Demur On Top - July 16 by Demur Magazine

On Top

July 2016

CONTENTS 04 - Demur Picks 06 - Plenty Shades of Grey 07 - GO WILD WITH THE TEVA SANDAL 08 - ANTONY MORATO 12 - LONDON COLELCTION: MENS DEMUR HIGHLIGHTS 14 - Helping Hand Hotels 16 - STYLE FILES WITH OLGA OLIWYE 18 - Demur at MySliceFest 20 - DEMUR announced as official media partner for AFRICA FASHION WEEK NIGERIA 22 - TOPSHOP CAMPAIGN SHOOT 30 - DEMUR FESTIVAL FEVER 33 - ADY SULEIMAN 34 - Corona Global SunSets Festival 15

Contributors

Demur Magazine

Noreen Chada - Editor

Shirley Dee- Fashion Editor Kay Samuel- Features Editor Nicole Samoto â&#x20AC;&#x201C; Social Editor D'zynmax - Layout Design Visit us at: www.demur.co Facebook: DemurMagazine Twitter: DemurMagazine Instagram: DemurMagazine TV:www.youtube.com/DemurMagazine Email: info@demur.co

Demur Magazine is a FREE magazine distributed in London, Birmingham & Manchester. You can also access Demur from your tablet.

Demur Picks

Temporary Tattoos – Inked by Dani £8.00

Rose Imperial Champagne – Moet Et Chandon - £17.99

Oducia Statement Rubber Coated Earrings – Oliver Bonas - £16.00

746 Rotary Telephone – GPO - £49.99

Demur Picks Soviet Illinois Snr 71 – USC - £50.00

Locals Cap – Superbrand - £24.99

Molly Metro Wallet – Rebecca Minkoff - £53.00

Verrata Dress by Motel – Topshop - £30.00

Plenty Shades of Grey Transitions have teamed up with some of your favourite brands, to ensure you are spoilt for choice, when picking out your shades for this summer.

Cheryl in her Transitions X Masuda shades.

Go for the WOOW factor. TRANSITIONS X WOOW GLASSES

GO WILD WITH THE TEVA SANDAL TEVA have been around for more than 20 years. The durability and the stylish look make the TEVA sandal the perfect shoe for the festival season.

Solange going for the casual look in her Original Crafted Universal Leather for ÂŁ55.

Find you perfect pair at teva.co.uk Whitney Port here in her Original Crafted Leather Platform for ÂŁ65.

ANTONY MORATO Since its launch in 2007, the Antony Morato brand has grown from strength to strength. With the brands’ presence in the UK growing, Demur were only delighted to hear from the man behind the brand Lello Caldarelli.

D. What made you begin the ‘Places’ campaign? ‘Places’ is born from the necessity to communicate the many possible interpretations that AM collections may have. Our collections can be adapted to a many people and in many places. I liked to collect the testimonies of people in major european capitals, and let them speak about their way of living in the city and the connection they have with the city and themselves.

Lello started the brand at 26 years old, as the key consumer himself, he knew what was required of him to make a fantastic menswear brand. Starting from a market perspective, he took his own consumer needs and how they have grown and changed over the years to make a collection that is on trend and wanted by his target audience. He created a collection that provides different garments for different occasions, Lello created the Black, Silver and Gold collections with the same consumer in mind, but touching on different aspects of his personality. The black focusing on nightlife and fashion, the gold casual and denim and silver focusing on sport, all entities make for a great wardrobe and one which Lello believes should be worn with pride. 9 years on, the brand is still growing with Lello at the forefront and his vision to create a label that will stand the test of time. D. Can you tell us a little about your background - what were you doing before Antony Morato? I grew up with my parents owning a factory where they produced fabrics and clothes, I spent hours and hours with my parents in the factory,learning about new textures and garments observing them work and learning their skills which prepared me for my future career in design and fashion. D. How did you Get Involved with Antony Morato? In 2007 I decided to throw myself into a new adventure, creating a brand that gave me the opportunity to spread my creativity and my own ideas of fashion. I paid particular attention to the male fashion sector and I realised that there was a big opportunity for a product with fashion attitude but at the same time accessible in terms of style and price. At the beginning it seemed crazy, 25 years old and starting a completely new brand but I have never looked back since.

