2025 Upstart Spring Catalog

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Celebrate the joys of the library with fun and exciting products from Upstart!

Maze Craze Bookmarks

p. 6

Crazy for Kawaii p. 14

Scratch-and-Sniff Bookmarks

p. 21

Economy Book Bags p. 26

Decor p. 29

Games & Puzzles p. 24

Planning is Everything

2025 Librarian’s Desk Calendar

• Dates for celebrations such as Get Caught Reading Month, Arts in Education Week, Banned Books Week, and Book Lover’s Day

• Dates for more than 100 author and illustrator birthdays, along with national and religious holidays

• 17" x 22" sheets with 2 1⁄2" x 2 1⁄2" daily squares

• Money‑saving coupons on every page

• Each month includes display ideas and just‑for‑fun activities

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Collaborate and Create with StickTogether ®

A colorful mosaic activity with beautiful results StickTogether brings people together to create eye-catching posters made up of 1⁄2" square stickers. Each kit includes everything you need to get started with groups of all ages. They’re a great addition to makerspaces, community-building events, classroom competitions, reading challenges, and more. Standard posters are 40" x 36" with 3,996 stickers.

KA13859580 Wild Readers Collection: Includes Fox, Hedgehog, Owl, and Sloth
KA13850310 Seasons Readings Collection: Includes Books Warm the Heart, Spring Into Reading, Beat the Heat — READ, and We Like BOOOks
KA13862820 Treble Clef
NEW
KA13791210
Animal Collection: Includes Parrot, Llama, Clownfish, and Panda
KA13751640
Core Collection: Includes Hot Air Balloons, Butterfly, Sunflowers, and Tiger
KA13763300
Seasonal Collection: Includes Springtime Frog, Halloween Scene, Winter Snowflake, and Valentine Heart
KA13825890 READ
KA13838030 USA Map
KA13802020 Peace Sign
KA13772810 Rainbow Unicorn
Individual Posters
KA13846810
Cats & Dogs Collection: Includes Cat, Cat with Glasses, Corgi, and Shih Tzu

Anyone and everyone can use some serious coloring time in their lives! It’s relaxing, creative, and fun. See more styles at demco.com, search color craze Color Craze Bookmarks 200/pkg.

KA13831800 Remarkable Readers
KA13709140 Book Lovers
KA13737960 STEM/STEAM
KA13714020 Floral
KA13714030 Geometric
KA13781210 Positive Words

Color Craze Large Coloring Sheets

A collaborative activity that sparks creativity in kids of all ages Jumbo paper coloring sheets make great tabletop or wall murals. 2' x 6'. 0

Color Craze

Coloring Journal

32 lined pages. 5" x 7". 0

Color Craze Origami Paper

6" x 6" sheets combine the relaxation of a coloring book and the creativity of origami, 100 sheets and 4 designs in each package.

Go Wild
Monster Mash
Under the Sea

Bookmarks That Engage

Explore interactive bookmarks that inspire kids to get busy coloring, drawing, crafting, and creating original stories 200/pkg.

KA13789200 How to Draw Animals Set 2
KA13824430 How to Draw Transportation
KA13810940 How to Simple Science
KA13831810 Silly Stories $9.99
KA13862830 Maze Craze NEW

Folding Fun for Everyone!

Origami craft sheets with creative designs and attached instructional bookmarks provide interactive fun for all ages

Origami Activity Bookmarks 48/pkg.

0

$8.89

KA13762870 Animals Set 2
KA13762860 Monsters
KA13740190 Animals Set 1

Celebrate the Seasons

KA13808480

KA13801740
KA13801770
KA13801760
KA13801750

Get Readers Revved Up

Little Blue Truck and his pals introduce kids to the power of friendship and the rewards of helping others

Little Blue Truck Read Together Poster 17" x 23".

Little Blue Truck Read Together Reading Records 2-sided. 8 1⁄2" x 11". 25/pkg.

Little Blue Truck and Friends Bookmarks 200/pkg.

Little Blue Truck

Seasonal Bookmarks 200/pkg.

Little Blue Truck Read Together Drawstring Bags

Little Blue Truck Stickers 10 designs. 1 1⁄2" dia. 200/pkg.

