Working with
Delineo welcomes you to 2011. Join us for a review of our time spent working with you over the past few months. In this, the newest edition of The Co-operative Digest, we are proud to showcase some of the wonderful work we have done. It’s also a great place to get to know the team at Delineo a little bit more. We believe the great work displayed in this digest is simply a taster of things to come in 2011, and we look forward to working with you on projects in the near future.
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Ready, Steady, Dash - The Co-operative Santa Dash event promotion
Client: The Co-operative Group Title: Charity of the Year Santa Dash Brief: A big curtain raiser event was needed to launch The Co-operative Charity of the Year. This would only be a success if enough Santas turned up, so to drive participation, Delineo produced creative that spread across
collaterol including flyers, posters, banners and web banners throughout the main corporate website. For the first time a new website was designed and built specifically for the Santa Dash. This was used to engage the public, inform runners and encourage registration. Over a thousand Santas braved the cold in Manchester and London to raise more than ÂŁ30,000.
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No tricks, just treats for The Co-operative Travel. We give their Halloween Charity event creative flare Client: The Co-operative Travel Title: Halloween Ball 2010 Brief: We were asked to develop a visual identity combining the Halloween theme and a glamorous gala dinner.
To achieve this our creatives came up with an excellent pumpkin/ disco ball design on a deep purple background, with accompanying eerie typography, in keeping with the classy yet spooky Halloween Ball. This design was then rolled out across all related print material to complete the look on the night.
For the Halloween celebrations, the Delineo team were lucky enough to be invited to the ball. Dressing up, the whole Addams Family made an appearance: Morticia, Gomez, Uncle Fester, Wednesday, Pugsley and Lurch (Authentically played by Lauren, Sam, Dave, Jade, Ant and Jason).
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Driving The Co-operative Pharmacy’s new local marketing campaign
Client: The Co-operative Pharmacy Title: Local Marketing Brief: We have been working with The Co-operative Pharmacy to update all their core health service branch point of sale. We have design templated artwork in the form of toolkits enabling branches
to localise artwork and showcase their individual offering, but also to ensure all branches are promoting themselves in a consistent, on-brand way. After Delineo’s completion of The Co-operative Pharmacy brand guidelines in 2010 – all the design & formatting rules were applied to all these key pieces helping to strengthen brand awareness in branch.
Across a wide range of messages from Prescription Services, all the customer communication around a branch refit or relocation, to a suite of marketing collateral to specifically help fight the local competition - we’ve designed and supplied artwork for window posters, till screens, wobblers, local press adverts and door drop leaflets.
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The Co-operative staff magazine shines with brand new editorial design
Client: The Co-operative Travel Title: Shine Magazine Brief: After a 5-way pitch win during summer 2010, two issues of Shine have been released to over 3,000 Co-operative Travel staff. The updated version took inspiration from consumer magazines so that a stylish/modern feel would make staff want to read the new Shine magazine.
To involve staff and attract attention to the magazine, we included a high end fashion photo shoot, featuring employees as models and the results were amazing.
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Highlighting The Co-operative’s role in tackling global poverty Client: The Co-operative Group Title: Tackling Global Poverty brochure and short film Brief: Delineo was given the task of bringing to life The Co-operative’s Tackling Global Poverty campaign initiative. We produced a brochure and DVD, working closely with the International Development, team to really bring home the success of The Co-operative’s support.
The brochure and short film were designed to show the positive changes that The Co-operative has made in some of the world’s poorest communities.
Our creative lead image of the ‘Honeycomb Atlas’ has been used as an interactive board showing the initiatives.
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New event design lands in The Co-operative Financial Services annual conference
Client: The Co-operative Financial Services Title: Annual Conference
Brief: An annual conference needs to be the highlight of the year and the events team at The Co-operative Financial Services
secured the excellent Concorde Function room at Manchester Airport. The creative for the event needed to resonate with the venue, so a charming “check-in” system was designed, where guests would take their “ticket”
(invite) and be told where their seat was at the check-in desk. The Concorde brand and feel was incorporated into the CFS/Britannia dual branding to give that finishing touch.
