BIBLE 2

DENHAM DESIGN : DENIM INTEGRIT Y

COLLECTION 2: “HIDDEN TREASURE” (AUTUMN WINTER 09)

MARKETING & PR Vivian Holla mobile: +31 (0)647 392 104 v i v i a n @ d e n h a m t h e j e a n m a k e r. c o m

S A L E S I N T E R N AT I O N A L + N L Oktay Özkan mobile: +31 (0)641 486 585 o k t a y @ d e n h a m t h e j e a n m a k e r. c o m

SALES (Netherlands) Joep Polack mobile: +31 (0)614 969 810 j o e p @ d e n h a m t h e j e a n m a k e r. c o m

SALES (NL female) Anne Claus mobile: +31 (0)621 243 909 a n n e @ d e n h a m t h e j e a n m a k e r. c o m

GERMANY (North) H a k a n Te m ü r mobile: +49 163 3044045 hakan@brandpool.biz FR ANKFURT B l a c k p o o l G m b H & Co . K G Ernst-Griesheimer-Platz 6a Atrium / Halle T 6307 1 Offenbach am Main

GERMANY (South) Olly Dees mobile: +49 178 5677730 o l l y. d e e s @ g m x . d e MÜNCHEN G o l d b e r g s t u d i o s , M u l l e r s t r. 4 6 SINDELFINGEN HdK1, 5. Stock

UK Ben Sibthorpe mobile: +44 (0)20 7613 5551 ben@indigofera.co.uk LONDON Indigofera 1 9 -2 3 K i n g s l a n d Ro a d London, E2 8A A

BELGIUM Frederik Vilain mobile: +32 476 999 892 frederik@fashionisland.be ANTWERP Fashion Island Godefriduskaai 50 2000 Antwerpen

P R E S S re l e a s e AW 0 9

“DENHAM” Officially known as D E N H A M the Jeanmaker, the brand was launched by Jason Denham in Spring 2009.

Design progression and obsessive attention to detail make up the brand’s signature.

Initial inspiration comes from the authentic design specimens within the label’s unique D E N H A M G A R M E N T L I B R A R Y archive. Rooting the design process in genuine research ensures each new design manifests the most potent intrinsic characteristics of jeanscraft and the utility tailoring tradition. The design process itself is motivated by a commitment to rigorously modernising iconic garment styles as well as a focus on individual details. The aim is to develop relevant contemporary designs with a distinct personality that stand on their own while also representing a modest step forward for jeanscraft and the discipline of utility tailoring itself.

“HIDDEN TREASURE” The rugged naval atmosphere and attitude of the collection reflects the vibe of the merchant marines. A cross between the tough but upright posture of WW2 navy epics like ‘Run Silent Run Deep’ or ‘The Enemy Below’ and more romantic high seas adventure can be felt within the hefty fall fabrications and the “Hidden Treasures” buried deep within every style.

This seasonal inspiration combined with the influence of specific archives from the D E N H A M G A R M E N T L I B R A R Y and animated by the studio’s unique design approach chart the course for D E N H A M AW09 and the creation of its “Hidden Treasures”. For D E N H A M , the truth is always in the details.

“MALE” The male collection combines the substance and texture of the North Sea with the refinement and breeding of the English.

MEDIC / 1 KILO MELTON Inspired by a 60 year old Melton wool POW jacket from WWII, effortlessly representing a fusion rugged “jeans attitude” utility, with a taste of gentlemen’s sportcoat formality. D E N H A M has upgraded the concept in premium 1 Kilo Melton Wool, fully bound internal seams and fishbone lining. The 1Kilo Melton fabric also merchandises more deeply throughout the range and can be seen on the updated classics SEA DOG and SKIPPER. BOMBER Grafting together the iconic form of a classic MA1 Pilot’s Jacket with detailing from an Intermediate Cold Weather CWU style both found in the D E N H A M G A R M E N T L I B R A R Y . D E N H A M ’s progression of the concept utilises water shedding waxed nylon and employs genuine Talon zippers throughout.

CUSTOM / WORN 5 YEARS The Custom leverages the influence of a blend of three distinct designs.

The team deconstructed 30’s era German field pants from the archive re-imagining them with detailing inspired by 50’s era US hunting pant and then updated with contemporary technical sportswear features fresh from this millennium. The result is a truly new jean model loaded with history while being completely modern both inside and out.

DART / TEAR & REPAIR Introduced as a key style in D E N H A M ’s premier collection, the DART was inspired by traditional menswear tailoring with details that are quickly becoming hallmarks of the brand. A fully tailored waistband, boxed buttonholes and subtle deployment of darts, all framed within an otherwise classic 5-pocket model give modern shape to a heritage jean. For AW09 the DART is also offered in an artisan Tear-and-Repair finish.

GRAIN / 200% INDIGO The GRAIN workshirt represents a subtle reference to “Boro” specimens in the D E N H A M G A R M E N T L I B R A R Y . Boro styles are antique indigo-dyed folk garments created and worn

by Itinerant workers in Japan. The GRAIN features the same deep natural (double-dipped) indigo, hearty textured attitude and authentic Japanese origin as these pieces, but is rendered in a classic updated work model crafted in a rich two-ply construction. The same classic GRAIN model is alternatively offered in a washand-twist shadow Chambray and a French navy Lumber Check.

“FEMALE” The female collection combines feminine grace and mystique with a boyish utilitarian edge.

SERGEANT Inspired by a vintage army greatcoat, the SERGEANT is a dramatic winter style, fully doublebreasted in a weather-beating black Teflon denim darted into an updated feminine shape. The model is finished with signature boxed buttonholes, soft corduroy pocket linings and features special side-welts allowing access to pant pockets through a warm brushed wool-blend lining.

CORPORAL Crafted from the same thick 1 Kilo Melton and also darted into feminine silhouette, the CORPORAL is a modified double breasted design with two functional leftside button sets lined in Denham’s signature fishbone twill. The CORPORAL’s 1 Kilo Melton merchandises across the women’s collection in the Cadet and Marine styles.

CAPE The CAPE features an A-shape 1 piece circular knit cardigan eliminating all construction seams.

A blended lambswool/nylon yarn ensures the CAPE is soft enough to wear as a sweater, but substantial enough to wear as a jacket. The style closes with handcovered oversized stainless snaps hand stitched to the thick, fisherman inspired, knit.

MAIDEN Modelled after an antique French over-shirt from the archive, the plissé balloon-sleeved MAIDEN is offered in a fine cotton end-on-end quality. A detachable waist cord allows for an array styling options.

A back-yoke loop, subtle embroidery, engraved bone buttons and miniature gussets all represent hidden treasures.

BOY+ An innovative yoke construction visually drops the posture of the front waistline while retaining a standard wearable rise measurement. Boxed buttonholes, a fully bound fly, double side-cinching and back pocket flaps give the “+” a rugged attitude. The original BOY, like the men’s styles, is for AW09 offered in premium Japanese finishing.

