Bell Micro Channel Voice 6

Channel ISSUE 6

VOICE The Enterprise Newsletter from Bell Micro

It’s a World Next Generation Virtualisation Virtual Desktop Infrastructure (VDI) Consolidation Automation

FREE IBM ISS security health scan

Time to sharpen those blades!

With our HP BladeSystem margin growth programme

www.bellmicro.eu

Look out in this issue for: NEW Brocade File Management Engine (FME)...the IT department’s dream come true!

Earn up to 33% margin with DataCore’s Storage Virtualisation solutions

IBM POWER6 – a single, energy efficient and easy-to-deploy platform

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The truth behind Green IT Few things seem to have attracted as much hype and rhetoric as the green debate and it’s become difficult for business decision makers to get clear sight of the real issues and truths that prevail here.

To help you, our channel partners, Bell Micro has commissioned primary research with one of the UK’s most respected agencies to uncover the reality of the green debate for IT decision makers.

Published in summary in this edition of Channel Voice, the research results make for interesting reading for those of us in the channel. Put simply, many customers have yet to tackle the Green IT issue. A large number don’t see IT as a carbon contributor, others are using outsourcing as a way addressing the problem. Many also think they are simply responding to the debate by pursuing activities around recycling hardware, paper and cans but ignoring the really big options in IT for reducing energy use.

The reality is that the projects we talk about all the time, topics such as: consolidation, virtualisation, utilisation and data management are also the topics that form the most effective parts of any green action plan. For your customers it’s killing two birds with one stone, for you it’s a chance to extend the sale and explore a far greater range of issues with your customers on which to build future business.

Bell Micro will continue to invest in this kind of research and similar projects that give you clear sight of what’s going on in our market, and designed to stimulate business activity for you.

We like joined up messages here at Bell Micro Enterprise Division, so you will also find some information here around Parallels, who we are proud to welcome as a new partner.

Read more here about their ground-breaking virtualisation technology that use ‘containers’ to optimise consolidation and truly leverage the power of the underlying hardware.

I hope you enjoy reading the articles in this edition of Channel Voice, as ever you can talk with your Account Manager to explore any of the issues raised here in full detail.

John Toal, Director, Enterprise Division

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It’s a Parallels World

A step-change in virtualisation technology from Parallels

Virtualisation is a topic demanding mindshare and driving spend among many IT decision makers, not least because there has never been more pressure to ‘do more with less’, to consolidate, to deliver IT as a service and to ensure availability of business critical applications and data.

Virtualisation pays into all these key IT business drivers and is at the heart of the Parallels offer. Indeed the flagship product for this global solutions provider is Parallels Virtuozzo Containers, a step-change technology propelling virtualisation strategy forward.

How do Parallels Virtuozzo Containers work?

Firstly, a standard host operating system, typically Windows or Linux, resides on the server. Next comes the Virtualisation layer with a proprietary file system and a kernel service abstraction layer that ensures complete isolation and security between different Containers. This Virtualisation layer allows each Container to appear and act exactly like a standalone server.

Finally, the Container itself houses the application or workload.

This streamlined architecture has a negligible performance overhead as it doesn’t add virtual hardware into the technology stack. Furthermore, applications are run from the host OS and can be started using templates, further reducing the size of individual Containers.

What makes Parallels interesting to your customer?

Thanks to their small size and absence of a performance overhead, Containers can achieve far higher rates of consolidation than VMs and, moreover, can utilize the full power of the underlying hardware. Furthermore, the lightweight Container architecture means backups take a matter of seconds and costs for storage and SAN are dramatically reduced.

of benefits to the VDI approach, including simplifying patch management, mass provisioning new applications to users in seconds and dramatically reduced desktop TCO. The consolidation opportunity IT Managers have become accustomed to dedicating a single physical server to each application to ensure that there are no application conflicts and that there’s sufficient room for future growth. However, with today's high powered servers the single application approach leads to extremely low utilisation rates, and hardware is only a small subset of the total cost of server ownership, which is why server consolidation is becoming so important. Consolidation of the hardware alone has historically been the first step in consolidation projects. Parallels Virtuozzo Containers takes this a step further by consolidating not only hardware but also operating systems for easy management, reducing costs and complexity whilst improving service levels.

What next?

