Delineo-Coop 6th Digest by Delineo

Tickets, money, passport... ...while you're busy remembering to pack the holiday essentials this summer, we'll do the rest. Delineo has everything you need to produce inspiring and effective communication (so drop us a line before you go!). Take a look at some of our recent highlights...

The Co-operative Travel: Jump in/Chill out Summer 2011 Tasked with devising a campaign to encourage Travel customers to book their Summer 2011 holiday early, the challenge for us was to try and appeal to two very different target audiences with the same proposition; so we came up with the Jump in/Chill out campaign which tapped into both the relaxation sought after by couples and the livelier holidays that families tend to look for. The contrasting imagery and sentiment makes for a fun, engaging and quirky campaign which encompasses POS, direct mail, radio and press ads.

www.delineo.com

The Co-operative Pharmacy: Ethical Strategy launch campaign - Spring/Summer 2011

The Co-operative Financial Services: Values Workshops

Earlier this year, Delineo was delighted to be asked to work with The Co-operative Pharmacy to help them launch their Ethical Strategy. It underpins The Co-operative values and principles and demonstrates how they are increasingly shaping the way they do business in a more environmentally conscious way.

After a series of successful team building workshops across their offices, The Co-operative Financial Services wanted to showcase employee participation. In order to do this, we used a combination of photography and feedback to really capture the camaraderie and spirit of all involved, through a series of communication activities that included:

Our task was to raise awareness amongst staff members, stakeholders and customers, of worthwhile initiatives going on within the UK and worldwide that are supported by The Co-operative. We devised a strong ‘One world’ identity for the campaign using the strapline ‘working in an ethical way to make a difference’ and carried this through into a brochure, in-branch POS, online, advertising and exhibition stands. It was launched in July 2010. www.co-operativepharmacy.co.uk/ethicalstrategy

The Co-operative Travel: It’s a breeze

The Co-operative Travel: Point of Sale and DM Next time you pass a Travel branch see if you recognise any of these…it’s all hands on deck as Delineo, Travel’s marketing department and APS all pull together under pressure to keep up with the rapid turnover of monthly point of sale and direct mail material (quality as standard of course!).

The brief: to encourage consumers to buy their travel money from The Co-operative Travel, a purchasing decision that’s usually based on convenience rather than rates. The solution: ‘It’s a breeze’, a concept and graphic device that managed to be topical as well as eye catching with its World Cup currencies! Be sure to look out for it in-branch now….and perhaps buy some travel money while you’re there!

The Co-operative Travel: Green newsletter

The Co-operative Travel: Shine

The Co-operative Travel needed to communicate their environmental message to their employees in a user friendly and readable way.

When The Co-operative Travel decided their internal comms magazine Shine could do with a complete refresh, they invited five agencies to pitch.

We helped by designing a newsletter that would showcase ‘Green’ issues and how employees can get involved.

Needless to say, Delineo jumped at the opportunity to enter into a bit of competitive dueling and after a rigorous selection process, were thrilled to have been appointed.

‘‘

Of all the design agencies who tendered for the relaunch of our in-house magazine Shine, Delineo’s proposal was easily the most radical and the most interesting. They rethought our communications from the ground up, taking a holistic approach while always focusing on the end user. That’s why they were successful and I’m looking forward to the relaunched magazine’s publication. Tom Whitely, Internal Communications Manager, The Co-operative Travel

’’

Key to winning the pitch was our fresh, stylish design and transformation of the advertising model, which generates more revenue from less advertising space (if you want to know how this could work for your internal comms magazine then make sure you get in touch). Whether you’re part of the Travel team or not, be sure to watch out for the relaunched magazine when it lands this autumn.

The Co-operative Charity of the Year

The Co-operative Legal Services: Wills Website

Have you voted for your charity of the year?

Following the successful revamp of the Co-operative Legal Services' Probate site last summer, the Wills section of the site recently received the same treatment. We've added more interactive features and imagery to enhance the user experience.

To encourage more staff engagement than ever before, we created the Charity of the Year microsite. By including a simple form, we’ve been able to introduce a voting mechanism that makes it even easier for you to have your say and for data to be captured and reviewed. You’ll no doubt have seen the supporting leaflets, posters and display units…and if you haven’t already voted, remember you’ve only got until 15th August to have your say so log on now to: www.co-operative.co.uk/charityoftheyear

Manchester Jazz Festival: Find Your Jazz Just for a change we thought we’d include something that wasn’t about The Co-operative in this digest. If you’re based in Manchester, then you can’t have missed the Manchester Jazz Festival during July. In support of the brand development process, we took to the streets to ask people what they thought of jazz and the festival. This led to a great rebrand based on an asterisk device to alert people to the wide variety of music that falls under the jazz banner and can be enjoyed at the festival. A concept captured by the strapline: find you jazz*. With large format posters across Manchester (including some outside the entrance of New Century House), a social media campaign and a new website, the marketing communications programme has been a great success this year leading to over 24,000 visits to the website in one month, this was just one key success factor. (Now there’s a community project we know you’d be interested in hearing about!)