Demur Magazine - No Future Punk Mash Up - July 2017

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A Fashionable Culture No Future Punk Mash Up - JULY 2017



EDITORS LETTER Dear Loyal Readers 6 months down and 6 more months to go. They say time flies when you are having fun. That’s how exactly how it’s been over here at Demur HQ. Through our growing pains we are striving as much as possible to have fun whilst doing it. With worldwide recognition, numerous partnerships and our pop-up shop coming up during fashion week in September, there is so much to be excited about. However, none of this is possible without the superb, A* class Demur team, the creatives who continue to work with us and you the readers who follow our journey and share our wins with us. We thank you for your ongoing support. With each month, each issue, each video, each post, there are more and more of you. We are pleased to confirm we are a media partner for Flux Exhibition taking place between 12th – 16th July. In this issue, you will see some of the artists exhibiting at the event. Continuing with our global movement we head on over stateside to speak to Olivia Anthony about her namesake clothing brand, before stopping over in Paris to check out Lord FLRS. Hope you enjoy the issue and stay tuned to Demur, the number one media platform, providing for a “Fashionable Culture” Until next time… Noreen Chada, Editor, @noreenchada

Noreen Chada – Editor Kay Samuel- Editorial Assistant Nicole Samoto – Social Editor Alice Diamond- Staff Writer Emily Bone – Staff Writer Intern Stella Dzingai – Contributing Writer Harrison Madzivachando – Creative Content Manager D'yzn max concepts - Design & Art Direction Published by Demur Ltd Visit us at: www.demur.co Email: info@demur.co

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CONTENTS

Demur Magazine

04- Editor's Pick 08 - Out and About with Demur 12 - Demur Street Style 17 - Hassan Aliyu – Nigeria’s Art Wonderkid 21 - Music – Zkeletonz 15 23 - Bronzed Babe - Photoshoot 29 - Society of Alumni 34 - Your Social Media 101 36 - Fashion Diaries – Zurikgirl

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A Fashionable Culture Demur 2017 Greatest Releases (so far) – The albums we have had on repeat this year Noreen – SZA - CTRL Alice – Adian Coker – Buena Vistas Harrison – Quelle Chris - Being You Is Great, I Wish I Could Be You More Often Nicole – Migos Culture Stella – Kendrick Lamar - DAMN COVER White Silk Dress, Helen Mertl Collection @Demur Magazine

A Fashionable Culture

Photographers Lydia Vycitalova

Model Michaela Pangracova

© All Rights Reserved. The views expressed in this publication are not necessarily of the Makeup Artist and Hair publisher, Demur Ltd. Reproduction in whole or part is forbidden except with express permission Ivana Hlidkova of the publisher. It is not the intention to print any matter that discriminates on the grounds of race, sex, sexuality or disability. We accept no liability for any misprints or mistakes and no Fashion Designer responsibility can be taken for the contents of these pages. Demur Magazine is a free monthly Helen Mertl publication addressing a fashionable culture. Demur Magazine is published and distributed by Visit us at: www.demur.co Demur Ltd. For any distribution enquiries please email info@demur.co Email: info@demur.co Location Prague

Demur Magazine

Bronzed Babe - June 2017

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DEMUR

PICKS

Know Your HSTRY T-Shirt – HSTRY by Nas - £23.99

Gold Beatles Glasses – Burkinabae Eyewear - £80.00

Distressed Eye For An Eye Baseball Cap – Utter Couture - £30.00

Brown & Gold Leather Strap – The Camden Watch Company - £79.00

Andy Cutout Printed Swimsuit – Norma Kamali - £87.50

Sigga T-Shirt – Absence of Colour - £39.00 05



FAshion

Out and About with Demur

Lime Grove Exhibition New Graduate Fashion Talent London College of Fashion 40 Lime Grove Shepherds Bush London, W12 8EA Sat 1st – Wed 5th July 2017 10am – 7pm FREE London College of Fashion invite you to join them for an exhibition celebrating the work of BA Graduates of 2017 at the School of Media and Image of Charmaine Hung's BA Costume for Performance Communication based at LCF’s West London graduation work. campus in Shepherds Bush. This celebration of new fashion talent will be held at the historic Lime Grove building, where rooms will be transformed into a space to showcase the work of new generation fashionistas.