Sturdy polyethylene bags with drawstrings. 14" x 17" x 3". 25/pkg.

Art © Jill McElmurry Estate.

Encourage Parents and Caregivers to Make Library Time Family Time!

1,000 Books Before Kindergarten

Start families on the path to early literacy success and promote a lifelong love of reading!

Caregiver Tips Jumbo Bookmarks 2-sided.100/pkg.

Motivational Stickers

5 designs. 2" dia. 200/pkg.

Milestone Stickers 10 designs. 2" dia. 200/pkg.

Bene t Bookmarks

Reading Record with Circles 2-sided. 8 1⁄2" x 11". 25/pkg.

Celebrate the Lovable Characters of Mo Willems!

Readers Bookmarks

200/pkg. 0

Elephant & Piggie Bookends

Lovable Mo Willems Elephant and Piggie cutout bookends are made of durable steel with a high-gloss protective coating. Nonskid bottoms. 2/set; 1 Elephant, 1 Pig.

0

Characters Die-Cut Bookmarks

200/pkg. 0

Elephant and Piggie Book Bags

Sturdy polypropylene bags with drawstrings. 14" x 17" x 3". 25/pkg. 0

Art © Mo Willems.
Amelia Earhart is a trademark of Amy Kleppner, as heir to the Estate of Muriel Morrissey, www. AmeliaEarhart. com.

Join the Craze for Kawaii!

Kids will go wild for these Kawaii-style illustrations featuring cuddly characters in vibrant colors

Crazy for Kawaii Bookmarks 200/pkg.

$9.99

Crazy for Kawaii Economy Book Bags

Sturdy polyethylene bags with patch handles. 14" x 17 x 3". 100/pkg.

$42.99

See more designs at demco.com, search bookmarks

KA13845210 Crazy for Kawaii: Wild Animals
KA13848780 Crazy for Kawaii: Farm Animals
KA13845220 Crazy for Kawaii: Pets
KA13848770 Crazy for Kawaii: Water Lovers
KA13853270
Mooove Me KA13853280

Crazy for Kawaii Character Stickers

Adorable designs in the popular Kawaii style 10 designs. 1 1⁄2" dia. 200/pkg. 0

Kid-pleasing incentives are less than 9¢ each 100/pkg.

Crazy for Kawaii Library Super Sticker Set

Kawaii-style stickers are perfect as rewards or to promote a love for the library and reading 5 designs. 2 1⁄4" dia. 200/pkg.

Crazy for Kawaii Scratch-and-Sniff Bookmarks

For more scented bookmarks, see p. 21

KA13859190 Candy Corn KA13859220 Cupcake
KA13859200 Grape
KA13859170 Hamburger
KA13859210 Strawberry KA13859180 Taco
KA13859160 Watermelon

Share the Power of Reading!

Now more than ever, it’s time to focus on the benefits of books

The More You Read Poster: YA Design

The More You Read Poster 17" x 23".

The More You Read Bookmarks 200/pkg.

The More You Read Bookmarks: YA Design

The More You Read Book Bags Sturdy polyethylene bags with drawstrings. 14" x 17" x 3". 25/pkg.

The More You Read Mug White ceramic. Holds 15 oz. Hand washing recommended. Includes gift box.

The More You Read Journal Navy heathered notebook with polycanvas cover, matching bookmark, pen loop, and elastic band closure. 80 lined pages. 5" x 7".

Master the Art of Reading

We’ve put a fun twist on the classics with these literary interpretations of famous works of art

Master the Art of Reading Posters Set 1

Master the Art of Reading Posters Set 2

11" x 17". 6/set. Designs include Munch’s The Scream, Wood’s American Gothic, Picasso’s Still Life on a Pedestal, Van Gogh’s Sun owers, Seurat’s Sunday Afternoon on the Island of La Grande Jatte, and da Vinci’s Mona Lisa

11" x 17". 6/set. Designs include Dali’s The Persistence of Memory, Warhol’s Campbell’s Soup Cans, Renoir’s A Girl with a Watering Can, Escher’s Hand with Re ecting Sphere, Vermeer’s Girl with a Pearl Earring, and Whistler’s Portrait of the Artist’s Mother 0

Art

Art

There’s a design for every book and every reader 200/pkg. 0

$9.99

KA13845240 Retro Remix
KA13781250 READ Signs
KA13781240 Groovy Patterns
KA13845230 Flower Power
KA13769480 Hipster Pattern Set 2
KA13863950 Monster Trucks
NEW

See more designs at demco.com, search bookmarks

KA13807040 Book Lovers
KA13833770 Wild About Book Care
KA12759950 READ Sign Language
KA13831790 Book Lovers Set 2
KA12264610 $100 Bill KA13845360 The

There’s a design for every book and every reader 200/pkg.

