Delineo Direct Marketing Campaign

delineo report pseudo 08/10/2010 11:27 Page 1

Main Header Sub header

Checked Serch Engines Search Engine Google.com Total

Ranking Results Google.com URL

Keyword

http://antiques.shop.ebay.com/ http://antiques.shop.ebay.com/

Cooper Sterling Limited Digital Campaign Review

http://antiques.shop.ebay.com/ http://antiques.shop.ebay.com/ http://antiques.shop.ebay.com/ http://antiques.shop.ebay.com/ http://antiques.shop.ebay.com/

July – September 2010

www.delineo.com/client

delineo report pseudo 08/10/2010 11:27 Page 2

Cooper Sterling Limited

Site Traffic Site Visits • • • •

649% rise in overall visits 641% rise in new visits 4435 overall visits in September 2010 3735 new visits in September 2010 8000 7000

Overall visits New visits

6000

Visits

5000 4000 3000 2000 1000 0

Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 July

August

September

Ranking Results URL

Average time spent on page (minutes)

http://www.cooper-sterling.com/

04:48

http://www.cooper-sterling.com/about-us/

07:21

http://www.cooper-sterling.com/contact/

03:43

http://www.cooper-sterling.com/services/

06:35

http://www.cooper-sterling.com/awards/

03:25

http://www.cooper-sterling.com/blog/

10:32

http://www.cooper-sterling.com/staff/

05:54

http://www.cooper-sterling.com/our-work/

09:26

http://www.cooper-sterling.com/testimonials/

03:21

http://www.cooper-sterling.com/press-coverage/

04:49

www.delineo.com/client

delineo report pseudo 08/10/2010 11:27 Page 3

Cooper Sterling Limited

Site Traffic Page views • •

Average of 860 page views per week 951% rise in page views over three months 30000

Page Views

25000 20000 150000 10000 5000 0

Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 July

August

September

Bounce rate ≤40% throughout July-September 2010 Average bounce rate of 31.52%

• •

40% 35%

Bounce Rate

30% 25% 20% 15% 10% 5% 0

Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 July

www.delineo.com/client

August

September

delineo report pseudo 08/10/2010 11:27 Page 4

Cooper Sterling Limited

Organic SEO Keyword ranking (Google) Keyword 1

150

Keyword 2 120

Rank

90

60

30

0

Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 July

August

September

Keyword 3

100

Keyword 4

Rank

80

60

40

20

0

Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 July

August

Rank change • •

Keyword 1: 63+ Keyword 2: 14+

www.delineo.com/client

• •

Keyword 3: 65+ Keyword 4: 50+

September

delineo report pseudo 08/10/2010 11:27 Page 5

Cooper Sterling Limited

Organic SEO Link building campaign • • •

Target of 30 links per month Focus on sites PR ≥4 15% under agreed budget (£1,500)

Number of Links

200

150

100

50

0

Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 July

Link building breakdown Page Rank

Quantity of Links (%)

0 1 2 3 4 5 6 7

1 2 12 22 29 21 9 4

www.delineo.com/client

August

September

delineo report pseudo 08/10/2010 11:27 Page 6

Cooper Sterling Limited

Content creation July 2010 – September 2010 • • • • • •

24 blogs 48 news articles 144 pages of static website content 6 digital press releases 72 distributed articles 3 advertorial articles

Development work July 2010 – September 2010 • • • • • •

Homepage navigation redesign Interactive content development Social media integration Database management Website feature development Call-to-action banner construction

www.delineo.com/client

delineo report pseudo 08/10/2010 11:27 Page 7

Cooper Sterling Limited

Social media campaigns Site referrals from social media 600 500

Referrals

400 300 200 100 0

Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 July

August

September

Site referrals from social media Summary • • • •

1497% rise in Twitter followers Average of 9 interactions per Twitter message 1569% rise in Facebook likes Average of 4 comments per Facebook post

Twitter August

July Week

September

Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4

Followers

30

73

96

134

184

232

256

282

340

378

452

479

Facebook August

July Week Followers

September

Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 29

75

102

www.delineo.com/client

145

198

243

256

291

361

398

461

484

delineo report pseudo 08/10/2010 11:27 Page 8

Cooper Sterling Limited

LinkedIn • • •

Creation of a LinkedIn group 400 group members during July-September period 682 interactions from group members over July-September period 500

Members

400

300

200

100

0

Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 July

Foursquare promotion Summary • • •

Creation of Foursquare promotion 86 registered 'check ins' 19 tips placed

www.delineo.com/client

August

September

delineo report pseudo 08/10/2010 11:27 Page 9

Cooper Sterling Limited

Updated contact sheet for your records Main switchboard: 0161 839 6289 General enquiries: web@delineo.com Twitter: http://twitter.com/delineo Contact details for individual staff members on your account

David Prior, Head of Digital Marketing DavidP@delineo.com

Martin Malone, Technical Director Martin@delineo.com

Tom Mason, Social Media Campaign Manager Tom@delineo.com

Tony Southworth, Senior Interactive Developer Tony@delineo.com

Jasper Ditton, Interactive Accounts Director Jasper@delineo.com

Paul Gardner, SEO Campaign Manager paul@delineo.com

Julien Champagne, Senior Web Developer Julien@delineo.com

www.delineo.com/client

delineo report pseudo 08/10/2010 11:27 Page 10

Delineo 71-73 Yorkshire Street Manchester t: 0161 839 6289 www.delineo.com

Š 2010 Delineo. All rights reserved. All other products, brand and names are trademarks or registered trademarks of their respective owners.