OPEN Pop-Up Shop Fashion Streetwalk Brixton Pound Cafe 77 Atlantic Road London, SW9 8PU Fri 7th July 2017 FREE The OPEN Pop Up Shop will gather together London's upcoming street fashion designers, DJs and artists. OPEN is a collective of accomplished young entrepreneurs & creatives that have teamed up with Livity to bring a week of live events, workshops, talks, displays and exhibitions to Brixton. OPEN believes that many of the problems seen in today’s society are due to a lack of people being open to new experiences – people being stuck in their ways, unwilling and afraid to try something new. During this one - week takeover at the Brixton Pound Cafe, OPEN will create spaces for people to broaden their horizons, network, collaborate, share and converge their opinions, form new relationships and free trapped minds.

Zere Fashion House London Pop Up 31-33 Church St, Marylebone London, NW8 8EH Sat 15th – Sun16th July 2017 10am -6pm £5.00 It's Zere’s first ever pop up shop, showcasing and selling collections from Nigerian designers. Entry fee gets you one of Zere’s signature mocktails and delicious cupcakes. Zere is an online boutique selling the best designs from Nigerian designers. Designers on sale over the two days include; Adey Soile, Ejiro Amos Tafiri, Biba, Orente, Teda Designs, Titi Belo, Wanni Fuga and ZFH. Demur Magazine

No Future Punk Mash Up - July 2017

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Art Flux Exhibition Chelsea College of Arts, University of the Arts London (UAL) 16 John Islip Street London, SW1P 4JU Thu 13th – 16th July 2017 FREE

We are proud to be a media partner for FLUX Exhibition, a ground breaking art event featuring a collection of the most dynamic painters, sculptors and performance artists. FLUX has established itself as the platform for contemporary artists to be discovered and to be part of an exceptional, unconventional art event. Hosted by Chelsea College of Arts in LONDON and curated by Lisa Gray, the founder of FLUX, this fourth, much anticipated edition of FLUX brings 90 artists to the fore. Gray has hand selected the very best emerging and established artists for a five-day interactive event.

Creative Debuts x Trapped in Zone One - Exhibition Launch Party The Black & White Building 74 Rivington Street London, EC2A 3AY Thu 20th July 2017 (Exhibition open until 30th July 2017) 7pm - 11pm FREE This summer Creative Debuts host their first urban inspired art exhibition, covering several genres from graffiti, illustration to photography. With over 30 artists exhibiting, showcasing art in various mediums this is an insight to why we love and enjoy art from these genres.

Zanele Muholi: Somnyama Ngonyama, ‘Hail, The Dark Lioness’ Exhibition Opening Autograph ABP Rivington Place London, EC2A 3BA Thu 13th July 2017 6.30pm – 8.30pm FREE In her first solo exhibition in London, South African visual activist photographer Zanele Muholi presents her ongoing self-portrait series Somnyama Ngonyama. In more than 60 photographs Muholi uses her body as a canvas to confront the politics of race and representation in the visual archive. Taken primarily in Europe, North America and Africa, each portrait asks critical questions about social justice, human rights and contested representations of the black body. Muholi’s psychologically charged portraits are unapologetic in their directness as she explores different archetypes and personae, and offers personal reflections.



LD West in NYC Photographer: P.Rarri Photography Email: info@PRarri.com Model: Cristian Cruz


LD West in NYC Photographer: P.Rarri Photography Email: info@PRarri.com Model: Cristian Cruz


LD West in NYC Photographer: P.Rarri Photography Email: info@PRarri.com Model: Cristian Cruz


LD West in NYC Photographer: P.Rarri Photography Email: info@PRarri.com Model: Cristian Cruz


LD West in NYC Photographer: P.Rarri Photography Email: info@PRarri.com Model: Cristian Cruz


LD West in NYC Photographer: P.Rarri Photography Email: info@PRarri.com Model: Cristian Cruz


LD West in NYC Photographer: P.Rarri Photography Email: info@PRarri.com Model: Cristian Cruz