$9.99

KA13739050 Cars
KA13801710 Fun Facts Animals Set 3
KA13797830 Take Time for Others
KA12265310 Pizza
KA13739830 Emoji Faces

Kid-pleasing incentives are less than 9¢ each! 100/pkg. 0

KA13003310 Gummy Worms
KA13586060 Cotton Candy
KA13003660 Cupcake
KA13846880 Banana
KA13846860 Apple
KA13846900 Chocolate Chip
KA13846890 Mixed Berry
KA13846850 Mango
KA13003320 Watermelon
KA13003330 Strawberry
KA13003620 Pizza
Vanilla
Creamsicle
Root Beer KA13762880 Lemonade
KA13769460 Summer Suntan Oil
KA12439170 Popcorn
KA13569130 Chocolate Chip Cookies

Sip Your Way Through the Day

Celebrate reading with these

Writing Inspirations

Don’t just write — make a statement

KA12528740 I Love Books
KA13640640 Pete the Cat®
KA13808700 Book Lovers
the Cat is a registered trademark of Pete the Cat, LLC. US Reg. #3820216, #4903976, #5104976, #5118017. By arrangement with MerryMakers, Inc.
KA13616280 Library Word Cloud, 15 oz.
KA13808690 Book Lovers, 12 oz.
Art © Mo Willems.
KA13714160 Elephant & Piggie, 15 oz.
KA13751360 Kindness Quotes
KA13850580 The More You Read, 15 oz. NEW

Incentives for All Ages

Learning That Feels Like Recess

Creating more engaged learners begins with more fun. As a supplement to traditional forms of education, providing additional options like strategic games and tactile learning tools can illuminate effective paths for children to grow in a variety of skill areas.

Q-bitz™ Game

Builds visual agility, memory, hand/eye coordination, and pattern identification skills 0

Rory’s Story Cubes

Toss the dice and unleash infinite storytelling starters 0

Mental Blox® Critical Thinking Game

Put critical thinking to the test and fire up problem-solving skills 0

KA13814150
KA13814140

Bookmarks Puzzle

1,000 large, easy-grip pieces. Measures 24"H x 30"W when assembled.

Mystery Books Puzzle

1,000 large, easy-grip pieces. Measures 24"H x 30"W when assembled. 0

Dinosaur Floor Puzzle

Storytime Puzzle 1,000 large, easy-grip pieces. Measures 24"H x 30"W when assembled.

Great Books Puzzle

300 extra-large, easy-grip pieces. Measures 18"H x 24"W when assembled.

A ferociously fun way to develop visual recognition, cooperation, fine-motor, problem-solving, and cognitive skills

51 thick, sturdy pieces that include seven dino shapes like a pterodactyl, stegosaurus, and triceratops. Measures 2'H x 3'W when assembled. Ages 5+

Puppy Floor Puzzle

A furry friend that helps develop visual recognition, cooperation, fine-motor, problem-solving, and cognitive skills

43 thick, sturdy pieces that include seven dog-themed shapes, like a ball, paw print, and bone. Measures 2'H x 3'W when assembled. Ages 3+

$16.99
KA13847110
$19.99

Economy Book Bags

KA13809230
KA12752640
KA13770650
KA12546460

Drawstring Book Bags

Make checkout an event with a variety of expressive styles Sturdy polyethylene bags with drawstrings. 14" x 17" x 3". 25/pkg. 0

$17.99

KA13636020 Check Meowt Book Bags

Pete the Cat is a registered trademark of Pete the Cat, LLC. US Reg. #3820216, #4903976, #5104976, #5118017. By arrangement with MerryMakers, Inc.

