 Saranac Drive, Sunnyvale

FROM MAY, 2021 - JULY, 2021

460 Sherwood Way, Menlo Park

1221 Cotton Street, Menlo Park

SOLD OVER $600,000

221 S Springer Road, Los Altos

SOLD OVER $500,000

240 Emerson Street, Palo Alto

645 Distel Drive, Los Altos

SOLD OVER $400,000

3483 Alma Village Circle, Palo Alto

497 Purisima Avenue, Sunnyvale

SOLD OVER $300,000

631 E Meadow Drive, Palo Alto

2523 Betlo Avenue, Mountain View

13640 Burke Road, Los Altos Hills

1138 Stanislaus Lane, Palo Alto

DeLeon Realty’s corporate aircraft, a 2020 Piper M600, can

DeLeon’s M600/SLS Aircraft

DISCLAIMER

As prominent members of the real estate community, we respect all pre-existing listing agreements. If your home is currently under a listing contract, please do not construe this publication as a solicitation for that listing. On the other hand, if you have not yet selected a Realtor®, we urge you to consider DeLeon Realty’s resources and design acumen, as demonstrated in this proprietary publication, which was created completely in-house by our talented marketing team.

All consultations are free and without obligation. DeLeon Realty reserves the right to cancel any promotions or offerings contained within this material. Please refer to our website for the latest offerings, which will also be clearly detailed in a listing agreement addendum.

Access to the services described herein begins on the day the listing agreement is signed and ends on the day of closing. In the unlikely event that the house does not sell, the client is not required to reimburse DeLeon Realty for the cost of marketing or other complimentary services listed in this Guide or other marketing materials. However, the client would remain responsible for outside vendor services such as repairs, improvements, moving, storage and cleaning.

DeLeon Realty is not a law firm. Likewise, the material in this publication does not constitute a solicitation for legal services nor is it intended to provide legal advice. You should always consult a suitably qualified attorney of your choice regarding any specific legal problem or matter. Nothing in this publication is intended to create an attorney-client relationship.