Flux Exhibition A r t i s t s

Flux Exhibition is a unique but popular art event and a rare opportunity to see a diverse range of gifted artists displaying their work. With 90 distinct artists, the summer event will be hosted by Chelsea College of Art in London and curated by Lisa Gray. We are honoured to be a media partner for Flux Exhibition, an event that provides artists the perfect platform to showcase their work to a worldwide audience. Art is a beautiful talent that deserves to be recognised and celebrated and Flux help with that. We caught up with some of the artist ahead of the show to talk weird habits, what art pieces they would like to be and their plans for Flux. Paula Rae Gibson What have you got prepared for Flux? I’ll be showing six photographs, all worked on by hand in a darkroom. They are all limited editions. What message do you hope to display with your art? I wish to make people feel deeply, feel themselves open up on the inside, relax and realise the wonder of it all…and who knows maybe be braver about opening up to others about how they really feel, the payoff is priceless. How hard is the life of an artist really? For me doing anything outside of my work is hard, I’m not into holidays or time off … though I thrive on great conversations.


If you could be a piece of art,what piece would you be and why? A blue period Picasso. it would be like being soaked in a Radiohead song. It’s just incredible. What are some of your quirky weird habits that you prefer not to exhibit in public? Dancing too near the floor after too much champagne, I definitely would rather be alone when that happens. Where can we keep up with your work? You can take a look at my website is www.paularaegibson.com, Instagram @ paularaegibson_ and Facebook Paula Rae Gibson.


Sara Abbott What have you got prepared for Flux? I specialise in animal portraiture to the highest standard, an official Kennel Club artist and have been a resident artist at Harrods for two years. I’m passionate about dogs and donate part of my commission fees to animals in rescue. For FLUX this year I am creating a small collection of decorative dogs and dogs in motion. I have four fantastic Great Dane ‘models’ to work with and will exhibit four 80 x 80cm canvasses plus two minis. I’m leaving behind my usual very tight work and allowing the paint to be freer. What message do you hope to display with your art? I’m passionate about promoting man’s best friend to the world, they’ve been walking by our side since the dawn of time and yet many still find themselves in dire straits. The faithful hound has been depicted in art by many great known artists and some we hardly hear about: Landseer, John Sargent, Gainsborough, Stubbs and perhaps my favourite, Maud Earl. They’ve been the main subject or tucked away in a corner for centuries but I like to bring them to the fore, show them in a simple field of colour and let their sprits shine. And if I can help those down on their luck through the portraits of the fortunate then that’s a good thing, right? How hard is the life of an artist really? I’m very fortunate in that my work is in great demand, I have a long waiting list which lifts the financial pressure. My professional artist’s career started nearly twenty years ago and I can honestly say I’ve loved every second.

I am my work and my work is my life. If I need to reach a deadline I work faster, if it’s sunny outside I can take my 'tools' and paint en plain air (I also create landscapes). I’ve tailored my life to suit my work, I don’t have a home of my own but have a studio in an old rambling Manor House in the Chilterns. My possessions are outnumbered by my paints and brushes and I am truly following my dream. How hard is it? It’s not hard at all because I’m using each day exactly as I want to. If you could be a piece of art,what piece would you be and why? This took a bit of thinking about and my choice doesn’t have a dog in it! I’ve been intrigued by Caravaggio since I was a child and moved to literal tears when seeing his work in the flesh and it is his ‘Basket of Fruit’ that I really identify with. The basket stands alone in its world, bound by the limits of the picture plain. Although everything is natural


it is run through with blemishes, bittered with rot and invaded by pests, and yet it is beautiful and nourishing. It teeters on the edge of its shelf and could at any time spill to the floor but it’s been there for centuries. To me it sums up the lives we all live. We arrive alone, face trials and tribulations but underneath there is so much joy to be found. Nothing is guaranteed but we have the chance to live and cling on to life itself. It's a reminder to take nothing for granted. What are some of your quirky weird habits that you prefer not to exhibit in public? I’m an incredibly messy painter, it’s always on my face and in my hair and I talk to it as I move it into shapes and marks that please me. When I’m creating a posthumous portrait, I spend a lot of time talking to the spirit of the animal too. These works are created using often, very un-helpful photographs but this ‘talking’ helps me to create works that bring tears to my clients. They say it’s not a painting of a dog, not even a painting of their dog, it IS their dog. All this carry on and mess is my magic and never happens in public! Where can we keep up with your work? I post daily images and news to my Facebook page, this is mainly the animal pieces as they comprise 80% of my work but my website has examples of all the genres I work in. My Facebook is www.facebook.com/saraabbottstudio and my website is www.sara-abbott.com