Browsing Bags

Reusable and environmentally friendly bags make great gifts Lightweight polypropylene. 12"H x 16"W x 6"D, with 28"L handles. 0

$2.79

KA13185710
The More You Read NEW KA13694040

Demco® Windows to New Worlds Wall Decals

Give book lovers a glimpse into their favorite genres

Each richly illustrated design features a French casement window that has been thrown open to reveal a spectacular scene in one of four motifs: adventure, science ction, historical ction, or fantasy. Great for designating speci c genre areas in your library, creating themes in reading rooms, or adding depth and dimension to interior spaces without actual windows.

• Polyester material won’t stretch, shrink, sag, or yellow

• Repositionable adhesive sticks rmly to most nonporous surfaces, including painted walls, block walls, wood, glass, metal, and more

• Decals can be moved and reused over and over without losing holding power or leaving residue

• Choose from designs with a white or rustic wood window frame

• Measures 24"H x 36"W

Demco® Books Give You Wings Self-Adhesive Wall Decal

Make your library a destination readers will want to return to again and again with this fun and interactive wall mural

Our reading-themed wall mural is an easy way to bring a similar interactive photo op into your library! It includes an 8 1⁄2"H x 38"L ribbon banner and two 22"W (at widest point) x 44"L wings. The woven polyester fabric won’t stretch, shrink, sag, or yellow. Repositionable adhesive sticks rmly to most smooth surfaces, including painted walls, block walls, wood, glass, metal, and more. 0

Demco® Book Return Buddies

Fill your library with fun

Make returning books an entertaining, interactive experience that kids look forward to! These fun and friendly, two-piece characters turn your indoor book return’s slot into a wide-open “mouth” that’s ready to gobble up library materials.

• Made from sturdy, long-lasting, 3⁄8" thick expanded PVC

• Attach to your book return with included Command™ adhesive strips; top pieces can also stand on included feet

• Compatible with a wide range of indoor book returns with the slot on top or on front panel

Demco® Freestanding READ PVC Letters

This simple yet powerful statement emphasizes the importance of books and reading

• Strong and sturdy, 1" thick expanded PVC construction

• Choose from solid colors or a whimsical book pattern (no color choice; colors shown in photos are what you will receive)

• Words stand easily on their own — no need for adhesives or supports

• Available in 6" and 10 1⁄2" heights

• For 6"H style, width for each letter is as follows: R=5 3⁄16", E=4 7⁄16", A=5 7⁄8", D=5 5⁄16"

• For 10 1⁄2"H style, width for each letter is as follows: R=9 1⁄16", E=7 3⁄4", A=10 1⁄4", D=9 5⁄16"

> Starting at $69.99

Blue Monster
Green Monster

Demco® Made Ya Look Display Easels

Graphic tabletop easels grab attention when books are displayed and encourage readers to check back later when they’re empty

• 2-part design easily slides together for quick setup, then slides apart for space-saving storage

• 1 1⁄2"D lip supports most standard-size books

• Sturdy, 3⁄8" thick expanded PVC construction

• Measure 10"H x 6 1⁄4"W x 5 3⁄4"D overall

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more designs at demco.com, search made ya look display easels

Create a space that’s buzzing with joy and playfulness

Busy Bees Acoustic Panel Set

Whimsical, printed panels reduce noise levels and add personality to any space

• 1⁄3" thick polyethylene terephthalate construction; 60% content from post-consumer recycled PET bottles

• .85 NRC rated to absorb 85% of all ambient noises that pass through panels

• Mold and moisture proof; ASTM E84 Class A rated for re resistance

• Compatible with a variety of smooth surfaces like walls, end panels, circulation desk fronts, and more

• Easy to mount with included Command™ adhesive strips

• Set includes 8 hexagon panels (printed on one side); each panel measures 11" x 12 3⁄4"

Demco® World Tree Series

4-piece wall art set adds visual interest to any space

• 12 oz. artistic canvas

• Printed with eco- and true-solvent inks

• Stretched over a 3⁄4" thick wood frame

• Wall-mounting hardware not included

• Each panel measures 2'H x 2'W

• 4/set

Create a quiet space

Reduce noise levels while adding personality and a decorative touch to any space Demco® CalmScape Decorative Ceiling Tiles > starting at $49.99

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