“INNOVATIONS AT THE LAUNDRY” DRIP DRY FINISHING PROCESS The drip dry finish is developed in 2 stages, ‘worn 3 years and worn 5 years’.

Two reference samples from the D E N H A M G A R M E N T L I B R A R Y were used and formed the basis for replica finishes based on the wear and tear of dry denims naturally worn for 3 and 5 years respectively.

The drip dry finishing process is achieved by a combination of hand sanding, resin coating and baking the jeans in an oven at 90 degrees temperature. When the jeans have cooled and the resin is fixed and neutralised, the jeans are dry tumbled with rubber balls to soften the hand feel of each garment.

JAPAN FEMALE: TEAR & REPAIR & RESIN DARK Due to demand D E N H A M introduced the MADE IN JAPAN line for the AW09 females collection. The BOY fit now has TEAR & REPAIR and RESIN DARK finishes.

These finishes are hand made in Japan, with Japanese fabric and superior finishing. All the tear and repair is hand made based on our archive pieces.

contact: vivian@denhamthejeanmaker.com

DLW0901 SLIM Waist: 25”-3 4” Leg: 32&3 4

WA I S T E R

DLW0902 HIGH Waist: 25”-3 4” Leg: 32&3 4

PRESS

DLW0903 FL ARE Waist: 25”-3 4” Leg: 32&3 4

BOY

DLW0904 BAGGY- C ARROT Waist: 25”-3 4” Leg: 32&3 4

BOY BOOT

DLW0905 BAGGY-BOOT Waist: 25”-3 4” Leg: 32&3 4

BOY+

DLW0906 BAGGY-STR AIGHT Waist: 25”-3 4” Leg: 32&3 4

F L O AT

DLW0907 WIDE LEG Waist: 25”-3 4” Leg: 32&3 4

antique nine

silk nine

A9

S9

P C V p u r p l e c a s t v i n t a g e

v i n t a g e g rey VG

DV 8 d a r k v i n t a g e e i g h t

B 1 1 b l e a c h e l ev e n

G C V g re e n c a s t v i n t a g e

rinse 8 R 8

B T D b l a c k te f lo n d e n i m

SKINNY

DMW0901 SLIM Waist: 28”-38” Leg: 32&3 4

DART

DMW0902 REL A XED Waist: 28”-38” Leg: 32&3 4

TA P E R

DMW0903 TROUSER Waist: 28”-38” Leg: 32&3 4

GRADE

DMW0904 CL ASSIC Waist: 28”-38” Leg: 32&3 4

DART CINCH

DMW0905 REL A XED Waist: 28”-38” Leg: 32&3 4

TA P E R B O O T

DMW0906 TROUSER BOOT Waist: 28”-38” Leg: 32&3 4

JUMP

DMW0907 C ARGO Waist: 28”-38” Leg: 32&3 4

CUSTOM

DMW0908 NEO Waist: 28”-38” Leg: 32&3 4

W 5 Y w o r n 5 ye a r s

W 3 Y w o r n 3 ye a r s

D J S d r y j a p a n s e lv e d g e

V 1 1 v i n t a g e e l ev e n

B D b ro ke n d i r t y

B 1 0 b ro ke n te n

vintage indigo

VC V v i n t a g e c a nv a s

p u re i n d i g o P I

V I

indigo rinse IR

A G C a n t i q u e g re e n c a s t

indigo dry I D

B T D b l a c k te f lo n d e n i m

CUTTER

1

7

6 2

3

5 4

SKINNY

Skinny drainpipe fit 5 pocket jean. Signature 7 point back pockets. Darted hems.

Ta i l o r e d b o x b u t t o n h o l e s . Z i p h e m s . A v a i l a b l e o n l y i n s t r e t c h d e n i m .

DLW0 9 01 SLIM Wais t : 2 5 ” -3 4” Leg: 3 2 & 3 4

B T D R 8 G C V B 1 1 DV 8

b l a c k te f lo n d e n i m rinse 8 g re e n c a s t v i n t a g e b l e a c h e l ev e n dark vintage eight

WA I S T E R Higher cut waist 5 pocket jean. Straight leg. Signature 7 point back pockets. Darted hems.

Ta i l o r e d b o x b u t t o n h o l e s . A v a i l a b l e o n l y i n s t r e t c h d e n i m .

DLW0902 HIGH Waist: 25�-3 4�

Leg: 32&3 4

R8 B11 DV8

rinse 8 bleach elev e n dark vintag e e i g h t

PRESS

Skinny drainpipe fit 5 pocket jean. Signature 7 point back pockets. Darted hems.

Ta i l o r e d b o x b u t t o n h o l e s . Z i p h e m s . A v a i l a b l e o n l y i n s t r e t c h d e n i m .

DLW 0 9 0 3 FL A R E Wai s t : 2 5 ” -3 4” Leg : 3 2 & 3 4

R 8 V G PCV

rinse 8 v i n t a g e g rey purple cast vintage

BOY Low rise ‘boys’ fit 5 pocket jean. Straight leg. Signature 7 point back pockets.

D a r t e d h e m s . Ta i l o r e d b o x b u t t o n h o l e s . A v a i l a b l e o n l y i n s t r e t c h d e n i m DLW0904 BAGGY- C ARROT Waist: 25”-3 4” Leg: 32&3 4

VG GCV A9 S9

vintage g rey green cas t v i n t a g e antique n i n e silk nine

BOY BOOT

L o w r i s e b o y s f i t . B o o t l e g j e a n . Tr a d i t i o n a l t a i l o r e d w a i s t b a n d c o n s t r u c t i o n . D a r t e d h e m s DLW0 9 0 5 BAGGY- B O OT Waist: 2 5 ” -3 4” Leg: 3 2 & 3 4

R 8 GCV B 1 1 DV 8 A 9

rinse eight g re e n c a s t v i n t a g e b l e a c h e l ev e n dark vintage eight antique nine

BOY+ Low r i s e b oys f i t . S t ra i g h t l e g . Key c h a i n s t ra p s . F l a p b a c k p o c ke t s DLW0906 BAGGY-STR AIGHT Waist: 25”-3 4” Leg: 32&3 4

BTD GCV B11 A9

black tef lo n d e n i m green ca s t v i n t a g e bleach e l ev e n antique n i n e

F L OAT

Med rise pleated wide leg pant. 4 tailored jetted pockets. Blind hem construction DLW0 9 07 WIDE L E G Wais t : 2 5 � -3 4�

Leg: 3 2 & 3 4

B T D R 8 VG DV 8 S9

b l a c k te f lo n d e n i m rinse eight v i n t a g e g rey dark vintage eight silk nine