Clare Haxby What have you got prepared for FLUX? I have prepared 3 of my International Landmark paintings for Flux. Marina Bay Sands, Singapore a large diptych from my Singapore Landmarks collection and Liberty London and The Palm House at Kew Gardens. I work in mixed media and combine printmaking and painting in my pieces What message do you hope to display with your art? People have an emotional connection to places and buildings and that is what I am creating with my architectural paintings. In Singapore my previous home, I painted a series of 'Singapore Landmarks' the heritage and the modern architecture that makes up the eclectic city of Singapore and my collectors find a connection with the buildings that they are drawn to because it brings back a memory or a feeling that they like to hold onto. Now I am back in London I am painting 'London Landmarks' and the first 2 are personal favourites of my own 'Liberty London' a striking Tudor revival building similar to the colonial Black and White Houses of Singapore and The Palm House at Kew Gardens. The humidity and giant scale of the dark green plants takes me straight back to Asia when I walk inside. I used to go drawing at the Palm House when I was studying for my Fine Art Degree at Kingston University in London. How hard is the life of an artist really? Persistence, Persistence, Persistence is the main quality required in the life of an artist as well as to create something people love of course. There is a goliath of things all the time that has the potential to knock you off track, rejections are constant, your own crisis of confidence whether to stick with this 'Art Business' rejections and negativity can be painful, I have others copy me and even a factory in China trying to set up printing my designs, it can be very demoralising after you have worked so hard but you need a ton of

resilience to get up and carry on and I have realised my strength in recent years There have been many times where I have said, I'm giving up but somehow no matter how sure I am in that moment, I am brought back into a' desire to create' despite the lack of recognition or money and I do love it (creating) so much so I'm stuck with it haha...... and in recent years since living in Singapore for 8 years I have been lucky to gather many clients from around the world including embassies and ambassadors in Asia and the Middle East and many of them send me the loveliest messages about how receiving my ART makes them feel in their own homes and spaces. Those letters are what fuels my desire to continue as I feel I am on the right path I have friends who are artists and we support each other’s journeys and I have an amazing husband and children who help me all the time and are proud of what I do. I am lucky as you really do need that support as a creative. Surrounding yourself with positive people is the best gift you can give yourself. If you could be a piece of art,what piece would you be and why? I'd be a Dufy painting - one of the French Riviera Paintings. I just love it there. After 8 years living in Asia I am loving exploring Europe and the South of France is fabulous, I

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want to paint all the glamorous yacht destinations there What are some of your quirky weird habits that you prefer not to exhibit in public? ooh that’s a cheeky question .... errmm I sometimes dance when I'm in the middle of painting the large canvases. I hang them on the on the wall to work on - obviously the painting is going well at that stage!! Its put me off doing one of those time lapse painting videos though! My little boy Alfie inspired me to do that as he did it naturally when he used to paint beside me in my studio in Singapore when he was 3 and dancing does get the kundalini (creative) energy flowing. Where can we keep up with your work? You can keep up with my work on Instagram, I post a daily artists diary there of what’s happening in my day to day studio life and where I travel to and on my website, you can see my customer testimonials. My website and social are;www.clarehaxby.com , www. instagram.com/clarehaxby, www.facebook.com/clarehaxbyfineart, www.facebook.com/ ARTSingapore and www.twitter.com/ClareHaxby