Parallels Virtuozzo Containers is a parallel OS virtualisation solution, proven in the market, it currently empowers over 1 million servers globally. The Parallels organisation employs more than 1,000 people worldwide. Founded in 1999 it offers a wide range of virtualisation and automation solutions allowing you to fully explore the ‘optimised computing’ opportunity with customers.

Parallels software solutions run on servers of any age and from any vendor, so whatever environment is in-situ your customers can benefit from this market-leading virtualisation technology.

Who should you be talking to?

Like any step-change technology, Containers provides an interesting talking point with all customers already operating or considering virtualisation solutions. Specifically it fits: Server Consolidation in predominantly heterogeneous hardware environments, Database Virtualisation, Linux Consolidation and Virtual Desktop Infrastructures (VDI).

VDI offers a key opportunity, and is a complex term for the simple concept of consolidating end-user desktops on a centralised server. VDI uses Virtualisation technology to create end-user desktops which can then be paired with other technologies to form a complete solution. There are a number

Talk to your Bell Micro Account Manager about how together, we can help you scope and win business with Parallels.

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Migration of open files in windows environments… during business hours!

The IT Department’s Dream Come True Planning downtime for the migration and administration of file data is always a contentious issue.

When is the best time to turn everything off and carry out critical administration work? Is there ever a best time?!

Often, the costly and time-consuming administration work must occur at weekends or during the night so as not to interrupt the day-to-day running of the business – these are the only times that files are closed. What IT department wants to come in at weekends, or stay late into the night, to manage such tasks? By catering for the needs of the many, the IT department often loses out.

Luckily, aid is on hand thanks to the launch of the new Brocade File Management Engine (FME). Brocade FME is the first product that enables the migration of opened files and totally revolutionises the way file data is administered…much to the delight of IT departments.

Key Features

Benefits

Open file migration

• Enables non-disruptive movement of open or locked files, supporting on-demand or scheduled movement

Redirection for logical migration

• Logically links users to physical file locations to avoid disruption

Transparency

• Does not alter server, network, and storage resources or client access and authentication

Automated policies

• Saves time by simplifying file classification and management while improving integrity by automatically monitoring file placement • Supports the management of billions of files and petabytes of

Scalable and granular namespace Automated File Archive

data at the share, directory, or file level • Reduce storage costs through automated archive of inactive files via file classification and transparent placement onto correct tier of storage

If you would like to know more about Brocade FME visit http://www.brocade.com/products/filemanagement/fme.jsp To find out more and read this article in full, visit www.bellmicro.eu/Brocade

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Earn up to 33% margin

There is another way to significantly boost margin and increase account penetration.

Recommend DataCore’s Storage Virtualisation solutions – a natural add-on to server and desktop virtualisation and earn up to 33% margin* through DataCore’s channel programme.

Let DataCore do to storage what VMware & Parallels do to servers, and Citrix & Parallels do to desktops.

DataCore adds the ‘Storage Server’ personality and functionality to standard servers in the same way that VMware transforms standard servers into virtual machines.

Over 85% of VMware server and Citrix desktop deployments require a SAN for high-availability shared storage and DataCore dramatically shortens the sales cycle for virtual infrastructure deployments and increases the service penetration. *Margin discount level applied to gold level partners & registered deals

Call Keith Joseph, DataCore Channel Manager for a chat on 07841 359963 or visit www.datacore.com to find out more about the SANvantage margin-rich partner programme.

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Are your customers’ file servers flying out of control?

Deploying and managing multiple file servers is expensive, time consuming and wastes resources. With HDS, there is another way. Hitachi Essential NAS Platform™ is optimised for file sharing, backup and file server consolidation, achieving central management and increased data availability. It delivers best-in-class availability and scalability at a low price.

Time to Consolidate and Take Control Hitachi Essential NAS Platform is an easy-to use NAS solution supported by Hitachi storage systems. It is an ideal solution for medium sized business, remote or branch offices or enterprises needing solutions for file serving, backup or file server consolidation. This NAS solution consolidates and manages up to 512 terabytes (TB) of data in a two-node cluster with access to data for Common Internet File System (CIFS) and Network File System (NFS). The Essential NAS Platform is integrated with the award-winning Hitachi HiCommand® Suite software for ease of management.

