DENA SEVERO
BIG SKY STUDIOS MARKET REPORT
Big Sky is an in-house expertise in photographic services ranging from equipment, set-build and catering to post production.
ABOUT
BIG SKY STUDIOS
Photography Style
EDITORIAL From fashion brands to magazines. Such as Burberry and Vogue Australia
STILL LIFE Mostly inanimate subject matter,from decoration to food editorial
TARGET MARKET Big Sky has collaborated with many and has a very well know clientele base. Companies including; (Within the fashion industry) Vogue, Issey Miyake & Jo Malone. (Within the food industry) Wagamama and Just Eat. Celebrities including; The Duchess of Sussex, Rihanna, Emilia Clarke and Lily Allen
SWOT
Strengths
Weaknesess
Opportunities
Threats
STRENGTHS
Good environment. Dream Team, from chefs to assistants; to technicians to managers. Well organised
SSESENKAEW
When studios are not busy, assistants can only do so much. It can give a 'lazy' attitude to clients.
OPPORTUNITIES
(For studios assistants) Use empty studios for assisatants. Create workshops for college/ university students for a day Book off free studios for assistant to practice their photography
STAERHT
Lack of promotion skills. Not that well recognised within the industry. More work could be done to the website
GAP IN THE MARKET
IDEA
ASSISTANTS
The assistants at Big Sky are freelance photographers of photography gradutes/students.
From the SWOT analysis, opportunities for the assistants have been mentioned. Big Sky could use the empty studios for the assistants to use for their own photography and get help from the lighting department. As well as have a workshop day once a month for photography students around the area to help them with their coursework.
PROMOTING BIG SKY
SOCIAL MEDIA Big Sky does not have a big fan base. Its social media platforms are not active enough. They could promote themselves more through them.
Twitter 7.8%
LinkedIn 3.3%
Facebook 11.1%
DEMOGRAPHICS As shown, their main media platform is Instagram, whilst all others are rarely in use.
Instagram 77.8%