After ‘Places’, for the SS16 collection we introduced the new advertising concept that is #IamwhoIam, and it is the second step in the story I am trying to get across – this time its focused on the beauty of differences in people. This # is the claim that the concept of the new advertising campaign of Antony Morato is straight talking without any danger of being misunderstood. A message focussed on everyone to spur AM wearers to interpret their own personality through their own look, without fear or worry. D. Can you describe your personal style? I would define it as contemporary fashion, inspired by various known cultures from my recent travels. A mix of elegance and glamour but still comfortable. I am a very curious fashion follower and am always on the search for new things. I am not eccentric, but I like to express myself through little details. D. The style of Antony Morato is smart relaxed yet functional for everyday wearing - what inspires you? The inspiration behind Antony Morato is definitely cities in the world, the places where both people and culture combine. I love to travel and I specifically like to watch and learn people and cultures around the world by observing their different styles and most importantly how they mix. I think this is one of the most important things for a creative designer to do. D. Do you follow movements in fashion with your work - do you feel you need to have fashion style? Antony Morato originates from Italian style and from which we do not follow any particular fashion movement but we constantly look for innovation and ideas that can let us be modern and contemporary – a style with deep roots.

LONDON COLELCTION: MENS DEMUR HIGHLIGHTS Matthew Miller

CMMN SWDN

Berthold

Qasimi

Changing the Way We Think About Booking a Hotel Social Entrepreneurs Launch Site Making Donating to Worthy Causes Automatic People genuinely want to help others less fortunate than themselves, but often, affordability and time are huge hurdles. But with the launch of its new social enterprise, Helping Hand Hotels aims to tap the online hotel comparison process and make it easier for people to make a difference.

In 2016, global hotel industry revenue is predicted to reach £390 billion. Helping Hands Hotels sees that as a perfect opportunity to act as a conduit between those everyday booking transactions and the less fortunate in the world. The brand offers an online hotel comparison service with the lowest prices for hotel rooms -- but instead of only getting a hotel room, consumers also get the peace of mind that a small percentage of their purchase goes toward social and environmental causes.

How It Works 1. Each month Helping Hand Hotels chooses a cause to feature. 2. Consumers book their hotel rooms through HelpingHandHotels.com. The hotel that receives the booking pays a fee to Helping Hand Hotels for sending them business. 3. These small fees, are pooled together each month. 4. Helping Hand Hotels donates 100% of the profits to the featured cause. Helping Hand Hotels’ database taps all the major booking sites, and includes: -

900,000 deals 200,000 hotels 20,000 destinations 195+ countries

Founders Brent and Meg Strain are social entrepreneurs with a desire to make a tangible difference in the world. “We exist solely to fund life-changing projects around the globe that aim to reduce global poverty, raise sanitation, and rehabilitate ecologically significant natural resources,” says Brent Strain. “We bridge the gap, and make it easy for people to donate as part of their everyday transactions.”

STYLE FILES WITH OLGA OLIWYE Olga is a fashion and style blogger, TV host and stylist. Olga splits her time between Prague and London, so we caught up with the Olga to find out what life is really like for a jet setting fashionista.

What is the inspiration and purpose of your blog? I want to share my style with my fans and readers, to show them how to mix the luxury brands with urban street wear pieces. Because of so many projects I unfortunately don´t have so much time for my blog at this moment so I am more active on my Instagram. (oliwyesoukupova) You have collaborated with many brands for different campaigns, what do you look for in a brand before you collaborate with them? The brand really needs to match my style. So I only choose items that compliment my style, whether it´s clothes, shoes, cosmetics or mobile phones. They also have to be good quality. I don´t want to lie to my fans and say that something is really good if it isn´t. That´s why I go for long term collaborations and also look for something that will benefit my fans, so sale promo codes, giveaways, etc.

