Demur Magazine October 2017 - An Ode To Fashion & Culture by Demur Magazine

A Fashionable Culture An Ode To Fashion and Culture â&#x20AC;&#x201C; October 2017

EDITORS LETTER Dear Loyal Readers It’s here! Our Demur Pop Up Party taking place on Friday 20th October at the Condé Nast College of Fashion & Design. I can’t wait to meet some of you cool kids. This will be a night to celebrate everything that is Demur, the fashion, music, art and culture. We want to celebrate you wonderful imaginative folks. Demur is a platform for independent creatives, we want to empower and inspire people. We are crazy enough to think we can make the world a better place with Demur and we want you to be a part of this movement. There is more to Demur than just a magazine and this pop up party will bear testament to that. This issue alone features some of the delightful readers we interact with captured at fashion week, the biggest fashion event each year, with highlights of some of the trends we will obsessing over next year in Spring/Summer. Ballonet share their tips on building a fashion brand, and MissDefiant talk about their debut self-titled album and show us what “Girl Power” looks like with their collaboration with Stylist Lewis Robert Cameron, Photographer Kathryn Younger & Makeup Artist Louise Quirit. As if you need another reason to come to the pop up party, you can also catch Ballonet Socks and MissDefiant dancing the night away with us. Hope you enjoy the issue and stay tuned to Demur, the number one media platform, providing for “A Fashionable Culture” Until next time… Noreen Chada, Editor, @noreenchada

Noreen Chada – Editor Kay Samuel- Editorial Assistant Nicole Samoto – Social Editor Alice Diamond- Staff Writer Emily Bone – Fashion Writer Emma Gillett – Music Writer Mia Seabrook – Contributing Writer Stella Dzingai – Contributing Writer Harrison Madzivachando – Creative Content Manager Design & Art Direction - Dzynmax Published by Demur Ltd Visit us at: www.demur.co Email: info@demur.co

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CONTENTS

Demur Magazine

06 - HOSPITALITY in the park 2017 07 - The10 Commandments 10 - PARIS Street Style 15 - New York Streetstyle 21 - The Naked Artist 23 - ‘Girl Power’ 32 - LONDON FASHION WEEK 41 - Fashion Scout London

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What are the Demur team looking forward to at the Demur Pop Up Party?

COVER

Noreen – Free food and drink and games, I’m still a big kid at heart and of course meeting you! Alice – The music and exhibitors Harrison – The live music Nicole – I would just like to sit in a corner with a nice drink and a plate of food. If you do want to come over and join me that’s cool too… Stella – FOOD!!!

@Demur Magazine

© All Rights Reserved. The views expressed in this publication are not necessarily of the publisher, Demur Ltd. Reproduction in whole or part is forbidden except with express permission of the publisher. It is not the intention to print any matter that discriminates on the grounds of race, sex, sexuality or disability. We accept no liability for any misprints or mistakes and no responsibility can be taken for the contents of these pages. Demur Magazine is a free monthly publication addressing a fashionable culture. Demur Magazine is published and distributed by Demur Ltd. For any distribution enquiries please email info@demur.co

Demur Magazine

New York Fashion Week Streetstyle

A Fashionable Culture

An Ode To Fashion and Culture

www.demur.co

Photographer Taylored Genius

Visit us at: www.demur.co Email: info@demur.co

I N

T H E

P A R K

2 0 1 7

HOSPITALITY

This year’s, Hospitality In The Park was held at none other than, Finsbury Park. The day was nothing short of pure energy, as you would expect from a drum and bass crowd. The second round of the drum and bass celebration was full of over 10,000 people ready to party and have nothing but a great time. The scene had, fans, singers, live acts and not to mention the DJs and food. After demand from the punters last year to improve the sound the system, we, this year we could feel the music pumping through our veins. The atmosphere of the whole area was simply enjoyable. The crowd just seemed happy to be having a great time squeezing out the last bit of summer and festival season out their system before winter. There were plenty of other activities to part take in at Hospitality, eat, drink, even have a mini silent headphone disco because, why not! An opportunity for you to showcase your talent was available at the Cuckoo’s Nest where unsigned artists were able to battle out their music and

share with fellow festival party goers. The fashion was in true festival style; shorts, messy buns, kimonos, bright colours and of course, GLITTER, GLITTER and more GLITTER! The hospitality tent itself was sheer energy. The lights were spectacular and the base could literally be felt in your chest. Tents also had performances from The London Elektricity Big Band, Fred V & Grafix and Roni Size. Each and every DJ provided great music full of bass to dance to and let everyone purely rock out. This year left us feeling so vibrant and we’re absolutely buzzing to see what 2018 brings us.

