Delineo's brand treatment

www.delineo.com

Does your brand need the Delineo treatment?

Naturally you want to do what’s best for your brand...

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...you can with the Delineo treatment Experience the before and after effects of the Delineo treatment; see how we can transform everything from your identity, to your marketing strategy.

Here you’ll find a showcase of brands that already have.

To give your brand the Delineo treatment email web@delineo.com

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Does your brand reflect your values?

The Co-operative Shine Magazine

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Redefined the overall editorial design and format of the internal magazine, to engage with the female majority readership by focusing its main features on The Co-operative staff.

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After

Before Typical internal comms magazine lacked ‘glamour’ and was in need of a revamp.

“Of all the design agencies who tendered for the relaunch of our in-house magazine Shine, Delineo’s proposal was easily the most radical and the most interesting.

They rethought our communications from the ground up, taking a holistic approach while always focusing on the end user.

That’s why they were successful.”

Internal Communications Manager, The Co-operative Travel Overall the magazine has made a big impact on its audience.

To give your brand the Delineo treatment email web@delineo.com

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Is your brand craving results? numero

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Lead generation campaign with a distinctive corporate message that differentiates from other product/technology focused campaigns.

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Before A stereotypical technology brand with an inward looking message and proposition.

After “Delineo have transformed the thinking at numero. Once we focused on product and technology, but not anymore. What has really surprised me is Delineo’s absolute focus on results. In an industry sector usually known for creating just great ideas with little execution, Delineo’s work has

been like a shining light at night. Within days, Delineo’s work has generated more leads than we achieved in the whole of last year.”

CEO, numero

To give your brand the Delineo treatment email web@delineo.com

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Is your brand in need of a refresh?

JP Juices

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New brand identity that makes JP Juices look as good as it tastes, as well as accentuating the company’s caring attitude and ethical approach.

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Before The generic branding didn’t stand out from others within the same sector. The design related more to a supermarkets own brand and lacked personality.

After “We’re absolutely thrilled with the new look we decided upon and the reaction from suppliers, customers and major supermarket chains has been similarly positive.”

Managing Director, JP Juices Key metrics include: • JP Juices is now on page one of Google for ‘fair trade juices’, ‘fairtrade juices’ and ‘juices’ • In just 3 months the website traffic increased by 116%

To give your brand the Delineo treatment email web@delineo.com

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Does your brand need to stand out from the crowd?

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Bell Micro

A campaign to make it compelling for Bell Micro sales and partners to attach Security to every deal.

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Bell Micro is now part of Avnet Technology Solutions.

Before The use of clichĂŠd IT and B2B imagery is over used in the sector, which fails to engage and inspire the important upsell/attach opportunities.

After Fully integrated campaign simultaneously launched across all locations of a major UK IT distributor and to its UK channel audience.

Powerful brand personality helped recruit new vendors – Fortinet and Virtuity/Backstopp.

To give your brand the Delineo treatment email web@delineo.com

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How can you protect your brand from the competition?

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Skyguard Engaging national campaign for its new Send4Help personal emergency service.

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Before Previous communication was overly threatening and could frighten people away from the reassuring benefits of the service.

After “Delineo has created an identity and campaign that really raises a smile. The campaign encapsulates exactly what we want to say; Send4Help provides complete peace of mind and protection to

you and your loved ones. This campaign has been delivered in a way that will drive tangible results.�

Marketing Director, Skyguard

To give your brand the Delineo treatment email web@delineo.com

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Does your brand message bring you joy?

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EcoWater Consumer lead campaign highlighting the benefits of soft water to families.

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Before Very product focused strategy lacking personality. Didn’t communicate the benefit of softening and filtering water in the home.

After Groundbreaking campaign promoting the benefits of soft water to consumers.

To give your brand the Delineo treatment email web@delineo.com

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Does your brand have personality?

Castlefield

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Created a vibrant brand and personality with strong differentiation for this investment management business to make it stand out from the crowd.

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After Before Brand lacked personality and struggled to stand out from those in the same sector.

Corporate look and feel was the ‘norm’ with little differentation.

“We struggled to get across what was different about us in a notoriously ‘me too’ sector…until we started working with Delineo! The reaction from clients to our rebrand has been great, with a definite improvement in the number of existing

and new contacts who now seem to ‘get us’. We’ve got big hopes for the future and expect Delineo to be there as our virtual and vital marketing department.”

Director, Castlefield

To give your brand the Delineo treatment email web@delineo.com

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Is your value proposition relevant to the target audience?