D LW 0901 SLIM Wa i s t: 25”-3 4” L e g : 32&3 4

BTD R8 GCV B11 DV8

black teflon denim rinse 8 green cast vintage bleach eleven dark vintage eight

D LW 0902 HIGH Wa i s t: 25”-3 4” L e g : 32&3 4

R8 B11 DV8

rinse 8 bleach eleven dark vintage eight

SKINNY

WA I S T E R

DLW0903 FL ARE Waist: 25”-3 4” Leg: 32&3 4

R8 VG PCV

rinse 8 vintage grey purple cast v i n t a g e

DLW0904 BAGGY- C ARROT Waist: 25”-3 4” Leg: 32&3 4

VG GCV A9 S9

vintage grey green cast v i n t a g e antique nin e silk nine

PRESS

BOY

D LW 0905 B A G GY-BOOT Wa i s t: 25”-3 4” L e g : 32&3 4

R8 GCV B11 DV8 A9

rinse eight green cast vintage bleach eleven dark vintage eight antique nine

D LW 0906 B A G GY-STR AIGHT Wa i s t: 25”-3 4” L e g : 32&3 4

BTD GCV B11 A9

black teflon denim green cast vintage bleach eleven antique nine

BOY BOOT

BOY+

DLW0907 WIDE LEG Waist: 25”-3 4” Leg: 32&3 4

BTD R8 VG DV8 S9

black teflon d e n i m rinse eight vintage grey dark vintage e i g h t silk nine

F L O AT

ADMIR AL JACKET DLW0909 Size: XS -L

GT giant twill b lack ( 2)

CO R P O R A L JAC K E T D LW 0 91 0 Size: XS-L

M 1 K m e l to n 1 K n av y ( 3 )

MARINE JACKET DLW0911 Size: XS -L

M1K melton 1K n av y ( 3)

SERGEANT JAC K E T D LW 0 91 4 Size: XS-L

B T D b l a c k te f lo n d e n i m black (2)

MAJOR WAISTCOAT DLW0913 Size: XS -L

BTD black teflon denim b lack ( 2)

CADET JAC K E T D LW 0 91 2 Size: XS-L

M 1 K m e l to n 1 K n av y ( 3 )

F E AT H E R P U F FA D LW 0 91 5 Size: XS-L

F N fe a t h e r ny lo n co b a l t ( 4 ) black (2)

BOY SHIRT SHIRT DLW0916 Size: XS -L

EOE end on end sk y (5) rose (6) shadow (7 )

GIRL SHIRT SS singing sateen SHIRT nav y ( 3) DLW0919 white ( 1) Size: XS -L

FROCK SHIRT DLW0918 Size: XS -L

EOE end on end sk y (5) rose (6) shadow (7 )

MAIDEN S H I RT D LW 0 91 7 Size: XS-L

EO E e n d o n e n d sky (5) ro s e (6 ) s h a d ow ( 7 )

F RO C K S H I RT D LW 0 91 8 Size: XS-L

S S s i n g i n g s a te e n n av y ( 3 ) w h i te ( 1 )

B OW S/ S T E E D LW 0 920 Size: XS-L

R J r i b j e r s ey s h a d ow ( 7 ) w h i te ( 1 ) f re n c h n av y (8)

G LO B E S/ S T E E D LW 0 92 1 Size: XS-L

R J r i b j e r s ey s h a d ow ( 7 ) w h i te ( 1 ) f re n c h n av y (8)

MAP CAP SLEEVE D LW 0 92 5 Size: XS-L

F J f i n e j e r s ey w h i te ( 1 ) n av y ( 3 ) s h a d ow ( 7 ) )

SHIP S/S TEE DLW0925 Size: XS -L

FJ fine jersey white ( 1) nav y ( 3) shadow (7 )

NORTH S/S TEE DLW0927 Size: XS -L

VJ vintage jer s ey white/cobalt ( 1 4 ) white/vintage re d ( 1 0)

COMPASS SLEEVELESS DLW0922 Size: XS -L

SJ stripe jersey white/french n av y (9 ) white/vintage re d ( 1 0)

SOUTH L /S TEE DLW0928 Size: XS -L

VJ vintage j e r s ey black ( 2) white ( 1)

PETT Y L /S KNIT D LW 0 9 3 2 Size: XS-L

FS fine stripe f re n c h n av y/e c r u ( 1 6 )

BAT BAT WING DLW092 9 Size: XS -L

FK fine kni t french nav y (8) shadow (7 )

WAV E L /S KNIT D LW 0 9 3 0 Size: XS-L

FK fine knit f re n c h n av y (8) s h a d ow ( 7 )

BIRD TOP DLW0931 Size: XS -L

FK fine kni t french nav y (8) shadow (7 )

C APE L /S KNIT DLW0933 Size: XS -L

AHOY HEAV Y KNIT DLW093 4 Size: XS -L

SK seamless k n i t black ( 2) ecru ( 17 )

FSK fisher kn i t nav y ( 3) ecru ( 17 ) black ( 2)

GIRL 1KS one kilo s w e a t HOODIE SWEAT grey marl ( 13 ) DLW0936 indigo ( 18) Size: XS -L

BE LT E R SK I N N Y B E LT DLW 0 9 37 Siz e : 8 5 - 9 5 -1 0 5

DDL drip dry leather black (2) co g n a c ( 1 9 )

CUTTER Slim fit 5 Pocket jean. Signature 7 point back pockets. Darted hems.

Ta i l o r e d b o x b u t t o n h o l e s . Tr a d i t i o n a l t a i l o r e d w a i s t b a n d c o n s t r u c t i o n DMW0901 SLIM Waist: 28”-38” Leg: 32&3 4

BTD PI AGC B10 DJS

black teflon denim pure indigo antique green cast broken ten dr y japan selvedge

W 3 Y w o r n 3 ye a r s

DART

Regular fit 5 Pocket jean. Signature 7 point back pockets. Darted hems.

Ta i l o r e d b o x b u t t o n h o l e s . Tr a d i t i o n a l t a i l o r e d w a i s t b a n d c o n s t r u c t i o n DMW0902 REL A XED Waist: 28�-38�

Leg: 32&3 4

I R V I B D V 1 1 D J S

indigo rinse W 3 Y w o r n 3 ye a r s vintage indigo b ro ke n d i r t y v i n t a g e e l ev e n d r y j a p a n s e lv e d g e

TA P E R Tr o u s e r c u t 5 P o c k e t j e a n . S i g n a t u r e 7 p o i n t b a c k p o c k e t s . D a r t e d h e m s .

Ta i l o r e d b o x b u t t o n h o l e s . Tr a d i t i o n a l t a i l o r e d w a i s t b a n d c o n s t r u c t i o n DMW0903 TROUSER Waist: 28”-38” Leg: 32&3 4

ID PI VI VCV

indigo dr y pure indigo vintage indigo vintage canvas khaki ( 21)/army ( 20)/shadow (7 )

B 1 0 V 1 1 D J S W 5 Y

b ro ke n te n v i n t a g e e l ev e n d r y j a p a n s e lv e d g e w o r n 5 ye a r s

GRADE

Classic 5 pocket jean. Original specification. Regular cut. Regular rise DMW0 9 0 4 CL ASS I C Waist: 2 8� -3 8�

Leg: 3 2 & 3 4

I R V I V 1 1 D J S W 5 Y

indigo rinse vintage indigo v i n t a g e e l ev e n d r y j a p a n s e lv e d g e w o r n 5 ye a r s

DART CINCH Relaxed fit cinch-back jean. Signature 7 point pockets. Darted hems DMW0905 REL A XED Waist: 28”-38” Leg: 32&3 4

ID PI AGC W5Y

indigo dr y pure indig o antique g re e n c a s t worn 5 ye a r s

TA P E R B O O T

Alternative 5 pocket jean. Boot cut with key chain tabs. Darted hems.

