Delineo's social media booklet

www.delineo.com

Are you a follower or a leader in social media?

Social Media Case Studies

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Case Study

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Co-operating on social media

Brief: To create a B2B social media campaign for The Co-operative Enterprise Hub with the aim of raising awareness of the scheme, while also encouraging more organisations to adopt a co-operative business model.

For more information about our social media campaigns email web@delineo.com

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Background Information A social media strategy was devised, designed to raise the profile of The Co-operative Enterprise Hub across various online channels. Based on audience research findings, a Twitter, Facebook and LinkedIn profile were established and a blogging strategy was also implemented.

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Results To date, updates from The Co-operative social media channels reach an audience of over 820 individuals. The Twitter profile receives, on average, 33 direct mentions from other users per month, while the Facebook page is viewed by 468 individuals.

Key stats: Metric

Percentage growth (Dec 2010 - Jan 2011)

Twitter followers

23%

Facebook fans

11%

Facebook page views

40%

Social media referrals to website

76%

Site page views via social media referrals

68%

Client testimonial “Delineo have delivered a truly effective social media campaign for The Enterprise Hub that has undoubtedly played a key role in our recent growth.

They're also great to work with – attentive, hard-working and clear-speaking.

I wholeheartedly recommend them to anyone.�

Co-operative Development Manager, The Co-operative Enterprise Hub

For more information about our social media campaigns email web@delineo.com

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2 Case Study

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Social media that’s full of beans

Brief: To establish an online community of Coffee#1 customers.

For more information about our social media campaigns email web@delineo.com

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Background Information Coffee#1 is an independent coffee chain based in the South West. To encourage brand awareness, customer retention and engagement, Delineo launched and managed three separate social channels for the organisation: Twitter, Facebook and a WordPress blog. The aim of the campaign was to expose a wider audience to the business, as well as use the networks to share new products and announcements.

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Results To date, Coffee#1 has amassed an impressive online following. In little over a year, the business has accumulated over 1,600 fans on Facebook and 1,311 followers on Twitter. Social media referrals accounted for 10 per cent of the Coffee#1 website traffic in December 2010. The Facebook page received 1,005 views in January 2011 and has 159 active users per day. In December, the Coffee#1 blog received nearly 3,500 individual views.

Key stats: Metric

Percentage growth (Dec 2010 - Jan 2011)

Twitter followers

35%

Facebook fans

37%

Social media referrals to website

264%

Blog views

282%

Client testimonial “The return on our investment is undeniable – better customer communication, greater brand awareness and, yes, more coffees ordered on the shop floor.

Delineo have been responsive, strategic and excellent value throughout and we look forward to continuing our involvement with them in the future.”

Managing Director, Coffee#1

For more information about our social media campaigns email web@delineo.com

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3 Case Study

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Raising our profile

Brief: To increase awareness of Delineo among the online business community.

For more information about our social media campaigns email web@delineo.com

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Background Information An aggressive B2B social media strategy was launched in order to raise the brand awareness of Delineo within the business community. The quantity of blogs posted on the site was increased from one to 16 per month, designed to showcase the range of work and industry expertise within the company.

Activity on the Twitter account was dramatically increased in order to drive traffic to the Delineo website and a Posterous micro-blogging site was also established in order to encourage staff participation in the social media arena.

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Results Within four months, followers on Twitter have risen from 65 to 860. Visits to the Delineo website are up 150 per cent year on year, while social media referrals accounted for 10 per cent of the site's traffic between October and January.

Without doubt the increased social media activity has led to a marked upturn in sales enquiries.

Key stats: Metric

Percentage growth (Dec 2010 - Jan 2011)

Twitter followers

12%

Pages per visit via social media referrals

24%

Time on site from social media referrals

97%

Posterous views

22%

For more information about our social media campaigns email web@delineo.com

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Our clients are our fans Social media testimonials “We’ve been surprised but genuinely delighted by the success of our blog – it’s been absolutely central to establishing our voice within the industry.”

Managing Director, LinkDirect “Delineo have done a brilliant job managing our social media marketing.

They understood from the first meeting what we were trying to achieve and have run with it, generating some first class marketing ideas along the way. It's almost as if they're part of our team.”

Founder, TicketSense “Delineo developed an attractive new site for us that helped position us as experts in social media monitoring. We look forward to working with them again on future social media campaigns.”

Managing Director, New Media Intelligence

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How social are you?

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For more information about our social media campaigns email web@delineo.com

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