Address your Customers’ Data Storage Challenges Are your customers using general purpose file servers for data storage, resulting in server proliferation and higher operational costs? Are they constantly running out of storage capacity and having to expand their IT infrastructure to meet business demand? Are their IT resources stretched to capacity, trying to deploy and manage file storage at each branch office? Do they need to provide access to the same key business data across Microsoft Windows and UNIX clients? The Hitachi Essentials NAS Platform addresses all of these key customer challenges, and more.

Outstanding Value • Economically priced models • Investment protection with easy upgrade from entry level model to higher end models

Reduce Operational and Capital Costs • Gain best-in-class availability and scalability • Lower total cost of ownership (TCO) by consolidating multiple file servers into one NAS system: fewer licenses to buy, fewer file servers to manage

Mitigate Risk and Increase Reliability • Reduce operator errors through consistent procedures and processes for NAS storage via centralised backup • Ensure high availability with RAID-6 dualparity striping

Improve Productivity • Enable enterprise-wide file sharing access • Reduce time-consuming/repetitive tasks • Keep running efficiently with greatly reduced downtime

If you would like to know more about the Hitachi Essentials NAS Platform and how Bell Micro and Hitachi Data Systems can help you to address your customers’ data storage requirements, visit www.hds.com/uk or contact your Bell Micro Account Manager for further information.

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Power = i + p Simply IBM have announced the first of a new generation of Power Systems, a major new platform that provides a compelling new choice for companies of all sizes. IBM Power Systems unifies IBM’s highly successful integrated platform, IBM System i, with its fast growing UNIX operating system platform, IBM System p.

Now you can take advantage of a single, energy efficient and easy-todeploy platform for all of your UNIX, Linux and i applications, of which there are over 15,000 available across all three operating platforms.

profitable Bell Micro and IBM offer an alternative to Passport Advantage

Information Management software

Choice of Operating System

Lotus software ®

Industrial strength virtualisation

Single platform – leadership performance

WebSphere software ®

Tivoli software ®

The first of the new family begins with the new IBM Power 520 Express, the new IBM Power 550 Express and the new IBM BladeCenter JS12, with industrial strength virtualisation provided by PowerVM – all designed to help small and mid-sized clients focus on running their businesses instead of their computers.

The transition of selling the new hardware is made simple by a single pricing system regardless of which operating system is being run.

How Bell Micro can help you take IBM POWER6 to market: Bell Micro IBM Pre-Sales Technical Team With extensive experience of IBM Power Systems, our pre-sales technical team are assisting IBM in creating the new certification exams around POWER6 and can provide certification training in preparation for exams. The team can support partners with both the commercial and technical aspects in identifying, scoping and closing server solution opportunities whilst also providing end user demonstrations.

IBM POWER6 in the Bell Micro Enterprise Solution Centre Bell Micro has made a significant investment in POWER6 technology in the ESC. We now have two IBM POWER6 p570 servers in the ESC and will be showcasing their unique features in a series of IBM p6 Partition Mobility Workshops throughout the year. For full details of the course visit www.IBMpowercentre.com

Bell Micro supplies Information Management, Lotus, Tivoli and WebSphere Software through IBM’s OEM channel. This channel is not restricted to Original Equipment Manufacturers; it is available to ISVs, Solution Providers and Systems Integrators who provide support to their customers.

OEM is a simple, profitable way to source IBM Software and it offers considerable benefits over Passport Advantage.

Extremely simple procurement model Once you have enrolled, just send Bell Micro your purchase order each time you licence the software with your solution. There is no need to log opportunities, submit proofs of eligibility or claim rebates – just one form to complete when you join the programme.

Highly profitable commercial terms Whether the end user is SMB or Enterprise, you receive the same large, up-front discount. There are no PA bandings to worry about either as OEM prices are taken from a fixed list price. Significant discounts are also available on support renewals – and as OEM support can only be renewed through the incumbent Business Partner you can ring-fence annuity revenue too.

Marketing The Bell Micro IBM Marketing Team can assist you in building bespoke & innovative campaigns around POWER6 and supporting messaging such as Green IT and Oracle.

Through the OEM channel, you provide support to your end users; giving them a single point of contact if they have any technical problems. This keeps things straightforward for your customers and gives you access to IBM’s technical expertise should you need it.