Signature 7 point pockets and flaps DMW09 0 6 TROUSE R B O OT Waist: 2 8” -3 8” Leg: 32 & 3 4

A G C B D W 3 Y

a n t i q u e g re e n c a s t b ro ke n d i r t y w o r n 3 ye a r s

JUMP 7 pocket anti-fit army pant. Darted hems. Signature 5th pocket DMW0907 C ARGO Waist: 28”-38” Leg: 32&3 4

VCV

vintage canv a s khaki ( 21) /army ( 20) / shadow (7 )

CUSTOM

Modern cut (5) pocket pant. Relaxed fit. Re -inforced seat, knees and ankles.

Cinch-back adjuster DMW09 0 8 NEO Waist: 2 8” -3 8” Leg: 32 & 3 4

VC V

W 3 Y W 5 Y

v i n t a g e c a nv a s khaki ( 21) /army ( 20) / shadow (7 )

w o r n 3 ye a r s w o r n 5 ye a r s

D M W0901 SLIM Wa i s t: 28”-38” L e g : 32&3 4

D M W0902 R E L A XED Wa i s t: 28”-38” L e g : 32&3 4

BTD PI AGC B10 DJS

IR VI BD V11 DJS

black teflon denim pure indigo antique green cast broken ten dr y japan selvedge

W3Y worn 3 years

indigo rinse W3Y worn 3 years vintage indigo broken dirty vintage eleven dr y japan selvedge

CUTTER

DART

DMW0903 TROUSER Waist: 28”-38” Leg: 32&3 4

DMW0904 CL ASSIC Waist: 28”-38” Leg: 32&3 4

ID PI VI VCV

indigo dr y pure indigo vintage indigo vintage canvas

khaki( 21)/army( 20)/shadow(7 )

IR VI V11 DJS W5Y

B 1 0 V 1 1 D J S W 5 Y

indigo rinse vintage indi g o vintage elev e n dr y japan se lv e d g e worn 5 year s

b ro ke n te n v i n t a g e e l ev e n d r y j a p a n s e lv e d g e w o r n 5 ye a r s

TA P E R

GRADE

D M W0905 R E L A XED Wa i s t: 28”-38” L e g : 32&3 4

ID PI AGC W5Y

indigo dr y pure indigo antique green cast worn 5 years

D M W0906 T RO USER BOOT Wa i s t: 28”-38” L e g : 32&3 4

AGC BD W3Y

antique green cast broken dirty worn 3 years

DART CINCH

TA P E R B O O T

DMW0907 C ARGO Waist: 28”-38” Leg: 32&3 4

VCV

vintage c a nv a s

khaki ( 21) /army ( 20) / shadow (7 )

DMW0908 NEO Waist: 28”-38” Leg: 32&3 4

VCV

vintage c a nv a s

khaki ( 21) /army ( 20) / shadow (7 )

W3Y W5Y

worn 3 ye a r s worn 5 ye a r s

JUMP

CUSTOM

SAILOR PEA COAT DMW0912 Size: S -XL

16OZ 16oz denim indigo ( 18)

SEA D OG PEA COAT DMW0913 Size: S -XL

M1K melton 1K nav y ( 3)

SKIPPER JACKET DMW0914 Size: S -XL

M1K melton 1K nav y ( 3)

MEDIC JACKET DMW0915 Size: S -XL

M1K melton 1K nav y ( 3)

BOMBER BOMBER DMW0917 Size: S -XL

NW nylon wax black ( 2)

RIG JACKET DMW0918 Size: S -XL

BTD black teflon denim black ( 2)

PUFF PUFFA DMW0916 Size: S -XL

FN feather nylon cobalt (4 ) black ( 2)

PIN SLIM FIT DMW0909 Size: S -XL

EOE end on end rose (6) sk y (5) shadow (7 )

PIN SLIM FIT DMW0909 Size: S -XL

SS singing sateen nav y ( 3) shadow (7 ) white ( 1)

GR AIN REGUL AR DMW0910 Size: S -XL

C5 chambray 5 shadow (7 )

GR AIN REGUL AR DMW0910 Size: S -XL

C5 chambray 5 shadow (7 )

DECK REGUL AR DMW0911 Size: S -XL

EOE end on end rose (6) sk y (5) shadow (7 )

FATHER S/S TEE DMW0919 Size: S -XL

FJ fine jersey white ( 1) nav y ( 3) shadow (7 )

KNOT S/S TEE DMW0920 Size: S -XL

FJ fine jersey white ( 1) nav y ( 3) shadow (7 )

STOCK S/S TEE DMW0922 Size: S -XL

RJ rib jersey black ( 2) white ( 1) nav y ( 3) marl ( 23)

FRENCH L /S TEE DMW0923 Size: S -XL

SJ stripe jersey white/french nav y (9) white/vintage red ( 10)

MASTER HEAV Y KNIT DMW0926 Size: S -XL

FSK fisher knit ecru ( 17 ) nav y ( 3) black ( 2)

BOAT L /S CREW DMW0927 Size: S -XL

FS fine stripe french nav y/ecru ( 16) shadow/french nav y ( 24 )

MAST V-NECK DMW0928 Size: S -XL

FK fine knit french nav y (8) shadow (7 )

PORT BASEBALL DMW092 9 Size: S -XL

MK milano knit nav y ( 3)

STANDARD BL A ZER DMW093 4 Size: S -XL

JW japanese wool grey ( 22)

GR AIN REGUL AR DMW0910 Size: S -XL

2%1 200% indigo indigo ( 18)

DYE CREW DMW0932 Size: S -XL

HDJ hand dyed jersey indigo ( 18)

DIP VEE DMW0933 Size: S -XL

HDJ hand dyed jersey indigo ( 18)

KIT CREW SWEAT DMW0924 Size: S -XL

1KS one ki lo sweat grey marl ( 13) indigo ( 18)

ROPE 1KS one kilo sweat HOODY SWEAT grey marl ( 13) DMW0925 indigo ( 18) Size: S -XL

BAND WIDE BELT DMW0938 Size: 85 -95 -105

DDL drip dr y leather black ( 2) cognac ( 19)

“ W H A T ’ S O L D T O D AY I S N E W T O M O R R O W ”

S TO RY 2 : “ H I D D E N T R E A S U R E ” (AUTUMN WINTER 09)

BRAND release

“DESTROY CONVENTION. CONVENTION PREVENTS PROGRESS” Contrary to popular belief, traditions are not honoured by blind mindless repetition. Traditions are advanced through challenging convention in a constant search for improvement. We add to tradition through trial-and-error, through innovation and invention. Traditions are ignited and energised through inspired acts of respectful revolution.

