The Co-operative Digest Jan 2012

Working with Dinner at the Captain’s Table Pop inside and ask a member of our pharmacy team about the health services available to you and your family.

Visit www.pharmacy.co.uk to find out more about us.

1

Welcome to the latest update from the Delineo team.

We think it’s great to share...and to take pride in your work.

Delineo has worked on a variety of projects for clients across The Co-operative throughout the course of the year. Here at Delineo, we want to share the very latest work we’ve completed, these include: • • • • •

Charity of the Year ball The Co-operative Pharmacy OTC Renewal Green Schools Revolution iPhone App Charity of the Year – Santa Dash Social Media Fracking Website

If there is anything we could do to help you with your campaigns or to provide more information on this work please get in touch with one of our dedicated team members.

2

A glamourous night for a great cause Table plan A1 24/11/2011 14:58 Page 1

Company name

Table plan Table Table number

AAH Pharmaceuticals Actavis UK Ltd Addleshaw Goddard LLP Aditi Technologies Agrovista All Leisure Holidays Ltd Allen & Overy LLP Alliance Healthcare Ltd APS Group Arrow Generics Bakkavor Group BAM Construction Bank of Ireland Barclays Bank Plc Bayer Plc Bed Bank BGR Sales Ltd Brodies LLP Burges Salmon LLP Carnival UK Carrier Transicold (UK) Ltd Carter Towler LLP Cegedim RX CIO Connect Ltd Circus Communications LTD Cisco Clifford Chance LLP Colgate Palmolive Colliers International Communisis Co-operative E Stores Co-operative Group Directors Co-operative Life Planning 1 Co-operative Life Planning 2 Copart UK Corona Energy Cosmos CPI Card Group – Liverpool Ltd Delineo Deloitte LLP 1 Deloitte LLP 2 Divisional Champions table 2 Divisional Champions table 1 Dr Reddys UK Ltd Enterprise Rent a Car Focus Pharmaceutical Fresh Group Funeralcare A Funeralcare B Funeralcare C

98 36 107 90 2 12 93 47 10 70 17 54 91 125 99 132 55 138 95 65 110 80 109 73 30 114 38 63 50 85 37 34 48 52 122 40 56 74 82 33 26 119 118 29 120 70 121 75 76 101

3

Company name

Table number

GlaxoSmithKline Global Trading UK Ltd Goldshield Pharmaceuitcals Gray & Adams GVA Harvey Nash Group PLC Hazeldene Hill Dickinson HSBC Bank plc InFront Innovation Interim Partners Intrinsic Technology Ltd IP Integration Ltd Johnson & Johnson Kent Pharmaceuticals Ltd Kimberly-Clark Kings Security Systems Ltd Knapp KPMG 1 KPMG 2 Lakestar Media Leicester Carriage Builders Lloyds Banking Group McGrigors LLP Mars Mediacom North Ltd Mencap 1 Mencap 2 Mercer Mitie Mylan Netsource NJL Consulting Norbain SD Ltd Novartis OCS Group UK Ltd Optima Energy Oracle Parabis Ltd Paul Murray PLC PDS Concepts Ltd Peach Ethical Peter Marks Peugeot Motor Company PLC Pfizer Ltd Pinsent Masons LLP Premier Medical Group Project One Consulting Ltd PwC Quantum Pharmaceutical

104 102 39 1 97 84 59 49 5 108 135 114 81 27 61 42 131 105 18 19 41 58 22 79 72 88 31 32 4 21 103 124 62 68 44 123 40 127 53 64 3 94 35 115 116 60 137 7 45 11

Dinner at the Captain’s Table Company name

Table number

RAC Motoring Services RCL Cruises Ltd Reckitt Benckiser Refinery Marketing Communications Renault UK Ltd Retail Charity Champions Hosted by John Hughes River Publishing Robert Wiseman & Sons Ltd ROCKET Rothschild Sales Team Table 1 Sales Team Table 2 Sam Allen Associates Samworth Brothers Limited Sandoz Santander SAS UK Scania (GB) Ltd SCC Scottish Power Sodexo Prestige Specialist Commercial Business 1 Specialist Commercial Business 2 Steria Support Services Group Swiss Post Solutions TBWA\ Manchester Telefonica UK Ltd Teva UK Ltd The Co-operative Bank Plc The Co-operative Estates The Co-operative Head Office Team Thomas Cook TLT Solicitors UBS Global Asset Management Utilty Partnership Ltd Vale UK Ltd Virgin Holidays Warburtons Ltd Warren Partners & TalkTalk Weightmans Wickland Westcott Work Group Plc WPA Protocol Plc Wrigleys

87 16 130 128 83 71 78 43 111 113 133 134 39 51 44 77 112 8 57 69 89 100 101 15 117 92 9 67 129 46 126 136 25 124 6 106 24 28 14 23 86 20 96 66 72

Mencap charity number 222377 (England, Wales and Northern Ireland); SCO41079 (Scotland) ENABLE Scotland charity number SC009024.