Phil Davis What have you got prepared for Flux? A series of cityscapes and landscapes painted in a style that I've called 'stencilism'. I like to paint in this way because it enables me to be experimental, combining the nature of abstract expressionism, pop art, and classical art. I've dubbed my process stencilism, because it involves creating handmade stencils of the subjects, whether they be architectural or figurative, and impressing the image across a background of expressively applied colour in a way that although abstract, actually portrays a rather literal composition. What message do you hope to display with your art? It's as much a way of showing the experimental possibilities of art as it is about making a statement. Over the course of time the process of crafting each stencil and applying it evolves into an experimental practice itself. I continue to explore what I do in hope of discovering interesting processes of applying paint that allow the compositions and colour to find their own form and creative possibilities. I hope to show new ways of depicting the architectural landscape and people, and to create a style that allows abstract and classical rules of art to blend together. How hard is the life of an artist really? It’s rewarding in creative terms but it can also be hard. As much as anything it’s an isolationist way of working and at times emotionally intense. Through it all you're constantly questioning yourself and your abilities, but the key is persistence. Be true to yourself, accept the mistakes you may make, but keep going, keep getting the work out there, and the rewards are great. If you could be a piece of art, what piece would you be and why? A combination of two. Composition VIII by Wassily Kandinsky because I find it a very

musical piece, music is as important to me as art because the sounds inspire my visions and how I see and apply colour. And A Bigger Splash by David Hockney, because the piece reminds me of my other escapist passion, swimming in the sea! What are some of your quirky weird habits that you prefer not to exhibit in public? Talking to myself, singing to myself loudly, and yelling at my paintings, because I listen to all sorts of music that set off all sorts of emotions. I like doing it all because it gets me at my most emotionally heightened which is the whole point of what I do. That gives me the results I desire. However, it's best not to exhibit these traits in public because sometimes I also throw things at the walls!


Where can we keep up with your work? At present, you can also view my portrait work at the Portrait 17 exhibition at the Degree Art gallery in Bethnal Green. I will also be displaying hopefully new works at the New Artists Fair at the Truman Brewery in September.



Fashion Diaries Lords Flrs

From just two best friends following their dream and passion for a place in the fashion industry, Lords Flrs have built their own growing brand on a mission to revolutionise fashion. We were honoured to catch up with them and find out more about the brand and it’s set up… How did you come about setting up the brand?

We have a common passion…FASHION. We were just two best friends who came up with an idea one night, drinking a beer in our favorite pub in Paris. Peter was wearing a bomber that evening and Elliot a blazer and suddenly the idea of creating a mix of these two classic pieces came up. The day after, it was clear; we felt an obligation to create together, our clothing brand.

What are some of the tactics you have used to promote your brand?

As we have a low budget, all our marketing is based on social media. In order to reach more people, we once stuck posters of our brand all around Paris, during the night, with our logo, a picture of our brand and our social networks and website on them. We try to participate and participate in a lot of events like showroom showcasing for example) in order to promote the brand.

What difficulties have you faced in the industry?

Today, the principal issue, except the fact of creating an enterprise in France, was all the concurrencies. Each day in Paris, we are struggling to make the brand more and more known. We were lucky to work with young entrepreneurs as directors of concept stores and media platforms targeting our consumers. It is hard to get a place in this field as there are big streetwear brands like Stussy, Obey and Supreme grabbing the attention of our targeted customers, but our motivation leads us to keep doing our thing until we rise. Also, the great feedback that we have received since we built the brand has helped us continue doing it.

Your concept "Come to revolutionise the URBAN CHIC" what motivated this concept and what makes Lords FLRS a unique brand?


We want to revolutionise the Urban Chic field as we always told ourselves that it is not worth it, creating pieces that other brands are already making. If you want a simple white tee shirt for example, you are easily going to buy it at, H&M or Zara, as the price is lower. So, trying to distinguish ourselves was and still is a very important value in our work. If you take a Suiter, which is a mix between a blazer and a suit with embroidery for example, you won’t find a piece like that easily. Our upcoming collection will turn around this concept: trying to make stuff that you won’t find easily. Being different by wearing it.

Do you keep in mind the current trends or do you focus on being entirely unique?

