delineo report pseudo 08/10/2010 11:27 Page 1
Main Header Sub header
Checked Serch Engines Search Engine Google.com Total
Ranking Results Google.com URL
Keyword
http://antiques.shop.ebay.com/ http://antiques.shop.ebay.com/
Cooper Sterling Limited Digital Campaign Review
http://antiques.shop.ebay.com/ http://antiques.shop.ebay.com/ http://antiques.shop.ebay.com/ http://antiques.shop.ebay.com/ http://antiques.shop.ebay.com/
July – September 2010
www.delineo.com/client
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Cooper Sterling Limited
Site Traffic Site Visits • • • •
649% rise in overall visits 641% rise in new visits 4435 overall visits in September 2010 3735 new visits in September 2010 8000 7000
Overall visits New visits
6000
Visits
5000 4000 3000 2000 1000 0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 July
August
September
Ranking Results URL
Average time spent on page (minutes)
http://www.cooper-sterling.com/
04:48
http://www.cooper-sterling.com/about-us/
07:21
http://www.cooper-sterling.com/contact/
03:43
http://www.cooper-sterling.com/services/
06:35
http://www.cooper-sterling.com/awards/
03:25
http://www.cooper-sterling.com/blog/
10:32
http://www.cooper-sterling.com/staff/
05:54
http://www.cooper-sterling.com/our-work/
09:26
http://www.cooper-sterling.com/testimonials/
03:21
http://www.cooper-sterling.com/press-coverage/
04:49
www.delineo.com/client
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Cooper Sterling Limited
Site Traffic Page views • •
Average of 860 page views per week 951% rise in page views over three months 30000
Page Views
25000 20000 150000 10000 5000 0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 July
August
September
Bounce rate ≤40% throughout July-September 2010 Average bounce rate of 31.52%
• •
40% 35%
Bounce Rate
30% 25% 20% 15% 10% 5% 0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 July
www.delineo.com/client
August
September
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Cooper Sterling Limited
Organic SEO Keyword ranking (Google) Keyword 1
150
Keyword 2 120
Rank
90
60
30
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 July
August
September
Keyword 3
100
Keyword 4
Rank
80
60
40
20
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 July
August
Rank change • •
Keyword 1: 63+ Keyword 2: 14+
www.delineo.com/client
• •
Keyword 3: 65+ Keyword 4: 50+
September
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Cooper Sterling Limited
Organic SEO Link building campaign • • •
Target of 30 links per month Focus on sites PR ≥4 15% under agreed budget (£1,500)
Number of Links
200
150
100
50
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 July
Link building breakdown Page Rank
Quantity of Links (%)
0 1 2 3 4 5 6 7
1 2 12 22 29 21 9 4
www.delineo.com/client
August
September
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Cooper Sterling Limited
Content creation July 2010 – September 2010 • • • • • •
24 blogs 48 news articles 144 pages of static website content 6 digital press releases 72 distributed articles 3 advertorial articles
Development work July 2010 – September 2010 • • • • • •
Homepage navigation redesign Interactive content development Social media integration Database management Website feature development Call-to-action banner construction
www.delineo.com/client
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Cooper Sterling Limited
Social media campaigns Site referrals from social media 600 500
Referrals
400 300 200 100 0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 July
August
September
Site referrals from social media Summary • • • •
1497% rise in Twitter followers Average of 9 interactions per Twitter message 1569% rise in Facebook likes Average of 4 comments per Facebook post
Twitter August
July Week
September
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4
Followers
30
73
96
134
184
232
256
282
340
378
452
479
Facebook August
July Week Followers
September
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 29
75
102
www.delineo.com/client
145
198
243
256
291
361
398
461
484
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Cooper Sterling Limited
LinkedIn • • •
Creation of a LinkedIn group 400 group members during July-September period 682 interactions from group members over July-September period 500
Members
400
300
200
100
0
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 July
Foursquare promotion Summary • • •
Creation of Foursquare promotion 86 registered 'check ins' 19 tips placed
www.delineo.com/client
August
September
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Cooper Sterling Limited
Updated contact sheet for your records Main switchboard: 0161 839 6289 General enquiries: web@delineo.com Twitter: http://twitter.com/delineo Contact details for individual staff members on your account
David Prior, Head of Digital Marketing DavidP@delineo.com
Martin Malone, Technical Director Martin@delineo.com
Tom Mason, Social Media Campaign Manager Tom@delineo.com
Tony Southworth, Senior Interactive Developer Tony@delineo.com
Jasper Ditton, Interactive Accounts Director Jasper@delineo.com
Paul Gardner, SEO Campaign Manager paul@delineo.com
Julien Champagne, Senior Web Developer Julien@delineo.com
www.delineo.com/client
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Delineo 71-73 Yorkshire Street Manchester t: 0161 839 6289 www.delineo.com
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