Index
Principles of Identity
Stationary
Logo Logo Versions
Letter paper Envelope
Safety margin
Worksheet
Minimum size Colour Black and White Background color Background photography Tipography Misuses
DELIGHTFULL > Graphic Standards Manual > Identity
Colour Positive / Negative
Name Descriptive
> Versions
> Logo The logo consists by the symbol, the name and description in a fixed relationship, as exemplified here.
To ensure visual consistency, the logo should never be redrawn or modified in any way.
The name and description are made by a group of letters from the same "family", forming respectively the words "delightfull" and "Unique Lamps".
The logo must always be reproduced from the original artwork.
The logo has three official version: Colour, Negative and Gray.
In the case of impossibility reproducing the logo color, there are versions in black and white and gray.
To enhance the visibility of the brand’s weight, Delightfull should be applied whenever possible, the color version.
These should only be applied when there are limitations in the use of color or when the reproduction technique requires, always safeguarding the best reading of the logo.
DELIGHTFULL > Graphic Standards Manual > Identity
X X
25mm
15mm
X With description
> Minimum size
> Safety margin To preserve a good reading of the logo was set a safety area around it. This area is referenced dimension "X" corresponding to the height of the name "Delightfull". The minimum clearance shown applies to all versions of the brand and is intended to protect the logo of any other element that is near and can prevent or influence their reading and visibility.
Without description
Wherever possible, the margin must be increased.
To ensure the readability of reproduction in various scales, it is recommended that the device will not be reproduced in size less than 25mm. For applications of the logo in merchandising small (pens, pen drive, etc.) should refer to the version without the description. In this case, the minimum dimension requirement is 15 mm.
Apart from this, it is always mandatory to use Delightfull’s logo with its description.
DELIGHTFULL > Graphic Standards Manual > Identity
PANTONE DS 325-2 U C>0% M>0% Y>0% K>80% R>89 G>90 B>92
C>100% M>0% Y>0% K>0% R>0 G>174 B>239
PANTONE BLACK C>0% M>0% Y>0% K>100% R>0 G>0 B>0
C>0% M>100% Y>0% K>0% R>236 G>0 B>140
PANTONE 1788 C C>0% M>84% Y>88% K>0% R>240 G>81 B>51
C>40% M>0% Y>100% K>0% R>166 G>206 B>57
C>4% M>72% Y>100% K>0% R>233 G>106 B>36
> Black and White In order to ensure a more accurate graphic finishing or processes that do not admit four-color reproduction, should be opted for the black and white version. In the latter case the color is to use the PANTONE BLACK.
The colors shown in this manual are representative only and are not intended to reproduce the standards of Pantone colors or other systems. Pantone 速 is the trademark of Pantone Inc.
DELIGHTFULL > Graphic Standards Manual > Identity
Fu n do s C la ro s
Fu n do s E s c u ro s
> Background photography
> Background color The background colors preferred for the brand delightfull, are white, black or red. The basic principle is to maintain the integrity chromatic with maximum possible contrast between the logo and background color.
These examples should serve to guide, so that the visibility of the logo is preserved.
It is not advisable to apply the logo on images. However, whenever you have to reproduce the logo on photographic backgrounds, their placement should be on the image areas that allow a good read.
DELIGHTFULL > Graphic Standards Manual > Identity
Dax Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Dax abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 Dax Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Distortion Brand
> Misuses
> Tipography The typography identity should always be respected for any material part of the official communication is consistent. In external communication advertising, publications, among others - using typography DAX.
Background application with insuficient contrast
The characters of the alphabet should not be expanded, condensed or altered.
It is very important that Delightfull brand maintains its integrity in any medium used. Therefore, here are represented some alerts to the most frequent errors. This statement is not intended to cover all possibilities of misuse.
Changing Colors
DELIGHTFULL > Graphic Standards Manual > Communication Media
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the latest novelty in the graphic lighting field. Thus, we gently invite you to be part of our Delightfull world,
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BRIGHTEN YOUR WORLD
BRIGHTEN YOUR WORLD
www.delightfull.eu | info@delightfull.eu
> Envelope (size - DL)
> Letter paper
www.delightfull.eu | info@delightfull.eu
> Worksheet