For the latest announcements, sales tools and events around POWER6 visit www.IBMpowercentre.com or contact your Bell Micro IBM Account Manager on 01706 222 180.

For more information about IBM’s OEM channel, contact the IBM Software Team on 0113 251 3045 or email ibmsoftware-uk@bellmicro.eu

www.bellmicro.eu/campaignworks

Passing the Green UK Businesses Admit Green IT Shortcomings The Green Computing debate continues to gather momentum, so with partners and resellers all looking for a ‘state of the nation’, Bell Micro recently commissioned an independent research project to uncover the truth behind Green IT policies.

Entitled “Passing the Green IT Buck” the research was conducted by Dynamic Markets and looks at the opinions from, and uncovers the concerns of, senior IT decision makers across the UK – as well as identifying how far UK businesses have come in successfully addressing Green issues.

As a result of its focus, the research has also identified the Green IT opportunity for your business. Customers are looking for a sane voice, so take some time to read the report highlights below, or access the executive summary in full on our website at: www.bellmicro.eu/goingreen and make sure you are ready with the insight and answers required.

So whilst many companies shout about green credentials, the reality in the IT department is far less encouraging, with the failure of drive originating from a perceived lack of leadership at the top of business.

“Now must be the time to take a proactive approach to reduce the level of power consumption and hardware wastage, if not simply to reduce financial expenditure but also because enforcing green policies is being increasingly seen as the right ethical response,” said Antony Young, Director – Services, Security & Networking Divisions at Bell Micro.

“What is clear from the research is that when it comes to being Green CEO’s must drive the business policies forward. It is disconcerting that the findings do not indicate a significant level of action, but it also suggests that changes are ready to be made which is promising.”

You should already be in a position to offer benchmarking services for current carbon emissions from technology and then follow-up with recommendations for adopting an effective future strategy aimed at cutting both emissions and costs. Use Green Computing as a platform to steer future IT spend and enhance your position as a trusted, strategic partner. Bell Micro has resources and expertise in place now to make sure you can make this promise to your customers.

Go to market now with this issue.

Our online marketing resource campaignWORKS (www.bellmicro.eu/campaignworks) already features a Green IT campaign template, allowing you to quickly create a direct mail and e-shot campaign.

Marry the issues raised here with your own Green Computing capabilities and make sure you are the first to speak to your customers about this initiative.

To read the exec summary in full, please go to www.bellmicro.eu/goingreen

www.bellmicro.eu/campaignworks

IT buck…

Key Findings Include: • •

•

•

•

•

An estimated 79% of UK companies have failed to adopt a formal policy and a staggering 91% have failed to apportion specific budget to green IT issues Green issues are reported as being taken seriously by 84% of organisations, elevating the issue to the attention of top management. Yet despite this claim, only half of the UK IT decision makers interviewed actually believed that the drive for green IT initiatives comes from the CEO or MD When it comes to proactively initiating green processes the results were even more disconcerting. 91% of UK organisations have failed to allocate specific budget to accommodate necessary changes, with only 7% of large organisations finding it necessary to assign a specialist project team that can drive green changes across a business. In the SME category this falls to just 2% The majority in fact believe that IT is not responsible for the bulk of an organisation’s CO2 emissions. Of the small proportion of organisations that have implemented a full green IT policy (which is just 8% in the UK) the most common measures taken remain to be recycling of hardware, paper and cans – indicating that policies fall short when it comes to addressing the real concerns of energy consumption Of the 350 organisations questioned throughout the UK, 15% have failed to implement any form of green policy at all, and 61% of those that have a policy have not implemented them completely. Faced with the prospect of being forced to implement a compliant green IT policy, 41% of UK business feared that they would not be ready within a 12 month period Faced with investing in green solutions many of those questioned would seek to shift responsibility by outsourcing to a third party. 85% of organisations with a green policy were found to be more likely to be outsourcing IT functionality, yet only 27% insisted on checking the green credentials of a supplier. 21% admitted to having no knowledge if such checks were even in place

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Complimentary IBM ISS Security Health Scan: identify, assess and defend against network security vulnerabilities Preemptive security is critical The evolving nature of security threats, combined with today’s increasingly complex networking environments, can expose organisations of all sizes to serious network security risks.