“J A S O N D E N H A M : T H E J E A N M A K E R ” Born in England, Jason Denham began his career in the workshop of Joe Casley-Hayford making glammed up jeans for U2 in 1992. After cutting his teeth as a product manager for Pepe Jeans, he founded Clinic+ to assist clients, such as LVMH, Swift denim & Kuyichi, developing distinct positions in the denim market. This culminated in the founding of Blue Blood in 2001.

The D E N H A M label was launched for Spring 2009 and represents his most fully realized personal vision and demonstrates his modest but sincere resolve to resist compromise. D E N H A M focused on introducing a signature range of premium jeans and fits, complimented by a collection of shirts and accessories. Available in our D E N H A M store on the 9 Streets, Amsterdam, as well as key retailers within Holland, Germany and UK.

“DENHAM DESIGN : DENIM INTEGRITY”.

A BALANCE OF TWIN OBSESSIONS D E N H A M DESIGN : DENIM INTEGRIT Y means that we look at the core of what drives jeans culture to inspire the approach we take in everything we do. The D E N H A M label is focused on balancing an intense commitment to progressive design against an equally obsessive respect for jeans craft tradition. We try to manifest our “jeanmaker” ethic of honest craftsmanship multiplied by fearless experimentation and invention not only in every jean we create, but in every garment in the line and every other aspect of the label.

“WORSHIP TRADITION”.

TRADITION TEACHES QUALITY S T Y L E S W I T H H I S T O R Y The developed styles are derived from the best and most iconic denim, casual and utility garment types in history. We recognize their timeless wearability, the rich style-culture and the true original design ideas that have taken centuries to evolve.

We seek to create something new, but seek to root it in the strongest foundation.

It takes generations to establish a great tradition and achieving quality is never simple. Quality is the source of the fibers before they are spun into yarn. It is about weaving specifications, construction techniques. dyeing and laundering processes. It is about hardware, closures, labelling and finishes.

It is about the front side, the backside, the inside, the right side and the other side. It ‘s not simple, It’s complicated. But ultimately it’s addictive.

Our Hiro Japanese selvedge denim, crafted in Japan with legendary jeansmaker “Hiro”. Premium selvedge ensures the long-and-strong characteristics of straight warp yarns, upgrading the overall stamina and long-wearing performance of the finished product.

“ T H E D E N H A M G A R M E N T L I B R A R Y. “WHAT’S OLD TODAY IS NEW TOMORROW” The D E N H A M G A R M E N T L I B R A R Y is the physical manifestation of our obsession with tradition and quality, providing deep and unique sources of inspiration for our design process.

Before we created we collected. But we collect not just to ACQUIRE; we collect to EXAMINE, ANALYZE, DISCOVER and to LEARN. For over 15 years the D E N H A M G A R M E N T L I B R A R Y supplies the raw material for our research, design and development. We can’t benefit from tailoring traditions until we gain a better understanding, and new ideas will crumble if they’re not built on a strong foundation. Each item in the library tells a story and each one represents a starting-point for our collections.

Jason Denham’s single-minded obsession with denim is the primary inspiration for the brand. His conviction that deep knowledge comes with extensive research is central to the studio’s design approach. The D E N H A M G A R M E N T L I B R A R Y features an extensive collection of archetypal jean models as well as work wear, military clothing and travel gear from the last century up till today. We know our predecessors, our contemporaries and our competitors. We take inspiration from anyone and anyplace producing relevant ideas but we are never content just to reproduce an existing idea. The research feeds our passion and our passion is to move forward.

“FEMALE” C H A R I S M AT I C C O N T R A D I C T I O N The look is tailored over flowing over trim, playing with proportion but keeping it casual. She mixes fitted outer pieces like vests and indoor jackets over romantically cut bohemian tops in pure feminine jerseys and light breezy wovens.

“MALE” I N T E R N AT I O N A L I S T S Tailored with Swagger: British Practical but Modern: Dutch Authentic: American Obsessive: Japanese Crafted with Style: Italian

“DENHAM HOUSE. DESIGN STUDIO STORE & SHOWROOMS” The D E N H A M H O U S E has opened its doors on the Prinsengracht 493-495 in the desirable “9 streets” area of Amsterdam.

An authentic and naturally beautiful space has been carefully refitted to give shape to D E N H A M ’s design studio, showrooms and 1st store that opened in January 2009.

contact: info@denhamthejeanmaker.com

p.s. InterView – issue 6 published 29th January 2009 Pierre Darnton www.snaskshop.blogspot.com

The buzz in recent years may have been about denim being on the decline, but we at View2 believe in all things blue, so travel to Amsterdam to meet Jason Denham, one of the founders of the Dutch denim scene, the man behind premium denim brand, Blue Blood, and new label, Denham the Jeanmaker.

Back in 1992, Denham begun his career in the workshop of Joe Casley-Hayford making glammed up jeans for U2. He then spread his wings and headed to the Netherlands where he spent eight years as product manager for Pepe Jeans, after which he founded Clinic+, a specialist ‘creative denim agency’ working with clients including LVMH, Swift Denim Europe & Kuyichi.

In 2002 he founded Blue Blood, a brand that today is sold in 30 countries around the world and regarded as a premium denim leader. After extensive travelling in 2007, Denham decided the market was missing excitement, whereupon Denham the Jeanmaker was born. Produced both in Japan and Italy, the brand is all about attention to details, placing it firmly on the denim map.

Careful not to miss a trick, the brand is also currently working on collaborations with Jack Purcell and Nigel Cabourn.

In January 2009 the Denham House opened its doors in the infamously cool nine streets area – definitely a must stop shop in Amsterdam.

How would you describe what you do?

I make jeans - I have done it all my life. I know it’s a cliché, but I love what I do – it’s a hobby and an obsessive passion, so I’ve never done a day’s work in my life. With a name like Denham was it possible for you to pursue any other career? I guess it was kind of meant to be! Before university, I dabbled with the idea of being a painter or graphic designer. I was always into fashion, and denim has always been at the centre of my collections. In another life, I quite fancy being a postman. It’s my second choice dream job! I don’t really sleep much - I am a morning person. I love the city when it’s asleep, I like to be ahead of the day.

What are you working on today?

Juggling three seasons – Summer 2009 will be delivered this month, Winter 09/10 will be launched next week and Summer 2010 concepts will be finalised this week. In January, we will open the first Denham store in Amsterdam. I spend my days making sure that it all runs like clockwork.

How do you see the future of denim?

The jeans market runs in cycles. For the last four years Scandinavia has led the way, four years before that America was leading and prior to that it was Japan. Now we are entering a new phase. Amsterdam is fast becoming a denim centre. The Dutch get denim, it’s their way of life. Amsterdam is becoming more international every year. I have been living in this city for more than a decade and the transition is massive. There is a creative hot-bed of talented designers being drawn to this city and a new breed of denim retailers are popping-up to service this audience on a regular basis. The big brands are not exciting anymore. Denim consumers, today, are better educated; they have been spoiled over the last decade by the explosion of alternative brands. Customers have a choice and I don’t think it will be the typical big brands in the future.