Client: The Co-operative Social Goals Title: To develop an identity for the Charity of the Year Ball.

Brief: With the theme ‘Dinner at the Captains Table’ we created an Art Deco style identity which matched the 1920-30s cruise liner theme.

The identity rolled out across all event collateral including programme, table plan, auction screens for ipad, invites, DM.

We also developed an internal campaign encouraging all Co-operative staff to nominate their charity heroes for a chance to win a place at one of two ‘Charity Hero’ tables.

This campaign went live on The Co-operative’s internal website.

Mencap charity number 222377 (England, Wales and Northern Ireland); SCO41079 (Scotland) ENABLE Scotland charity number SC009024.

Dinner at the Captain’s Table Programme of events

Dinner at the Captain’s Table

Come and see how we can make sure your health is in the best shape too.

Your new-look pharmacy is now open at 870 Manchester Road, Castleton.

COME AND SEE YOUR NEW-LOOK PHARMACY

5

Bringing a fresh look to The Co-operative Pharmacy Client: The Co-operative Pharmacy Title: Project Treat: Branch renewal

Brief: Delineo worked on an exciting new project to develop a new visual identity for a number of trial format branches.

NEW-LOOK

BRANCH

NOW OPEN!

Our Pharmacist is on hand for a quiet word.

Our Pharmacist is on hand a quiet word.

We havefor private consultation rooms for times when you We private consultation wanthave to have a quiet word rooms for times when with your Pharmacist you want have a quiet word abouttoany health matters. with your Pharmacist Simply ask a member of about any health matters. our pharmacy team.

Simply ask a member of our pharmacy team.

Your new-look pharmacy is now open for all your health and beauty needs. We’ve given our pharmacy in Poynton a fabulous new makeover so inside you’ll find all the health advice and services you’ve come to know and love plus a brighter, more spacious layout and a great new beauty range.

Come along and see for yourself – we look forward to seeing you there!

Now open at 4 Park Lane, Poynton SK12 1RE. Visit our website www.pharmacy.co.uk Like us on Facebook

Follow us on Twitter

you spend £10 or £1 When more in one transaction.

OFF

For your nearest branch visit www.pharmacy.co.uk

To the customer: This voucher can be redeemed in The Co-operative Pharmacy branches only. Offer valid from 02/11/2011 to 30/11/2011 on production of this voucher. A minimum £10 spend on over the counter products is required (excludes prescriptions, baby milk, stamps, gift vouchers and top-ups). This voucher cannot be exchanged for cash and cannot be used in conjunction with any staff or professional discount voucher. Valid for one use only, no cash alternative is available, photocopies and defaced or damaged vouchers will not be accepted.

Note to till operator: In control: scan product and voucher and the discount will be applied.

The objective being to create a fresh new look to help strengthen The Co-operative Pharmacy’s position as a destination for health & beauty products, as well as professional health advice.

We devised a new suite of brand messages and imagery for in-branch category signage,

wall panels, window vinyls and POS. We also designed a suite of local marketing collateral with incentives to drive footfall to the open days of all the new format branches and raise awareness of the exciting new changes.

The schedule comprised of 48 sheets, ad vans, flyers, door drops, direct mail and local press advertising.

6 Gondola Headers 23/09/2011 12:37 Page 1

only

£1 We’re here to help and are on hand for you when you need health advice. Pop in and speak to a member of our pharmacy team.

Visit www.pharmacy.co.uk to find out more about us.

7

Pop inside and ask a member of our pharmacy team about the health services available to you and your family.

Visit www.pharmacy.co.uk to find out more about us.

Gondola Headers 23/09/2011 12:37 Page 3

Half Price

on selected haircare

8

Engaging the next generation of eco-warriors Client: The Co-operative Social Goals Title: Green Schools Revolution campaign development Brief: Delineo were tasked with developing an engaging app to bring fun to the programme outside of the classroom.

Delineo produced creative, project managed the development and launched the game through the Apple App Store.

The app is now LIVE on the App Store and can be downloaded through iTunes or by searching Green Schools Revolution on the App Store.