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One night, one world, one creative concept for The Co-operative Pharmacy
Client: The Co-operative Pharmacy Title: Suppliers Conference/ Charity Dinner
Brief: We were asked to produce creative for a dual event - Suppliers, associates and staff gathered at The Lowry Hotel for the daytime Conference followed in the evening by a spectacular
Charity dinner held at Manchester Cathedral. To capture the essence of the event a contrasting yet complimentary design was used as the visual identity.
A strong theme of this year’s Conference was The Co-operative Pharmacy’s ethical strategy and therefore it was important this was reflected in the creative.
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Keeping The Co-operative business in the know with our bi-monthly newsletter design
Client: The Co-operative Title: Interactive Propositions newsletter Brief: Delineo were asked to design a newsletter which would be emailed out bi-monthly to the marketing departments of all The Co-operative businesses to share news and findings from the Propositions, Consumer Insight and CRM teams. We created a user friendly,
branded nteractive pdf called ‘Interact’ which presented an easily digestible summary of all the customer segment research work to ensure communications from
The Co-operative are appropriately tailored to their target audience in a relevant way at sent at the right time for maximum engagement.
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Exciting The Co-operative Travel customers with engaging new creative for Ski holiday POS Client: The Co-operative Travel Title: Travel ski point of sale
Brief: Standout imagery was needed to highlight The Co-operative Travels great Ski offers. For this we collected together some great action shots to bring to life the fun of a ski holiday. As with all retail marketing, high quality creative was required and at a very fast turn around - we were only too happy to be involved.
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Contributing to the community with local marketing collateral Client: The Co-operative Group Title: Interactive community map promotion Brief: The Co-operative’s interactive community map needed some promotion so using the blue, yellow and white of Social Goals colourways, we produced pull up banners that were sent to every corner of Great Britain and Northern Ireland. This then followed on with web banners that were used on the main site as well.
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Spreading some festive cheer with our 2010 Christmas campaign
Title: Delineo’s 12 days of Christmas Brief: The Delineo 12 Days of Christmas ran from the 8th - 23rd December. The competition included prizes ranging from a Spa Day to a Silverstone Driving Day and a Nintendo Wii.
The competition was a great success, registering 5,749 unique users, spending an average of 2.28mins on the interactive calendar website.
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Meet The Co-operative Team Delineo comprises of over 40 people, each with specialist skills and expertise. Our head office is based next to The Lowry Hotel, across town from New Century House. Alongside meeting with your Manchester colleagues, we also regularly travel to our Co-operative clients in Stoke and Rochdale. Client services: Our hard working team of account handlers will drive your project to meet deadlines and within budget. Simply contact us using the details provided to get in touch with one of the dedicated members of The Co-operative team. We’re always happy to hear from you.
Sam Rowlands
Jade Rodwell
Lauren Jackson
0161 836 6673 sam@delineo.com
0161 836 6682 jade@delineo.com
0161 836 6683 lauren@delineo.com
Lynette Rodway
Jason Riahi
Sophie Bennett
0161 836 6672 lynette@delineo.com
0161 836 6676 jason@delineo.com
0161 836 6691 sophie@delineo.com
Leigh Sheridan
David Sutton
Carl Vivante
Phil Monks
Martin Malone
Tom Mason
Client Services Director
Account Manager
Creative and digital: We are a fully integrated team of creatives that are comfortable working across advertising, digital and design alike. We work hard to create effective communication that produces the best results for you.
Creative Director
Copywriter
Senior Relationship Manager
Account Executive
Senior Designer
Technical Director
Team Leader & Senior Account Manager
Account Executive
Senior Designer
Social Media Campaign Manager
We look forward to hearing from you.