What is the best place for inspiration?

In bed! I always have a notebook and pen at the side of my bed. I often wake up and scribble conceptual ideas.

What inspires you?

My team. A guy called Liam Maher recently joined us from Young Meagher. Liam is one of the most inspirational creatives I have ever had the pleasure of working with.

Your favourite website?

VSOC (very superior old cars), I adore the aesthetic of pre-1970 cars. I’m not a speed freak, I love the designs.

Do you collect anything?

Vintage clothing - mostly military, denim and denim regalia, jeans, dolls, posters, books etc.

What was your first job?

1992 at Joe Casely-Hayford - I worked on a jeans collection for U2’s Zooropa tour. We made 5 pockets out of denim, leather and suede patches of diamonds, hearts, clubs and spades. It sounds terrible, but they were great. I still have a pair in my collection… somewhere. Joe was an amazing guy. I used to watch him sketch. He would sit in his office with a pad of crisp white paper and a black Biro pen. He would draw a new design without taking the pen off the paper in one continuous line. The most beautiful drawings I have ever seen.

Favourite book?

The Cutters - printed in 1910 by John Williamson, publishers on Drury Lane, London.

Favourite Album of all time?

Ziggy Stardust. David Bowie’s early music rocks my world; unfortunately his dress sense doesn’t.

I once read an interview where David once dared to admit that he has never worn a pair of jeans in his life. Weird?

What is perfect happiness in your eyes?

Sitting in the pub with my wife and mates putting the world to rights.

日本 製 “MADE IN JAPAN”

the rising sun burns blue we don ’ t wish to harp on about our love for all things japanese , but with today ’ s modern trend for making jeans in japan , it is an appropriate time to explain fully the reasoning behind our appreciation for eastern denim . most jeanscraft aficionados will sympathize with our sometimes eastward leaning . the fact is that makers in the west owe a debt of gratitude to their eastern counterparts on numerous levels . during the largely regrettable 70 ’ s when most of the west ’ s commitment to authenticity, tradition and quality was caught in the squeeze between new ideas like flavour - of- the - week

“designer

jeans ” focused only on cosmetics , and mass -

produced corporate brands focused only on profits .

“otaku ”

denim fanatics in

japan became the most passionate guardians and stewards of legitimate blue -jean culture . they salvaged the looms , archived the originals , studied the techniques and undertook advancements that reflected both a deep respect for jeanscraft tradition and a single - minded devotion to making jeans better. in the decades that have passed since , japan has solidified its position among the elite denim - producing regions in the world and we are continually inspired by their collaborations with the skilled artisans working there . and , as an englishman maybe japans similarities to the united kingdom explains another aspect of our personal appreciation for japanese craft tradition . both island nations with proud histories , a flair for artisan innovation and a bottomless appetite for fish and chips ... albeit in the form of sushi - rice instead of chips ...

日本 製

Made in Japan

KIMONO (japan)

c. 1890. Osaka. 100% indigo

D E N H A M G A R M E N T L I B R A RY

Lot # 485

STORE release

“ZONE(3): DENIM, THE HEART OF THE MATTER” ZONE(3) sees a return to the pure white minimalist atmosphere but anchored by a second submerged antique menswear case. In the case the flagship models from the denim line are carefully displayed on upholstered chambray pads including styles with fabrications and finishes from both Japan and Italy.

Along the white walls each denim model is faced-out creating a clear visual menu of the D E N H A M jean collections for men and women and asserting the D E N H A M design attitude through shape, surface and detailing.

“DENHAM STORE OPENS” Jason Denham’s new brand D E N H A M unveils it’s first own-retail presentation at 495 Prinsengracht in Amsterdam’s 9 Street neighbourhood. Developed by Jason and his creative team the shop manifests the spirit of the D E N H A M label and brings to life the brand’s various inspirations and obsessions.

“ Z O N E (4) : R E A DY-T O -W E A R” The final shopping zone features the complimenting jackets, tops and knitwear that complete the D E N H A M collection for Spring ‘09. Each style is displayed on custom forged and welded “scissor brackets” lined up along the entire length of both main walls.

“EXPERIENCE”

“DENHAM STUDIO STORE: UNDER(1)ROOF”

The shop experience unfolds through a sequence of “zones” with denim itself forming the central heart of the concept. As each zone gives way to the next, new stories are presented and subtle changes in atmosphere can be detected through shifts in material, product display, sound and visuals. In each area of the shop a reverence for the best of tradition is mixed with a fresh contemporary energy... a signature mix of the old with the new.

The last shopping zone is flanked by a wholesale showroom where next season (Fall ‘09) is presented by appointment only. For the store opening the showroom was used to share selections from the D E N H A M G A R M E N T L I B R A R Y for VIPs and the Press where some of Jason’s favourites from his historic archive were displayed by a roaring fire.

Beyond a second door lies D E N H A M ’s design studio visible through a glass passageway that connects 495 Prinsengracht and the store with 493 Prinsengracht, the address of the D E N H A M headquarters and design studio.

Together the shop, studio, sales-office and showrooms create a singular expression of the overall D E N H A M brand and unique synchronicity between design, studio, product and customer.

“ZONE(1): THE GALLERY” The shop entrance forms a gallery in which four primary stories of the brand are told in large glass shadow-box displays. The displays make use of historic items from D E N H A M ’s archives (the D E N H A M G A R M E N T L I B R A R Y ) along with modern elements, video-installation and photography. The stories told in these presentations include: “DENHAM DENIM” All about D E N H A M ’s unique approach to crafting contemporary artisan/tailored blue jeans.

“MENSWEAR” The fusion of traditional Savile Row approaches with modern design and fabrication.

“ A B I T M O R E . . .”

Alongside the D E N H A M collection the new D E N H A M S T O R E also sells special editions of Jack Purcell footwear, Malin & Goetz care products, RE eyewear and antique one-of-a-kind scissors. All items which are personal favorites and sometime obsessions of Jason and his team.

“ WOMENSWEAR” Sensual and romantic techniques updated and re-engineered into contemporary icons of the new feminine casual wardrobe. “ T H E B LU E S A L A D B A R” A unique program whereby customers can customise signature D E N H A M jean styles selecting from a range of color, hardware, leatherwork and stitch options with the final product being assembled by Jason Denham himself and ready for pick-up in seven days. “ S C I S S O R S F R O M T H E D G L” An additional display case features antique scissors from the D E N H A M G A R M E N T L I B R A R Y . Although this is only a small selection from the complete collection, it features both the original tailor shears Jason used to cut his first pair of jeans as well as a very rare pair of French “master tailor’s shears” from 1550.

The interior styling of the gallery is rendered in pure minimalist white with accents of warm traditional woodwork including a reclaimed haberdasher’s antique caseline embedded into a clean white monolithic cash-counter, a D E N H A M signature of “worship ing tradition” while “destroying convention”, bringing together the old with the new.

Throughout the gallery the soundtrack is relaxing, melodic and softly exotic.