To remain consistent with the identity, and appeal to the wide target audience, the game has been thoughtfully developed to include the 3 topics of the Green Schools Revolution initiative; energy, water and healthy living.

We also created a web page in EPiServer to promote the app with a YouTube video to showcase the game’s features and entice people to download the game.

9

11

Santa invades Manchester

Client: The Co-operative Charity of the Year Title: Santa Dash publicity stunt Brief: On Thursday 6th October, volunteers from both The Co-operative and Delineo jumped into their Santa outfits and hit the streets of Manchester to increase awareness and participation for the Santa Dash 5km charity fun run.

Each Santa was tasked with engaging the public, raising awareness for the event as they jogged around Media City, Deansgate, Piccadilly Gardens and Oxford Road.

The Santas travelled down commuter routes and tourist hotspots during the day to ensure visibility with the city’s inhabitants.

The social media activity ran in conjunction with the real-world progress, charting Santa’s route through photographs and videos sent from the teams out on the streets.

These photographs were then broadcast via Twitter and Flickr, the latter gaining, 812 unique photo views during the day.

Delineo coordinated the social media activity for the day, updating a Twitter feed for the publicity stunt @ManchesterSanta, while also encouraging the public and institutions around Manchester to interact with the campaign via the social network.

The Twitter account utilised the popularity of the social network with local organisations to gain retweets and mentions during the day and, in all, 342,773 Twitter accounts were exposed to messages from the

Manchester Santa profile over Thursday.

Similarly, the account also received 199 Twitter replies across the seven hours of the campaign.

Overall the amount of sign-ups for the charity run had increased dramatically with 769 page views on the day, an increase of 646% to The Santa Dash sign-up page in comparison to the previous day.

Twitter feed @ManchesterSanta Flickr photo feed.

12

Ready. Steady. DASH!

The Co-operative Santa Dash for Mencap, a great day out for all the family.

Sunday 27 November 2011, Heaton Park.

To register visit www.co-operative.co.uk/santadash

Follow us @manchestersanta

Client: The Co-operative Charity of the Year Title: Santa Dash for Mencap, a great day out for all the family Brief: Over the years, the annual Charity of the Year Santa Dash has typically consisted of the public registering and participating in a 5km fun run in an urban environment.

This year the decision was made to develop the fun run and add more to the day.

The idea of creating an all-day family event was to allow family and friends to come along to Heaton Park, Manchester and support the runners whilst also mingling with celebrities, shop around the market stalls, visit Santa’s Grotto and have a picture taken with his real life reindeer.

This resulted in a change in the messaging on all of the associated marketing collateral and the website to communicate this to the audience. This was reflected in the headline ‘Beard. Check! Hat. Check! Reindeer. Check!’ and including reindeer imagery in the artwork.

The family fun day theme proved to be a great success, as can be seen by the pictures on the Manchester Santa Flickr feed.

Mencap charity number 222377 (England, Northern Ireland and Wales); SC041079 (Scotland). ENABLE Scotland charity number SC009024.

Beard. Check! Hat. Check!

Reindeer. Check!

Mencap charity number 222377 (England, Northern Ireland and Wales); SC041079 (Scotland). ENABLE Scotland charity number SC009024.

Come along to Heaton Park and meet Santa and real life Reindeers at The Co-operative Santa Dash for Mencap • Take your child to visit Santa’s Grotto to meet Father Christmas and his reindeers for just £5 and they’ll receive lovely Christmas presents too.

• Take pictures with Santa’s real reindeers Rudolph and Prancer.

• Meet with celebrities Sarah Jayne Dunne (Mandy from Hollyoaks) and Cherylee Houston (Izzy from Coronation Street).

• Visit our festive Christmas stalls selling cakes, food, scarves, Christmas cards and you can even get your face painted.

This day isn’t just for the runners so get your friends and family involved too!

And don’t forget, if you register for the 5km fun run you will be automatically entered into the exciting FREE prize draw to be in with the chance of winning a holiday to Lapland.

Join us on Sunday 27 November at Heaton Park, Manchester at 11am.

For more information visit www.co-operative.coop/santadash Follow us @manchestersanta

14

Helping to clean up our Environment Client: The Co-operative Social Goals Title: Frack Free UK website Brief: As part of its clean energy revolution, The Co-operative is campaigning for a moratorium on the development of shale gas and ‘Fracking’ in the UK until all associated risks are fully understood.

Delineo created the Frack Free UK website with the Social Goals team, to draw attention to what fracking is, the environmental and human health risks involved in extracting shale gas.