Organisations can no longer afford to take a reactive approach to network security; there is simply too much at stake. A security breach could be costly – not only to an organisation’s reputation, but also in terms of potential regulatory compliance violations, network downtime and lost employee productivity. IBM Internet Security Systems™ (ISS) helps organisations stay ahead of new Internet threats, before they impact business operations.

Identify where risk exists A critical first step in proactively securing IT infrastructure and ensuring business continuity is understanding existing network security vulnerabilities.

To help organisations gain visibility into areas on the network which pose potential security risks, IBM ISS is offering organisations a complimentary Security Health Scan. This service allows organisations to obtain detailed, actionable information about current security posture in order to:

Highlights • Detects network vulnerabilities before they impact business operations • Identifies strengths and weaknesses of current security practices • Helps safeguard the confidentiality of business data, improve business uptime and address regulatory compliance requirements

IBM ISS Security Health Scan: information you can trust

Staying ahead of the threat with IBM ISS

Organisations that take advantage of the Security Health Scan from IBM ISS will receive access to the IBM Virtual-Security Operations Center (Virtual-SOC), a Web portal that provides up-to-the-minute statistics and information regarding the current state of an organisation’s security posture in order to:

IBM ISS has the extensive knowledge, in-depth research methods and innovative technologies to provide preemptive protection for the most security-conscious organisations. From stand-alone solutions to centrallymanaged security systems to outsourced security management, IBM ISS offers complete, end-to-end coverage of an enterprise’s IT infrastructure. Solutions from IBM ISS are backed by the latest vulnerability and threat intelligence collected by the IBM Internet Security Systems X-Force® research and development team, which helps prevent future threats before they become attacks.

• Identify security issues found in servers, firewalls, switches and other networked equipment • Experience first-hand the benefits of IBM ISS pre-emptive protection capabilities • Increase internal awareness around potential threats and the need for advanced security

• Assess the strength and gaps in current security practices • Prioritise network exposures posing the greater risk • Help maintain compliance with federal, state and industry security regulations • Help protect company assets, reduce network downtime and boost operational efficiencies • Lower costs associated with security process

intelligence • Help create justification for future security investments

*This limited time offer is for one IP range (up to 25 IP addresses) or up to five individual IP addresses. Addresses will be scanned one time per week for up to four weeks.

What to do now To register for a FREE Security Health Scan call Bell Micro's Security Team on 01706 222180 or email security-uk@bellmicro.eu

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E-CLASS SOLUTIONS

Affordable Enterprise Performance Historically, enterprise security solutions have been technologically limited, notoriously expensive or painful to deploy and use. SonicWALL® E-Class represents a new generation of comprehensive solutions for Network Security, Secure Remote Access, Email Security and Policy and Management.

Engineered to drive the cost and complexity out of running a secure enterprise-class network, E-Class solutions deliver elegant simplicity and unparalleled value. The E-Class portfolio extends SonicWALL’s commitment to providing premium solutions at a significantly lower total cost of ownership.

E-Class Network Security

E-Class Email Security SonicWALL® E-Class Email Security solutions deliver easy, powerful protection against spam, virus and phishing attacks, information leaks and violations of regulatory compliance laws.

E-Class Policy & Management The SonicWALL® Global Management System (GMS) provides centralised policy-based network security management, active monitoring and reporting, that can scale up to thousands of locations. SonicWALL’s Management and Reporting Solutions provide a comprehensive architecture for centrally creating and managing security policies, providing real-time network monitoring and event logging, and delivering intuitive compliance and usage reports, all from a single management interface.

Traditional firewall solutions cannot keep pace with today’s rapidly-evolving threats to high-speed enterprise networks over widely-distributed environments. The SonicWALL® E-Class Network Security Appliance (NSA) Series is engineered to drive down administrative complexity, while defending against the entire spectrum of network attacks, both externally and internally, with unprecedented speed. NSAs offer centralised management, network segmentation, multiple deployment options and advanced networking features for ultimate control and flexibility.

E-Class Secure Remote Access With maturing mobile technologies like WiFi and VoIP, booming global markets and heightened focus on remote access for disaster preparedness, secure remote access is imperative to today’s business. SonicWALL® E-Class Aventail™ SSL VPN appliances provide ease-of-deployment and usage plus unsurpassed levels of granular control and connection to a wide range of leading end point devices.