“ZONE(2): ACCESSORIES” The gallery gives way to a warmly accented vestibule clad entirely in mircro-blocked natural wood featuring a rich golden oil-stain. The soundscape shift from exotic melody to the sound of ambient impression of a soft rain.

The main message of the accessories area is D E N H A M ’s homage to classic turn-of-the-century soft sided steamer bags. Museum-quality specimen from the Louis Vuitton label circa 1910 as well as a WWII Airforce Pilot Navigation Case, both part of the D E N H A M G A R M E N T L I B R A R Y , are displayed behind glass alongside the new designs they inspired. Both have been re-imagined in Japanese selvedge denim combined with rich saddle leather and finished with custom forged solid brass hardware.

Unique small accessories created exclusively for the shop are also merchandised within the space.

contact: vivian@denhamthejeanmaker.com

493(5)

495(3)

‘A H I R O F O R D E N H A M ’ S S A K E ” D E N H A M ’s j a p a n e s e s e lv e dge denim is crafted in Japan with legendar y jeansmaker ‘H i ro ’ , w h o i s a l s o a s a ke m aker. To celebrate the launch of DENHAM, Hiro has gifted 100 bo t t l e s o f t h e f i n e s t e xc l u s i ve DENHAM branded sake. This is the first ever export of his fa m i ly s a ke o u t s i d e o f J a p a n since 7 generations.

Th i s i s H I RO ’s s to r y : “M y f a t h e r fo u n d ev i d e n ce t hat our family sake business start from 167 2.

Bu t we a re s u re t h a t o u r s a ke factor y start since 1804. We have cle ar evidence.

So , we j u s t w a n t to te l l p e o p le from cle ar histor y. Exactly 204 ye ars histor y, si n ce 1 8 0 4 a n d 5 g e n e ra t i o n s later (my father is 5 th generation).

Now I a m n o t fo l low i n g my f ather business, because I love denim!

I n eve r t a ke ca re o f my f a t h er business before, but my father getting old and I ca n n o t ke e p t h i s . I d e c i d e to introduce my family sake outside Japan since last ye a r, a n d D E N H A M i s ve r y f i rst export sake in our histor y. I re ally proud of this.

Ja s o n ! T h a n k yo u ve r y m u c h.”

“H I RO ”

“SCISSORS FROM THE DENHAM GARMENT LIBRARY” A n a d d i t i o n a l d i s p l ay c a s e fe a t u re s a n t i q u e s c i s s o r s f ro m t h e D E N H A M G A R M E N T L I B R A RY .

Although this is only a small selection from the complete collection, it features both the original tailor shears Jason used to cut his first pair of jeans as well as a very rare pair of French “master tailor’s shears” from 1550.

The interior styling of the gallery is rendered in pure minimalist white with accents of warm traditional woodwork i n c l u d i n g a r e c l a i m e d h a b e r d a s h e r ’ s a n t i q u e c a s e l i n e e m b e d d e d i n t o a c l e a n w h i t e m o n o l i t h i c c a s h - c o u n t e r, a DENHAM signature of “ worshipping tradition” while “destroying convention”, bringing together the old with the n e w.

“SCISSORS FROM THE DENHAM GARMENT LIBRARY” A n a d d i t i o n a l d i s p l a y c a s e f e a t u r e s a n t i q u e s c i s s o r s f r o m t h e D E N H A M G A R M E N T L I B R A R Y. A l t h o u g h t h i s i s o n l y a small selection from the complete collection, it features both the original tailor shears Jason used to cut his first p a i r o f j e a n s a s w e l l a s a v e r y r a r e p a i r o f F r e n c h “ m a s t e r t a i l o r ’ s s h e a r s ” f r o m 1 5 5 0 . T h e i n t e r i o r s t y l i n g o f t h e g a ll e r y i s re n d e re d i n p u re m i n i m a l i s t w h i te w i t h a c ce n t s o f w a r m t ra d i t i o n a l w o o d w o r k i n c l u d i n g a re c l a i m e d h a b e rd a s h e r ’ s a n t i q u e c a s e l i n e e m b e d d e d i n t o a c l e a n w h i t e m o n o l i t h i c c a s h - c o u n t e r, a D E N H A M s i g n a t u r e o f “ w o r s h i p p i n g t r a d i t i o n ” w h i l e “ d e s t r o y i n g c o n v e n t i o n ” , b r i n g i n g t o g e t h e r t h e o l d w i t h t h e n e w.

1 . LOT # 2 8 ( F ra n c e ) c . 1 5 5 0 . 1 6 t h Ce n t u r y Re n a i s s a n c e French master tailor’s shears of enormous size.

Made from very heav y forged steel featuring guild and masterwork marks along the blades and a secondary handle allowing a master-tailor to balance the weight w i t h o n e h a n d w h i l s t c u t t i n g w i t h t h e o t h e r. P i v o t i n g shears made from two-pinned blades first appeared i n E u r o p e i n t h e 1 4 t h c e n t u r y, w i t h b u t f e w e x a m p l e s from this period. Ours is one of the earliest f e a t u r i n g t h e m o d e r n 2 - p a r t a s s e m b l y.

2 . LOT # 3 4 ( US A) 1 9 t h Ce n t u r y J . W i s s & S o n s .

Newark, New Jersey Wiss was established by Jacob Wiss whose inventive approach included the creation of a grinding wheel powered by Jacob’s pet Saint Bernard walking within a wheel. Originally from the Tim Burns Collection of Pennsylvania, sharpened regularly at the Shaker cutlers establishment.

3 . LOT # 35 ( US A) c . 1 8 6 5 . A m e r i ca n C i v i l Wa r e ra Heinisch “Inventor ” shears. Newark, New Jersey Jacob Wiss was once an employee of R. Heinisch until leaving the traditional firm in order to persue more modern and less conventional production techniques.

4. LOT # 3 8 ( U S A ) 1 9 t h Ce n t u r y J . W i s s & S o n s . N e w a r k , New Jersey Lighter weight design with inlaid blades originally form the Tim Burns Collection.

5 . L O T # 3 9 ( U S A ) 1 9 t h C e n t u r y I . P. H y d e . S o u t h b r i d g e , Massachusetts Lightweight scissor with steel blades inset into solid brass handles originally from the Tim Burns Collection.

6 . LOT # 01 (G e r m a ny ) I n d u s t r i a l Revo l u t i o n e ra . B .

Kissner Gross, Umstadt, Bundesland Hardworking turn- of-the - centur y staple of the tailor ’s trade, this is the original pair initially used by Jason Denham to cut his first pair of jeans 7. L O T # 4 4 ( I n d i a ) C o n t e m p o r a r y B r a s s & S t e e l h a n d - f o r g e d i n I n d i a s i g n e d “ M . Yu s u f ” .

12” artisan shears featuring brass-knuckle modification on loan to the DENHAM GARMENT LIBR ARY by the M i l i t a n t G u i l d o f R u r a l Ta i l o r s R e s e a r c h G r o u p .