This would also create interest in the wider need to invest more in clean energy and the development of renewable energy and energy efficiency measures.

The high impact billboard graphics, scrolling information banners and clear, compelling calls-to-action are all designed to encourage people to take action – with lots of ways to get involved from contacting their MP, attending a Gaslands screening or signing The Co-operative’s “say YES to clean energy” petition.

take action.

15

Visit the Frack Free UK site to find out more and

16

Meet The Co-operative Team Delineo comprises of over 40 people, each with specialist skills and expertise. Our head office is based next to The Lowry Hotel, across town from New Century House. Alongside meeting with your Manchester colleagues, we also regularly travel to our Co-operative clients in Stoke and Rochdale.

Client services: Our hard working team of account handlers will drive your project to meet deadlines and within budget. Simply contact us using the details provided to get in touch with one of the dedicated members of The Co-operative team.

We’re always happy to hear from you.

Sam Rowlands

Natalie Flackett

Lauren Jackson

0161 836 6673 sam@delineo.com

0161 836 6681 natalie@delineo.com

0161 836 6683 lauren@delineo.com

Ellie Harper

Yemi Bolatiwa

Karen Dale

0161 836 6676 yemi@delineo.com

0161 836 6691 karend@delineo.com

Leigh Sheridan

David Sutton

Carl Vivante

Phil Monks

David Prior

Tom Mason

Client Services Director

Senior Account Executive 0161 836 6692 ellie@delineo.com

Creative and digital: We are a fully integrated team of creatives that are comfortable working across advertising, digital and design alike.

We work hard to create effective communication that produces the best results for you.

Creative Director

Copywriter

Senior Account Manager

Account Executive

Senior Designer

Head of Digital Marketing

Senior Account Manager

Account Manager

Senior Designer

Social Media Campaign Manager

We look forward to hearing from you.

17

What you have recently said about us…

“

Their account management is excellent and viewed by the marketing team as an extension to our team rather than a supplier.

”

“

They are always professional, passionate and always keep you informed throughout each project.

“

”

The individuals within the team work with us as extended members of our team and are extremely dedicated, often putting in extra hours to ensure we hit our deadlines. I would highly recommend Delineo and its team!

“

”

They have been instrumental in delivering our online and offline marketing campaigns and their input and support has been crucial to the success.

”

s on word.

403788 COTY A5 santa dash flyer_Layout 3 16/11/2011 15:51 Page 1

tation ou ord

NEW-LOOK

BRANCH

NOW OPEN!

s. f

Come along to Heaton Park and mee Santa and real life Reindeers at The Co-operative Santa Dash for Me Your new-look pharmacy is now open for all your health and beauty needs. We’ve given our pharmacy in Poynton a fabulous new makeover so inside you’ll find all the health advice and services you’ve come to know and love plus a brighter, more spacious layout and a great new beauty range.

Delineo 71-72 Yorkshire Street Manchester M3 5EG T: 0161 839 6289 www.delineo.com

cotland). ENABLE Scotland charity number SC009024.

Come along and see for yourself – we look forward to seeing you there!

Now open 4 Park Lane, Poynton SK12 1RE. and his reindeers f • Take your child to visit Santa’s Grotto toatmeet Father Christmas they’ll receive lovely Christmas presents Visit our website too. www.pharmacy.co.uk Follow us on Twitter Like us on Facebook • Take pictures with Santa’s real reindeers Rudolph and Prancer.

• Meet with celebrities Sarah Jayne Dunne (Mandy from Hollyoaks) and Cherylee Houston (Izzy from Coronation Street).

• Visit our festive Christmas stalls selling cakes, food, scarves, Christmas cards and you can even get your face painted.

When you spend £10 or £1 more in one transaction.

This day isn’t just for the runners so get your friends and

© 2012 Delineo. All rights reserved. All other products, brand and names are trademarks or registered trademarks of their respective owners.

involved too!

OFF

For your nearest branch visit www.pharmacy.co.uk

To the customer: This voucher can be redeemed in The Co-operative Pharmacy branches only. Offer valid from 02/11/2011 to 30/11/2011 on production of this voucher. A minimum £10 spend on over the counter products is required (excludes prescriptions, baby milk, stamps, gift vouchers and top-ups). This voucher cannot be exchanged for cash and cannot be used in conjunction with any staff or professional discount voucher. Valid for one use only, no cash alternative is available, photocopies and defaced or damaged vouchers will not be accepted.

Note to till operator: In control: scan product and voucher and the discount will be applied.