What is a typical day in the life of Olga? Hah, it depends on where I am. In Prague the first thing I do is workout in the morning, then check my e-mails, make some calls, update my Instagram. If there are any shoots scheduled then go to that. If not, then I usually sit down and plan out the next few days ahead , write some posts for my blog and edit some pictures. In London it is more crazy, running from one meeting to the other and shooting as well for sure:) What trends are you excited about for Spring/Summer? The one I am excited about is offthe-shoulder trend. We love the look of your Instagram page, have you got any social media tips to increase engagement that you would like to share with our readers? I think the most important thing is to have your Instagram in one style. DoesnÂ´t matter if itÂ´s about food, pets, home decore or fashion. It just needs to be you. And of course post regularly. You can keep up with Olga on www. everyday-runway.com

Demur at MySliceFest, the biggest Pizza Festival in London Pizza and music, those are just few of our favourite things. We are super super excited that Demur have been invited to MYSLICEFEST, the largest outdoor pizza festival in London. On Saturday 30th July we will put on some of our best loose fitting glad rags and head on over to Wembley Park to get a slice of the action.

MySliceFest will be packed with Djs, live music, games and challenges and of course pizza presentations. We all have a special relationship with Pizza. It is one of the only foods that we can personalise and make our own. The menu on offer will include classic toppings, as well more outrageous concoctions. If you do feel bad after stuffing your face, you can dance the pizza off to a line¬up of artists which will consists of some of the UK & London’s known and emerging Djs and live music talent, with a music policy spanning commercial, house, RnB, festival anthems & similar genres. Some of the DJ’s set to play include, Dj Luck & MC Neat, Dj Cable, Dj Rugrat, Sammy Porter, Martin 2 Smoove plus local London ¬based Djs. Live music will be provided by Jessica Agombar, Bluey Robinson and Delilah.

DEMUR announced as official media partner for

AFRICA FASHION WEEK NIGERIA We are so excited to announce that Demur has joined Africa Fashion Week Nigeria (AFWN), as an official Media Partner. This seems like a perfect fitting partnership as AFWN and Demur share the same goals, which is to support and promote independent designers. Over 50 designers have signed up for this year’s AFWN and the fashion showcase which is set to take place over three days, will expose designers to an array audience, not only in Nigeria but all over the world. The first AFWN edition was launched in May 2014, by Ronke Ademiluyi, also the founder of Africa Fashion Week London. AFWN provides a platform to help promote African fashion brands through worldwide visibility, distribution and manufacturing. AFWN focuses on empowerment, creating jobs and supporting education and skills training in fashion. AFWN hope that the showcase will contribute to the country’s GDP like here in the UK, where fashion is a fast growing industry. To see fashion in Nigeria grow and be recognized as a multi-million pound industry as it is in the UK, is the ultimate mission.

AFWN will take place between 1st-3rd July 2016 at the The Eko Hotel & Suites, Adetokunbo Ademola St, in Nigeria “Our platforms allow the global audience to see what Nigerian and African Fashion brands have to offer. We believe that for creativity to develop there needs to be a platform that supports and contributes to its development and AFWN offer exactly just that. We have plans to open a fashion hub in Nigeria, to host student workshops, provide internships, scholarships and short courses to develop talent and also help designers produce their fashion collections and build their own design businesses.”