“WORSHIP TRADITION : TRADITION TEACHES QUALITY”

“DESTROY CONVENTION : CONVENTION PREVENTS PROGRESS”

“WORSHIP TRADITION : TRADITION TEACHES QUALITY”

D E N H A M G A R M E N T L I B R A RY

Lot # 301

I N S P I R AT I O N : “ H I D D E N T R E A S U R E ” (AUTUMN WINTER 09)

“DESTROY CONVENTION : CONVENTION PREVENTS PROGRESS”

CUSTOM CUSTOM / WORN 5 YEARS T h e C u s t o m l e v e r a g e s t h e i n f l u e n c e o f a b l e n d o f three distinct designs. The team deconstructed 30’s era German field pants from the archive re-imagining them with detailing inspired by 50’s era US hunting pant and then updated with contemporar y technical sportswear features fresh from this millennium. The result is a truly new jean model loaded with histor y while being completely modern both inside and out.

“WORSHIP TRADITION : TRADITION TEACHES QUALITY”

D E N H A M G A R M E N T L I B R A RY

Lot # 181

I N S P I R AT I O N : “ H I D D E N T R E A S U R E ” (AUTUMN WINTER 09)

“DESTROY CONVENTION : CONVENTION PREVENTS PROGRESS”

MEDIC M E D I C / 1 K I LO M E LTO N I n s p i re d by a 6 0 ye a r o l d M e l t o n w o o l P OW j a c ke t f r o m W W I I , e f f o r t l e s s l y r e p r e s e n t i n g a f u s i o n r u g g e d “ j e a n s a t t i t u d e ” u t i li t y, w i t h a t a s t e o f g e n t l e m e n ’ s s p o r t c o a t f o r m a l i t y. D E N H A M h a s u p g r a d e d t h e co n c e p t i n p re m i u m 1 K i lo M e l t o n Wo o l , f u l ly b o u n d i n te r n a l s e a m s a n d fishbone lining. The 1Kilo Melton fabric also merchandises more deeply throughout the range and can be seen on the updated classics SEA DOG and SKIPPER.

“WORSHIP TRADITION : TRADITION TEACHES QUALITY”

D E N H A M G A R M E N T L I B R A RY

Lot # 266

I N S P I R AT I O N : “ H I D D E N T R E A S U R E ” (AUTUMN WINTER 09)

“DESTROY CONVENTION : CONVENTION PREVENTS PROGRESS”

BOMBER BOMBER Grafting together the iconic form of a classic MA1 Pilot’s Jacket w i t h d e t a i l i n g f ro m a n I n te r m e d i a te Co l d We a t h e r C W U s t y le b o t h fo u n d i n t h e D E N H A M G A R M E N T L I B R A R Y. D E N H A M ’ s p r o g r e s s i o n o f t h e c o n c e p t u t i l i s e s w a t e r s h e d d i n g w a x e d n y l o n a n d e m p l o y s g e n u i n e Ta l o n z i p p e r s throughout.

“WORSHIP TRADITION : TRADITION TEACHES QUALITY”

D E N H A M G A R M E N T L I B R A RY

Lot # 188

I N S P I R AT I O N : “ H I D D E N T R E A S U R E ” (AUTUMN WINTER 09)

“DESTROY CONVENTION : CONVENTION PREVENTS PROGRESS”

GRAIN GR AIN / 200% INDIGO The GR AIN workshirt represents a subtle reference t o “ B o r o ” s p e c i m e n s i n t h e D E N H A M G A R M E N T L I B R A R Y. B o r o s t y l e s a r e antique indigo - dyed folk garments created and worn by Itinerant workers in Japan. The GR AIN features the same deep natural (double - dipped) indigo, hearty textured attitude and authentic Japanese origin as these pieces, but is rendered in a classic updated work model crafted in a rich two -ply construction. The same classic GR AIN model is alternatively offered in a washand-twist shadow Chambray and a French nav y Lumber Check.

“WORSHIP TRADITION : TRADITION TEACHES QUALITY”

“GARMENT LIBRARY ARCHIVE” Dries’ favourite denim is this c. 1970’s vintage LEVIS jean.

Everyday for 4 years he would to live, work, and play in them.

We l ov e d t h e m t o o , s o n o w D r i e s w e a r s a s k i r t .

Thanks Dries.

D E N H A M G A R M E N T L I B R A RY

Lot # 185

I N S P I R AT I O N : “ H I D D E N T R E A S U R E ” (AUTUMN WINTER 09)

“DESTROY CONVENTION : CONVENTION PREVENTS PROGRESS”

BOY+ B OY + A n i n n o v a t i v e y o k e c o n s t r u c t i o n v i s u a l l y d r o p s t h e p o s t u r e o f t h e f r o n t waistline while retaining a standard wearable rise measurement. Boxed butt o n h o l e s , a f u l l y b o u n d f l y, d o u b l e s i d e - c i n c h i n g a n d b a c k p o c k e t f l a p s g i v e t h e “ + ” a r u g g e d a t t i t u d e . T h e o r i g i n a l B O Y, l i k e t h e m e n ’ s s t y l e s , i s f o r AW 0 9 o f fe r e d i n p r e m i u m J a p a n e s e f i n i s h i n g .

“WORSHIP TRADITION : TRADITION TEACHES QUALITY”

D E N H A M G A R M E N T L I B R A RY

Lot # 69

I N S P I R AT I O N : “ H I D D E N T R E A S U R E ” (AUTUMN WINTER 09)

“DESTROY CONVENTION : CONVENTION PREVENTS PROGRESS”

SERGEANT SERGEANT Inspired by a vintage army greatcoat, the SERGEANT is a dra m a t i c w i n t e r s t y l e , f u l l y d o u b l e - b r e a s t e d i n a w e a t h e r - b e a t i n g b l a c k Te f lon denim darted into an updated feminine shape. The model is finished with signature boxed buttonholes, soft corduroy pocket linings and features special side -welts allowing access to pant pockets through a warm brushed w o o l- b l e n d l i n i n g .

“WORSHIP TRADITION : TRADITION TEACHES QUALITY”

D E N H A M G A R M E N T L I B R A RY

Lot # 188

I N S P I R AT I O N : “ H I D D E N T R E A S U R E ” (AUTUMN WINTER 09)

“DESTROY CONVENTION : CONVENTION PREVENTS PROGRESS”

MAIDEN MAIDEN Modelled after an antique French over-shir t from the archive, the p l i s s é b a l l o o n - s l e ev e d M A I D E N i s o f fe r e d i n a f i n e c o t t o n e n d - o n - e n d q u a li t y. A d e t a c h a b l e w a i s t c o r d a l l o w s f o r a n a r r a y s t y l i n g o p t i o n s . A b a c k - y o k e l o o p , s u b t l e e m b r o i d e r y, e n g r a v e d b o n e b u t t o n s a n d m i n i a t u r e g u s s e t s a l l represent hidden treasures.

“A C E L E B R AT I O N O F T H I N G S T O C O M E ”

1 s t G A L L E RY S TO R E O P E N I N G ( JA N UA RY 1 5 t h 0 9 )