For more information please contact the Bell Micro Security Team on 01344 758 270 or email security-uk@bellmicro.eu

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Time to sharpen those blades!

The HP BladeSystem portfolio is capable of delivering significant business value for customers, and having already achieved over 40% market share, Bell Micro and HP are looking to reinforce and improve on this commanding position, with the ‘BladeSharpener’ Programme.

In this period of economic uncertainty, with increasing focus from customers on ensuring that every pound spent on IT is delivering measurable value back to their business, the need to ‘sell smart’ has never been greater.

The ‘BladeSharpener’ Programme will deliver all the knowledge and resources that you need to unlock opportunities that will deliver greater value to the customer, as well as higher margin and revenue to you.

BladeSharpener aims to: • Equip Partners with in-depth knowledge of the compelling business and technical propositions around HP BladeSystem • Help you to identify customer needs and correctly position the value that HP BladeSystem can deliver to fulfil those needs • Clearly demonstrate the competitive advantages of HP BladeSystem • Refresh the sales approach, to move from a more reactive, product/price-centric discussion, to one that is focused on uncovering the customer’s real business needs and delivering true business value • Build a pipeline of opportunities and provide easy access to sales support resources • Provide clear guidance on how to build a solid ROI and TCO model Designed as an integrated business development programme, aimed at helping you to generate higher margin business, BladeSharpener will deliver a series of Interactive Workshops, followed by a lead generation campaign and further sales development training and support.

If you are interested in participating in this programme and sharpening up your act, contact AJohnston@bellmicro.eu for further information.

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The Future is pure gold, with HP-UX Knowledge to build on HP-UX has always been at the heart of HP enterprise computing. Indeed, many IT administrators will have worked with this 64-bit technology for many of the last 25 years – building up a valuable knowledge of this business critical operating system. And, with HP-UX providing the longest public roadmap in today’s market, it is this knowledge that already exists within your customers’ business, that can help to drive their IT strategy forward.

Investment to bank on If your customers have already invested heavily in HP-UX, that investment will now pay dividends as HP-UX delivers the highest business value and lowest cost of ownership available for enterprise UNIX installations today. What’s more, HP-UX offers a route into exploring today’s most pressing IT initiatives including virtualisation, consolidation and high availability.

Performance to rely on HP-UX 11i v3 demonstrates how this OS is challenging future IT needs head on. It is designed to offer flexible capacity to cope with explosive data growth, whilst secured availability is delivered via enhancements to reduce planned downtime. Automatic discovery and invisible tuning are making life simpler for IT administrators. The previous version of HP-UX was already a world-record breaker in performance terms and this latest incarnation delivers a 30% improvement on even those exceptional figures.

Skills to build on Make sure your customers use the hard-earned HP-UX skills of their IT teams to build their next generation IT environments. Existing knowledge of HP-UX will make migration to future platforms such as HP Integrity, with its multi-OS capabilities, a pain free process. You can work with your customers to capitalise on this expertise, enabling a quicker transition to technologies that offer more capability at lower cost. At the same time your customers will avoid the large training costs associated with moving to new technology platforms.

Expertise you can call on Bell Micro are leaders in Enterprise computing solutions, employing a wide range of skills that compliment and support your customer offer.

Take some time out to talk to our Business Critical Systems experts, to understand the value of tomorrow’s HP-UX proposition, what resources are on offer and how we can help you to build business around this opportunity.

Contact your Bell Micro Account Manager for more information or visit www.questioningyourintegrity.com for further details and resources.

www.bellmicro.eu

Is your Services business blooming?

Make sure your HP Services revenue continues to flourish with Bell Micro Selling vendor services has always been margin friendly, and with Bell Micro it just became even more rewarding. You can rely on vendor services business to return year-on-year, providing a great platform for growth from solid annuity revenue.

To help you grow this business, Bell Micro has now extended three great incentives, until the end of July:

Contact Retention incentive • If you renew a contract over £10k net during the incentive period you qualify for £150 Capital Bonds • If you renew a contract over £20k net during the incentive period you qualify for £300 Capital Bonds This is based on order value to Bell Micro

Incremental Services revenue post point of product sale For incremental revenue of: • £5,000 win £100 Capital Bonds • £10,000 win £150 Capital Bonds • £20,000 win £500 Capital Bonds

Overall contracts incentive This incentive is open to all partners.