We always keep in mind the current trends, as it is important to know what the consumer is expecting, but it is even more important to think about how the trend is going to evolve. We always want to satisfy our consumers by creating simple pieces like our tees with the brand name, cool prints/embroidery on it with different colours as well as the unique hard to find pieces. We like our consumers to feel

different and fresh in our clothes. So, keeping in mind the trends is important but we always have to keep our artistic direction in order to distinguish our brand. Our inspiration comes from the trends of the moment, all the hip-hop culture and street art.

What advice would you give to someone who wants to follow in your footsteps?

If we have one piece of advice to give them, it is to be motivated and to believe in what they do. Do not do it only for the money or for being famous. Do it because it is a passion that you want share with others and because you want to express yourself. If you want to see more of Lords Flrs designs then keep up to date with what they are doing next here: Instagram : @lords.flrs Facebook : LORDS FLRS e-shop : www.lordsflrs.net Words by Emily Bone Twitter emilybonewrite Instagram - emilybonee

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No Future! – Punk Mash Up

Rebel-yelling punk looks in the new autumn/winter collection of Helen Mertl fashion designer. The photo shoot is a contemporary blend of old-school punk and nostalgic touch of 30´s. It expresses themes of rebellion and confidence. Black and blue clothing, black eyes and out of control hair, navy elements.

L.Y.die (Lýdia Vyčítalová) combines her background as an active musician with her Photography. The Prague based photographer holds a true passion for playing the guitar, fashion and travelling. When she is not shooting, you can find her on stage with her metal band Nostrrromo or managing the charity event "The Best Czech Musical Design of the Year" with her partners in crime from Megaton Productions. What sort of equipment did you use for the shoot and editing? Canon EOS 700D, 35mm, Photoshop and Lightroom What were you hoping to achieve with this shoot? Rebel-yelling punk looks with the new Autumn/Winter collection of Helen Mertl . The photo shoot is a contemporary blend of old-school punk with a nostalgic touch of the 1930´s. It expresses themes of rebellion and confidence. Black and blue clothing, black eyes and out of control hair, bring navy elements. In an industry that is saturated by photographers, what do you do to ensure your work stands out? I try to focus on the aesthetics influenced by Prague architecture and street art, musical influences and collaborating with other artist (painters, musicians) What are the essential items that make a great shoot? Honestly, I would also like to know the answer to this myself. For me, when I see a photography, the most important the is the story it tells. The storytelling and emotion, I guess. Where can we see more of your work? You can find it at www.lydiavycitalova.com.

Dark Blue Silk Dress with Black Tulle, Beads, Bracelets, Helen Mertl Collection Black Leather Shoes, Vagabond, Mesh-tights, Intimissimi, Beret with Peak, Belt Antik. Photographer Lydia Vycitalova

Model Michaela Pangracova

Fashion Designer Helen Mertl

Makeup Artist and Hair Ivana Hlidkova

Indoor Background Vama Marga


Photographer Lydia Vycitalova Model Michaela Pangracova Makeup Artist and Hair Ivana Hlidkova Fashion Designer Helen Mertl

Layered Tulle Dress, Beaded Lace Bodysuit, Black Bracelets, Helen Mertl Collection


Photographer Lydia Vycitalova Model Michaela Pangracova Makeup Artist and Hair Ivana Hlidkova Fashion Designer Helen Mertl

Layered Tulle Dress, Beaded Lace Bodysuit, Black Bracelets, Helen Mertl Collection


Photographer Lydia Vycitalova Model Michaela Pangracova Makeup Artist and Hair Ivana Hlidkova Fashion Designer Helen Mertl

Blue Cotton Hooded Jacket, Black Lace Dress Silk, Black Bracelet, Helen Mertl Collection Gold Sneakers Vagabond


Photographer Lydia Vycitalova Model Michaela Pangracova Makeup Artist and Hair Ivana Hlidkova Fashion Designer Helen Mertl

Navy t-shirt, White Beaded Lace Dress, Helen Mertl Collection Gold Sneakers Vagabond


Photographer Lydia Vycitalova Model Michaela Pangracova Makeup Artist and Hair Ivana Hlidkova Fashion Designer Helen Mertl

Navy t-shirt, White Beaded Lace Dress, Helen Mertl Collection Gold Sneakers Vagabond