Karen Windle - Session Stylist

This vision was to appeal to 15-20 year old age group busy girls on the go easy wearable hair and clothing to match Hair was styled using large irons and salt spray for volume . Care free but stunning ! Www.karenwindle.com

David James Cochrane - Stylist I was influenced by young Parisian fashion using print and building up texture by layering. I wanted to create a look that would appeal to any age but keeping a cool edge with chunky on trend platforms/creepers for a younger vibe. Style and comfort being paramount!. Instagram: DAVID.JAMES.C Ebony Arney - Makeup I wanted to create a natural look with an edge, with a really healthy glow! I wanted to bring out all her features especially her eyes. Products used - Mac Prolong, Nars Highlighter, Mac Blusher, Make Up Artist & Mac Highlighters, Urban Decay Naked 3 (for a light look) and for a dark look Mac Urban Decay Gwen Stefani pallet! Lipsticks light - Mac Velvet Teddy, Dark - Mac Cyber! Instagram - ebonyarney Facebook page - ebonyâ&#x20AC;&#x2122;s makeup Photographer - Tommy Reynolds www.tommyreynolds.co.uk Watch the behind the scenes footage on our Youtube Channel now! 22

TOPSHOP CAMPAIGN SHOOT BY Photographer Tommy Reynolds Fashion Stylist David James Cochrane Hair Stylist Karen Windle Makeup Artist Ebony Arney

Photographer Tommy Reynolds Fashion Stylist David James Cochrane Hair Stylist Karen Windle Makeup Artist Ebony Arney

Sab Five Five Photography: Bharathan Kangatheran @ www.TheShedStudios.com.au Designer: Sab Five Five Photographer Tommy Reynolds Fashion Stylist David James Cochrane Hair Stylist Karen Windle Makeup Artist Ebony Arney

Jewellery: Sab Five Five Hair & Make Up Teams Onyx Hair Crew Models: Emily A Thanks to “Gazelle Nail Lounge”, Subiaco and Patrick - House - Wembley Western Australia

Photographer Tommy Reynolds Fashion Stylist David James Cochrane Hair Stylist Karen Windle Makeup Artist Ebony Arney

Join Dress Code Nation at www.dresscodenation.co.uk

DEMUR FESTIVAL FEVER

Demur Music

ADY SULEIMAN Following on from his second UK headline tour (which included a sold out date at London’s XOYO) and supporting Leon Bridges in Europe, Ady Suleiman announces a headline show at London’s Oslo on 12th July 2016. The show will precede Ady’s appearances at a string of festivals over the summer - including Glastonbury, Parklife and V Festival to name a few!

JAMESZOO UPLOADS 24-HOUR ROLLING JAZZ MIX AND ANNOUNCES VINYL PRE-ORDER FOR DEBUT ALBUM “FOOL”

“I tried to make a 24 hour mix spanning genres and music I’ve found myself listening to whilst making ‘Fool’. This mix will stay in constant loop and features some of the most joyful music to my ears.” Jameszoo

Corona Global SunSets Festival This summer Corona is bringing its SunSets Festival to the UK with London’s first ever beach music festival

This festival will host an incredible line-up of world-class artists including Robin Schulz, Felix Jaehn, Crazy P Soundsystem, Norman Jay MBE and Nightmares on Wax who are confirmed as just some of the huge talents headlining across the two stages.

Now in its third year, and after a hugely successful 2016 launch in its homeland of Mexico, the Corona SunSets Festival is coming to London. On the 30th July Greenwich Peninsula will be transformed into a beach paradise for thousands of music fans across the UK, bringing to life the magic of the sunset moment through music and culture. Corona SunSets features eight flagship festivals and close to 4,000 events worldwide in locations including Ibiza, Canada and Australia. The experiences uniquely combine chilled acoustic beach tunes, upbeat melodic, and deep house music with local beach and urban culture to immerse people in the experience of a sunset from day to night.

People will also be able to experience a transformation through an array of activities; including eclectic musical performances, sunset rituals and shows, beach games, local merchants selling handmade items, and golden sunset tattoo and body painting stations to initiate guests into the SunSets Tribe upon entry. Andre Finamore, Marketing Manager Corona UK, says: “Corona is excited to be bringing Sunsets to London this year – transforming the Peninsula into a beach haven and igniting thousands of music fans across the country. We have enlisted a fantastic line up of world class artists and will be creating truly unique and transformational moments for festival goers, inspiring the country to get outside and live more moments that matter.”