During the incentive period, all of your placed orders will be entered into a draw to win £1,000 Capital Bonds

This is based on order value to Bell Micro

Why Bell Micro for Vendor Services You can be confident selling Vendor Services with Bell Micro. Channel only, our dedicated specialists enjoy a thorough understanding of the offerings from HP and IBM, and are always on hand to help you scope and win business. Our team is employed directly by Bell Micro so you can be confident your data and customer insight is in safe hands.

We have a fantastic pedigree in Vendor Services, representing your business back into the vendor at the highest level and leveraging the resource and expertise you need.

We are also represented on the European Services Advisory Board.

There is no need to register for the incentives as Bell Micro automatically tracks and monitors sales. All you have to do is focus on doing this business.

Prize winners will be notified by e-mail. The Bell Micro decision is final.

*This incentive targets systems not already on contract. For the purposes of the incentive systems = processor or EVA. The incentive does not cover items recently bought at point of product sale. If the systems targeted are on warranty or HA, they are not included unless there is uplift in service to a higher level.

For more information please contact the Bell Micro Vendor Services team on 01706 222 180 or visit www.partnerservices.co.uk

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The new addition to the family

HP’s EVA 4400 is a technology you need to know and understand

A critical element in the HP storage hardware offer, EVA 4400 bridges the gap between SMB, mid-size and enterprise computing environments.

Critically it gives your customers access to storage technology that will scale with their fast-growing data needs at an extremely affordable cost.

The EVA 4400 offers easy-to-use virtualisation capabilities, improved storage capacity, simpler storage management and significantly reduced storage TCO. Let your customers eliminate ad-hoc procurement of disc space and poor storage procurement decisions.

Simple to deploy and live with, EVA 4400 features HP’s Command View 8 EVA Software, proactively managing an EVA within the broader networked storage infrastructure to unify and automating storage management.

Targets for EVA 4400 include: your HP BladeSystem customers looking to attach to NAS, customers looking to leverage more from their VMware installations, customers looking at first SAN or scalable small SAN and customers talking about the pain of managing data growth.

HP’s new flagship EVA technology offers several key advantages for you: • Use an EVA project to delve deeper into the storage needs of your customer to achieve horizontal sales growth in each of your accounts • Protect your preferred supplier status by delivering storage technology that solves today’s data growth headaches and has the functionality and scalability to continue doing this for years to come • Deliver a technology that addresses IT governance, data protection and disaster recovery all at once, making these issues simpler to explore and answer • Use HP’s all new EVA Solution Blocks to quickly deploy solutions attached to Microsoft Exchange, Oracle and SAP and extend the scope of your relationship • Use an EVA led solution to build extended warranty, Care Pack and Financial services revenues around your storage sales

Upsell MSA 2000 to EVA 4400

EVA 4400

If the customer is looking for over 3TB of storage.

MSA 2000 Family

If the customer is connecting over 4 servers to a storage device.

If the customer thinks the growth over 1 year is going to be 2TB or above.

Then speak to Pre-Sales to see if we can sell your customer an EVA 4400.

If your customer wants one of the MSA 2000 family of products but asks for extra shelves.

Do you want 5 times the margin of an MSA 2000? Think EVA 4400 and Pre Sales Now is the time to explore the EVA 4400 opportunity and be the first to take this key HP technology to your customers and prospects. Bell Micro has the knowledge and resources on hand to make this simple and profitable from outset. We have posted many useful resources for EVA 4400 at www.secureintheknowledge.com, or contact your Bell Micro Account Manager for more information on 020 8286 5000 (Chessington), 0113 251 3000 (Leeds) or 01706 222 180 (Haslingden).

www.bellmicro.eu

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How to get in touch 25 Wellington Business Park, Dukes Ride, Crowthorne, Berkshire RG45 6LS T: 01706 222 180 F: 01344 778 489 Block 1, Millbank, County Dublin T: 01 601 5024 F: 01 621 3369 2 St. Crispin Way, Haslingden, Lancashire BB4 4PW T: 01706 222 180 F: 01706 898 200 Nepshaw Lane South, Gildersome, Leeds LS27 7JQ T: 0113 251 3000 F: 0113 251 3030 Cox Lane, Chessington, Surrey KT9 1SJ T: 020 8286 5000 F: 020 8286 5056

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