Photographer Lydia Vycitalova Model Michaela Pangracova Makeup Artist and Hair Ivana Hlidkova Fashion Designer Helen Mertl

White Silk Dress, Helen Mertl Collection


Photographer Lydia Vycitalova Model Michaela Pangracova Makeup Artist and Hair Ivana Hlidkova Fashion Designer Helen Mertl

Dark Blue Silk Dress with Black Tulle, Black Cashmere Coat, Beads, Helen Mertl Collection Black Leather Shoes, Vagabond, Black Leather Belt, Antik, Mesh-tights, Intimissimi


Photographer Lydia Vycitalova Model Michaela Pangracova Makeup Artist and Hair Ivana Hlidkova Fashion Designer Helen Mertl

Blue Silk Dress, Navy Velvet Coats, White Tulle Top, Black Silk Scarf, Helen Mertl Collection Mesh- tights, Intimissimi, Black Leather Belt, Pearls, Antik.


Photographer Lydia Vycitalova Model Michaela Pangracova Makeup Artist and Hair Ivana Hlidkova Fashion Designer Helen Mertl

Navy Sweater, Black Cashmere Coat, Black Leather Trousers, Helen Mertl Collection, Black Leather Shoes, Vagabond.



Olivia Anthony

Olivia Anthony, creating art and empowering women to make a statement Living outside the box with a mission to push the current fashion forward, Olivia Anthony revealed all to us about the individuality and personality that goes into her unique designs. Talk us through your creative process? What inspires your designs? My creative process starts by just getting inspired by everyday life, It could be anything, a person, place or a period in time that sparks the energy that inspires me to research it more. After all of that is said and done I try to find how I can put my own DNA into it. What marketing techniques do you use to promote your brand? I try not to focus solely on marketing myself, I try to focus on inspiring and creating a vibe that’s centered around self-expression, being yourself and living life. I feel people will gravitate towards that more because it’s not a sales pitch, it’s something that’s true.

Fashion Diaries to come with many struggles and a lot of “NO”s but you have to continue to push forward. How will you continue to grow your brand? Well at the moment I am doing Pop-up shops, I plan on doing them in New York, L.A, Atlanta and my hometown. I obviously want to come overseas as well just to keep the heart beating of the brand by continuing to share it worldwide. I attempt to recreate my brand and myself, with each collection, I try my hardest to keep the brand’s DNA but also go a different route in order to let my work grow into something new and uniquely different. What is your main goal as a brand? What do you hope to achieve? My main goal for my brand… well I want people to ‘LIV’ forever, I want people to be able to express themselves in my clothes for generations upon generations to come. What I hope to achieve is that my brand will help somebody and inspire someone somewhere to make a difference in the way we live everyday life. If my clothes could help people get up and see colour, get inspired or inspire the people around them then I feel like my work is done. I don’t want to be just a clothing brand I want to be a lifestyle.

How did you set up your brand? Were there any difficulties along the way? So I basically started off in college, I was styling at the time and I knew that when I moved to New York I was going to have to show people my work so I launched a website. At the launch party, I had a couple of model’s wear t-shirts with my logo, surprisingly I had a whole bunch of inquiries from people asking where they can get a shirt and “oh my god I really love the shirts”. When I got back to school my friend said you should really make a clothing brand out of your logo and I thought it was a great idea so I started making t-shirts, t-shirts then turned into sweatshirts, I went touring to different school’s showcasing my brand and the rest is history.

For our creative audience, what advice would you give them, if they wished to set up their own brand? My advice for the creatives is, that you find something that you’re really passionate about and really zone in on it. Also make sure that it is not something that’s just popping at the moment or a trend, make sure it’s something you really truly believe in. Try not to let the people around you including your friends and family stop your dream, if you feel like it could happen go ahead and do it.

I feel like I still face many difficulties till this day, but with anything that you want in life, it’s going

Words by Emily Bone Twitter - @emilybonewrite Instagram - emilybonee

If you have been inspired by Olivia Anthony, then keep up to date with the brand’s news and innovative designs at; www.oliviaanthony.com









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