The Commandments of setting up a brand by Ballonet Take your time before setting up

Get your idea out there, talk to friends and family and get feedback. Take your time to do research before implementing your idea. Analyse competition, monitor and track other brands that you like. Look at what they are doing and how they are doing it. Gather your inspiration first. Do your research and then just start!

2. Branding first

Your products/services, visual concept, website, packaging, marketing channels, all of which will be a reflection of your brand and they should be in line and consistent with one another. Each aspect supports the next and helps develop a cohesive brand image over time. Invest your time and resources to get your brand image right from the very beginning. This will ensure a strong start to your journey.

3. Enjoy what you do

You know how smiling and laughing are contagious and when someone smiles or laughs, you start smiling or laughing as well. The same principle applies to brands too. When you enjoy what you do, you can be sure your feel-good mood will reflect on your overall brand image. Your excitement, passion and positivity will find ways to reach your audience. Keep up the good spirits and always find a way to have fun with your work.

4- Get your story out there

Why are you setting up your brand? What is your personal motivation? Share the story behind your decision to set up your brand. Be sincere and show what has driven you. Your personal mark will make all the difference and will enable your customers to understand the brand and to connect on a more personal level.

5. Think big tâ&#x20AC;&#x2122;s free and doesnâ&#x20AC;&#x2122;t cost a dime. Think and dream big. Do not limit yourself with the current setup you have. Imagine how you can improve your brand in the long term, how you can scale and what kind of exciting new products, services and concepts you can add. Avoid stagnation and never stop learning. And when the opportunity arises to move forward, just go for it and donâ&#x20AC;&#x2122;t hold back.

6. Put yourself in your customersâ&#x20AC;&#x2122; shoes This is a key rule to live by. Just imagine how your experience would be with your brand, if you were the customer. Every time you deal with a customer, be it someone just asking questions about your products or a corporate buyer planning big purchases, always be kind and treat others as you would have them treat you. Everything you do and say, represents your brand. Give your best to make each and every customer feel valued and respected.

7. Network. Network. Network. One more time: Network! When you have questions, when you need to get a job done or when you need advice, look for help in your network. Not only will it be time-saving, but you will also have a more reliable support system when moving forward with your brand. And you never know, each person you meet, each time you ask for help or help others, there might be a new idea or a new collaboration opportunity waiting just around the corner.

8- Cash flow is king Please always keep in mind: cash flow is REALLY the king. Determining your priorities, realistically calculating inâ&#x20AC;&#x2122;s and outâ&#x20AC;&#x2122;s, projecting and planning for worst case scenarios is very important in managing your cash and thus staying afloat. Absolutely avoid any initial costs that will not help generate sales. Bootstrap as much as you can. Cash shortage can become very nerve-wracking and inhibiting. Imagine having grand plans about your brand and not being able to implement them. Not a very happy place to be.

9. Get ready to spend money for services and know-how You will get to learn a lot of different things while setting up your brand. Bootstrapping in the beginning is key to avoid unnecessary costs yet there are certain services and knowhow that you better pay for. Invest in aspects of your business that you cannot handle by yourself and when investing get the best you can afford. Well-informed accountants, enthusiastic team members and a reliable infrastructure will save you money and avoid unexpected problems and delays in the long term.

10. Keep yourself happy and healthy When you start your brand from scratch, it will be a very demanding time of your life. You will need to find ways to nurture your creativity and soul whilst managing all the boring and overwhelming aspects of your business. Always keep in mind - YOU are the core of your brand. Just stop, relax and make quality time for yourself even in the midst of crises. If you keep yourself happy and healthy, your business will thrive with you. Ballonet Socks will be at the Demur Pop Up Party on Friday 20th October 2017. You can RSVP to attend at www.demur.co

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