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ASA

A vibrant and personality driven campaign that connects with the target audience on a personal level, encouraging them to make use of their local swimming pools.

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Amateur Swimming Association.

Before The ‘norm’ is to use model-like imagery to promote swimming lessons to an inactive target audience. It’s intimidating, instilling uncertainty and fear for people who want to use their local swimming facilities.

After These swimming lessons are for people of all shapes and sizes. This campaign increased swimming recruitment in the area by a very significant margin, well ahead of targets.

To give your brand the Delineo treatment email web@delineo.com

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It’s your brand.

Are you making the most of it?

Liberty

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Created a distinctive campaign to market pensions that are personal, non-constraining and innovative.

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Before Highly cluttered marketplace lacks personality and distinction. Imagery used is ‘stereotypical’ and reflects one group of people looking for pension advice.

After Campaign designed to capture the audience’s attention with an alternative to traditional pensions.

To give your brand the Delineo treatment email web@delineo.com

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What effect does your brand have on its audience?

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Hattons Created an engaging campaign that puts a positive spin on personal injury, whilst establishing Hattons as the leading solicitors for claims in the North West area.

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Before Competitive marketplace in which the norm is to use conventional images and language (e.g. ‘no win, no fee’, ‘100% compensation for you’).

After Engaging campaign that puts a positive spin on personal injury claims with 93% increase in claim enquiries year on year.

To give your brand the Delineo treatment email web@delineo.com

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Is your brand communication working hard enough?

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Bell Micro

Creative consumer campaign to make partners aware of the hidden opportunity in Hitachi Data Systems storage.

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Bell Micro is now part of Avnet Technology Solutions.

Before Previous focus was on complicated messaging using IT standard symbols and imagery.

Campaigns often lack personality and focus on products rather than the benefits to the target audience.

After “The graphic and message is really strong! This is fantastic - we have had far more visibility in the channel with Delineo’s effort and is much appreciated.�

Client (Hitachi Data Systems) Marketing Manager A campaign that really highlights a hidden storage opportunity offered by HDS.

To give your brand the Delineo treatment email web@delineo.com

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What does your brand stand for?

JMW

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A new brand identity that makes JMW stand out from the crowd, as well as accentuating the company’s customer focus.

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Before

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Most solicitors and law firms adopt a very clichĂŠd and inward looking marketing approach, which fails to relate or resonate with the target audience.

The new JMW brand is all about the customer and accentuates the ethos of the firm and its people.

To give your brand the Delineo treatment email web@delineo.com

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Is your brand message consistent?

Servo

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Clear, uncomplicated campaign with differentiated brand proposition, targeting contracted support service customers.

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After Before Previous campaigns were very product focused and did not relate to the target audience’s needs. Existing customers were not engaging with the entire Servo services offer.

Delineo’s ‘Rate Servo’ campaign addressed the services sell from an entirely different perspective. By asking customers to rate the offer, this campaign identified new opportunities and accounts requiring retention activity.

Shortlisted for Marketing Society award and has exceeded all campaign metrics by a significant margin.

To give your brand the Delineo treatment email web@delineo.com

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Does your brand need waking up to more opportunities?

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Coffee#1 Develop a community of followers through social media and website redesign, whilst improving their search engine rankings.

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Before Despite its strong brand the Coffee#1 website needed to say and do more. The lack of social media meant poor SEO results and web presence.

After “The return on our investment is undeniable – better customer communication, greater brand awareness and, yes, more coffees ordered on the shop floor. Delineo have been responsive, strategic and excellent value throughout and we look forward to continuing our involvement with them in the future.”

Managing Director, Coffee#1 Delineo delivered a strategy encompasing key social media brand such as Facebook and Twitter. Key metric: Website visits increased by 248%

To give your brand the Delineo treatment email web@delineo.com

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Does your brand use social media to engage with its audience?

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The Co-operative Enterprise Hub Created a B2B social media campaign to raise awareness, whilst encouraging organisations to adopt a co-operative business model.

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Before There was no social media activity.

After “Delineo have delivered a truly effective social media campaign for The Enterprise Hub that has undoubtedly played a key role in our recent growth. They’re also great to work with – attentive, hardworking and clear-speaking.

I wholeheartedly recommend them to anyone.”

Business Development Manager, The Co-operative Enterprise Hub

To give your brand the Delineo treatment email web@delineo.com

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Considered thinking.

Inspirational results...

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...does your brand need the Delineo treatment?

To give your brand the Delineo treatment email web@delineo.com

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Delineo 71-72 Yorkshire Street Manchester M3 5EG t: 0161 839 6289 www.delineo.com

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